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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | AtDotCom Social media | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

Drew Hodges's curator insight, February 19, 2015 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 

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How Any Small Business Can Compete with the Big Boys Using SEO and Social Media

How Any Small Business Can Compete with the Big Boys Using SEO and Social Media | AtDotCom Social media | Scoop.it
How can small businesses tip the scales in their favor and go head to head with mega juggernauts? 

It all boils down to two specific marketing strategies: SEO and social media.

When done correctly, these strategies can help any small business compete with the big boys.

Via Pantelis Chiotellis, oconnorandkelly, malek
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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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The 6 C's of Storytelling Success To Tell a Story Worth Repeating

The 6 C's of Storytelling Success To Tell a Story Worth Repeating | AtDotCom Social media | Scoop.it
The power of storytelling is all around us and has never been more popular or more important. Storytelling is part of all aspects of our lives, whether it’s a story we

Via Karen Dietz
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Karen Dietz's curator insight, September 15, 1:51 PM

Here is a very quick article listing the 6 C's needed for storytelling success. I like this post because it's not a laundry list of elements to include a story. Instead it's about the 6 C's of story practice -- like Commitment. Or Clarity.

 

Sure, you need to know how to craft a story. But underneath the crafting, these principles are at work. Combined with a well-crafted story, you will experience greater success.

 

Written from a marketing perspective, these principles are the same for leadership and influence.

 

So grab this list, take action on these practices, and story on!

Rescooped by John van den Brink from Curation, Social Business and Beyond
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Improve Your Mobile Centricity With These 7 Components

Improve Your Mobile Centricity With These 7 Components | AtDotCom Social media | Scoop.it
Our day-to-day lives have become increasingly mobile-centric. Everything that we do as consumers revolves around mobile technology.

Via janlgordon
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janlgordon's comment, September 16, 12:01 PM
Thank you @John van den Brink :-)
janlgordon's comment, September 17, 11:07 AM
Thank you @steve batchelder & @Ricard Lloria :-)
janlgordon's comment, September 19, 10:38 AM
Thank you @Stan Smith :-)
Rescooped by John van den Brink from Curation, Social Business and Beyond
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Improve Your Social Customer Service with Empathy

Improve Your Social Customer Service with Empathy | AtDotCom Social media | Scoop.it
Empathy is a powerful tool to attract and retain customers especially in Social Customer Service. In this post an interesting case study to learn from.

Via janlgordon
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janlgordon's comment, September 14, 10:40 AM
Thank you @Stan Smith & @Justin Covert :-)
The Twinkie Awards's curator insight, September 14, 2:45 PM
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janlgordon's comment, September 14, 3:00 PM
Thank you The Twinkie Awards :-)
Rescooped by John van den Brink from SEO Blog for Internet Marketing Resources
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Technical SEO for Bloggers: 6 Changes to Drive More Traffic

Technical SEO for Bloggers: 6 Changes to Drive More Traffic | AtDotCom Social media | Scoop.it
Technical SEO relates to everything that impacts the performance of your blog and its relationship with search engine spiders.

Via Alok Raghuwanshi @ Hire Professional SEO Expert
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