To make your social media marketing work for you, you need to regularly assess how effective your use of it really is. Social Media Evaluation looks at how effective a role your social media has in your online marketing. In order for your online marketing to remain cohesive, your social media needs to reflect your ultimate marketing goals. The best way to measure this to partake in some social media evaluation, and here are 3 tools to help.
Via Brian Yanish - MarketingHits.com