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The Failure Of Social Media

The Failure Of Social Media | AtDotCom Social media | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


Via Martin Gysler
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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
Tentronix NZ's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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Rescooped by John van den Brink from Curation, Social Business and Beyond
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Tap into User Insights for Better Content Creation

Tap into User Insights for Better Content Creation | AtDotCom Social media | Scoop.it
Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things

Via janlgordon
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janlgordon's comment, August 25, 2:10 PM
Thank you @steve batchelder & @John van den Brink :-)
janlgordon's comment, August 25, 9:33 PM
Thank you @malek & The Twinkie Awards :-)
janlgordon's comment, August 26, 10:46 AM
Thank you @Anna @Ricard Lloria @Skylly_W & @massimo facchinetti :-)
Rescooped by John van den Brink from MarketingHits
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Looking for tips to optimize your presence on Pinterest?

Looking for tips to optimize your presence on Pinterest? | AtDotCom Social media | Scoop.it

You've heard of Pinterest but do you know how to use it successfully? Find out how to optimize your Pinterest profile and effectively get website clicks.


Via Kamal Bennani, Brian Yanish - MarketingHits.com
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Jessi Goodman's curator insight, Today, 12:23 PM
This article has some great tips that I plan on optimizing right now!
Rescooped by John van den Brink from marketnig
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Search Engine Optimization Circling Dragonfly Marketing

Search Engine Optimization Circling Dragonfly Marketing | AtDotCom Social media | Scoop.it
You want to get your website in front of as many people as possible. Our SEO services give you long-lasting results that extend way beyond a quick boost.

Via ellen emma
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Rescooped by John van den Brink from Content Creation, Curation, Management
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How to Create Social Media Graphics That Spread Like Wildfire

How to Create Social Media Graphics That Spread Like Wildfire | AtDotCom Social media | Scoop.it
Want to add visuals to your marketing mix, but don't know where to begin? Here's how! Create social media graphics that spread like wildfire.

Via massimo facchinetti
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How to Motivate Your Employees to Engage on Social Media

How to Motivate Your Employees to Engage on Social Media | AtDotCom Social media | Scoop.it
Employee advocacy can help your content reach 10X farther. Learn the
steps you can take to empower your employees to share on social media.
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Rescooped by John van den Brink from Curation, Social Business and Beyond
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Use These 10 SEO Ranking Factors for Your Business Visibility

Use These 10 SEO Ranking Factors for Your Business Visibility | AtDotCom Social media | Scoop.it
SEO has evolved significantly from its so-called "silo" days. Here are 10 modern SEO ranking factors you need to be aware of and work towards

Via janlgordon
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janlgordon's comment, August 19, 2:59 PM
Thank you @Fretz Genosa & @John van den Brink :-)
janlgordon's comment, August 20, 11:15 AM
Thank you @BSN & @Ricard Lloria :-)
janlgordon's comment, August 25, 10:37 AM
Thank you @Andrew Wise :-)