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Rescooped by John van den Brink from Social Media (network, technology, blog, community, virtual reality, etc...)
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Pinterest Purchasing Power Infographic

Pinterest Purchasing Power Infographic | AtDotCom Social media | Scoop.it

Boot Camp Digital prese ts this infographic on the importance of Pinterest to online sales- for example, Pinterest is the #1 referral of traffic to marthastewart.com. That and the rest of the statistics might be surprising to some.

 

Learn more about the importance of Pinterest when it comes to marketing a business online, and take a look at this infographic on the Purchasing Power of Pinterest...


Via Lauren Moss, roberto toppi
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Rescooped by John van den Brink from Content Creation, Curation, Management
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How To Google Proof Your Website for 2015 - Business 2 Community

How To Google Proof Your Website for 2015 - Business 2 Community | AtDotCom Social media | Scoop.it
In October, Google started rolling out a new update to its search algorithm. Penguin 3 is part of the ongoing effort to reduce spam and other low-quality content on the web.

Via massimo facchinetti
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Rescooped by John van den Brink from Social Media Useful Info
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12 Myths About Content Curation (Busted) via @Ivo_64

12 Myths About Content Curation (Busted) via @Ivo_64 | AtDotCom Social media | Scoop.it
When it comes to curating content to add to your editorial calendar, sometimes it can look pretty simple at a glance, adding topics and planning your next piece — or does it? Content curation m…

Via Guillaume Decugis, Ivo Nový
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Willem Kuypers's curator insight, December 16, 10:44 AM

Commentaire intéresssant à propos de la curation.

Ivo Nový's curator insight, December 19, 9:46 AM
Guillaume Decugis's insight:

When we started working on Scoop.it, we had a lot of questions on why we even needed tools for content curation. Some were questioning the purpose or the effectiveness of curation, others were convinced it was a valuable practice but challenged the need for a tool. "I don't need a tool to tweet links, right?" or what Julia McCoy refers to as Myth #10 in that great post. 


She does a great job debunking 12 misconceptions which are still quite common about content curation but which luckily are starting to die as content curation delivers more and more results and thanks to educational content like hers.

donhornsby's curator insight, December 20, 7:55 AM

(From the article): Myth #7: You Aren’t a Thought Leader If You Use Third Party Content. Truthfully, I can see why digital marketers would initially think this. When I first heard of curating content, I thought the same thing. However, I quickly learned that this could not be further from the truth. Curating third party content actually does make you a thought leader for several reasons:

 

You show honesty: you show your audience that sometimes your influencers can write something or present something better than you. You can’t always be the best at everything, and that is OK.You can actually connect with said influencer by mentioning them on Twitter when you link to their article or content piece and get them to potentially follow you, thus building a very valuable connection.You build credibility with that third party source, and possibly attract more third parties that want to share the content that you create.Curating influencer content helps build your brand, which can lead to gaining a new audience that respects your thoughts.

As you can see, curating content does not make you take a backseat. It is an opportunity to build credibility with both your audience and your influencers.



Rescooped by John van den Brink from MobileWeb
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Facebook brings Graph Search to mobile, now lets you find posts in addition to people and places via @MarketingHits

Facebook brings Graph Search to mobile, now lets you find posts in addition to people and places via @MarketingHits | AtDotCom Social media | Scoop.it
Facebook today announced a major update to its search feature. The social network’s Graph Search, which lets you find people, places, and information based on human connections, is launching on mobile. Oh, and it can finally find Facebook posts, in addition to all of the above.

Graph Search first arrived in January 2013, and the company says users have been giving feedback on the beta ever since. The biggest request has been, unsurprisingly, being able to find posts you’ve seen before.

We’ve often been frustrated with seeing a post on our News Feed, and then being unable to find it a few hours later or even just moments after refreshing the page. “With a quick search, you can get back to a fun video from your graduation, a news article you’ve been meaning to read, or photos from your friend’s wedding last summer,” Facebook said.

Given that most of Facebook’s users are on mobile, it should be no surprise the other major request was better search on smartphones. Facebook said today’s updates were designed for mobile, and so they’re rolling out not just on the desktop, but in the iPhone app as well:

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from MarketingHits
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Landing Page Copywriting Mistakes You Should Avoid via @MarketingHits

Landing Page Copywriting Mistakes You Should Avoid via @MarketingHits | AtDotCom Social media | Scoop.it
Keep ‘em guessing.

It may work on a first date but it’s not a good tactic for your landing pages.

Why?

Because ambiguity in your copy can be a conversion killer.

Many marketers seem to have a difficult time writing copy that keys their prospects into exactly what they need to do. More often than not, that leaves them with landing page copy that keeps prospects guessing.

And guessing leads to confusion… which leads to frustration… which usually leads to a bounce.

Not sure if your landing page is riddled with less than straightforward copy? Worried that ambiguity is hurting your conversions? Here are a few common copywriting mistakes to avoid.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Design Revolution
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Web Design Trends 2015 & Hot To Keep Your Website Current via @Curagami

Web Design Trends 2015 & Hot To Keep Your Website Current via @Curagami | AtDotCom Social media | Scoop.it

Now it’s time to analyze the web designs that have emerged this year, and place predictions for the possible trends that lie ahead for 2015.

Marty Note
Promise to create a mashup of all web design trends postings to identify common consensus and outliers.


Via Martin (Marty) Smith
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Rescooped by John van den Brink from Extreme Social
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Why Millennials Engage With Brands on Social Media via @Ramikantari

Why Millennials Engage With Brands on Social Media via @Ramikantari | AtDotCom Social media | Scoop.it
Social Media - Some 84% of Millennials say they like companies on Facebook as a way to show their support for the brand, according to a recent report from The Center for Marketing ...

Via Kamal Bennani, Rami Kantari
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Melanie Leszcynski's curator insight, December 10, 11:34 AM

This survey helps to show what millennials enjoy about social media in addition to brands they enjoy seeing on each different platform. This was interesting to see because some brands were very popular overall and specific brands were only popular on one platform. 

Gary Campbell's curator insight, December 10, 6:44 PM

 

Millennials are considered to be the game changers in today's workplace.

Mike Allen's curator insight, December 11, 6:38 PM

Obvious but deeper needs than these exist so we need insight into life stages motivations not just age

Rescooped by John van den Brink from Designing design thinking driven operations
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5 Shifts to Fix Your Social Media Metrics

5 Shifts to Fix Your Social Media Metrics | AtDotCom Social media | Scoop.it
On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics.

Via Blaine Victor Morrow, Fred Zimny
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donhornsby's curator insight, December 9, 4:21 PM

The goal is not to be good at social media. The goal is to be good at business because of social media.

Rescooped by John van den Brink from Social Media Strategies
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20 Tools to Promote Your Content via @Ivo_64

20 Tools to Promote Your Content via @Ivo_64 | AtDotCom Social media | Scoop.it

Here is a list of tools to help promote your content. There are tools to run promoted ad campaigns, schedule and target your distribution efforts, gain the support of influencers, and create real buzz.


Via Ivo Nový
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Ivo Nový's curator insight, December 6, 9:58 AM

Definitely a great list of tools to spread your content and boost your content's social engagement.

Rescooped by John van den Brink from MarketingHits
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Is It Time to Rethink Your Brand’s Reliance on Facebook?

Is It Time to Rethink Your Brand’s Reliance on Facebook? | AtDotCom Social media | Scoop.it
A few weeks away, Facebook put the remaining nails in the coffin of brand advertisers’ ability to organically reach audiences. So now that it’s become a pay for play landscape, does that mean your brand should be shying away from Facebook?

Absolutely not. Imagine if you’d never heard of Facebook, but a company came along today and said it could offer sophisticated ad targeting, measurement and tracking, at a frequency that ensured your brand would regularly be in front of your target audience. Would you pay to use it? We thought so.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Social Media Useful Info
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18 Effective Social-Media Tools That Will Save Your Time

18 Effective Social-Media Tools That Will Save Your Time | AtDotCom Social media | Scoop.it

Most small businesses juggle several social media accounts at once, and with great difficulty.


Thankfully, web developers have come to the rescue with a myriad of applications to maximize the social-media experience across all platforms.


Here are 18 of the most effective and time-saving applications currently on the market across the five most popular social media sites for business.


Via Ivo Nový
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Rescooped by John van den Brink from Business in a Social Media World
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Social media in numbers (November 2014)

Social media in numbers (November 2014) | AtDotCom Social media | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to November 2014.

Via Cendrine Marrouat - www.socialmediaslant.com
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Marco Favero's curator insight, November 28, 4:15 AM

aggiungi la tua intuizione ...

Laura O'Brien's curator insight, December 2, 4:00 PM

I think most of us have accepted the idea that social media has dramatically increased in numbers over the last decade. But I don't think we are fully aware of those numbers and what they actually translate to, paving way for what will come. I loved this article because I thought it was informative and super relevant to shine attention to. 

Rescooped by John van den Brink from Just Story It! Biz Storytelling
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Data Storytelling: A Fab Technique For Presentations

We often hear that a presentation needs a good story. But the tricky part is to get your story to be clear and concise. So how can you avoid beating around the…

Via Karen Dietz
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Djebar Hammouche's curator insight, November 19, 2:15 AM
Data Storytelling: A Fab Technique For Presentations
Ivo Nový's curator insight, December 6, 1:21 PM

Write down, in order, the 10 Most Important Things you want to tell your audience.

These 10 things become short headlines on each of your slides.

Keep it clear and concise. Like any other story it should have a beginning, middle, and an end.

Елена Гончарова's curator insight, December 7, 3:48 AM

добавить ваше понимание ...

Rescooped by John van den Brink from Living & Learning
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How to Get More Traffic From Every Post

How to Get More Traffic From Every Post | AtDotCom Social media | Scoop.it

Traffic is a catch-22. You need people to share, but what if you have no traffic?. Here's how you can get more traffic from every post, every time.


Via Kamal Bennani, massimo facchinetti, Alex Watson
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AnointedMediaEv's curator insight, November 20, 2:07 PM

Needed info!

Melanie Leszcynski's curator insight, December 10, 11:15 AM

This is a fantastic overview of the 'new SEO process' that explains how companies are having more and more issues trying to continually product engaging content to their consumers. It also contains tips to help you get back on track in the social media realms especially. 

Rescooped by John van den Brink from Just Story It! Biz Storytelling
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The 2014 Story: A Year of Ideas, Inspiration From TED Talks via @kdietz

What were the most powerful ideas of 2014? Watch our 8-minute highlight reel of the Year in Ideas. Explore a fun, interactive playlist of the TED Talks of th...

Via Karen Dietz
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Karen Dietz's curator insight, December 24, 10:41 AM

Lots of folks have been putting together the "best of 2014" lists and this one is my favorite so far. It's inspirational and just what we need during the holidays.


2014 was a remarkable year and I can hardly wait to see how we progress in 2015.


Enjoy!

Art Jones's curator insight, December 24, 9:35 PM

Watch this 8.32 minute compilation of the best of TED in 2014 and I guarantee  one of these voices or perhaps all will serve to inspire you. 


Enjoy!

Rescooped by John van den Brink from Social Media Useful Info
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What's Changing in Social Media Marketing in 2015 via @Ivo_64

What's Changing in Social Media Marketing in 2015 via @Ivo_64 | AtDotCom Social media | Scoop.it
In 2015, new trends will require that companies make changes to their social media marketing strategy to remain relevant and competitive.

Via Brian Yanish - MarketingHits.com, Scott McElreath, robosheauk, Ivo Nový
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clare wakeman's curator insight, December 19, 11:05 AM

the only thing thats going to be changed in social media that all bad apples in the systems will be going and walsall council will be found out what there real fallings are

donhornsby's curator insight, December 20, 7:59 AM
(article) The Humanization of Social Media

As social media continues to gain prominence, there will be an increased focus by brands on interacting with customers on a more personal level. Forbes reported that brands which are successful in achieving the goal of connecting with their customers in a more personal manner will be better positioned to take advantage of improved brand loyalty, higher conversion rates, and faster audience growth.

What You Can Do: 

The Humanization of Social Media

As social media continues to gain prominence, there will be an increased focus by brands on interacting with customers on a more personal level. Forbes reported that brands which are successful in achieving the goal of connecting with their customers in a more personal manner will be better positioned to take advantage of improved brand loyalty, higher conversion rates, and faster audience growth.

What You Can Do: Look for opportunities where you can bring out the human side in your social media content.

Igor calderon's curator insight, December 23, 3:16 PM

De cara al año que viene...

Rescooped by John van den Brink from MarketingHits
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3 Ways to Convert Your Visitors with Targeted Copy #Neuromarketing via @MarketingHits

3 Ways to Convert Your Visitors with Targeted Copy #Neuromarketing via @MarketingHits | AtDotCom Social media | Scoop.it
How do you write more targeted messages that will persuade your prospects to buy into what you’re selling?

As a conversion copywriter, I get asked this question in one form or another all the time. Making more sales or getting more leads on their websites has everything to do with copy that not only connects with visitors, but connects immediately.

Why? Because you’ve only got seconds to grab your visitors’ attention before the dreaded bounce. In fact, the first 10 seconds are critical for your visitors’ decision to stay or leave. Which means, your words need to be doing some pretty heavy lifting.

Crafting key messages targeted and highly relevant to those people most likely to become your customers will improve your odds of not only keeping visitors on your site longer but improving conversions.

Let’s take a look at three ways to help you do just that.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Mastering Facebook, Google+, Twitter
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Social Media Strategy Template

Social Media Strategy Template | AtDotCom Social media | Scoop.it
Download the PDF of the Social Media Strategy Template here http://www.slideshare.net/SalFalko/social-media-strategy-template-42529456...

Via Stefano Principato, massimo facchinetti
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Rescooped by John van den Brink from MarketingHits
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5 Ways to Make Your Online Store More Social via @MarketingHits

5 Ways to Make Your Online Store More Social via @MarketingHits | AtDotCom Social media | Scoop.it
As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive.


Social commerce grew 60 percent last year, earning the top 500 online retailers $2.69 billion, according to a report by BI Intelligence. That’s just a fraction of sales from other marketing channels, but it’s growing at a more significant rate (compare the 60 percent social commerce increase to a 17 percent increase in e-commerce on a whole). With social media channels driving more and more sales, it’s important to not only focus on your off-site social media efforts, but to also bring those social aspects to your site. The following are five ways to make your online store more social:


Via Brian Yanish - MarketingHits.com