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Audi and Mercedes-Benz are Leading On Facebook – infographic /@BerriePelser

Audi and Mercedes-Benz are Leading On Facebook – infographic /@BerriePelser | AtDotCom Social media | Scoop.it
Audi and Mercedes-Benz are Leading On Facebook – infographic Unlike General Motors, many automotive brands

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WordPress SEO & Social Media's curator insight, February 17, 2013 7:56 AM

Audi and Mercedes-Benz are Leading On Facebook – infographic /@BerriePelser

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How to #win at social media

How to #win at social media | AtDotCom Social media | Scoop.it
The social media starter kit for small businesses

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donhornsby's curator insight, Today, 9:23 AM

While not comprehensive, this article is very helpful for those who are starting their voyage into social media.



(From the article): The oceans of potential fans and customers can seem daunting, filled with predators poised to pounce on any unwitting brand or company for making the slightest social faux pas. Remember, far from being passively bent by your online interactions — the official response from a brand or business defines the meaning of the interaction, to the original poster. Learn when, why and how to respond best to avoid flame-outs and start stoking your raving fan culture.

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How to Use Content Marketing to Growth Hack Your Way Into the European Markets

How to Use Content Marketing to Growth Hack Your Way Into the European Markets | AtDotCom Social media | Scoop.it

Is your brand struggling to find traction in Europe and beyond? These growth hacks might help flatten the learning curve.


Via Pedro Da Silva, massimo facchinetti
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11 Pinterest Marketing Growth Hacks That Work For Every Business - Business 2 Community

11 Pinterest Marketing Growth Hacks That Work For Every Business - Business 2 Community | AtDotCom Social media | Scoop.it
Looking to boost your business’s visibility on Pinterest? Want to know the secrets of truly effective Pinterest marketing and the tactics the pros use to realize exceptional results? Here at Tailwi…
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25 Inspiring & Actionable Content Marketing Tips via @malekalby

25 Inspiring & Actionable Content Marketing Tips via @malekalby | AtDotCom Social media | Scoop.it
The dreaded content marketing rut, we’ve all been there. Everyone from copywriter to CMO has experienced content marketing fatigue at one point or another.

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How To Start Investing In Social Media Marketing The Right Way via @Ivo_64 - Forbes

How To Start Investing In Social Media Marketing The Right Way via @Ivo_64 - Forbes | AtDotCom Social media | Scoop.it
If you have a business, you need to be on social media - it really is that simple. A business without a social media presence is like a driver cruising down the street at night with no headlights.

Via steve batchelder, Ivo Nový
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5 Visual Storytelling Tips To Power Your Content Marketing On Facebook

5 Visual Storytelling Tips To Power Your Content Marketing On Facebook | AtDotCom Social media | Scoop.it
In the age of News Feed overload, businesses need to make their content stand out. Here are 5 visual storytelling tips to capture Facebook users attention.

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6 Ways to Use Periscope for Your Business

6 Ways to Use Periscope for Your Business | AtDotCom Social media | Scoop.it
Want to use mobile live-streaming to market your business? In this article, you'll discover six ways to use Periscope for your business.
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Improve Your Marketing With Hashtags

Improve Your Marketing With Hashtags | AtDotCom Social media | Scoop.it

If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags for your business.


Useful tools to find and manage your hashtags:



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The Top 10 Tools and Apps for Instagram Marketing

The Top 10 Tools and Apps for Instagram Marketing | AtDotCom Social media | Scoop.it

Instagram is an underutilized tool for business - only 28% of marketers currently use Instagram. With the image-based platform on the rise, now's the time to get started with Instagram marketing. These Instagram tools and apps will help you make the most of your Instagram effortts, whether it's creating captivating posts, monitoring your Instagram analytics or coverting your Instagram followers to customers. Here are the top 10 tools and apps you need to create a fool-proof Instagram marketing plan....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, August 24, 1:11 AM

Now's the time to get started with these Instagram tools you can use.

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6 Google+ Features to Promote Your Business

6 Google+ Features to Promote Your Business | AtDotCom Social media | Scoop.it

Do you use Google+ for your business?

Wondering which features to invest your time and effort in?

While there have been recent changes to Google+, the platform has a number of features many marketers love and will continue to use.

In this article you’ll discover six Google+ features you can use to promote your business.


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utilizedscorn's comment, August 20, 12:59 AM
nice
kelvin dsuja's curator insight, August 20, 6:45 AM

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Vikky Nix's curator insight, August 21, 2:52 AM

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Truth About Guest Posting & SEO Is A Must Read!

Truth About Guest Posting & SEO Is A Must Read! | AtDotCom Social media | Scoop.it
In the past few months, I’ve written posts for sites like TechCrunch, Kissmetrics, and HubSpot. Collectively, these have garnered over 5,000 shares so far.

Yet when our PR manager recently asked me how guest posting improved my blog KPIs, I thought about it, then admitted, “Well, it doesn’t.”

Despite reaching a huge audience, my guest posts had nearly no impact on improving a single one of my KPIs, which include increasing organic traffic to the blog, improving engagement metrics, and increasing our number of subscribers.

Sure, we became a blip on the radar of some influential people, we got 15 seconds of Internet buzz, and a whole lot of traffic – albeit, highly unqualified traffic.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 20, 11:50 AM

Guest Posts and SEO Truth
Wow, this is a great #mustread post by @aimeemillwood by way of [url=/u/114035 x-already-notified=1]Brian Yanish - MarketingHits.com[/url] (Brian Yanish a Scoop.it #mustfollow).

Love this quote:

"Why didn’t guest posting improve my KPIs?

The easy answer is, because guest posting for the sake of increasing marketing metrics doesn’t work.

My goal with guest posting has never been to improve SEO with link-backs and stealthily placed keywords, or seek to grow viral articles that would be forgotten just as soon as they were read." 

and this

"Guest posting was once a very successful tactic, but it’s quickly becoming a cookie-cutter recipe, spiced up with varying degrees of growth hacky tricks (some of which, like the Skyscraper technique, are notably very good)."

Aimee is making a favorite point of ours - tactical web marketing is over! I said this to my friend Red Maxwell in a conference call the other day and he almost choked. 

Look at guest posting as a tactic since it's history is every tactics evolution:

 * Early Adopters pioneer and reap benefits. 

 * Early majority moves in and SCRUMS the tactic to death.

 * Efficacy is reduced to zero.

 The web is NOW and PUBLIC so any winning tactic will be copied and beaten to death FAST and then FASTER. Aimee hits the solution right on the head too with what Guillaume and the Scoop.it team call "lean content". Here is Aimee's insightful quote:

"With such a deluge of content, marketers are scrambling for ways to stand out.

Make content shorter! Bite-sized is the way to go! Time to bring in the long-form! Pack in the videos and photos!"

Preach sister, preach. In an era when SHARES trump all creating content that is more likely to be shared is key. Aimee also makes Scoop.it's point about content curation.

She doesn't call her solution "content curation" nor does she go into the tactic, but you are here reading this because I know and like Brian Yanish's content curation.

But isn't curation another "tactic"? Yes, and that is why the rest of Aimee's post is a must read. Aimee talks about passion, beliefs and LOVE. She writes for THOSE REASONS more than for any material rewards clearly seen and easy to recognize.

NOW we've left the land of tactics and entered Simon Sinek's Start With Why. Aimee is SO RIGHT. If you write for fame, money or glory good luck with that in a world where everyone is trying to pimp their English 101 class.

When the world is drowning in STUFF we read, buy and listen to those we trust and love. Interesting that Aimee's trust factors didn't rise with such branded supporters, but she DIDN'T guest post for Tech Crunch with an eye toward becoming famous.

She wrote because she is passionate and loves what she does and THAST IS WHY Aimee's web marketing future looks bright. Don't leave everything to chance. Read Mark Schaefer's Content Code book (yes Mark wrote the influential Content Shock post) and follow Amiee's suggestions and lead.

Lean, fun content about what we LOVE and those who love us in in all of our content marketing futures.  

 

Neil Ferree's comment, August 20, 5:16 PM
I said it in February 2012 and I'll say it again (with gusto) Social Shares the New SEO http://goo.gl/zMhTr6
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6 Google+ Features to Promote Your Business

6 Google+ Features to Promote Your Business | AtDotCom Social media | Scoop.it
Do you use Google+ for your business? In this article, you'll discover six Google+ features you can use to promote your business.
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A Recipe for Better Prospect Outreach on LinkedIn via @donhornsby

A Recipe for Better Prospect Outreach on LinkedIn via @donhornsby | AtDotCom Social media | Scoop.it
Let’s start off with a cold, hard truth: You can’t sell your stuff on LinkedIn. That may seem like a strange thing for a LinkedIn sales trainer to say, but it’s true. LinkedIn is about relationships and engagement that can lead

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donhornsby's curator insight, August 19, 10:05 AM

(From the article): Many professionals are hesitant to connect with strangers on LinkedIn. An effective InMail is a great way to increase the level of familiarity with your prospect. It shows you know what they care about, what their struggles are, and what they need. Instead of just another salesperson trying to sell on LinkedIn, you can establish yourself as someone looking to build mutually beneficial relationships. This kind of social selling is the effective way to use LinkedIn for sales.

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How should you be using social media for your business?

How should you be using social media for your business? | AtDotCom Social media | Scoop.it
Social media has become so integral to our life that many wonder what they would do without it. How should you use it for your business?
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Five Fantastic Editorial Calendars For Content Makers

Five Fantastic Editorial Calendars For Content Makers | AtDotCom Social media | Scoop.it
Here are five platforms to create amazing editorial calendars. Enjoy!

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8 Ways to Use Google+ Hangouts for Your Business Social Media Examiner

8 Ways to Use Google+ Hangouts for Your Business Social Media Examiner | AtDotCom Social media | Scoop.it
Do you use Google+ Hangouts? In this article, you'll discover eight ways to use Google+ Hangouts for your business.
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