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Guess What We Use Our Smartphones For MOST? Weather May Be The Most Social App.

Guess What We Use Our Smartphones For MOST? Weather May Be The Most Social App. | AtDotCom Social media | Scoop.it

I wouldn't be surprised if this is true. A recent study says that the number one smartphone use is checking the weather.


It might not mean that this is the thing we do most, but I do think that it's something I personally do the most consistently each and every day (maybe even multiple times).

Marty Note
Checking the weather may seem funny, but weather is an important social language. Bit.ly, the link shortener people, did extensive research on the millions of links using their system. They found a consistent 3% dedicated to the weather.

At first that was a surprising stat. Then I thought about it and realized weather is a universal connecting language. When you aren't here discussing MY weather brings us closer. Sharing your weather woes is subtext for the larger challenges any life faces by finds difficult to discuss.

We discuss the weather because we can and it may be the secret sauce to great social media marketing. We are expecting rain tomorrow after a weekend of downpours. What about you?


Via Ally Greer
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11 Unusual Social Media Tips and Tricks to Drive Branding, Clicks and Conversions

11 Unusual Social Media Tips and Tricks to Drive Branding, Clicks and Conversions | AtDotCom Social media | Scoop.it

Effective social-media marketing helps build successful businesses. A recent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall traffic.


If your business website falls below this benchmark, you may want to consider if your social-media strategy is working. Then again, if your site receives more visits from social media than that rate, you might still want to know what more can you do.


Be your company's ambassador by sharing posts that will encourage your followers' engagement.


by FIRAS KITTANEH

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How to Perform a Hashtag Search Across Multiple Channels via @MarketingHits

How to Perform a Hashtag Search Across Multiple Channels via @MarketingHits | AtDotCom Social media | Scoop.it
When you run a conference, event or Twitter chat, how do you monitor the traffic that is generated across multiple channels?


Do you know how to track conversations across Twitter, Facebook and Instagram?


Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from SOCIAL MEDIA INTERACTION (bilingual)
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Social Media Engagement is Not a Strategy via @desousarm

Social Media Engagement is Not a Strategy via @desousarm | AtDotCom Social media | Scoop.it
 
Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.
Source: www.slideshare.net

Mark Schaefer has a great point: we often confuse the means with the end.

In a blog post that I wrote a couple weeks ago, I explained why I thought social media publishing was dead - as we know it. One of these points was that the impact of publishing on social media for our goals is the combination of volume, quality and engagement. As Mark explains, engagement is only one variable in that equation.

So how can you convert your social media activity to make it count towards your goals?

One of the important basic first step you can take is to make sure you publish through a content hub that you can make your own and from where you can convert visitors: to subscribe to your content, to reshare your previously published content or to sign up for whatever pre-sales activity makes sense in your business. Continue reading →

Via Rose Marie DeSousa
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A Professional Photographer’s Guide to Getting the Right LinkedIn Profile Photo

A Professional Photographer’s Guide to Getting the Right LinkedIn Profile Photo | AtDotCom Social media | Scoop.it
Your headshot is one of the most important elements of your LinkedIn profile. A good first impression encourages the viewer to read the rest of your profile. In fact, your profile is 14x more likely to be viewed simply by having a profile picture.
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Product Ads: More Details, Instructions from the Bing Ads Engineering Team via @andreaschriscy

Product Ads: More Details, Instructions from the Bing Ads Engineering Team via @andreaschriscy | AtDotCom Social media | Scoop.it
As announced on March 26th Product Ads is now available for all US Bing Ads advertisers. This has been a long-requested ad product from many of you and today, the Engineers from Bing Ads would like to share our perspective on its release, setup...

Via Official AndreasCY
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Official AndreasCY's curator insight, July 15, 12:37 PM

Learn how you can deliver higher returns with lower costs compared to text ads with Bing Ads Product Ads (PPC, SMB)

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The 4 Stages of Reducing Page Bounce via @MarketingHits

The 4 Stages of Reducing Page Bounce via @MarketingHits | AtDotCom Social media | Scoop.it
Follow this 4 stage escalation process to help you analyze and reduce webpage bounce:

Via Peg Corwin, Brian Yanish - MarketingHits.com
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Peg Corwin's curator insight, July 4, 5:32 PM

See 4 questions to ask about your page to reduce your bounce rate.


Quote - If you can identify the type of bounce, you can better determine the amount of real money being left on the table.  A timely response can then save your company millions in revenue

Brian Yanish - MarketingHits.com's curator insight, July 9, 2:49 PM

Need help with your bounce rate, Clicktale is a great product I've used it for years. 

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Is Your B2B Company Getting Ahead or Dead on these 21 B2B Marketing Basics? via Brian Yanish - MarketingHits.com

Is Your B2B Company Getting Ahead or Dead on these 21 B2B Marketing Basics? via Brian Yanish - MarketingHits.com | AtDotCom Social media | Scoop.it

Staying competitive in the B2B marketing space seems overwhelming for a lot of marketers right now with all the hype about everything from content marketing to programmatic ad buying.


While I am a firm believer companies do need to stay on top of what’s new, continuously experiment, adapt and evolve, there’s still quite a bit of low hanging fruit when it comes to B2B marketing tactics.


What are those easy pickings you ask? It’s marketing fundamentals! But you say, “Nah, we’ve been to the basics mountain, summited and back. Been there, done that.”


Here’s the thing about online marketing basics: the nature of the tactics persist, but the data that supports them along with execution have undoubtedly changed.


Here’s a list of 21 B2B online marketing tactics that you can review to see if you’re up to date on the data that informs your approach and the way you execute. When is the last time you revisited, analyzed and optimized the performance of these essential marketing tactics?



Via Brian Yanish - MarketingHits.com
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Nancy Barnett's curator insight, July 8, 9:41 AM

Some interesting possibilities

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3 Ways to Make Sure Your Next Virtual Meeting Runs Smoothly

3 Ways to Make Sure Your Next Virtual Meeting Runs Smoothly | AtDotCom Social media | Scoop.it
When done right, virtual video meetings — specifically Google Hangouts — can bring distant teams together, make sure everyone is on the same page, and allow everyone to be involved without the dim conference room atmosphere (who doesn't love...
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How Can Social Media be Used as a Lead Generation Channel?

How Can Social Media be Used as a Lead Generation Channel? | AtDotCom Social media | Scoop.it
Social Media is a very powerful tool that is often underestimated for its potential, mostly because of lack of insight.
Yes, it's increasingly gaining importance in terms of a medium to impart personality to a brand and facts state that over 80% of businesses are using social media worldwide; but is it acknowledged as one of the best tools to drive sales, the most important aspect of a business? Not really.
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How to start your business while working a full-time job

How to start your business while working a full-time job | AtDotCom Social media | Scoop.it
Jason SurfrApp is the founder of IWearYourShirt.com. His new book, Creativity For Sale, is an in-depth look at how to turn passion into profit. The American dream used to be getting a secure job, working from 9-5, and retiring.
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6 Types of Innovation, 6 Kinds Of Stories To Share

6 Types of Innovation, 6 Kinds Of Stories To Share | AtDotCom Social media | Scoop.it
Every business needs storytelling skills, but there's a key component many companies forget in telling their brand story.

Via Karen Dietz
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Karen Dietz's curator insight, June 18, 12:48 PM

What a cool article. I love the point made about innovation: there are actually 6 different types of innovation in business -- and each is also a story type or genre.


Brilliant. And the author, Clay Hausmann, shares good examples for each type of innovation. Now all we have to do is craft stories for the types of innovation we are involved in.


My guess is that in some companies all kinds of innovation is happening. Here is your list of the types of stories you can tell that reflect the types of innovation at play.


The lesson for us all? Within a story type -- customer stories, let's say -- there are sub-types of stories to capture and share. In my work, sub-types of customer stories are leader stories, fundraising stories, advocacy stories, influence stories, etc. I could drill down into each of these sub-types and find additional story types. For example, leader stories can be broken down further to confidence, visioning, particular values, etc.


The point is that there is an infinite number of stories a business can tell. Use this article as a jumping-off place and start mapping your story types and sub-types. You will be amazed at the material you have, and the different angles you will find!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Enrico De Angelis's curator insight, June 19, 2:41 AM

Everyone needs storytelling Skills!

PhD Candidates - probably - more than others ...!

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Pinterest Becomes More Search Engine-Like With The Launch Of Guided Search On The Web

Pinterest Becomes More Search Engine-Like With The Launch Of Guided Search On The Web | AtDotCom Social media | Scoop.it
 In April, Pinterest introduced a new way to narrow down what you’re looking for on mobile with the addition of a feature called “Guided Search,” which pops up related terms at the top of the screen after you enter in a keyword to start a search.
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Are you Ready? Emerging Tech is Transforming the Workplace via janlgordon

Are you Ready? Emerging Tech is Transforming the Workplace via janlgordon | AtDotCom Social media | Scoop.it
While smart mobile devices, SaaS, and social software ushered in a wave of major change in the workplace, that's nothing compared to what's coming.

Via janlgordon
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janlgordon's comment, June 13, 6:33 AM
Stephen Dale I've been following Dion Hinchcliffe for many years as well. You're fortunate to have met him in London. You bring up a very good point about monitoring our every move. As you say, there is a price we will pay one way or another for privacy and time will tell how this will all shake out in the end. I'd love to connect with you again, it's been a while. As you can see I launched Curatti and we've been very well received. Hope things are going well with you, let's catch up soon.
Stephen Dale's comment, June 13, 9:16 AM
Sound good Jan. I have been following Curatti since you launched - it's one of my top sources for news/content. Think we should arrange a Skype call sometime - unless you plan to visit London, in which case lunch is on me!
Mark Palmer's curator insight, June 17, 10:05 PM

I am looking forward to when technology solutions become a ubiquitous part of our lives in a positive way. A way that makes us all more productive and hopefully working less and living better lives :-)

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5 Social Media Marketing Safety Tips: Part 2 via @ScentTrail

5 Social Media Marketing Safety Tips: Part 2 via @ScentTrail | AtDotCom Social media | Scoop.it
In Part 2 of his social media marketing safety tips, Marty Smith shares how organisations can act to help prevent themselves being hit by a crisis on the internet.



Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 21, 9:22 AM

add your insight...

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4 Simple Ways to Harvest Reviews From Happy Customers via @MarketingHits

4 Simple Ways to Harvest Reviews From Happy Customers via @MarketingHits | AtDotCom Social media | Scoop.it

Recommendations from people we know ranks #1, not surprisingly, as the most trusted form of advertising, according to the ‘Under the Influence: Consumer Trust in Advertising‘ report by Nielsen. In other words, word-of-mouth advertising!


Word-of-mouth advertising has taken on a whole new meaning in our online world. It’s no longer me telling you and a handful of others I know about a good or bad experience I’ve had with a business.


Today, word-of-mouth advertising might begin as an online comment on Facebook, Twitter or Yelp, but that comment has the potential to go much farther than my family,  friends and others that I know. It has the potential to spread to hundreds and even thousands of others. It might not, but it can.


Via Brian Yanish - MarketingHits.com
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LinkedIn expands content delivery with Newsle to keep users better informed - Tech Times

LinkedIn expands content delivery with Newsle to keep users better informed - Tech Times | AtDotCom Social media | Scoop.it
Tech Times LinkedIn expands content delivery with Newsle to keep users better informed Tech Times With its retooled Connected delivering timely notifications around professional circles, LinkedIn acquired startup Newsle to help LinkedIn users stay...
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Will It Blend, Viral Video Series Genius - Omaginarium

Will It Blend, Viral Video Series Genius - Omaginarium | AtDotCom Social media | Scoop.it
Presenting: The Blendtec “Will It Blend” video series: a brilliant and once more, highly entertaining viral video YouTube series starring CEO Tom Dickson as the “blend master and host”.
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Which Content Is Being Shared More On Which Networks

Which Content Is Being Shared More On Which Networks | AtDotCom Social media | Scoop.it
ShareThis has released results from its Q2 2014 Consumer Sharing Trends Report, looking at sharing behavior across social channels on desktop and mobile devices.
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5 Web Design Ideas via @Curagami Evolution Of Web Design Infographic via Martin (Marty) Smith @ScentTrail

5 Web Design Ideas via @Curagami Evolution Of Web Design Infographic via Martin (Marty) Smith @ScentTrail | AtDotCom Social media | Scoop.it

5 Web Design Implications Evolution Of Web Design

Our @Curagami Evolution of Web Design Infographic broker daily view records for our startup site. Here are 5 Web Design Implications:


  • Leave Room For THEM (visitors & customers) - As User Generated Content (UGC) becomes increasingly important its important to build in ROOM for comments, reviews and other UGC. UGC needs an ASK and the room to curate and share results of the ask.

  • Every Single System & Process you build for YOU, build 2 for them. Can users follow each other? Can users share a profile? Can users share content ideas and content easily? What is your social reward system for content shares.

  • Social Graphics - there is a reason people in the army wear rank. Wearing "social rank" immediately says who someone IS with a single graphic. Easier to trust social avatars when they are similarly grounded with graphics earned and proudly socially displayed. Social graphics reward those who've earned them AND set the stage for the next generation of people aspiring to "be like them" so a double win.

  • Build an Ambassadors area - ambassadors are so important to creating and sustaining online community. Ambassadors are volunteers wiling to sacrifice to JOIN and ADVOCATE you and your ideas. One CSF our startup Curgami is working on is how to quickly identify a website's 1% Contributors and 9% Supporters. Once identified GIVE THEM JOBS and a special place to "hang out".

  • Curate & Collaborate More, Create Less = more "blank pages" - design is an important wrapper, but web design can become an obstruction too. If you curate a "Member of the Month" feature leave room to fill up as you go. Maybe this month's feature sits on top of 3 previous months. The more face-time you can build for THEM the more social shares and support your online community earns.


What about you? What design changes do you see ahead? As we move to "community" how can our design support and create trust?




Via Martin (Marty) Smith
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Why Social Media Is Essential to SEO Success

Why Social Media Is Essential to SEO Success | AtDotCom Social media | Scoop.it
SEO has two main elements: on-page factors, which include site content, usability, and accessibility to search engines; and off-page factors, including the inbound links that influence the degree to which search engines think a site is important.read...
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New Research on How World's Biggest Brands Leverage Social Marketing

New Research on How World's Biggest Brands Leverage Social Marketing | AtDotCom Social media | Scoop.it
How are the world’s biggest brands leveraging social marketing for business? That seemingly straightforward question has remained unanswered from a research perspective to this point.
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Monday Marketing Masters: The Best and the Smartest Branding Out There - Omaginarium

Monday Marketing Masters: The Best and the Smartest Branding Out There - Omaginarium | AtDotCom Social media | Scoop.it
Welcome to Monday Marketing Masters,  a  new weekly series where I take a moment  out of my busy day to give a quick shout out to what I believe to be some of the best marketing by a company (small or sometimes quite large) that you’ll find out there today. Some epic, some hilarious, some just spot […]
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4 Simple Steps to Content Marketing Success via Stefano Principato