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How to Build an Online Community for Your Business | SEOmoz

How to Build an Online Community for Your Business | SEOmoz | AtDotCom Social media | Scoop.it

Excerpted from article by SEOmoz:
" It's not that SEO is dead or that links are obsolete, or whatever all that crazy talk is that's been going around. It's that there's a way to integrate all the pieces into the big picture of building a better company by building an online community around it.

There are lots of benefits to building a community around your company, but if I had to choose a few, here are my top five:
1. It will help you weather Google’s algorithms;
2. It will add equity and value to your business;
3. It will help you have purpose;
4. It will help you stand out;
5. It will put the focus on goals, not tools.

Here is a super awesome infographic and the play-by-play breakdown of each step in the process.
Whether you’re building a community from scratch, or you’re working to grow an existing one, you can use this process to get your community rolling or optimize and leverage what you already have.

[Here are only main sections of article]:

[1] Define your business objectives.
So before you do that, think about this:
1) What makes your company unique?
2) Why do you care?
3) What do you want to build?
4) Who do you want to build it for?

[2] Elect your team.
Here’s a few tips for getting the right team in place so that you can start working toward achieving your goals:
1) Understand the roles;
2) Elect, don’t just assign;
3) Work together as one, big, happy family;

[3] Develop your strategy.
Think about strategy in three pieces: the what, the when, and the how.
1) The what: campaigns;
2) The when: execution calendar;
3) The how: ongoing efforts.

[4] Empower your team.
Do not skip this step.
I repeat. This step is important.
You can empower your team for success by addressing a few simple questions:
1) Why are we doing this?
2) How much work is involved?
3) When will we see results?

[5] Learn your industry.
One of your number one priorities in marketing your business online is providing the best possible customer experience. And you can’t do that if you’re not learning continuously.

[6] Create the value.
Ok, now we’re getting to the real good stuff. Value is what your community is built upon, whether that’s “tangible” stuff like blog posts, videos, resources, and tools; or an approach, perspective, or virtue that is the basis for common ground.  Value that focuses on your customer and their experience is what attracts people to your business, your brand, and your community.
Foundational content is the more static stuff on your website...
The challenge with foundational content is to listen to your customer. Observe their needs, the things in life that they struggle with, and then communicate how your products or services address those things.
Community building content is the stuff that’s more dynamic in nature and usually lives on your blog. It’s the content that is less about what you do and more about what you know.

[7] Share the value.
It works like this:
80% of the time, share other people’s great stuff. But don’t just retweet it or hit the share button and place it on your feed. Read it. Internalize it. And then curate it. Tell people why it’s good. This helps you learn and also keeps the focus where it belongs: on the value that you're providing for the reader.
20% of the time, share your own stuff, but make it remarkable. This is the community building stuff that we just talked about.

[8] Build and foster growth.
There are lots of things that you can do to foster and grow your community. Here’s just a few:
1) Get in there;
2) Embrace offline efforts;
3) Acknowledge and show appreciation.

[9] Measure and analyze (and communicate).
Everything you do will include testing, feedback, measurement, analysis, adjustments, rinsing, and repeating. And then, you’ve got to communicate this data to your team (and/or your client).  

Keep these final things in mind:
- This is about building a brand;
- Stay grounded in your goals;
- Don’t give up."

Read full, detailed and long article here:
http://www.seomoz.org/blog/how-to-build-an-online-community-for-your-business

 


Via Giuseppe Mauriello
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Ivon Prefontaine's curator insight, May 25, 2013 11:22 AM

This will be helpful as I move forward.

Nikhil Malhotra's curator insight, June 6, 2013 3:27 PM

enlightening tips

Josee Tom's curator insight, June 13, 2013 7:40 PM

Fabulous Article!

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5 Facebook Advertising Tools That Save Time and Improve Your ROI

5 Facebook Advertising Tools That Save Time and Improve Your ROI | AtDotCom Social media | Scoop.it
Do you advertise on Facebook? In this article you'll discover five Facebook advertising tools that save you time and boost your return on investment (ROI).


By Larry Kim

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How to get email addresses from Twitter accounts via @Ivo_64

How to get email addresses from Twitter accounts via @Ivo_64 | AtDotCom Social media | Scoop.it

How to get email addresses from Twitter users. We look at what data Twitter provides and how you can gain email addresses from Twitter.


Via Sergio Prior, Ivo Nový
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Rescooped by John van den Brink from Social Media Useful Info
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Here’s What “Quality Content” Actually Means via @Ivo_64

Here’s What “Quality Content” Actually Means via @Ivo_64 | AtDotCom Social media | Scoop.it
Learn what "quality content" actually means when it comes to blogging and content marketing. Get tips on how to write better blogs.

Via Pantelis Chiotellis, Ivo Nový
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SENAME Interactive's curator insight, June 24, 2:03 AM

Many focus on quantity instead of quality. However, quality wins quantity. This post should help. 

2DiFore Marketing Solutions's curator insight, June 25, 8:25 AM

Clear, concise, short, sweet and to the point....have you heard these suggestions before? Sure you have when telling a story well same is true with the content you create for your blog or social media content. Engage them quickly and they will keep coming back!

Rescooped by John van den Brink from digital marketing strategy
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54 Clear Warning Signs That You Work in Social Media via @malekalby

54 Clear Warning Signs That You Work in Social Media via @malekalby | AtDotCom Social media | Scoop.it

If you’re reading this, you likely work in digital marketing. Join hundreds of your peers at the most advanced social marketing conference of the year at Social Fresh 2015.


Via malek
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malek's curator insight, June 22, 7:41 AM

and the winner is 

  1. You actually don’t like being referred to as an expert/guru/ninja in your field — Vincenzo Landino
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How to Turn Your Commute Into a Time of Productivity via @andreaschriscy

How to Turn Your Commute Into a Time of Productivity via @andreaschriscy | AtDotCom Social media | Scoop.it

Having a commute on public transportation can be boring. You sit there for some amount of time waiting to get to your destination. It feels like wasted time, but here's a secret for you: it doesn't have to be. You can use that long, tedious commute as an exercise in productivity.


Via OFFICIAL ANDREASCY
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OFFICIAL ANDREASCY's curator insight, June 22, 12:14 PM

Who says a long commute has to be wasted time?

Rescooped by John van den Brink from MarketingHits
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Pinterest Streamlines & Simplifies Its Search Interface via @MarketingHits

Pinterest Streamlines & Simplifies Its Search Interface via @MarketingHits | AtDotCom Social media | Scoop.it
When first launched, one of the biggest faults of Pinterest was the lackluster search experience. Thankfully those days are long behind us and a new change to Pinterest search may turn this former detractor into a major advantage.

Via Brian Yanish - MarketingHits.com
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Pros and Cons Of The Social Media

Pros and Cons Of The Social Media | AtDotCom Social media | Scoop.it
Social media is an important component it comes to use in advertising and marketing, when used in an effective manner. Having the benefits of word of mouth, but on a bigger scale social media gives organization a number of benefits; and can substantially increase customer perception and brand value of a product or service. There are many advantages of social media they are as follows:

Increased Traffic and Sales: Social media websites such as millioninone.com, facebook, twitter, etc help in increasing the traffic on your website if the marketing is done well.


Better Customer Engagement an
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Rescooped by John van den Brink from Social Media Strategies
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11 Quick and Easy Social Media Status Updates | SEJ via @Ivo_64

11 Quick and Easy Social Media Status Updates | SEJ via @Ivo_64 | AtDotCom Social media | Scoop.it

With new social media networks popping up quicker than acne on a teenager’s face, it can be pretty tough to keep up with them all. How can you save time?


Via Kamal Bennani, Ivo Nový
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Why You Should Share to Social Media in the Afternoon via @MarketingHits

Why You Should Share to Social Media in the Afternoon via @MarketingHits | AtDotCom Social media | Scoop.it
If it’s research-backed or numbers-driven, sign me up. These actionable tips are what drive a lot of our experiments at Buffer as we’re keen to see if the best advice from these studies meshes with our experience, too.

And there’s a lot of new info to go off of.

Via Brian Yanish - MarketingHits.com
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Hashtags Aren’t Gimmicks: How Buffer’s Twitter Chat Reached 49,993,695 People in One Year via @malekalby

Hashtags Aren’t Gimmicks: How Buffer’s Twitter Chat Reached 49,993,695 People in One Year via @malekalby | AtDotCom Social media | Scoop.it
Today, you’re going to learn how Buffer used a hashtag to reach over 49,993,695 people in one year, as well as what other small businesses are doing to harness the power of the hashtag.

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malek's curator insight, June 9, 4:48 PM

Use your hashtag to give back. If you’re going to create a Twitter chat, don’t make it about you. Make it something people can learn from.

Rescooped by John van den Brink from Social Media Useful Info
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How Social DNA takes you Digital Strategy to the next level via @Ivo_64

How Social DNA takes you Digital Strategy to the next level via @Ivo_64 | AtDotCom Social media | Scoop.it
Understanding your audience is the first step to success when it comes to any marketing or sales strategy.


Without knowing and understanding the audience that you are targeting, you are essentially navigating through the fog without a compass (setting yourself up for failure).


Social DNA creates robust personas to understand your audience on a much deeper level.


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5 Brands on Instagram That Succeed With Influencer Marketing

5 Brands on Instagram That Succeed With Influencer Marketing | AtDotCom Social media | Scoop.it
Are you looking to increase your visibility on Instagram? In this article you'll discover five brands tapping into the power of Instagram influencers.


Read more: 5 Brands on Instagram


By Kate Talbot

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How to Deliver the Right Content at the Right Time across the Right Channel to the Right Audience via @MarketingHits

How to Deliver the Right Content at the Right Time across the Right Channel to the Right Audience via @MarketingHits | AtDotCom Social media | Scoop.it
Content marketing is a game with winners and losers, those that win the content game engage more of their audience, attract more customers, retain and upsell to existing customers and ultimately improve their bottom line. I’ve been content marketing for years and the following are a few rules which should help you.

Make Content Available across Devices

It never ceases to amaze me the number of people that obviously spend a great deal of time producing content only to publish it on a mediocre website, which doesn’t work properly on mobile devices. You want the content that you distribute to live on your website, which should be the hub of all things. But, if your website is not responsive (mobile friendly) then over half your potential audience cannot easily consume the content and all you will do is drive over half your audience away.

By making your website responsive, you’ll please all of your audience and you’ll also get an search engine boast as Google now identifies mobile friendly websites within its search results

Via Brian Yanish - MarketingHits.com
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5 Ways To Flood Your Blog With Traffic Using Pinterest via @Tribe2point0

5 Ways To Flood Your Blog With Traffic Using Pinterest via @Tribe2point0 | AtDotCom Social media | Scoop.it
Do you ever feel like you’re missing out? You’re active on Facebook and Twitter, and they are sending some nice traffic to your blog. But every now and then you hear a whisper. A whisper about a…

Via Kelly Lieberman
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Bill Hurley's curator insight, June 27, 12:02 PM

Top tip: Participate in Pinterest group boards.

Rescooped by John van den Brink from Social Media Useful Info
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50 Favorite Marketing, Social, and Productivity Blogs via @Ivo_64

50 Favorite Marketing, Social, and Productivity Blogs via @Ivo_64 | AtDotCom Social media | Scoop.it
Where do Buffer blog readers go in addition to the Buffer blog? Here's a list of 50 favorite blogs for marketing, social media, productivity, and more.

Via Jaana Nyström, Ivo Nový
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Jaana Nyström's curator insight, June 26, 4:39 AM

Interesting blogs galore! 

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Content Marketing Basics: Create a repurposing strategy today via @MarketingHits

Content Marketing Basics: Create a repurposing strategy today via @MarketingHits | AtDotCom Social media | Scoop.it
At this point in your business you probably have a vast collection of content. Take a look at all of the blog posts, downloads, eBooks, reports, social media posts, articles, audio and video content that you’ve created to date. You probably have accumulated enough content to fill a library! You can use this collection of content, and future content, in a more productive manner. This final lesson takes a look at tips and ideas to repurpose and optimize existing content.

Via Brian Yanish - MarketingHits.com
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