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Scoopit and Content Marketing Analysis

Analysis of two years of Scoopit use to curate and create content marketing.

Via Martin (Marty) Smith
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Brian Yanish - MarketingHits.com's curator insight, May 5, 2013 8:46 AM

Thanks Marty for sharing.


SHARING is a key part of this web social economy we are living in right now. It started with content, (message boards, blogs) and now has moved on to cars (Zipcar), bikes (Citi Bike) and beds (AirBnB). 


We are becoming more connected than ever before and OUR online profiles, that WE and OTHERS create about US is driving this sharing economy.


Marty, I know you and I have never met in person but via Scoop.it and social sharing we are connected. Interesting how business is changing.

Martin (Marty) Smith's comment, May 5, 2013 7:29 PM
Agree Brian. When SHARING is at the core many things change such as: competition, how we scale, how we make money and how and what we support.

In a social sharing time we compete in a more collaborative way where rising tides lift all boats. I was shocked to be in a meeting the other day where someone was pithing the idea of unilateral zero sum benefit. Shocked because everyone I work with get it - that doing the right thing is increasingly the right thing to do. I wasn't going to convince this particular manager that WE are stronger than I or ME, but most of us are getting it and that is one of the things driving Scoop.it's success :).M
Susan Kay Daniels's curator insight, May 19, 2013 11:17 AM

I've had such a wonderful time bring new traffic to my site and meeting new friends on Scoop.it. I am pleased to share this slide presentation with you from Martin Marty Smith. I believe you will find it informative.

 

Warmly,

Susan Daniels

http://GoldenStarSocial.com

Social Media Marketing MEGA Resources

AtDotCom Social media
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Rescooped by John van den Brink from Social Media Useful Info
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Hashtags: How to Use them, and How You Shouldn’t via @Ivo_64

Hashtags: How to Use them, and How You Shouldn’t via @Ivo_64 | AtDotCom Social media | Scoop.it

Hashtags are a big part of our interaction on social media every day. However, I doubt most users have actually grasped the concept of hashtags, how to use them and what they actually offer readers in terms of relevance or context. A simple hashtag can go a long way, and make your content travel a long way as well! It’s imperative that we all learn how to use hashtags as well as how NOT to use them. Here we go....


Via Jeff Domansky, Mark E. Deschaine Ph.D., Ivo Nový
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Steve Whitmore's curator insight, April 22, 9:29 AM

Do you take advantage of #hashtags when you post?  What else could you do with them?

Miguel Damiani's curator insight, April 22, 10:38 AM

Algunos consejos para hacer buen uso de los Hashtags. Bueno es conocerlos

Nedko Aldev's curator insight, April 23, 4:45 AM

 

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Rescooped by John van den Brink from Social Media Strategies
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Kickstart a Social Media Strategy on Today's Top Networks via @Ivo_64

Kickstart a Social Media Strategy on Today's Top Networks via @Ivo_64 | AtDotCom Social media | Scoop.it
Put your company ahead of the competition! Create & encourage conversation, no matter the social network. Kickstart a social media strategy.

Via Ivo Nový
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Rescooped by John van den Brink from MarketingHits
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4 Steps to Manage Your Content Workflow via @MarketingHits

4 Steps to Manage Your Content Workflow via @MarketingHits | AtDotCom Social media | Scoop.it
Content marketing and cooking have a lot in common. You’ve got the chef (executive editor) who plans, delegates, edits, and manages the flow of the execution. The sous chef (writer) is right-hand man to the chef, following intricate orders of produce the meal (content). Though your dinner guests (readers) of a feast do not see what goes on behind the scenes, they are the ultimate judge. The end product portrays a clear reflection of what goes on behind the scenes.

Like a meal, coordinating content takes strategy, planning, communication, and access to an arsenal of tools. Missing just one of these steps can result in a poor end product.

Now is the perfect time to set the table for success. Here are four steps to master your content workflow:

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Blogging Effectively
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10 Essential Social Media Tools for Social Media Managers via @stevenhealey

10 Essential Social Media Tools for Social Media Managers via @stevenhealey | AtDotCom Social media | Scoop.it
Arm your social media tool box with these 10 essential social media tools that every social media manager should be using.

Via Steven Healey
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Rescooped by John van den Brink from Entrepreneur Bookstore
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Google's Advice to Site Owners on Going Mobile-Friendly April 21st Algorithm Change via @Ivo_64

Google's Advice to Site Owners on Going Mobile-Friendly April 21st Algorithm Change via @Ivo_64 | AtDotCom Social media | Scoop.it
Ahead of Google’s upcoming mobile-friendly algorithm change, the search giant is providing advice to site owners on common mistakes to avoid when converting your site to a mobile-friendly design.

In fact, Google sought advice from its own webmaster community on Twitter and compiled a list of the most commonly mentioned mobile mistakes.

Via Ivo Nový
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Rescooped by John van den Brink from SEO Blog for Internet Marketing Resources
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How do you define quality content? via @araghuwanshi6

How do you define quality content? via @araghuwanshi6 | AtDotCom Social media | Scoop.it
Why is quality important? Because Google says it is. Make your content possess true quality and raise your search rankings – Content Marketing Institute.

Via Alok Raghuwanshi @ Hire Professional SEO Expert
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Content Marketing Tips: 5 Cues Marketers Should Take From Rappers

Content Marketing Tips: 5 Cues Marketers Should Take From Rappers | AtDotCom Social media | Scoop.it
Follow these cues from hip-hop’s finest figures to establish yourself as a content heavy hitter: Here are 5 content marketing tips from some cool rappers.


Written by Ben Shwartz

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Rescooped by John van den Brink from Content Creation, Curation, Management
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74 Attention-Grabbing Blog Titles That Actually Work via @mfacchinetti

74 Attention-Grabbing Blog Titles That Actually Work via @mfacchinetti | AtDotCom Social media | Scoop.it

Catchy blog titles inspire massive social sharing and clicks. Check out these attention-grabbing winning titles.


Via Pedro Da Silva, massimo facchinetti
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Rescooped by John van den Brink from Entrepreneur Bookstore
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4 Things to Think about when you Choose SEO Keywords via @Ivo_64

4 Things to Think about when you Choose SEO Keywords via @Ivo_64 | AtDotCom Social media | Scoop.it
Before you start any SEO campaign, it's important that you know how to choose the best keywords for your business.


There are four things you should keep in mind:


  • The Competition
  • Relevance to your Business
  • Alignment with your Goals
  • What your Market Searches For




Via Ivo Nový
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Ivo Nový's curator insight, April 3, 10:49 AM

Always consider words, phrases, your company’s name, product names, locations and terms that describe the solutions you provide.

Scooped by John van den Brink
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Pinterest Makes Pinning Faster And Easier

Pinterest Makes Pinning Faster And Easier | AtDotCom Social media | Scoop.it
Pinterest announced the launch of a new “Pin It” flow to make saving things faster and easier.
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Rescooped by John van den Brink from Surviving Leadership Chaos
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Tony Robbins: Why You Should Always Want More via @donhornsby

Tony Robbins: Why You Should Always Want More via @donhornsby | AtDotCom Social media | Scoop.it
The life coach and author says that no matter how wealthy you are, you should never be satisfied. It's not about greed, it's about maximizing your potential and helping others.

Via donhornsby
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donhornsby's curator insight, April 2, 2:59 PM

I have not been a big fan of Tony Robbins in the past. At times, he tends to be too 'new age' and full of 'platitudes' for me. But this article has a great thought:

 

"...no matter how wealthy you are, you should never be satisfied. It's not about greed, it's about maximizing your potential and helping others."

Rescooped by John van den Brink from Surviving Social Chaos
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The Best Content Marketing Tools to Help You Work Smarter, Not Harder via @donhornsby

The Best Content Marketing Tools to Help You Work Smarter, Not Harder via @donhornsby | AtDotCom Social media | Scoop.it
From blogging to distribution to simply staying organized, these tool are sure to set your marketing efforts in the right direction.

Via donhornsby
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donhornsby's curator insight, April 1, 9:29 AM

This is simply one of the best lists to start with. Take a look!


(From the article): The above short list of tools represents the ones we use most often at Buffer. It’s far from a complete list of what’s out there. Many other bloggers and content creators have found great benefit from a number of other tools. Here are some that get mentioned most often by pro bloggers.

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5 Cool Web Analytics Tools to Spy on Your Website Visitors

5 Cool Web Analytics Tools to Spy on Your Website Visitors | AtDotCom Social media | Scoop.it
The web provides a firehose of data. But the secret to success online isn't the data. It's what you do with the information. So you need web analytics tools.
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How to Grow Your Facebook Audience: 8 Success Tips |

How to Grow Your Facebook Audience: 8 Success Tips | | AtDotCom Social media | Scoop.it

Do you want a bigger Facebook audience?


Are you looking for ways to bring attention to your business on Facebook?

If you’re sharing good content but aren’t seeing Facebook audience growth, click for some great tips


By Kristi Hines

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malek's curator insight, April 22, 9:28 AM

Who should read this post?

Good content, but not enough audience

Rescooped by John van den Brink from Social Media Useful Info
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6 Reasons Why Images Increase Your Social Media Reach via @Ivo_64

6 Reasons Why Images Increase Your Social Media Reach via @Ivo_64 | AtDotCom Social media | Scoop.it

Social media is growing up.


“Boosting” Posts or creating “Promoted Tweets” can result in gains, but this “pay to play” model is rarely scalable. Luckily, we have science on our side to help us improve our Reach and Engagement Rates without having to reach too far into our budgets.


Digital media marketing analysts have conducted numerous studies on what kind of content performs best on social media platforms, especially Facebook and Twitter. The overwhelming answer? Photos and videos.


Via Scott McElreath, robosheauk, Ivo Nový
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Rescooped by John van den Brink from Entrepreneur Bookstore
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9 Reasons to Quit Your Job As Soon As You Can via @Ivo_64

9 Reasons to Quit Your Job As Soon As You Can via @Ivo_64 | AtDotCom Social media | Scoop.it

Quit your job to take a better paying position? Definitely. Quit your job for a great opportunity? Absolutely.


But there are a lot more reasons to quit your job (once you have something else lined up, of course.) And they all fall under one main category:


Life's too short to just stay where you are instead doing everything possible to live a better life.


Via Ivo Nový
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Is Facebook Winning the Video Marketing War?

Is Facebook Winning the Video Marketing War? | AtDotCom Social media | Scoop.it
Facebook, Twitter and Google+ have been battling for years to win the social network crown. We know who won that. But who is winning the video marketing war?
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Microsoft’s new app lets you control Powerpoint presentations with your Android device

Microsoft’s new app lets you control Powerpoint presentations with your Android device | AtDotCom Social media | Scoop.it
Microsoft quietly launched a new Android app that lets you control Powerpoint presentations on your PC over Bluetooth.
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