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Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.
This infographic breaks down ways that social media influences the visibility of your website in search results, including: Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
Via Lauren Moss, Ricard Lloria
As it turns out, social media and search go hand-in-hand...
From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something. For marketers, understanding the searches that lead to improved engagement is critical. To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.
Via Lauren Moss
Technology is growing at such an exponential rate, it can be difficult to visualise what the next five years will look like, let alone fifty. We wanted to see just how the future is going to shape up for us.
So we compiled all the best predictions for digital technology, mobile, social media, and big data over the next fifty years into a timeline so you can see exactly what’s in store.
Via Ivo Nový
I thought it would be helpful to actually, you know, learn a bit about where smartphones started, what they're doing right now, and where they're heading.
Via Ana Cristina Pratas, michel verstrepen
Our Content Lead, Rachel, looks at how to do a comprehensive content audit. Come and check out this and other great posts on the SEOptimise Blog.
Via J-P De Clerck, Tom Pick
Over the past year or so, Foursquare has been going through a major transformation – well, at least a major improvement. What they’ve been doing is making both small and large tweaks to turn the focus of the service toward local search and discovery.
Study: Organic Posting Is Most Popular Social Media Tactic, But Not The Most ...
Marketing Land
More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies.
Via Martin (Marty) Smith
Most Internet marketers agree. Your website must be heroic, a quest of and for greatness. But how can your marketing make customers heroes? Here's How:
Ways To Make Your Customers Heroes Online * Gamification (nothing like social kudos to reinforce a heroic journey). * Curate and Use UGC (User Generated Content). * Contests (who has the best Tough Mudder Pinterest board etc...). * Leaderboards (part of gamification, but a constant reminder that a game is going on NOW). Website design tips and several examples of "heroic" websites are included. If you know of great heroic online experiences please share so we can curate in.
Via Martin (Marty) Smith
The State of Travel Blogging [Infographic]
Quality travel blogs are a highly sought-after space for any business that works in tourism, transport, travel insurance or any other travel-related field. The best of them attract hundreds of thousands of visitors each year, gaining huge follower numbers on social platforms like Twitter, Instagram, Facebook and YouTube.
Read more: bit.ly/10o2jOa
Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?
Via Karen Dietz
These 10 infographics will teach you many essential elements to begin to know about Responsive Website Design- a major design trend for 2013. Simply put, Responsive Website Design is a way for designers to create one website with a few style sheets, which allows the website to be seen on any device without having to create it from scratch for a tablet, mobile device, desktop device, etc. With Mobile Search increasing rapidly, having a website that works for every device is a necessity and responsive design allows the site to reformat content appropriately.
Learn more at the infographic gallery at the article link...
Via Lauren Moss
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You’ve just finished writing a great new blog post. You’re excited to share your ideas and expertise with the world. But what should you do next?
Via Martin (Marty) Smith
Infographic on how to get killer content ideas for your websites or blogs. 14 ways to create compelling content when you don't have a clue. Content ideas infographic
Via HiddenValleyRV.net
I have a confession to make. I forget birthdays. Seriously. I mean, I forget my brother’s and sister’s birthdays, my parent’s birthdays, and it takes a boatload of effort on my part to make sure I never forget my kids’ or my wife’s birthday – because for a father and husband, that’s disaster. However, it has been very close a few times. And as far as my close friends go? Forget it. Never remember a single birthday of theirs, even though I’d absolutely love to give them a token of our friendship on their birthday.
Via Mau
At the Google I/O developers conference today in San Francisco, Google announced that Google+ would be getting 41 new features that affect the Stream, Hangouts and Photos sections.
When you attempt to follow a broken or dead link usually you end up on a 404 error page. Most companies have boring 404 pages that offer you to
Via Alessandro Rea
Whether you have created a website because you own a small business, you want to support one of your hobbies, or you are becoming interested in affiliate marketing, there is one thing that you need that is content. One of the easiest ways you can add content to your webpage is through the addition of a blog. This infographic explains why blogging matters?
Via Brian Yanish - MarketingHits.com, Steven Hughes, Esther Turón Perez, Robin Martin
Whether it’s content for your emails or content for your social media sites, you can often find yourself staring at a blank screen. But creating great content is probably a lot easier than you think. Today we’ll be discussing ways to help you overcome writer’s block and create content that your audience will love.
Click on the link to listen to this Podcast: bit.ly/102Ws16
When it comes to social media, men tend to spend more time on some sites, women on others.
Via Ivo Nový
Learn about the five different types of complainers on social media and how you can deal with them.
Via Alessio Manca
How to Rock your Social Media in 30 minutes a day – infographic With a defined social media strategy in place, marketers can rock social media in 30 minutes a day.
Via donhornsby
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