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How Social Media Saved Ford

How Social Media Saved Ford | AtDotCom Social media | Scoop.it
BU Today How Ford Became a Leader in Social Media BU Today As the leader of Ford's social media efforts, Monty has been ranked by Forbes.com as one of the top 10 influencers in social media and has been called “the best corporate social media lead...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 19, 2013 7:25 AM

Ford Creates DCC For The Fiesta
It is not an exaggeration to say social media saved the Ford Motor Company. DCC or Driver Created Content flowed to Ford because they GAVE AWAY 100 Fiestas for a year. They asked the customers who won the cars to provide real world feedback.

If this sounds like Ford gamified social media you are thinking what I am and what I wrote years ago:

 

Saving The Ford Motor Company (2008)
http://scenttrail.blogspot.com/2008/09/saving-ford-motor-company.html 

 

When I wrote that piece in 2008 I wanted convey how the information is more important than the CAR. Ford got it and went me several better. Kudos to FORD and a lesson for every marketer who continues to doubt the power of social media, User Generated Content and gamification. 

 

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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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The 6 C's of Storytelling Success To Tell a Story Worth Repeating

The 6 C's of Storytelling Success To Tell a Story Worth Repeating | AtDotCom Social media | Scoop.it
The power of storytelling is all around us and has never been more popular or more important. Storytelling is part of all aspects of our lives, whether it’s a story we

Via Karen Dietz
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Karen Dietz's curator insight, September 15, 1:51 PM

Here is a very quick article listing the 6 C's needed for storytelling success. I like this post because it's not a laundry list of elements to include a story. Instead it's about the 6 C's of story practice -- like Commitment. Or Clarity.

 

Sure, you need to know how to craft a story. But underneath the crafting, these principles are at work. Combined with a well-crafted story, you will experience greater success.

 

Written from a marketing perspective, these principles are the same for leadership and influence.

 

So grab this list, take action on these practices, and story on!

Rescooped by John van den Brink from Curation, Social Business and Beyond
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Improve Your Mobile Centricity With These 7 Components

Improve Your Mobile Centricity With These 7 Components | AtDotCom Social media | Scoop.it
Our day-to-day lives have become increasingly mobile-centric. Everything that we do as consumers revolves around mobile technology.

Via janlgordon
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janlgordon's comment, September 16, 12:01 PM
Thank you @John van den Brink :-)
janlgordon's comment, September 17, 11:07 AM
Thank you @steve batchelder & @Ricard Lloria :-)
janlgordon's comment, September 19, 10:38 AM
Thank you @Stan Smith :-)
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Improve Your Social Customer Service with Empathy

Improve Your Social Customer Service with Empathy | AtDotCom Social media | Scoop.it
Empathy is a powerful tool to attract and retain customers especially in Social Customer Service. In this post an interesting case study to learn from.

Via janlgordon
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janlgordon's comment, September 14, 10:40 AM
Thank you @Stan Smith & @Justin Covert :-)
The Twinkie Awards's curator insight, September 14, 2:45 PM
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janlgordon's comment, September 14, 3:00 PM
Thank you The Twinkie Awards :-)
Rescooped by John van den Brink from SEO Blog for Internet Marketing Resources
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Technical SEO for Bloggers: 6 Changes to Drive More Traffic

Technical SEO for Bloggers: 6 Changes to Drive More Traffic | AtDotCom Social media | Scoop.it
Technical SEO relates to everything that impacts the performance of your blog and its relationship with search engine spiders.

Via Alok Raghuwanshi @ Hire Professional SEO Expert
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Rescooped by John van den Brink from Curation, Social Business and Beyond
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13 Ways Entrepreneurs Can Save on Travel

13 Ways Entrepreneurs Can Save on Travel | AtDotCom Social media | Scoop.it
Business travel can become an expensive venture. However, the people who probably feel the pinch the hardest are small business owners and entrepreneurs.

Via janlgordon
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Eytan Magen's curator insight, September 13, 7:13 AM

interesting read for the flyer.

janlgordon's comment, September 13, 10:36 AM
Thank you @Eytan Magen :-)
janlgordon's comment, September 14, 10:40 AM
Thank you @SENAME Interactive & @Skylly_W :-)