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How Would You Spend $100,000 Marketing Budget In 2013? [Infographic + Marty Note]

How Would You Spend $100,000 Marketing Budget In 2013? [Infographic + Marty Note] | AtDotCom Social media | Scoop.it
The world of marketing is constantly shifting and you need to adapt. Ever since the first years of the world wide web the internet has been threatenin

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 27, 2012 1:30 PM

This infographic is in pounds, but you get the idea. I don't agree with the overdraft for PPC or the huge "online PR" budget. So much of something like this comes from how you define things like "online PR". 

If I had a $100,000 marketing budget here is how I would spend it:

* $40,000 on some disruptive campaign in 3 to 5 flavors (umbrella so could be tweaked and spun out over each quarter at roughly $10K a quarter).

* $20,000 on content marketing and curation.

* $10,000 Facebook / SMM campaign (to build the list).  

* $10,000 SEO to tighten the ropes a tad.

* $10,000 Mobile (to figure it the Heck out).
* $10,000 On some crazy contest, game or new product (expect to lose this).

 

Minimum ROI for the whole budget would be $3 to $1, great ROI would be $5 to $1 or better and breakeven is acceptable for some of the pieces. 

Note I have NO PPC in the starting budget. The $40K umbrella campaign could earn some PPC if acceptance is fast and then falters or if a tiny push could make the difference, but the days when PPC could get anyone's Internet marketing up Everest are gone.

 

PPC as supplemental as a "step on the gas" move is fine. I've even used PPC to help form campaigns since the feedback is immediate, but PPC is in the backseat until we know where we are going and the cost to get there. 

I didn't cut email marketing in only because that is an understood critical component of everything as is social. The $10K social is to create SOCIAL campaigns that could bleed over into other areas if successful.


The key is try as many things in as many different places as possible while paying the rent with a campaign crafted from past success and your read on current trends (the umbrella).  

BTW, a "campaign" doesn't mean "free shipping" it means something like Atlantic BT's 15th anniversary, an event so rare in the web development space it deserves a year's worth of Internet marketing (an umbrella theme - the 15th anniversary - with 4 movements Q1 = Social, Q2 = Web Design, Q3 = Mobile and Q4 = Ecom for example).  


What about you? How would you spend $100K in online marketing money?

We also have a Facebook thread started on Atlantic BT: http://www.facebook.com/AtlanticBusinessTechnologies  

 

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Tap into User Insights for Better Content Creation

Tap into User Insights for Better Content Creation | AtDotCom Social media | Scoop.it
Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things

Via janlgordon
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janlgordon's comment, August 25, 2:10 PM
Thank you @steve batchelder & @John van den Brink :-)
janlgordon's comment, August 25, 9:33 PM
Thank you @malek & The Twinkie Awards :-)
janlgordon's comment, August 26, 10:46 AM
Thank you @Anna @Ricard Lloria @Skylly_W & @massimo facchinetti :-)
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Looking for tips to optimize your presence on Pinterest?

Looking for tips to optimize your presence on Pinterest? | AtDotCom Social media | Scoop.it

You've heard of Pinterest but do you know how to use it successfully? Find out how to optimize your Pinterest profile and effectively get website clicks.


Via Kamal Bennani, Brian Yanish - MarketingHits.com
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Search Engine Optimization Circling Dragonfly Marketing

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You want to get your website in front of as many people as possible. Our SEO services give you long-lasting results that extend way beyond a quick boost.

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How to Create Social Media Graphics That Spread Like Wildfire

How to Create Social Media Graphics That Spread Like Wildfire | AtDotCom Social media | Scoop.it
Want to add visuals to your marketing mix, but don't know where to begin? Here's how! Create social media graphics that spread like wildfire.

Via massimo facchinetti
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How to Motivate Your Employees to Engage on Social Media

How to Motivate Your Employees to Engage on Social Media | AtDotCom Social media | Scoop.it
Employee advocacy can help your content reach 10X farther. Learn the
steps you can take to empower your employees to share on social media.
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Use These 10 SEO Ranking Factors for Your Business Visibility

Use These 10 SEO Ranking Factors for Your Business Visibility | AtDotCom Social media | Scoop.it
SEO has evolved significantly from its so-called "silo" days. Here are 10 modern SEO ranking factors you need to be aware of and work towards

Via janlgordon
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janlgordon's comment, August 19, 2:59 PM
Thank you @Fretz Genosa & @John van den Brink :-)
janlgordon's comment, August 20, 11:15 AM
Thank you @BSN & @Ricard Lloria :-)
janlgordon's comment, August 25, 10:37 AM
Thank you @Andrew Wise :-)