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5 SEO Quick Tips From @ScentTrail
SEO Quick Tips
SEO is never going to be so dead sending spiders clues they can understand about what your web pages and website are about isn't a good idea. Until they perfect the digital mind, technical SEO matters and SEO is being done SO BADLY by people who should know better.
Here are Today's SEO Quick Tips
1. Company name to FAR right in title because you should rank for it automatically AND it is on your website in heavy weight.
2. Keys in rank order with MOST important to the far left in title.
3. USE Headings and sub heads with KEYWORDS and don't stuff (5 to 8 words max).
4. Descriptions have character limits of 150 (or so) and don't go over since it looks like spamming. Descriptions should be keyword dense AND natural sounding with copy consistent to the page.
5. Title, description and body copy should be CONSISTENT and repetitive without being spammy. When in doubt look at a competitor who outranks you.
Added a note about how I create Efficiency Indexes on Google Plus
https://plus.google.com/u/0/102639884404823294558/posts/HvgEaUhRVnJ
Via Martin (Marty) Smith
Google has combined the Keyword Tool and the Traffic Estimator into one tool called the Keyword Planner.
“Behind every successful AdWords campaign are well planned out keywords and ad groups,” says AdWords product manager Deepti Bhatnagar.
This infographic provides a visual guide and a brief synopsis of different uses for Twitter. It includes information about how Twitter can be used as a tool for information, customer service, networking, business management and website management.
Via Lauren Moss, Lynnette Van Dyke, Terheck
There is lots of advice out there on how to choose your social media tools - some great and some terrible - but there is only one thing you should remember.
Via Daniel J Smith
Who wants to be a social media marketer? Heck, who doesn’t? All that wealth, influence and respect. And did I mention the women? Trust me, if there’s one thing that impresses a supermodel, it’s telling her all about the amazing cost per engagement rates on your latest Twitter ad campaign. It’s like virtual bling. In all seriousness, social media marketing does require a specific set of skills, despite what the naysayers might propose. Moreover, with billions of users across scores of social networks (okay, only about half a dozen of them really matter), there’s an awful lot at stake, and a veritable smorgasbord of opportunity. Check the infographic below for an overview on what it takes to become a social media marketing specialist.
How To Become A Social Media Marketer [INFOGRAPHIC]
Via Mau
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.
This infographic breaks down ways that social media influences the visibility of your website in search results, including: Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
Via Lauren Moss, Ricard Lloria
As it turns out, social media and search go hand-in-hand...
From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something. For marketers, understanding the searches that lead to improved engagement is critical. To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.
Via Lauren Moss
Technology is growing at such an exponential rate, it can be difficult to visualise what the next five years will look like, let alone fifty. We wanted to see just how the future is going to shape up for us.
So we compiled all the best predictions for digital technology, mobile, social media, and big data over the next fifty years into a timeline so you can see exactly what’s in store.
Via Ivo Nový
I thought it would be helpful to actually, you know, learn a bit about where smartphones started, what they're doing right now, and where they're heading.
Via Ana Cristina Pratas, michel verstrepen
Our Content Lead, Rachel, looks at how to do a comprehensive content audit. Come and check out this and other great posts on the SEOptimise Blog.
Via J-P De Clerck, Tom Pick
Over the past year or so, Foursquare has been going through a major transformation – well, at least a major improvement. What they’ve been doing is making both small and large tweaks to turn the focus of the service toward local search and discovery.
Study: Organic Posting Is Most Popular Social Media Tactic, But Not The Most ...
Marketing Land
More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies.
Via Martin (Marty) Smith
Most Internet marketers agree. Your website must be heroic, a quest of and for greatness. But how can your marketing make customers heroes? Here's How:
Ways To Make Your Customers Heroes Online * Gamification (nothing like social kudos to reinforce a heroic journey). * Curate and Use UGC (User Generated Content). * Contests (who has the best Tough Mudder Pinterest board etc...). * Leaderboards (part of gamification, but a constant reminder that a game is going on NOW). Website design tips and several examples of "heroic" websites are included. If you know of great heroic online experiences please share so we can curate in.
Via Martin (Marty) Smith
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Easy Keyword Research Secret Worth Millions
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...
Via janlgordon
Embrace Save The World Marketing
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins.
Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World marketing create an emotional connection with customers via authentic stories and social media.
Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs).
Via Martin (Marty) Smith
Do your employees enjoy their job? Better yet, do they care enough about the company to put their whole hearts into their work?
We looked at the current state of employee engagement, the difference between satisfaction and engagement, how to recognize engagement, and why it should matter to business leaders.
Content Marketing : The Game [Infographic]
You’ve just finished writing a great new blog post. You’re excited to share your ideas and expertise with the world. But what should you do next?
Via Martin (Marty) Smith
Infographic on how to get killer content ideas for your websites or blogs. 14 ways to create compelling content when you don't have a clue. Content ideas infographic
Via HiddenValleyRV.net
I have a confession to make. I forget birthdays. Seriously. I mean, I forget my brother’s and sister’s birthdays, my parent’s birthdays, and it takes a boatload of effort on my part to make sure I never forget my kids’ or my wife’s birthday – because for a father and husband, that’s disaster. However, it has been very close a few times. And as far as my close friends go? Forget it. Never remember a single birthday of theirs, even though I’d absolutely love to give them a token of our friendship on their birthday.
Via Mau
At the Google I/O developers conference today in San Francisco, Google announced that Google+ would be getting 41 new features that affect the Stream, Hangouts and Photos sections.
When you attempt to follow a broken or dead link usually you end up on a 404 error page. Most companies have boring 404 pages that offer you to
Via Alessandro Rea
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