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Rescooped by John van den Brink from Social Media Butterflies
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Do you wake-up with Facebook? (Most do!)

Do you wake-up with Facebook? (Most do!) | AtDotCom Social media | Scoop.it
New research from The Social Habit reveals some curious social media viewing behaviors!

Via Robin Martin
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Rescooped by John van den Brink from Ecom Revolution
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6 Content Marketing Tactics for Ecommerce Merchants

6 Content Marketing Tactics for Ecommerce Merchants | AtDotCom Social media | Scoop.it

There may be hundreds of tactics that you could consider content marketing. So the six content marketing tactics briefly described here are certainly not an exhaustive list. But this short list does, perhaps, represent some of the best, easiest to understand, and most common content marketing options for small and mid-sized ecommerce businesses.

 

Via Kamal Bennani, massimo facchinetti, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, Today, 7:37 AM

Commerce - Community & Content rubicons Are CSF's
No way you win online these days without crossing one of the toughest rivers in my Director of Ecommerce tenure -- making content, commerce and community sing happily around the campfire. Good tips here and I will weigh in soon. 

Marco Favero's curator insight, Today, 3:52 PM

aggiungi la tua intuizione ...

Rescooped by John van den Brink from Daily Magazine
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3 Reasons Twitter Marketing is Crucial for Small Businesses! | LINKEDSUPERPOWERS

3 Reasons Twitter Marketing is Crucial for Small Businesses! | LINKEDSUPERPOWERS | AtDotCom Social media | Scoop.it
 I am very excited about this post since we are going to talk about a very important subject, a subject that i am particularly interested in and i feel you should be as well: the importance of Twitter Marketing for Small Businesses!

Via THE *OFFICIAL ANDREASCY*
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Content Marketers Beware - Rise of the Hackers Impacts You Too Now! via @sengineland

Content Marketers Beware - Rise of the Hackers Impacts You Too Now! via @sengineland | AtDotCom Social media | Scoop.it

Marty Note 
As a content curator and publisher I've had content we wrote copied and brazenly stolen. Google's latest algorithm changes seem to be reducing whole cloth copying, but another and potentially more dangerous dragon is rising - the content hack.

It is possible to do all kinds of bad things to your content as this Search Engine Land post shares. This highly recommended post doesn't only share scary stories and examples of content hacks. The post also shares a great set of tools to help publishers ward off what may be inevitable - someone hacking their content.  


Via Martin (Marty) Smith
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malek's curator insight, February 10, 11:06 AM

Scary, the hacked content algorithm is not working?   hacked content is still showing up in the search results. 

Rescooped by John van den Brink from Surviving Social Chaos
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5 Hacks to Optimize Every Piece of Content for SEO

5 Hacks to Optimize Every Piece of Content for SEO | AtDotCom Social media | Scoop.it

'If you want to drive sustainable organic search traffic and increase visibility in search engines here are five ways to optimize your content for SEO.

 

I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization'.

 

Read More: https://www.searchenginejournal.com/5-hacks-optimize-every-piece-content-create-seo/147513/


Via Antonino Militello, donhornsby
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donhornsby's curator insight, February 9, 8:32 AM

(From the article): As you can see, these five hacks to optimize every piece of content for SEO are very powerful if put to good use. I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization.

Rescooped by John van den Brink from Social Media, SEO, Mobile, Digital Marketing
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8 Essential Tools to Simplify SEO for Content Marketing

8 Essential Tools to Simplify SEO for Content Marketing | AtDotCom Social media | Scoop.it

There are many tools that can help you create content that will perform well in search engines: a daunting, time-consuming task. Here are eight of them.


Via Kamal Bennani
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Rescooped by John van den Brink from digital marketing strategy
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The Rocket Formula for social media campaign planning

The Rocket Formula for social media campaign planning | AtDotCom Social media | Scoop.it
A great article that guides you through the process of social media campaign planning. Get significat results from your campaign with the right planning.

Via malek
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malek's curator insight, February 2, 8:00 AM

You will want to create content around your campaign, so create interest and encourage people to enter your sales funnel.

Rescooped by John van den Brink from Just Story It! Biz Storytelling
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Here's a New #Storytelling App: KnowMe

Here's a New #Storytelling App: KnowMe | AtDotCom Social media | Scoop.it
Emmy Award winner Andrew Jarecki is launching his video app KnowMe today, and we can thank ... Robert Durst?

Via Karen Dietz
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Karen Dietz's curator insight, January 29, 1:32 PM

I ran across this post the other day giving the backstory and info about a new storytelling app for iOS devices. I haven't downloaded it yet onto my iPad (I have an Android phone) to check it out. I thought you should know about it anyway.


Hmmmmm -- this may be a good way to quickly capture customer "stories", tell your business stories, or record staff/vendor stories. That takes skills in evoking stories, and then story crafting, which many of you are already good at.


So go try this out and let us know if it's worthwhile!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by John van den Brink from MarketingHits
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LinkedIn For Business: How to Use The Social Media Platform to Achieve Faster Growth

LinkedIn For Business: How to Use The Social Media Platform to Achieve Faster Growth | AtDotCom Social media | Scoop.it

LinkedIn is not just a resume— it’s a platform to connect, create, and converse with your community.

We may not always think of LinkedIn as being a social media platform, like Facebook, Twitter, and Instagram. But it’s time to think again.

LinkedIn is important to your business because it’s a dedicated business network. According to Statista.com, towards the end of 2015, there were close to 400 million users on LinkedIn, all with the common goal: to connect on a deep, professional level.

But, how do you actually leverage LinkedIn to grow your business? This is a big topic, so we’ve broken it down into 5 areas:

1. The personal profile;
2. The company page;
3. Your products and services;
4. Building a network; and,
5. Publishing content.


Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Startup Revolution
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Google, Panda 4.0, RankBrain & Love: SEO & Content Marketing's Future via Curagami

Google, Panda 4.0, RankBrain & Love: SEO & Content Marketing's Future via Curagami | AtDotCom Social media | Scoop.it

SEO & Content Marketing's Future
Google, Panda 4.0, Rankbrain, SEO & Love shares how future content marketing will be shaped by smartphones, sentiment and feeling with 5 tips on how to thrive.

  • Rich Get Richer
  • Channel Diversification Is Essential
  • It's About SMARTPHONES, Stupid
  • Screens, Content Types, Social & Love 
  • Curate more than create, no content is ever "old"
.
We share this post in our Startups Revolution Scoop.it since few startups understand SEO and fewer still think they need content marketing - big mistakes. 

http://www.curagami.com/google-panda-4-0-rankbrain-love/?v=7516fd43adaa


Via Martin (Marty) Smith
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Rescooped by John van den Brink from MarketingHits
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4 Digital Marketing Trends to Pay Attention to Right Now

4 Digital Marketing Trends to Pay Attention to Right Now | AtDotCom Social media | Scoop.it
Digital marketing trends are exciting to watch because the industry is extremely fast-paced. According to eMarketer, 2016 will be the year display ad spending surpasses search ad spending, mobile spending is nearly twice as high as desktop spending and video will account for nearly a third of the total ad spend in the United States alone.

Estimates like these will not only impact the digital marketing industry in the near future but are already changing what career paths and ad formats are available to digital marketing professionals.

Below are four trends that will continue to dominate 2016.

Via Brian Yanish - MarketingHits.com
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10 ways brands are using social media marketing for good 

10 ways brands are using social media marketing for good  | AtDotCom Social media | Scoop.it
Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize your brand.

Asking questions, running contests, sharing pictures, promoting products and services; there are many ways for brands to attract attention on Twitter, Facebook, Instagram, and the like. Included among this list of ways to get people to sit up and take notice on social media is to show the softer side of your brand and declare your support of a worthy charitable organization.

Via Brian Yanish - MarketingHits.com