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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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5 Brands on Instagram That Succeed With Influencer Marketing

5 Brands on Instagram That Succeed With Influencer Marketing | AtDotCom Social media | Scoop.it
Are you looking to increase your visibility on Instagram? In this article you'll discover five brands tapping into the power of Instagram influencers.


Read more: 5 Brands on Instagram


By Kate Talbot

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How to Deliver the Right Content at the Right Time across the Right Channel to the Right Audience via @MarketingHits

How to Deliver the Right Content at the Right Time across the Right Channel to the Right Audience via @MarketingHits | AtDotCom Social media | Scoop.it
Content marketing is a game with winners and losers, those that win the content game engage more of their audience, attract more customers, retain and upsell to existing customers and ultimately improve their bottom line. I’ve been content marketing for years and the following are a few rules which should help you.

Make Content Available across Devices

It never ceases to amaze me the number of people that obviously spend a great deal of time producing content only to publish it on a mediocre website, which doesn’t work properly on mobile devices. You want the content that you distribute to live on your website, which should be the hub of all things. But, if your website is not responsive (mobile friendly) then over half your potential audience cannot easily consume the content and all you will do is drive over half your audience away.

By making your website responsive, you’ll please all of your audience and you’ll also get an search engine boast as Google now identifies mobile friendly websites within its search results

Via Brian Yanish - MarketingHits.com
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How to Get Massive Engagement With Your Visual Content via @Ivo_64

How to Get Massive Engagement With Your Visual Content via @Ivo_64 | AtDotCom Social media | Scoop.it
There’s no denying the power of visual content.

From Facebook to Twitter, Pinterest and Google Plus – visual marketing has taken the online world by storm.

And it’s no surprise.

In a recent HubSpot survey, 65% of respondents admitted to being visual learners.

Via Ivo Nový
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6 Content Writing Tools to Boost Your Content Marketing via @malekalby

6 Content Writing Tools to Boost Your Content Marketing via @malekalby | AtDotCom Social media | Scoop.it
All people rely on the Internet whenever they want to acquire certain pieces of information. Whether it is educational or whether it is about a business br

Via massimo facchinetti, malek
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malek's curator insight, May 31, 2:09 PM

In the search for quality content

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7 Things You Can Do with Your Facebook Page You Might Not Know About via @MarketingHits

7 Things You Can Do with Your Facebook Page You Might Not Know About  via @MarketingHits | AtDotCom Social media | Scoop.it
You’re an old hat when it comes to Facebook marketing. You’ve had a business page for years and nothing surprises you.

Let me see if I can’t give it a shot anyway.

Here are 7 things you might not know about when it comes to your Facebook Page.

Via Kamal Bennani, Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, May 30, 10:33 AM

aggiungi la tua intuizione ...

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Why You Should Get Serious About Social Media Automation via @Ivo_64

Why You Should Get Serious About Social Media Automation via @Ivo_64 | AtDotCom Social media | Scoop.it

Social media automation is the best way to earn back your discretionary time. In this post learn 3 benefits to using it and 3 tips for making it more effective.


Via Kamal Bennani, Ivo Nový
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Sonia Santoveña's curator insight, May 27, 2:17 AM

añada su visión ...

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The Most Effective Social Networks for #Marketing a #Business in 2015 via @RLloria

The Most Effective Social Networks for #Marketing a #Business in 2015 via @RLloria | AtDotCom Social media | Scoop.it
More than half (52%) of marketers say Facebook is the most important social network they use to grow and market their business, according to a recent report from Social Media Examiner.

The 2015 Social Media Marketing Industry Report was based on data from a survey of 3,720 marketers; 61% of survey participants focus primarily on attracting consumers (B2C), and the other 39% primarily target businesses (B2B).

Some 21% of respondents say LinkedIn is the most important social network they use to grow and market their business; Twitter ranks third (12%), followed by YouTube (4%) and Google+ (4%).

Via Brian Yanish - MarketingHits.com, Ricard Lloria
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Brand Ideals, Jim Stengel, Mark Traphagen, SEO & Startups via @ScentTrail

Brand Ideals, Jim Stengel, Mark Traphagen, SEO & Startups via @ScentTrail | AtDotCom Social media | Scoop.it

Brand Ideals
Learning your company's "brand ideals" may be the most important branding work few startups accomplish. SEO and content take a backseat to widget development for most startups. 

Yet isn't the most important question WHERE are the points of connection with potential customers and/or investors? The latter, investors, receive plenty of attention when they are easy. Investors want CONSUMERS and lots of 'em.

So the best way to connect with investors is to connect with consumers and the best way to connect with consumers is to know, articualte and share your "brand ideals":

 * Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
* Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
* Inspiring Exploration: Helping people explore new horizons and new experiences.
* Evoking Pride: Giving people increased confidence, strength, security, and vitality.
* Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.  

Those "brand ideals" come from Grow: How Ideals Power Profits At The World's Largest Companies by Jim Stengel and is a must read for any startup entrepreneur who wants investors....after they've won the hearts and minds of consumers. 


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Rescooped by John van den Brink from Social Media Useful Info
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5 Tools for Getting More out of Facebook & Other Social Networks via @Ivo_64

5 Tools for Getting More out of Facebook & Other Social Networks via @Ivo_64 | AtDotCom Social media | Scoop.it

If you love social media, you probably constantly wish it was just a bit better. To be a geek is to constantly tweak, and social media is no exception.


From cleaning out decade-old "Likes" to sharing your email address securely, today's Cool Websites and Apps aims to make using social media just a little more…


Via Maria Margarida Correia, Ivo Nový
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Leverage Google AdWords to Reach Shoppers At All Hours via @malekalby

Leverage Google AdWords to Reach Shoppers At All Hours via @malekalby | AtDotCom Social media | Scoop.it
Here is a helpful list of 5 Google AdWords tips to help your small business navigate the holiday season. Online shoppers never sleep!

Via malek
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malek's curator insight, May 18, 4:25 PM

1. Stay in the Know.

5. Stand out in the crowd.

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8 Basic Rules for Content Marketing - Plus Your Business via @Ivo_64

8 Basic Rules for Content Marketing - Plus Your Business via @Ivo_64 | AtDotCom Social media | Scoop.it

SEO seems like it's constantly changing, and that's because it is.

However, some things have not really changed much at all.


For instance, links remain a significant part of the algorithms for both Google and Bing. Most of the search terms you might want to rank for likely have thousands of, or even more, competitors, and links are a big part of helping the search engines know who to rank first.


You know that you need to get some links, but how do you get started? And how do you do the right things so Google does not penalize you?


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Rescooped by John van den Brink from Social Media Useful Info
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You Finally Achieved Content Virality! Now What? via @Ivo_64

You Finally Achieved Content Virality! Now What? via @Ivo_64 | AtDotCom Social media | Scoop.it

If you've ever achieved the holy grail of content marketing success—true virality—you know the rush of endorphins as you watch the share count climb. You've smiled the enormous grin when one of your friends shares that piece on Facebook without any idea that you helped create it.


Then you've undoubtedly experienced the heart-stopping numbness when the traffic finally stalls. Where did all the people go? Was it real? Can you do it again?


The hardest part about success is replicating it. Learn what to look for when auditing content that's gone viral so you can earn even more shares next time.


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5 Secrets to Why Longer Posts Work Better via @Ivo_64

5 Secrets to Why Longer Posts Work Better via @Ivo_64 | AtDotCom Social media | Scoop.it

You’ve heard it all before: write short but frequent posts; write more often; write less often; don’t write a blog at all. With so much conflicting advice out there, what’s a business blogger to do?


In all seriousness, as long as your content is good, and appropriate for your readers, you’ll do well. If you’re looking to take things up a notch with your business blog, keep reading.


Via Kamal Bennani, Ivo Nový
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Manage Twitter: 19 Extremely Useful Tips | RazorSocial via @malekalby

Manage Twitter: 19 Extremely Useful Tips | RazorSocial via @malekalby | AtDotCom Social media | Scoop.it
Looking for tips to get more out of twitter? Here are 19 extremely useful tips to manage Twitter more effectively

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malek's curator insight, June 2, 5:11 PM

Twitter Cards lead to more success and engagement on Twitter

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8 Ways to Integrate Social Media and Blogging according to Guy Kawasaki via @Ivo_64

8 Ways to Integrate Social Media and Blogging according to Guy Kawasaki via @Ivo_64 | AtDotCom Social media | Scoop.it

A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous.


Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other.


The trick is to use a blog to enrich your social media with long-form posts and to use social media to promote your blog.


Via Jeff Domansky, Guillaume Decugis, Ivo Nový
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DailyEnglish's curator insight, February 2, 1:43 PM

www.dailyenglish.fr

Jan Wallen's curator insight, February 21, 5:22 PM

Excellent tips from Guy Kawasaki and Marketo. 

Scrap Vendor's curator insight, Today, 4:56 AM

Contact details for Scrap Vendor in Mumbai http://scrapvendor.com

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How to Create Pinterest Content That Connects: What Marketers Need To Know

How to Create Pinterest Content That Connects: What Marketers Need To Know | AtDotCom Social media | Scoop.it
Do you use Pinterest? In this article you'll discover what Pinterest content the community looks for and how to create pins to get their attention.
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Dana Hoffman's comment, June 2, 7:08 AM
Thank you Malek, 2 days to go. :-)
malek's comment, June 2, 7:17 AM
Yeah, 2 days for another fight and another win
Dana Hoffman's comment, June 2, 7:28 AM
Amen!