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If you are just getting started on the journey of developing your website, you may feel overwhelmed with all the things you need to figure out and plan before you even get started. There are definitely enough details to consider that it’s worth making a list so you don’t forget any of them. Or, instead of making your own list. This infographic from Pixaal showing the basic things to note before someone or company develop a website...
Via Lauren Moss
Excerpt from the article: Let’s get started with our step-to-step guide for creating SEO landing page (that converts! Step 1: Set your landing page goals
Step 2: Develop Search Personas
Step 3: Create content with search personas in mind
Step 4: Arranging the layout of your SEO landing page
Step 5: Keep the most important element above the fold
Step 6: Use Pictures to Boost Conversions
Step 7: Make Use of Videos
Step 8: Be persistent with your call-to-action
Step 9: Leverage Testimonials
Step 10: Use Heatmaps to easily identify the focal point areas
Step 11: Write effective headlines to drive traffic Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World To deepen the points just mentioned read the full article here: http://bit.ly/RnDayH
Via Agostino Caniato, chezmadeline
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide. To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random. But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers. Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website). Read more: http://on.mash.to/Ke9Bil
Via Martin Gysler
If you want learn more about social media curation and/or start your own scoop.it you should read this excellent and detailed blog post from Shirley Williams. [note mg] Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone! In an earlier post I defined curation. In this post I would like us to revisit that definition and share how value can be gained by demonstrating how to use Scoop.it. Reminder of What’s Social Media Curation? With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. Consequently, the role of the social media curator has become increasingly more attractive. Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic... Read more: http://bit.ly/IRXDad
Via Martin Gysler
In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies. In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete. Read more: http://bit.ly/HODU9K
Via Martin Gysler
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A tweet only has 140 characters; with such a small amount of characters at your disposal, you need to make the most of each one. The perfect tweet consists of three main parts: your message, a link and blank space. Here's what each section should include: Message: Call to action: Tell readers what you want them to do.Hashtags: Include one or two to increase your reach among people who don't follow you.Tone: Use your own voice, but in a professional way.Format: Use a mix of headlines, questions and statistics to drive clicks and retweets. Link: Shortened URLs: Bit.ly links earn the most retweets. Blank space: Leave room for at least 20 characters at the end of your tweet so retweeters can add comments. Check out the graphic for more information...
Via Lauren Moss, Nate Ludens
As of February, the smartphone share in the United States has reached nearly 50%. 2012 is FINALLY "the year of mobile" and this means that you need to invest in a mobile user experience. Check your analytics — that mobile traffic share keeps growing! With all of the hype that responsive web design is getting, what are the biggest implications for marketers and SEOs regarding its fit as the long-term mobile strategy? First Of All, What is Responsive Web Design? In a nutshell, responsive web design (RWD) is a technique which uses fluid layouts (which "stretch" to as much screen real estate as possible) in addition to the CSS "@media queries," which apply different style sheets (CSS) based on the current screen size of the device. With responsive design, your website will fit virtually any device with a full browser: smartphones, iPad + other tablets (both landscape and portrait modes), and even TVs. It doesn’t matter that thr Galaxy Tab’s resolution is different from a Nexus S phone — your site will render beautifully, as long as responsive design was correctly implemented. Read more: http://mz.cm/LI09iS
Via Martin Gysler
Getting your app discovered is the fundamental challenge every app marketer faces. With millions of apps across iOS, Android, Windows Phone, and other platforms, standing out in the boundless sea of available apps is becoming increasingly difficult. The best app marketers will pursue a comprehensive, well-rounded app marketing strategy that includes pre-launch work and post-launch work. The best strategies will include organic and paid app marketing channels. Here’s the complete guide to app marketing that every app owner needs to follow. Before Launch Contrary to popular belief, your marketing strategy needs to start well before your app goes live in the app store. Like any successful product, understanding who your customers are and where you can find them is one of the most important pieces of the app marketing puzzle. There are a few steps you need to take before you launch your app: Read more: http://bit.ly/JkeEHT
Via Martin Gysler
Wo Hoo an amazing must-read post [note mg] The most complete guide you can get for LinkedIn groups without buying my book!
It’s Tuesday again – so time for another blog and #LinkedInChat. This week we are going to look more closely as groups. How to use them to Encourage, Entice and Engage with other LinkedIn members.
My first challenge today is to take my 40 page chapter on Groups and refine it into a few highlights you can use to really explode your group experience! Group engagement is one of the best ways I know up to start building strategic relationships. The nice thing about a group is that even if you are not connected with another member, you can still send the messages to that member. Read more: http://bit.ly/IlW1BP
Via Martin Gysler
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