Define Media Group released statistics from 87 different websites on the images the new Google Image Search design features have impacted on publishers websites.
Overall, sites in the study saw an average decline of 63% of their traffic from Google Image Search. Industries hit the hardest, according to the report, were Fashion & Lifestyle, Entertainment, News and Photo verticals seeing about a 78% decline in Google Image Search traffic.
Google will likely say the decline is due to a decline in “phantom visits” where publishers counted impressions in the old design even when the searcher did not click through from Google to the website. When we asked the founder of Define Media Group, Marshall Simmonds, he said “we actually never saw any instance of the ‘phantom visit’ phenomenon and none of the publishers we work with and data we reviewed revealed evidence of it occurring.”
The 78% high and 63% average is not far off from what I’ve heard from other publishers. Shortly after the change, I’ve heard from many publishers about the decline in image search traffic from Google.
Read More: http://searchengineland.com/study-google-image-search-referrer-traffic-drops-63-since-upgrade-155879/
Via Igniva Solutions