If you want to be successful in your content marketing endeavours, you will need to look at the brands that are utilising it effectively. I can’t think of a better example than Coca Cola.
Excellent Scoop from my friend Jesus. A marketing person from Coke spoke at the Expion Social Media Conference (http://www.atlanticbt.com/blog/expion-social-business-summit-day-one/ ) I attended a few montsh ago. She was smart and got it as this great Scoop from Jesus demonstrates we can all learn from the big read marketing machine.
Via Jesús Hernández, Martin (Marty) Smith