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Social Email Marketing: Contest adds 200% more Pinterest followers and engagement | MarketingSherpa

Social Email Marketing: Contest adds 200% more Pinterest followers and engagement | MarketingSherpa | AtDotCom Social media | Scoop.it

Pinterest is not your granddaddy’s social network. The site is dominated by images and has a mosaic-like layout. Now that marketers have stepped in, how can they design emails that appeal to this photo-hungry crowd and attract followers?


One retailer launched a contest on Pinterest and promoted it in a custom email dominated by images. Audience growth shot up 200% during the campaign, and the email’s clickthrough rate beat last year’s by 66%. 


Here are the steps the team took in the campaign, and how it designed the email to connect with the design-savvy crowd on Pinterest.


  • Step #1. Build a base of active followers
  • Step #2. Create a contest
  • Step #3. Promote the contest via email


by Adam Sutton

Read more and get some creative samples: http://bit.ly/Wf0M9D


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The Best Kept SEO Secret: How to Find and Target Long-Tail SEO Keywords

The Best Kept SEO Secret: How to Find and Target Long-Tail SEO Keywords | AtDotCom Social media | Scoop.it

'Long-tail keywords are highly specific search phrases with low search volume, which communicate a certain searcher intent clearly. Because of their specificity, long-tails are usually three or more words long. 


This post will show you why long-tails are unbeatable sources of targeted traffic, and share a simple framework you can use to research long-tail keywords, optimize your pages for them, and start growing rankings'.


Read More: https://www.link-assistant.com/news/long-tail-keywords.html?fb_comment_id=672388386219529_676412355817132


Via Antonino Militello, Stan Smith
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donhornsby's curator insight, March 1, 8:55 AM
As you optimize your pages for the newly found long-tails, remember to regularly measure your rankings and traffic for the terms so you can see which of your tactics are working best.