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The Role of Curation in Content Marketing

Presentation by Lisa Rhodes of Verne Global, and Pawan Deshpande, CEO of Curata. Published on SlideShare in April 2013.

 

"There's a good reason why content curation is such a hot topic these days: It works! Explore real-world examples of how leading B2B marketers identify, find, organize and share relevant content with their core markets via content curation, and learn why curation delivers strong ROI for today's marketing organizations."

 

Original Presentation on SlideShare:

http://www.slideshare.net/G3Com/the-role-of-curation-in-content-marketing

 


Via Giuseppe Mauriello
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Adam Donkus's curator insight, May 9, 2013 1:21 PM

Curation sites are becoming hugely important in our online marketing campaigns. Additionally, often times blog posts that are nothing more than a list of currated links on a certain niche tend to do really well.

Luke Hancock - H&H Social Design's curator insight, May 13, 2013 4:13 PM

Interesting take to curate content of your competitors or curating content that offers a different editorial from your content. I do agree, it will lend to you being more of a thoughts leader without the agenda. 

 

The presentation picks up a lot of steam with their curation tips in the final third of the slides. Enjoy

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Keri Jaehnig Talks About Facebook Stories on Curatti On Air

Keri Jaehnig Talks About Facebook Stories on Curatti On Air | AtDotCom Social media | Scoop.it
Facebook Stories have not yet been released for Facebook Pages. But that doesn’t mean businesses can’t benefit from thei

Via janlgordon
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janlgordon's curator insight, June 9, 11:52 PM

In this latest video podcast interview on Curatti Keri Jaehnig, owner of Idea Girl Media, discusses how to effectively use Facebook Stories for your business.

 

Brand ambassadors can take advantage of Facebook Stories even though this is not yet available for Pages.

 

Use Facebook Stories to Build Your Brand

 

Facebook Stories are available on profiles for mobile