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8 ways to use Google Analytics beyond keywords

8 ways to use Google Analytics beyond keywords | AtDotCom Social media | Scoop.it

Excellent blog post from Casie Gillette on how Google Analytics is more than just keywords. Very useful social marketing advice . . .


Via David Blundell, Gerrit Bes
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The Top 7 Guides To SEO via @amisant

The Top 7 Guides To SEO via @amisant | AtDotCom Social media | Scoop.it

'When I got into SEO, I had a difficult time starting. It was not as much as the content, but where to find it and which one is worth reading.

 

There are bunch of “definitive” “essential” “step-by-step” or “basic” guides to SEO on the internet, and quite honestly not all of them are just as good.

 

To spare you the trial and error and your time, this here is a list of the best Guides to SEO out there'

 

Read More: http://www.business2community.com/seo/top-7-guides-seo-0994840#!bNSjno


Via Antonino Militello
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7 Inspiring Lessons from 2014's Top Content Marketers via @MarketingHits

7 Inspiring Lessons from 2014's Top Content Marketers via @MarketingHits | AtDotCom Social media | Scoop.it

One of the best ways to learn about the content marketingindustry is to study what others are doing. Over the past three years, it’s been our pleasure to observe the field and, more specifically, identify those who are making us think about successful content marketing in new ways.


Today we are excited to announce the finalists for the Content Marketer of the Year, each having already received the following recognition in their individual categories...


Via Jeff Domansky, Brian Yanish - MarketingHits.com
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Jeff Domansky's curator insight, August 31, 2:13 AM

Great content marketing lessons and inspiration. Recommended reading 9/10

Dan Aldridge's curator insight, August 31, 12:39 PM

Stories from the best of the best in content marketing.

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Sitemaps Best Practices Including Large Web Sites via @MarketingHits

Sitemaps Best Practices Including Large Web Sites via @MarketingHits | AtDotCom Social media | Scoop.it

One of the key Search Engine Optimization (SEO) strategies for web sites is to have high quality sitemaps helping search engines to discover and access all relevant content posted on that web site. Sitemaps offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms (ie: crawlers, robots) to find it.


The Sitemaps protocol defined at www.sitemaps.org, is a now widely supported. Often web sites and some Content Management Systems (CMSs) offers sitemaps by default or as an option. Bing even offers an open source server-side technology, Bing XML Sitemap Plugin, for websites running on Internet Information Services (IIS) for Windows® Server, as well as Apache HTTP Server.


Via Brian Yanish - MarketingHits.com
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The 4 Key Ingredients of a Killer Viral Video Sensation - Omaginarium via @SuzenPettit

The 4 Key Ingredients of a Killer Viral Video Sensation - Omaginarium via @SuzenPettit | AtDotCom Social media | Scoop.it
Here you will see an example of viral video happiness so fabulous and heartwarming, so filled with generosity, shock and awe, that viewers can’t help but share.
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Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY] - AllTwitter via @tenhagen

Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY] - AllTwitter via @tenhagen | AtDotCom Social media | Scoop.it
Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]

Via Laurens ten Hagen
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Laurens ten Hagen's curator insight, August 22, 4:53 AM

Remember when Snapchat had the audacity to turn down a $3 billion buyout offer from Facebook?

 

Turns out that might have been a very smart play, as the photo-sharing and chat app is now more popular than Twitter amongst the key millennial demographic, and has Instagram up next in its sights.

Rescooped by John van den Brink from BI Revolution
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Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami

Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami | AtDotCom Social media | Scoop.it

Time Management
Time is a TACTIC many Internet marketers forget or don't fully utilize. Here are 5 ways we've learned to tell time:

Time Tip #1: What's Happening NOW?
The web is becoming more and more obsessed with what is happening now. Why? Not sure and who cares (lol). The closer to "real time" your content the more authentic and real it becomes. We use this in our favor in three ways:

* Note and share when content is scaling fast.
* Records are important even when they are YOUR records. Fastest, biggest, most are valuable words in Internet marketing. They are also TIME based. Use fast, faster, fastest to help your content scale.
* Now slips away, but using time parameters provides benchmarkes and scale. Earlier I Tweeted about a Haiku Deck that reached 225 views the fastest and then included (12 hrs).

Time Tip #2: Use History 
The web's time is always NOW, but you can create interesting juxtapositions with the past. When your following reachers the NY Times 1950 subscription level NOTE IT. When you compare a modern web EVENT to a past "real world" event you gain gravitas and understanding. BTW, good luck finding NYT circulation in 1950.

Time Tip #3: Process Is Product
Easy to forget that whatever you are doing NOW is, when published and shared, a product. This is why I like multiple publishing platforms (blogs, Scoop.it, G+ are my most frequently used platforms). Sharing your process as close to CREATION as possible brings the NOW into your content (see tip #1).  

Time Tip #4:  Redux Is Truth
We lucky few Internet marketers are like scientists. We test, test and test content, ideas and memes. When you find something that pops DOUBLE DOWN and keep doubling down (publishing a post about the post, publishing a II or III version) until you exhaust upside. Once you reach the point of diminishing return make a note and move on. First time ANYTHING can be a fluke. If you can repeat the same or better results over and over you've found EVERGREEN content you need to OWN. 

Time Tip #5: Don't Forget TIME Is In The Web's Algorithm
Everyday millions of things happen online (maybe billions). With that much NEW going on TIME becomes a way to TRUST you (or not). every day you build or lose clout, reputation and status (authority). Crying over yesterday's losses is foolish and expensive. Gear up, learn and move on. Always remember you can't do anything TODAY the web won't remember TOMORROW.  


Via Martin (Marty) Smith
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The 4 Basic Elements of Inbound Marketing

The 4 Basic Elements of Inbound Marketing | AtDotCom Social media | Scoop.it
If you’re new to the concept of inbound marketing, or you’re looking for a quick and dirty rundown of its elements, then this blog is for you.
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What Facebook doesn’t show you

What Facebook doesn’t show you | AtDotCom Social media | Scoop.it
Tim Herrera cataloged every piece of content in his News Feed, and every piece of content his friends posted, for a 7-hour period. The difference between the two might startle you. 


By Tim Herrera

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What Happens When You Like Everything on Facebook?

What Happens When You Like Everything on Facebook? | AtDotCom Social media | Scoop.it
For most of us, liking something on Facebook is a way to acknowledge the things we’re interested in — and things we actually like.


by Kimberlee Morrison 

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How Will You Use LinkedIn for Your B2B Marketing?

How Will You Use LinkedIn for Your B2B Marketing? | AtDotCom Social media | Scoop.it
Your LinkedIn profile is vitally important. This is what other people will see when they have to decide whether or not you are a person worth doing business with. You only have to do this once so you should take the time to do it well.
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6 Great Content Discovery Tools For Your Social Media Streams via @donhornsby

6 Great Content Discovery Tools For Your Social Media Streams via @donhornsby | AtDotCom Social media | Scoop.it

Winning at social media marketing is all about sharing great content.

 

Unfortunately, content discovery is the most time-consuming of social media responsibilities. You scour the internet, jump from this blog to that white paper, then try to organize all that material into some semblance of order.



Via donhornsby
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Jakarta Web Developer's curator insight, August 14, 9:39 AM

6 Great Content Discovery Tools For Your Social Media Streams

Jakarta Web Developer's curator insight, August 14, 9:55 AM

6 Great Content Discovery Tools For Your Social Media Streams

John H Drew Jr.'s curator insight, August 14, 2:38 PM

Content Discovery is a really important part to Social Media Marketing.  You need to find and share great content which sometimes includes your own!

 

But finding great content is so time consuming and time is a luxury we cannot afford!

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How Images Can Affect Your SEO and Engagement via @MarketingHits

How Images Can Affect Your SEO and Engagement via @MarketingHits | AtDotCom Social media | Scoop.it

There was a time when the primary concern of bloggers was search engine optimization (SEO). Since then times have changed to an extent.  SEO is still a vital consideration, but it now shares the platform with another, equally important element: user engagement.


Most SEO’s will tell you that a page with a bounce rate of 90% and up probably won’t rank high on any search engines. It won’t matter how much you try to optimize the page off-site, there is only so much you can do with horrible bounce rate figures. This complicates things for online publishers, but it’s actually a positive development.  User engagement focuses on human interaction, not search algorithms, which is good for publishers with quality content because they can compete based on the merits of their content and the experience they offer users — not just how well they play the search game.


Via Brian Yanish - MarketingHits.com
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What Is Black Hat Social Media & Does It Affect SEO? - Search Engine Land

What Is Black Hat Social Media & Does It Affect SEO? - Search Engine Land | AtDotCom Social media | Scoop.it
Search Engine Land
What Is Black Hat Social Media & Does It Affect SEO?
Search Engine Land
Black hat social media is emerging quickly and spawning a new era of web spam.
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The Ultimate Content Marketing Tools List via @MarketingHits

The Ultimate Content Marketing Tools List via @MarketingHits | AtDotCom Social media | Scoop.it

You have probably heard the saying “it’s all in the tools”, right? This is absolutely the truth in both social media AND content marketing. In fact, using the right tools as part of your content marketing strategy can make all the difference in the world! There are many free and paid tools that can help you find, create and promote your content – and that will not only save you tons of time, but will ultimately mean better, more relevant, and more shareable content.


Following are some of my favorite tools that can help at every stage of the process: from coming up with new blog or social media post ideas, all the way to syndicating and promoting your content. Please let me know YOUR favorite content marketing tools at the end of this post!


Via Brian Yanish - MarketingHits.com
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Google Tests Different Colors For Stars Ratings In Search Results via @andreaschriscy

Google Tests Different Colors For Stars Ratings In Search Results via @andreaschriscy | AtDotCom Social media | Scoop.it
Google is testing various colors for their yellow/orange star reviews in the web and local search results. Typically, when you search for local queries, Go

Via Official AndreasCY
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Official AndreasCY's curator insight, August 28, 12:10 PM

Green, grey, red, purple -- have you seen different colored stars in Google's SERPs? What do you think?

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Are You Sharing Other People’s Content? Here’s How to Do it Right #contentcuration via @MarketingHits

Are You Sharing Other People’s Content? Here’s How to Do it Right #contentcuration via @MarketingHits | AtDotCom Social media | Scoop.it

Let’s face it — continuously coming up with new and fresh content to keep your email readers, followers, and fans engaged isn’t easy.


It may be part of the reason why you skipped sending your latest newsletter, or why you haven’t made the type of commitment to a site like Facebook or Twitter that you’d had hoped to.


But what if there was a way to ease some of your content burden, and still get awesome results?


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, August 24, 7:16 AM

Great article about the use of content curation for your website. One of the best tool to do this is Scoop.it

Annika McGinley's curator insight, September 1, 7:32 AM

Timely reminder to not be lazy when Scooping! 

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#ContentCuration: Creatively Filtering Content via @RLloria

#ContentCuration: Creatively Filtering Content via @RLloria | AtDotCom Social media | Scoop.it
We are living in an era of information overload.  So much content is shared online that curation is needed as a way to get value out of the information flood. Content curation is the process of shi...

Via Juan Jesús Baño Egea, ChemaCepeda, Ricard Lloria
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ChemaCepeda's curator insight, August 18, 7:14 AM

Y tu ¿filtras, curas o destilas información?

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15+ Awesome Food Web Designs & One BIG Mistake Your Design Can Learn From via @Curagami

15+ Awesome Food Web Designs & One BIG Mistake Your Design Can Learn From via @Curagami | AtDotCom Social media | Scoop.it

Marty Note
Food Websites are great places to learn key elements of web design such as:

* Sensual and romantic images.
* Great mouth watering headlines.
* Visual marketing storytelling.

I like http://www.whitmansnyc.com/ and Soup Peddler. Whitmans BRANDS a hamburger beautifully. Food is HARD to shoot. Food can easily look TERRIBLE in a picture especially a picture with limited web resolution. Whitmans solves that problem creatively with a thin transparent layer between us and the burger. Well done!

Soup Peddler, in the example shown, is the ONLY site that includes PEOPLE. Foodies have "widget-itis" worse than techies. Widget don't sell as well as PEOPLE.

The SINGLE possible exception to that rule might be a foodie site, the one in 10M foodie sites that creates INCLUSION with their food. Whitman's is close since a hamburger is a universal thing, but the site remains a tad sterile due to lack of community.

If you scroll down below Whatman's hero you will see another pet peeve. WHY do web designers EVER let someone show an interior image WITHOUT PEOPLE.

Yes the lines are clean and the emptiness is sort of beautiful, but think about the NONVERBAL communication sent by an empty room. How long do you stay in an empty room when there is a party going on next door?

Food Heroes
So, foodie sites need people. There are several ways I would work people into the equation so the story being  told feels more inclusive and fun:

* Chef as Hero.
* People with SMILES looking UP at chef or waitstaff.
* Fan as hero (with story).

Food heroes (largest image on the page = hero) need to be QUIET and CONFIDENT. Too much NOISE or any WEAKNESS and we don't trust a website (or eat their food).

The CHEF is a hero that WORKS for any restaurant. Seeing Wolfgang Puck creates a brand. Seeing a chef wearing whites with a slightly stained towel over his (or her) shoulder says, "My food is so amazing you haven't LIVED until you've eaten here".

Instead of EMPTY rooms the picture is smiling, well dressed people looking up at the Chef or waitstaff listening in rapt attention. Better if dishes are gone b/c signals meal is over and everyone is still smiling (a tacit endorsement).

DON'T STAGE THIS PHOTO. Shoot it when a group is in for dinner (with permission and releases). Share the event and caption the photo. NEVER stage actors in food websites. Canned art + food says NO TRUST and DANGEROUS.

If your fans are MODEL good looking TELL THE STORY of the event that prompted the picture. What was being celebrated, shared or discussed. If the group is a nonprofit your restaurant supports MORE THE BETTER as you can tell 2 stories in one (risky but worth it).

Finally, you can feature a fan in your hero, BUT same "no canned or artificial" photos here either. ALSO, click me through to a page of pictures of other fans and stories (why they wanted to share their picture and story about FOOD i.e. make sure people know they aren't related :).

Food is SO individual, what I like and what you like can be very different, so think about the 5 stories you need to tell that "star" your content (i.e. tells the stories that cover the rainbow of your food's tribes).


One story shares love of sauces and sweet. Another story tells the visual romance story. Another might discuss meeting the chef and getting to know the "people behind the scenes".


Sharing different and strategically savvy stories creates the "like me" connection with the different tribes your food, restaurant and content should attract. Every restaurant has a passion. Share that passion.

Also share the reception the food creates, the passion others have for the food. Tell those stories in those ways and your foodie (or other) website wins hearts, minds and loyalty.



Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 20, 11:11 PM

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Do Facebook Likes Still Matter?

Do Facebook Likes Still Matter? | AtDotCom Social media | Scoop.it
Organic reach on Facebook is declining, meaning you need to pay to reach your fans. If you're paying to distribute your content on Facebook, then is there any reason to try and increase the number of page likes you have?
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How Is Social Media Affecting Your Sales in 2014?

How Is Social Media Affecting Your Sales in 2014? | AtDotCom Social media | Scoop.it
Is your social media strategy delivering ROI or is the social web all too confusing? This article sheds light on the size of the opportunity and the size of failure if your strategy is not up to scratch.
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9 Social Media Leaders Reveal Brands' Biggest Social Media Content Mistakes

9 Social Media Leaders Reveal Brands' Biggest Social Media Content Mistakes | AtDotCom Social media | Scoop.it
Social media is one of the most effective methods brands use to get long term, brand loyal customers, yet many still drop the ball.
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Why You Should Participate In Twitter Chats

Why You Should Participate In Twitter Chats | AtDotCom Social media | Scoop.it
You share on Twitter everyday, tweet to other people, sometimes direct message them. But do you know you can have a real-time conversation on Twitter with dozens if not hundreds of people at the same time?
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