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Scoopit and Content Marketing Analysis

Analysis of two years of Scoopit use to curate and create content marketing.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 3, 2013 11:24 PM

Had fun creating a series of charts showing how each content marketing feed created on Scoop.it make a contribution to a tapestry of content marketing.

Brian Yanish - MarketingHits.com's curator insight, May 5, 2013 8:46 AM

Thanks Marty for sharing.


SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB). 


We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy.


Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing.

Martin (Marty) Smith's comment, May 5, 2013 7:29 PM
Agree Brian. When SHARING is at the core many things change such as: competition, how we scale, how we make money and how and what we support.

In a social sharing time we compete in a more collaborative way where rising tides lift all boats. I was shocked to be in a meeting the other day where someone was pithing the idea of unilateral zero sum benefit. Shocked because everyone I work with get it - that doing the right thing is increasingly the right thing to do. I wasn't going to convince this particular manager that WE are stronger than I or ME, but most of us are getting it and that is one of the things driving Scoop.it's success :).M
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The Best Kept SEO Secret: How to Find and Target Long-Tail SEO Keywords

The Best Kept SEO Secret: How to Find and Target Long-Tail SEO Keywords | AtDotCom Social media | Scoop.it

'Long-tail keywords are highly specific search phrases with low search volume, which communicate a certain searcher intent clearly. Because of their specificity, long-tails are usually three or more words long. 


This post will show you why long-tails are unbeatable sources of targeted traffic, and share a simple framework you can use to research long-tail keywords, optimize your pages for them, and start growing rankings'.


Read More: https://www.link-assistant.com/news/long-tail-keywords.html?fb_comment_id=672388386219529_676412355817132


Via Antonino Militello, Stan Smith
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donhornsby's curator insight, March 1, 8:55 AM
As you optimize your pages for the newly found long-tails, remember to regularly measure your rankings and traffic for the terms so you can see which of your tactics are working best.