AtDotCom Social m...
Follow
Find
37.8K views | +4 today
 
Rescooped by John van den Brink from Curation, Social Business and Beyond
onto AtDotCom Social media
Scoop.it!

The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


Via janlgordon
more...
janlgordon's comment, August 20, 2012 10:44 AM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 10:48 AM
You're welcome Jan. Is another great post! Have a great day.
AtDotCom Social media
Great social media topics
Your new post is loading...
Your new post is loading...
Rescooped by John van den Brink from MarketingHits
Scoop.it!

3 Ways to Use Social Media for Business via @MarketingHits

3 Ways to Use Social Media for Business via @MarketingHits | AtDotCom Social media | Scoop.it

Is social media working well for you?


Are you approaching it the right way?


Everyone uses social media differently, and the approach you use should be based on your goals.


This article shares three ways to use social media to get the results you want for your business.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by John van den Brink from Extreme Social
Scoop.it!

Twitter Begins Testing 'Buy' Button for Posts - New York Times via @Ramikantari

Twitter Begins Testing 'Buy' Button for Posts - New York Times via @Ramikantari | AtDotCom Social media | Scoop.it
New York Times Twitter Begins Testing 'Buy' Button for Posts New York Times SAN FRANCISCO — After months of hints about its e-commerce ambitions, Twitter announced on Monday that it w ould begin publicly testing a “buy” button that can be embedded...

Via Rami Kantari
more...
Stephen Daniels's curator insight, September 8, 9:38 AM

Twitter recently announced it will begin testing a buy button that will allow users to purchase items with just a few clicks. The test is limited to a few entities, including popular musicians, some nonprofits and retailers Home Depot and Burberry. This is a very exciting opportunity for many business. They will be able to directly market to their customers through social media and offer specific products based the information from people twitter accounts. If Users already have their payment and shipping information stored then with just two clicks they can purchase products. This could create some problems with user’s accidently purchasing products. I’m not sure that automatic payment, like iPhones new phone-based payment system, is the best option for this new feature.

Rescooped by John van den Brink from Startup Revolution
Scoop.it!

Always Be Converting: 9 Ways to Increase Business Conversions via @ScentTrail

The ABCs of business have had a makeover. Instead of always be closing, today it's always be converting which is essentially the same thing but requires different tactics in the digital era: 

1. Optimize the navigation

.

2. Diversify your payment options


3. Speed up load times


4. Manage your reviews


5. Use outreach carefully


6. Stay on top of social media


7. Show gratitude


8. Keep quality in mind


9. Target the right demographics

 


Via Martin (Marty) Smith
more...
Jean-Marc Fraiche's curator insight, September 3, 5:32 AM

The Chief Happiness Officer

« Travaillons Ensemble à votre Bonheur & à votre fortune »
www.osezgagner.com

Rescooped by John van den Brink from SEO and Social Media Marketing
Scoop.it!

The Top 7 Guides To SEO via @amisant

The Top 7 Guides To SEO via @amisant | AtDotCom Social media | Scoop.it

'When I got into SEO, I had a difficult time starting. It was not as much as the content, but where to find it and which one is worth reading.

 

There are bunch of “definitive” “essential” “step-by-step” or “basic” guides to SEO on the internet, and quite honestly not all of them are just as good.

 

To spare you the trial and error and your time, this here is a list of the best Guides to SEO out there'

 

Read More: http://www.business2community.com/seo/top-7-guides-seo-0994840#!bNSjno


Via Antonino Militello
more...
Lotte Schacht's curator insight, September 14, 4:12 AM

This is informative as well as easy to use.

Rescooped by John van den Brink from MarketingHits
Scoop.it!

7 Inspiring Lessons from 2014's Top Content Marketers via @MarketingHits

7 Inspiring Lessons from 2014's Top Content Marketers via @MarketingHits | AtDotCom Social media | Scoop.it

One of the best ways to learn about the content marketingindustry is to study what others are doing. Over the past three years, it’s been our pleasure to observe the field and, more specifically, identify those who are making us think about successful content marketing in new ways.


Today we are excited to announce the finalists for the Content Marketer of the Year, each having already received the following recognition in their individual categories...


Via Jeff Domansky, Brian Yanish - MarketingHits.com
more...
Jeff Domansky's curator insight, August 30, 11:13 PM

Great content marketing lessons and inspiration. Recommended reading 9/10

Dan Aldridge's curator insight, August 31, 9:39 AM

Stories from the best of the best in content marketing.

Rescooped by John van den Brink from WebsiteDesign
Scoop.it!

Sitemaps Best Practices Including Large Web Sites via @MarketingHits

Sitemaps Best Practices Including Large Web Sites via @MarketingHits | AtDotCom Social media | Scoop.it

One of the key Search Engine Optimization (SEO) strategies for web sites is to have high quality sitemaps helping search engines to discover and access all relevant content posted on that web site. Sitemaps offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms (ie: crawlers, robots) to find it.


The Sitemaps protocol defined at www.sitemaps.org, is a now widely supported. Often web sites and some Content Management Systems (CMSs) offers sitemaps by default or as an option. Bing even offers an open source server-side technology, Bing XML Sitemap Plugin, for websites running on Internet Information Services (IIS) for Windows® Server, as well as Apache HTTP Server.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Suggested by Suzen Pettit
Scoop.it!

The 4 Key Ingredients of a Killer Viral Video Sensation - Omaginarium via @SuzenPettit

The 4 Key Ingredients of a Killer Viral Video Sensation - Omaginarium via @SuzenPettit | AtDotCom Social media | Scoop.it
Here you will see an example of viral video happiness so fabulous and heartwarming, so filled with generosity, shock and awe, that viewers can’t help but share.
more...
No comment yet.
Rescooped by John van den Brink from ten Hagen on Social Media
Scoop.it!

Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY] - AllTwitter via @tenhagen

Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY] - AllTwitter via @tenhagen | AtDotCom Social media | Scoop.it
Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]

Via Laurens ten Hagen
more...
Laurens ten Hagen's curator insight, August 22, 1:53 AM

Remember when Snapchat had the audacity to turn down a $3 billion buyout offer from Facebook?

 

Turns out that might have been a very smart play, as the photo-sharing and chat app is now more popular than Twitter amongst the key millennial demographic, and has Instagram up next in its sights.

Rescooped by John van den Brink from BI Revolution
Scoop.it!

Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami

Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami | AtDotCom Social media | Scoop.it

Time Management
Time is a TACTIC many Internet marketers forget or don't fully utilize. Here are 5 ways we've learned to tell time:

Time Tip #1: What's Happening NOW?
The web is becoming more and more obsessed with what is happening now. Why? Not sure and who cares (lol). The closer to "real time" your content the more authentic and real it becomes. We use this in our favor in three ways:

* Note and share when content is scaling fast.
* Records are important even when they are YOUR records. Fastest, biggest, most are valuable words in Internet marketing. They are also TIME based. Use fast, faster, fastest to help your content scale.
* Now slips away, but using time parameters provides benchmarkes and scale. Earlier I Tweeted about a Haiku Deck that reached 225 views the fastest and then included (12 hrs).

Time Tip #2: Use History 
The web's time is always NOW, but you can create interesting juxtapositions with the past. When your following reachers the NY Times 1950 subscription level NOTE IT. When you compare a modern web EVENT to a past "real world" event you gain gravitas and understanding. BTW, good luck finding NYT circulation in 1950.

Time Tip #3: Process Is Product
Easy to forget that whatever you are doing NOW is, when published and shared, a product. This is why I like multiple publishing platforms (blogs, Scoop.it, G+ are my most frequently used platforms). Sharing your process as close to CREATION as possible brings the NOW into your content (see tip #1).  

Time Tip #4:  Redux Is Truth
We lucky few Internet marketers are like scientists. We test, test and test content, ideas and memes. When you find something that pops DOUBLE DOWN and keep doubling down (publishing a post about the post, publishing a II or III version) until you exhaust upside. Once you reach the point of diminishing return make a note and move on. First time ANYTHING can be a fluke. If you can repeat the same or better results over and over you've found EVERGREEN content you need to OWN. 

Time Tip #5: Don't Forget TIME Is In The Web's Algorithm
Everyday millions of things happen online (maybe billions). With that much NEW going on TIME becomes a way to TRUST you (or not). every day you build or lose clout, reputation and status (authority). Crying over yesterday's losses is foolish and expensive. Gear up, learn and move on. Always remember you can't do anything TODAY the web won't remember TOMORROW.  


Via Martin (Marty) Smith
more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

The 4 Basic Elements of Inbound Marketing

The 4 Basic Elements of Inbound Marketing | AtDotCom Social media | Scoop.it
If you’re new to the concept of inbound marketing, or you’re looking for a quick and dirty rundown of its elements, then this blog is for you.
more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

What Facebook doesn’t show you

What Facebook doesn’t show you | AtDotCom Social media | Scoop.it
Tim Herrera cataloged every piece of content in his News Feed, and every piece of content his friends posted, for a 7-hour period. The difference between the two might startle you. 


By Tim Herrera

more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

What Happens When You Like Everything on Facebook?

What Happens When You Like Everything on Facebook? | AtDotCom Social media | Scoop.it
For most of us, liking something on Facebook is a way to acknowledge the things we’re interested in — and things we actually like.


by Kimberlee Morrison 

more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

How Will You Use LinkedIn for Your B2B Marketing?

How Will You Use LinkedIn for Your B2B Marketing? | AtDotCom Social media | Scoop.it
Your LinkedIn profile is vitally important. This is what other people will see when they have to decide whether or not you are a person worth doing business with. You only have to do this once so you should take the time to do it well.
more...
No comment yet.
Rescooped by John van den Brink from Just Story It Biz Storytelling
Scoop.it!

The Power of Visual in Biz Storytelling via @kdietz

The Power of Visual in Biz Storytelling via @kdietz | AtDotCom Social media | Scoop.it

Forget about “show, don’t tell.” These days it’s show and tell. And this holds ever more relevant when it comes to creating a compelling brand story. The power of visual is simply encoded in our genes. We process visual information incomparably faster than impressions from other senses and we retain it for much longer periods


Via Karen Dietz
more...
Karen Dietz's curator insight, September 9, 10:20 AM

This is a quick article with some great reminders about the power of imagery in storytelling -- and a few additional insights on how visuals can immediately connect with/activate emotions.


Of course, all effective storytelling is based on the storyteller being able to transmit/spark images in the listener's brain. Oral storytellers have been doing this successfully for 100,000+ years.


Today we also have widespread abilities to add photographs and other visual elements to our storytelling that occurs in a wide variety of media. And it is important to leverage this kind of digital work as stories show up in all kinds of different forms.


The 6.30 minute TED video shared in the post is a must watch for explaining how the brain works with visual images and creates meaning.


I really like the point made in the article about how visual also means social. In other words, bringing photos and images into your digital stories promotes sharing. 


I don't necessarily agree that visuals are required because of shortened attention spans. But I do agree that visuals can entice people into a story.


The folks from Edgar (Damjan Obal, Marusa Novak), a European branding agency, wrote this piece. They've won a number of awards in Europe, and included a couple of examples of their brand storytelling. Watch them -- they are good -- but are they really stories? Let me know what you think!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by John van den Brink from MarketingHits
Scoop.it!

10 Great Examples of Brands as Publisher via @MarketingHits

10 Great Examples of Brands as Publisher via @MarketingHits | AtDotCom Social media | Scoop.it
Back in the late 90′s there were a few brands that saw the internet as an opportunity to create their own information and entertainment destination to better serve their customers and define and promote their brand.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by John van den Brink from Information Technology & Social Media News
Scoop.it!

The Overview of Mobile Apps Market: Why You Should Enter Now via @Zinkap

The Overview of Mobile Apps Market: Why You Should Enter Now via @Zinkap | AtDotCom Social media | Scoop.it
The mobile app economy was worth $53 billion in 2012, and the forecast for 2016 is that it will grow to $143 billion. The figures vary slightly from researcher to researcher but the fact is that mobile is really big.

Via Jesús Hernández
more...
No comment yet.
Rescooped by John van den Brink from MarketingHits
Scoop.it!

The Ultimate Content Marketing Tools List via @MarketingHits

The Ultimate Content Marketing Tools List via @MarketingHits | AtDotCom Social media | Scoop.it

You have probably heard the saying “it’s all in the tools”, right? This is absolutely the truth in both social media AND content marketing. In fact, using the right tools as part of your content marketing strategy can make all the difference in the world! There are many free and paid tools that can help you find, create and promote your content – and that will not only save you tons of time, but will ultimately mean better, more relevant, and more shareable content.


Following are some of my favorite tools that can help at every stage of the process: from coming up with new blog or social media post ideas, all the way to syndicating and promoting your content. Please let me know YOUR favorite content marketing tools at the end of this post!


Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by John van den Brink from Daily Magazine
Scoop.it!

Google Tests Different Colors For Stars Ratings In Search Results via @andreaschriscy

Google Tests Different Colors For Stars Ratings In Search Results via @andreaschriscy | AtDotCom Social media | Scoop.it
Google is testing various colors for their yellow/orange star reviews in the web and local search results. Typically, when you search for local queries, Go

Via Official AndreasCY
more...
Official AndreasCY's curator insight, August 28, 9:10 AM

Green, grey, red, purple -- have you seen different colored stars in Google's SERPs? What do you think?

Rescooped by John van den Brink from MarketingHits
Scoop.it!

Are You Sharing Other People’s Content? Here’s How to Do it Right #contentcuration via @MarketingHits

Are You Sharing Other People’s Content? Here’s How to Do it Right #contentcuration via @MarketingHits | AtDotCom Social media | Scoop.it

Let’s face it — continuously coming up with new and fresh content to keep your email readers, followers, and fans engaged isn’t easy.


It may be part of the reason why you skipped sending your latest newsletter, or why you haven’t made the type of commitment to a site like Facebook or Twitter that you’d had hoped to.


But what if there was a way to ease some of your content burden, and still get awesome results?


Via Brian Yanish - MarketingHits.com
more...
Brian Yanish - MarketingHits.com's curator insight, August 24, 4:16 AM

Great article about the use of content curation for your website. One of the best tool to do this is Scoop.it

Annika McGinley's curator insight, September 1, 4:32 AM

Timely reminder to not be lazy when Scooping! 

Rescooped by John van den Brink from Bussines Improvement and Social media
Scoop.it!

#ContentCuration: Creatively Filtering Content via @RLloria

#ContentCuration: Creatively Filtering Content via @RLloria | AtDotCom Social media | Scoop.it
We are living in an era of information overload.  So much content is shared online that curation is needed as a way to get value out of the information flood. Content curation is the process of shi...

Via Juan Jesús Baño Egea, ChemaCepeda, Ricard Lloria
more...
ChemaCepeda's curator insight, August 18, 4:14 AM

Y tu ¿filtras, curas o destilas información?

Rescooped by John van den Brink from Design Revolution
Scoop.it!

15+ Awesome Food Web Designs & One BIG Mistake Your Design Can Learn From via @Curagami

15+ Awesome Food Web Designs & One BIG Mistake Your Design Can Learn From via @Curagami | AtDotCom Social media | Scoop.it