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Emerce Performance: 'Meer leren van traditionele marketing' - Emerce

Emerce Performance: 'Meer leren van traditionele marketing' - Emerce | AtDotCom Social media | Scoop.it

De online industrie zal de komende twee à drie jaar meer moeten leren van traditionele marketing. Het gaat, volgens Haico Pols, niet alleen om kliks. Beleving en het bouwen van merken wordt steeds belangrijker.

 

Haico Pols van StormMC was vanochtend een van de sprekers op Emerce Performance in Amsterdam. “Coca-Cola adverteert niet voor niets al die jaren al op televisie, dus het overbrengen van beleving is toch ergens goed voor.”

 

Pols stond op het podium met Greetz. De kaartenwinkel heeft met de Groningse marketingspecialist de rol van displayreclame onderzocht in verhouding tot andere media. Het blijkt dat hoe gerichter en zwaarder media op heavy users wordt ingezet, hoe beter de resultaten. In volgende onderzoeksscenario’s kunnen andere gebruikersgroepen worden onderzocht.

 

Greetz liet zien dat het bedrijf niet enkel hoeft te sturen op kliks en omzet, maar dat het ook klantgedrag als KPI kan nemen. Het onderzoek met StormMC brengt dat inzicht naar voren.

 

Olger Kistemaker hoopt met deze kennis ook minder zwaardere gebruikers te kunnen targeten. Het kaartenbedrijf is nu sterk afhankelijk van verjaardagskaarten en in minder mate van feestdagen. “We zoeken een nieuwe sales onderstroom.”


Foto: Paulo Ordoveza (cc)

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Via Laurens ten Hagen
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Rescooped by John van den Brink from Content Creation, Curation, Management
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Best SEO Practices to Dominate In 2017

Best SEO Practices to Dominate In 2017 | AtDotCom Social media | Scoop.it
What are the SEO Practices to dominate in 2017? Georgi Todorov asked Sujan Patel, Sean Si, Neville Medhora, Ana Hofman, Bill Slawski, Jayson DeMers,

Via Pedro Da Silva, massimo facchinetti
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Website Designing Company in Delhi's curator insight, January 18, 3:48 AM
nice and informative scoop
 
Rescooped by John van den Brink from digital marketing strategy
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How Brands Can Overcome the Biggest Influencer Marketing Challenges | Simply Measured

How Brands Can Overcome the Biggest Influencer Marketing Challenges | Simply Measured | AtDotCom Social media | Scoop.it

You’re familiar with influencer marketing. You already know the benefits it can offer your business. Now you want to launch your very own influencer marketing campaign, but you want to make sure you’re doing it right. 

As Denis Waitley said, “Expect the best, plan for the worst, and prepare to be surprised.” Planning for the worst means learning about the potential problems you could encounter, and being prepared to face them.

In this post, you will get an in-depth look at some of the biggest influencer marketing challenges, and how you can overcome them.


Via Pantelis Chiotellis, oconnorandkelly, malek
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Rescooped by John van den Brink from World's Best Infographics
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Which Blogging Tactics Produce the Strongest Results? [New Survey Data]

Which Blogging Tactics Produce the Strongest Results? [New Survey Data] | AtDotCom Social media | Scoop.it

When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results?


The answers to any and all of the questions deliver interesting insights on the state of digital marketing. And thanks to the work of Orbit Media Studios, this data has been collected, made available and fun to consume.


For three years running, Andy Crestodina -- the web design and development company's co-founder -- and his team have surveyed 1000+ bloggers about how they create content and compiled their findings into blog posts, infographics, and SlideShares. Let's take a look at some of the trends over the years ......


Via Jeff Domansky
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Jeff Domansky's curator insight, January 12, 12:51 AM

Barry Feldman shares the tactics that business bloggers believe produce the strongest results.