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Guess What We Use Our Smartphones For MOST? Weather May Be The Most Social App.

Guess What We Use Our Smartphones For MOST? Weather May Be The Most Social App. | AtDotCom Social media | Scoop.it

I wouldn't be surprised if this is true. A recent study says that the number one smartphone use is checking the weather.


It might not mean that this is the thing we do most, but I do think that it's something I personally do the most consistently each and every day (maybe even multiple times).

Marty Note
Checking the weather may seem funny, but weather is an important social language. Bit.ly, the link shortener people, did extensive research on the millions of links using their system. They found a consistent 3% dedicated to the weather.

At first that was a surprising stat. Then I thought about it and realized weather is a universal connecting language. When you aren't here discussing MY weather brings us closer. Sharing your weather woes is subtext for the larger challenges any life faces by finds difficult to discuss.

We discuss the weather because we can and it may be the secret sauce to great social media marketing. We are expecting rain tomorrow after a weekend of downpours. What about you?


Via Ally Greer
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Rescooped by John van den Brink from Social Media Strategies
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How to Fast Track Your Social Media Marketing Strategy via @Ivo_64

How to Fast Track Your Social Media Marketing Strategy via @Ivo_64 | AtDotCom Social media | Scoop.it
So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign.

Via Ivo Nový
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Rescooped by John van den Brink from digital marketing strategy
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Report: Pinterest Links to Branded Content Shared Get More Shares via @malekalby

Report: Pinterest Links to Branded Content Shared Get More Shares via @malekalby | AtDotCom Social media | Scoop.it
Pinterest has become a major hub for brands that want to connect with consumers who love to share content. Indeed, users engage and interact with branded content frequently on Pinterest. A report from Networked Insights examines how Pinterest users share and discuss branded content on the network.

Via Brian Yanish - MarketingHits.com, malek
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Facebook moves ahead toward Internet drone air fleet via @MarketingHits

Facebook moves ahead toward Internet drone air fleet via @MarketingHits | AtDotCom Social media | Scoop.it
Facebook co-founder Mark Zuckerberg on Thursday proclaimed the successful test of a wide-winged, solar-powered drone built to deliver wireless internet service to remote spots. "Aircraft like these will help connect the whole world because they can affordably serve the 10 percent of the world's population that live in remote communities without existing Internet infrastructure," Zuckerberg said in a post on his Facebook timeline. The unpiloted aerial vehicle, or drone, has a wingspan greater tha

Via Brian Yanish - MarketingHits.com
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Social Sharing Habits: New Research Reveals What People Like to Share via @MarketingHits

Social Sharing Habits: New Research Reveals What People Like to Share via @MarketingHits | AtDotCom Social media | Scoop.it
Are you curious about which type of social content gets the most shares?

Are social shares part of how you measure social marketing return on investment (ROI)?

Do you wonder which social channels’ users share most frequently?

In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result in the most shares.

Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, March 25, 4:54 PM

(From the article): Tailoring your social media strategy using these findings could help you get more shares and spread brand reach.

 

While nearly all companies stand to benefit from a presence on Facebook, social channels with smaller audiences still offer opportunities.

 

Businesses with younger audiences have opportunities on Instagram, where a 2015 Pew study found that 53% of all Internet users ages 18 to 29 are active. Half in that age group use Instagram daily.

 

Marketers in the athletic industry may get more share action on Twitter, which seems to be a gathering place for sports fans.

On Pinterest, retailers have a chance to provide the deals and new products users want to share with their friends. Sharing excellent content raises Pinterest users’ profiles and gives them a way to connect with friends, building their relationships.

 

Finally, experimenting with posting times could prove a low-cost way to get more shares.

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20 Ideas for Content That People Love To Share on Social Media

20 Ideas for Content That People Love To Share on Social Media | AtDotCom Social media | Scoop.it
Social media is a hungry beast. The social networks need to be fed. They need to be thrown a diet of content that keeps readers and viewers that keeps them coming back for more.
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2015 Social Media Benchmarks by Industry

2015 Social Media Benchmarks by Industry | AtDotCom Social media | Scoop.it
Social Media - Businesses that post more often to social media do not necessarily generate more engagement per post, according to a recent report from HubSpot.
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Rescooped by John van den Brink from Social Media Useful Info
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How to Learn Social Media Marketing: 15 Blogs for Beginners via @Ivo_64

How to Learn Social Media Marketing: 15 Blogs for Beginners via @Ivo_64 | AtDotCom Social media | Scoop.it
The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience.

Via Ivo Nový
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donhornsby's curator insight, March 18, 9:12 AM

A fine, if not basic, list of blogs and resources to receive information on social media marketing - and more...

Rescooped by John van den Brink from Business in a Social Media World
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Facebook Likes Update: Everything You Need To Know via @cendrinemedia

Facebook Likes Update: Everything You Need To Know via @cendrinemedia | AtDotCom Social media | Scoop.it
Did you just notice a big change in your page's follower count? That's not a bug—it's a feature. Facebook has just homogenised its behaviour across the service when it comes to inactive accounts. Here's what that means for your page. Follower Counts Will Go Down All forms of inactive accounts will be included in this…

Via Cendrine Marrouat - SocialMediaSlant.com
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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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13 Easy-to-Use Tools for Creating Killer Visual Stories via @kdietz

13 Easy-to-Use Tools for Creating Killer Visual Stories via @kdietz | AtDotCom Social media | Scoop.it

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.


To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....


Via Jeff Domansky, Karen Dietz
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ffeog's curator insight, March 13, 4:38 AM

A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.

Carlene Kelsey's curator insight, March 25, 10:22 AM

Content is shared in many forms.  These tools make it pretty easy to get creative.

Michelle Gilstrap's curator insight, March 25, 3:14 PM
Good article to help anyone wanting to create better content.
Rescooped by John van den Brink from Daily Magazine
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The Big List of SEO Tips and Tricks for Using HTTPS on Your Website via @andreaschriscy

The Big List of SEO Tips and Tricks for Using HTTPS on Your Website via @andreaschriscy | AtDotCom Social media | Scoop.it

It’s rare when Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results. HTTPS isn’t like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits that include increased security, better referral data, and a possible boost in rankings.


Via Kamal Bennani, Elvin Cheo, malek, Official AndreasCY
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8 Ways to Improve Social Shares for Your Blog |

8 Ways to Improve Social Shares for Your Blog | | AtDotCom Social media | Scoop.it
Do you want more social shares for your blog content? This article shares eight ways to optimize your blog content for sharing and tools to help you.
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Rescooped by John van den Brink from SocialMedia_me
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10 Social Media Strategy Ideas that Generate Real Results via @AlessandroRea

10 Social Media Strategy Ideas that Generate Real Results via @AlessandroRea | AtDotCom Social media | Scoop.it
The competition for attention is fierce. Learn how to stand out! 10 social media strategy ideas to help your business generate real results.

Via Alessandro Rea
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Marco Fuentes's curator insight, February 25, 8:33 PM

añada su visión ...

Marco Favero's curator insight, February 26, 6:50 AM

aggiungi la tua intuizione ...

Ayman Kaloub's comment, February 28, 1:38 AM
magorange.com www.magorange.com/
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How to Measure Social ROI on Facebook Ads via @andreaschriscy

How to Measure Social ROI on Facebook Ads  via @andreaschriscy | AtDotCom Social media | Scoop.it
Are you running Facebook ad campaigns to increase engagement?

Wondering how to measure the short and long term impact?

When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify.

In this article you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again.

Via Brian Yanish - MarketingHits.com, Official AndreasCY
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Rescooped by John van den Brink from Social Media Useful Info
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Best Visual Marketing Apps to Create Social Media Graphics via @Ivo_64

Best Visual Marketing Apps to Create Social Media Graphics via @Ivo_64 | AtDotCom Social media | Scoop.it

Are you using graphics in your social media posts?


Would you like to connect consumers to your business through visual marketing?


Not only can the right graphic tell your company story, but they also optimize the consumer experience.


Via Pantelis Chiotellis, Stan Smith, Ivo Nový
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Marco Favero's curator insight, Today, 6:44 AM

aggiungi la tua intuizione ...

Rescooped by John van den Brink from Surviving Social Chaos
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How Your Small Business Can Use Social Media to Boost Sales via @donhornsby

How Your Small Business Can Use Social Media to Boost Sales via @donhornsby | AtDotCom Social media | Scoop.it
Five strategies to offer consumers a seamless online purchasing experience.

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donhornsby's curator insight, Today, 10:56 AM

(From the article): By using these five strategies this year, you can make a significant impact on 2015 sales. While your small business may not have the sizable budget larger businesses do, these moves will provide the seamless purchasing experience consumers are looking for, and you will have the opportunity to reach a broader range of consumers who just may become your most loyal customers.

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How to Use Visual Content to Drive More Traffic |

How to Use Visual Content to Drive More Traffic | | AtDotCom Social media | Scoop.it
Do your images inspire your readers to take action? In this article you'll discover how three creative businesses used visual content to get results.
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How to increase your LinkedIn profile views by 425%

How to increase your LinkedIn profile views by 425% | AtDotCom Social media | Scoop.it
How to make your profile views soar, which could lead to more potential job opportunities, connections and visibility.
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Yelp now lets you book outdoor activities, bottle service and a round of golf

Yelp now lets you book outdoor activities, bottle service and a round of golf | AtDotCom Social media | Scoop.it
Yelp has added a raft of new business categories to its booking and ordering services in the US.
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Stop Social Media Mugging People - Social Magnets

Stop Social Media Mugging People - Social Magnets | AtDotCom Social media | Scoop.it
Learn How to Stop Social Media Mugging and How to Start Sharing Great Content. Social Magnets
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