AtDotCom Social media

This article shares links to excellent brand-building articles- everything from marketing statistics to how to use Facebook Offers or run web-based contests.

Clearly organized summaries for each link allow you to assess the focus and access the related infographics.

Topics covered include:

12 revealing marketing stats about Facebook for business Facebook Offers: pros and cons 5 common mistakes when running online contests How to remove your wall posts from your timeline  

Visit the various links for more information on these relevant social media topics that provide helpful resources for both businesses and individuals...

In the digital age where brands and advertisers are vying for the ever-shrinking attention spans of consumers, obsessing about the technology is a mistake.

In this multiplatform advertising world where we live and work without any clear divisions, we must continually adapt and leverage content, data and social interactivity to forge new consumer connections.

This task is proving to be more challenging as consumers’ attention spans shorten and expectations, interactions and demands become more heightened. Add in the fact that consumers are more attached and invested in the tiny screens of their smartphones than ever before—arguably more than tablets and computers.

If brands had a small window for consumers’ attention before the digital revolution, they have even less time now—and the real estate on mobile devices is tight.

However, even before the technology revolution, customers were more interested in messages that actually spoke to them no matter the medium. Granted, fewer channels were competing for their attention, but the fact remains: Relevant content reigns supreme.

Original Post: http://onforb.es/Lclm5H 

Have you created a core marketing message to use throughout all of your marketing efforts?

Not a catchy slogan or play on words using the name of your business or the service you provide. It's not some meaningless phrase like "we do it right" or "quality service you can trust." Anybody in business can say those things and they're really basic expectations anyway.

Whether it’s a tech start-up or a prestigious global accounting firm, some employers are more desirable than others. For companies, this affects how easily they can recruit; for employees, it’s tied to your professional reputation.

Using an extensive professional data set, LinkedIn identified which companies are most attractive to potential candidates in this infographic of LinkedIn’s Most InDemand Employers.

What makes these rankings unique is that they’re based on the actual actions of over 175 million professionals. Last year, LinkedIn had over 15 billion interactions between professionals & companies. That data was cross-referenced with thousands of survey responses to pinpoint specific activities that best indicate familiarity and interest in working for a company: connecting with employees, viewing profiles, visiting Company Pages, and following companies. After crunching this data and normalizing for things like company size, the top 100 global list was created. Then LinkedIn profile data was applied to rank the most sought-after employers among professionals in five countries and four job functions.

View the full version of the infographic at the link, where the most sought-after companies on LinkedIn's network are visualized by country, city, occupation and industry...