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Guess What We Use Our Smartphones For MOST? Weather May Be The Most Social App.

Guess What We Use Our Smartphones For MOST? Weather May Be The Most Social App. | AtDotCom Social media | Scoop.it

I wouldn't be surprised if this is true. A recent study says that the number one smartphone use is checking the weather.


It might not mean that this is the thing we do most, but I do think that it's something I personally do the most consistently each and every day (maybe even multiple times).

Marty Note
Checking the weather may seem funny, but weather is an important social language. Bit.ly, the link shortener people, did extensive research on the millions of links using their system. They found a consistent 3% dedicated to the weather.

At first that was a surprising stat. Then I thought about it and realized weather is a universal connecting language. When you aren't here discussing MY weather brings us closer. Sharing your weather woes is subtext for the larger challenges any life faces by finds difficult to discuss.

We discuss the weather because we can and it may be the secret sauce to great social media marketing. We are expecting rain tomorrow after a weekend of downpours. What about you?


Via Ally Greer
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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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The Heart Of #Storytelling: 7 Lessons From Novelist, Screenwriter, Filmmaker Alex Garland via @kdietz

The Heart Of #Storytelling: 7 Lessons From Novelist, Screenwriter, Filmmaker Alex Garland via @kdietz | AtDotCom Social media | Scoop.it
Ex Machina filmmaker Alex Garland talks to Co.Create about developing as a storyteller, and why he has a problem with "auteur theory."

Via Karen Dietz
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Karen Dietz's curator insight, April 30, 12:01 PM

The reason I really like this article is because every piece of advice filmmaker Alex Garland shares speaks to the dynamics of creating/crafting stories, not the mechanics.


Story mechanics are "every story needs a beginning, middle, end, conflict, tension, yadda yadda..." Every storyteller needs to know this. But it doesn't necessarily make great storytelling.


So what does? Once you know the mechanics, it's then focusing on the dynamics. Like these 7 lessons Garland shares. For example:

  1. If you want to be a visionary, you have to think visually
  2. Accidents may trump decisions
  3. Know when it's not working
  4. Elements of storytelling are the same across all platforms.


Go read the article to understand more about story dynamics and what you may need to pay attention to for increasing your story skills. Then go enjoy your day!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, April 30, 12:32 PM
It all starts here:FOLLOW YOUR INTERESTS, AND THE STORY WILL FOLLOW
Charlie Dare's curator insight, April 30, 10:16 PM

Like these 7 lessons ~

Rescooped by John van den Brink from Social Media Useful Info
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5 Reasons Why Brands Should Be Using Snapchat via @Ivo_64

5 Reasons Why Brands Should Be Using Snapchat via @Ivo_64 | AtDotCom Social media | Scoop.it

Unless you have been living under a rock, you will have undoubtedly recently heard of Snapchat, the fastest growing social media app in 2014, securing funding of more than $485m.


It has taken the social media app market by storm, since its launch in 2011, becoming increasingly important for businesses and brands adopting into their marketing strategy.


If you haven't started already, here are five reasons why brands should be using Snapchat to communicate with their stakeholders.


Via Ivo Nový
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How to Grow Your Facebook Audience: 8 Success Tips |

How to Grow Your Facebook Audience: 8 Success Tips | | AtDotCom Social media | Scoop.it

Do you want a bigger Facebook audience?


Are you looking for ways to bring attention to your business on Facebook?

If you’re sharing good content but aren’t seeing Facebook audience growth, click for some great tips


By Kristi Hines

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malek's curator insight, April 22, 9:28 AM

Who should read this post?

Good content, but not enough audience

Rescooped by John van den Brink from Social Media Useful Info
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6 Reasons Why Images Increase Your Social Media Reach via @Ivo_64

6 Reasons Why Images Increase Your Social Media Reach via @Ivo_64 | AtDotCom Social media | Scoop.it

Social media is growing up.


“Boosting” Posts or creating “Promoted Tweets” can result in gains, but this “pay to play” model is rarely scalable. Luckily, we have science on our side to help us improve our Reach and Engagement Rates without having to reach too far into our budgets.


Digital media marketing analysts have conducted numerous studies on what kind of content performs best on social media platforms, especially Facebook and Twitter. The overwhelming answer? Photos and videos.


Via Scott McElreath, robosheauk, Ivo Nový
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Rescooped by John van den Brink from Entrepreneur Bookstore
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9 Reasons to Quit Your Job As Soon As You Can via @Ivo_64

9 Reasons to Quit Your Job As Soon As You Can via @Ivo_64 | AtDotCom Social media | Scoop.it

Quit your job to take a better paying position? Definitely. Quit your job for a great opportunity? Absolutely.


But there are a lot more reasons to quit your job (once you have something else lined up, of course.) And they all fall under one main category:


Life's too short to just stay where you are instead doing everything possible to live a better life.


Via Ivo Nový
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Is Facebook Winning the Video Marketing War?

Is Facebook Winning the Video Marketing War? | AtDotCom Social media | Scoop.it
Facebook, Twitter and Google+ have been battling for years to win the social network crown. We know who won that. But who is winning the video marketing war?
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Microsoft’s new app lets you control Powerpoint presentations with your Android device

Microsoft’s new app lets you control Powerpoint presentations with your Android device | AtDotCom Social media | Scoop.it
Microsoft quietly launched a new Android app that lets you control Powerpoint presentations on your PC over Bluetooth.
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4 Ways to Use Twitter Video for Your Business |

4 Ways to Use Twitter Video for Your Business | | AtDotCom Social media | Scoop.it
Have you heard about Twitter's new video feature? This article will show you four ways to use Twitter video for your business.


By Sarah Quinn

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Rescooped by John van den Brink from MarketingHits
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Increase Your Email Subscriber List With These 14 Tips via @MarketingHits

Increase Your Email Subscriber List With These 14 Tips via @MarketingHits | AtDotCom Social media | Scoop.it

Marty Note: Email Matters
Your email list is something you own. You've earned the right to NOT pay Google or anyone else when you communicate with your email list. The value of the list is HUGE.

We saw a monetary value of $100 a subscriber recently and there are times when you email list can be worth many multiples of that such as:

* When your organic rankings take a huge hit thanks to an algorithm change.
* During peak sales times.

* To create sustainable online community.
* To increase sales.

* To bolster SEO and then increase sales.

Here is a great and simple list for how to increase the size of your email list:

1. Subscribe Button

2.  Ask Your Readers

3.  Give Incentives

4. Speed Up Website

5. Offer A Free Course

6. Squeeze Page

7. Guest Blogging

8. Implement Hello Bar

9. Video Call To Action

10. Scroll Box

11. Feature Box

12. Sumo Me

13.  QR Code

14. Trade Shows


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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How to Keep Your Account Secure: New Content in Facebook’s Privacy Basics Portal via @MarketingHits

How to Keep Your Account Secure: New Content in Facebook’s Privacy Basics Portal via @MarketingHits | AtDotCom Social media | Scoop.it
Facebook expanded the content available via the Privacy Basics portal it introduced last November, adding a section called, “How to Keep Your Account Secure.”

The new section features 11 visual and interactive guides covering topics including passwords, reporting suspicious posts or messages and what to do if a user account is taken over by someone else.

Via Brian Yanish - MarketingHits.com
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Your Website is About to Disappear from Google via @MarketingHits

Your Website is About to Disappear from Google via @MarketingHits | AtDotCom Social media | Scoop.it

Google has left no doubt about how important it is to have a mobile-friendly site:

 “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”  (Google Webmaster Blog)

What this means is that Google’s algorithm can not only tell if your website is easily seen on mobile devices, but may ignore those that are not.  In fact, they are now displaying a “Mobile Friendly” icon when they display your website or blog in their search results.




Via Brian Yanish - MarketingHits.com
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Mike Donahue's curator insight, April 4, 9:12 AM

One thing not forget is that it's not enough to simply make the website mobile-friendly (works on a mobile device), you need to make experience of the website mobile-friendly (it's a pleasure to use on a mobile device).

Rescooped by John van den Brink from Ecom Revolution
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The Rise of Social Shopping via @HaikuDeck

The Rise of Social Shopping via @HaikuDeck | AtDotCom Social media | Scoop.it

Rise of Social Shopping
Blink an eye and big stuff happens. With valuations in the billions for sites such as +OpenSky and in the hundreds of millions for relative newcomer WaNeLo.com Don't get lost in the trap such valuations create.

Remember Arthur C. Clarke's quote:
Any sufficiently NEW technology is indistinguishable from MAGIC.

There are several forms of new ecommerce magic happening now including:

+Wanelo = gamified, social & mobile shopping.
MassDrop = social affiliate program.
+OpenSky = Social Shopping with a #crowdfunding or +quirkydotcom  feel.
+fab.com = social shopping.
+Etsy = +eBay for crafters.
+Woot = Daily Deal

We added a new section to our Ecommerce Questions Haiku Deck to reflect the rise of social shopping. We also noted how and why Amazon should be worried. New "social shopping" plays are hitting Amazon right where they are vulnerable - community, social and mobile.

Amazon is  "Search and Stab" and they are about to compete with savvy mobile game creators. Shopping as a social game will beat low prices created by scale. Didn't Amazon just prove that point by vanquishing Walmart from the king's ecommerce throne?

Amazon understands the ARBITRAGE of online commerce better than anyone, but what if arbitrage wasn't the driving force anymore? Going to be an interesting fight between SCALE and its many benefits and a new generation of "kids" who don't know any better than to question everything, assume nothing and have FUN.

Fun is contagious. Will follow with video notes soon.


Via Martin (Marty) Smith
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Rescooped by John van den Brink from Social Media Useful Info
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Don’t Get Caught with Your Pants Down: 3 Steps to Increase Your Search Traffic with Google’s Next Update via @Ivo_64

Don’t Get Caught with Your Pants Down: 3 Steps to Increase Your Search Traffic with Google’s Next Update via @Ivo_64 | AtDotCom Social media | Scoop.it
On April 21st, 2015, Google will roll out an update that will make mobile friendliness a bigger part of its algorithm. If you don’t think this is a big deal, think again.

Why? Because Google is saying the mobile update will have a bigger impact than its Panda update.

Via Ivo Nový
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Scott Borhauer's curator insight, April 8, 6:31 PM

This is REAL, it is coming. Will you be ready for the switch. If your are not, be ready to drop in the search engine rankings.

Rescooped by John van den Brink from Social Media Useful Info
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Can a New LinkedIn Tool Accelerate Your Social Media Marketing? via @Ivo_64

Can a New LinkedIn Tool Accelerate Your Social Media Marketing? via @Ivo_64 | AtDotCom Social media | Scoop.it
LinkedIn's new Lead Accelerator tool promises to be a big help for improving your social media marketing.

Via Adam Houlahan, Chrissie Webber 'Powering Business Potential', Ivo Nový
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Rescooped by John van den Brink from Social Media Useful Info
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Hashtags: How to Use them, and How You Shouldn’t via @Ivo_64

Hashtags: How to Use them, and How You Shouldn’t via @Ivo_64 | AtDotCom Social media | Scoop.it

Hashtags are a big part of our interaction on social media every day. However, I doubt most users have actually grasped the concept of hashtags, how to use them and what they actually offer readers in terms of relevance or context. A simple hashtag can go a long way, and make your content travel a long way as well! It’s imperative that we all learn how to use hashtags as well as how NOT to use them. Here we go....


Via Jeff Domansky, Mark E. Deschaine Ph.D., Ivo Nový
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Miguel Damiani's curator insight, April 22, 10:38 AM

Algunos consejos para hacer buen uso de los Hashtags. Bueno es conocerlos

Nedko Aldev's curator insight, April 23, 4:45 AM

 

562
Agence Incomm's curator insight, April 28, 11:06 AM

Petit rappel sur ce qu'est le hashtag, sa fonction, et la façon dont il faut l'utiliser.

Rescooped by John van den Brink from Social Media Strategies
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Kickstart a Social Media Strategy on Today's Top Networks via @Ivo_64

Kickstart a Social Media Strategy on Today's Top Networks via @Ivo_64 | AtDotCom Social media | Scoop.it
Put your company ahead of the competition! Create & encourage conversation, no matter the social network. Kickstart a social media strategy.

Via Ivo Nový
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Rescooped by John van den Brink from MarketingHits
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4 Steps to Manage Your Content Workflow via @MarketingHits

4 Steps to Manage Your Content Workflow via @MarketingHits | AtDotCom Social media | Scoop.it
Content marketing and cooking have a lot in common. You’ve got the chef (executive editor) who plans, delegates, edits, and manages the flow of the execution. The sous chef (writer) is right-hand man to the chef, following intricate orders of produce the meal (content). Though your dinner guests (readers) of a feast do not see what goes on behind the scenes, they are the ultimate judge. The end product portrays a clear reflection of what goes on behind the scenes.

Like a meal, coordinating content takes strategy, planning, communication, and access to an arsenal of tools. Missing just one of these steps can result in a poor end product.

Now is the perfect time to set the table for success. Here are four steps to master your content workflow:

Via Brian Yanish - MarketingHits.com
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