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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


Via janlgordon
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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Why SEO Strategies Are Boycotting Your Content ...

Why SEO Strategies Are Boycotting Your Content ... | AtDotCom Social media | Scoop.it
'Do you know how and where your website visitors, email subscribers and social media followers are accessing and consuming your content? Content marketing and SEO work best when done together.
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Rescooped by John van den Brink from Daily Magazine
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Big changes are coming to Firefox, to win back users and developers via @andreaschriscy

Big changes are coming to Firefox, to win back users and developers via @andreaschriscy | AtDotCom Social media | Scoop.it
XUL is on the way out. New features will focus on being "uniquely Firefox."

Via OFFICIAL ANDREASCY
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Stop Treating Pinterest Like a Social Media Platform - Tailwind Blog via @Tribe2point0

Stop Treating Pinterest Like a Social Media Platform - Tailwind Blog via @Tribe2point0 | AtDotCom Social media | Scoop.it
While Pinterest is technically a social media platform, it's also so much more. Learn why you need to stop treating it like Facebook and Twitter.

Via Kelly Lieberman
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Top Social Media Site and Their Impact on Business and Social Life!

Top Social Media Site and Their Impact on Business and Social Life! | AtDotCom Social media | Scoop.it
Social media has really changed the way businesses function nowadays and the cool thing is they are bound to change with time. New trends will surface and more features will be added. Many websites like Facebook, Millioninone have changed the way advertising took place. In the midst of all this hype many social media websites became popular they are follows: 

Facebook: The name is enough isn’t it Facebook has proved its dominance and proved to be the best social media website of all time.


Millioninone: Millioninone is new on the block but really packs a wallet. With unprecedente
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Twitter's new 'Personas' let brands easily target millenials, baby boomers and more via @MarketingHits

Twitter's new 'Personas' let brands easily target millenials, baby boomers and more via @MarketingHits | AtDotCom Social media | Scoop.it
Twitter unveiled Audience Insights back in May to help brands get a better grasp of the people they reach on the platform. Now the company is upgrading Insights with new demographic data, buying behavior and more.

First up, Twitter is introducing something they call ‘personas,’ which are basically quick ways to categorize audiences based on similar attributes. Some of these include ‘millenials,’ ‘baby boomers,’ and ‘business decision-makers.’

Via Brian Yanish - MarketingHits.com
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SageRave of Get Custom Content's curator insight, July 6, 3:15 PM

But do some personas need messages longer than those Twitter allows?

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5 Facebook Advertising Tools That Save Time and Improve Your ROI

5 Facebook Advertising Tools That Save Time and Improve Your ROI | AtDotCom Social media | Scoop.it
Do you advertise on Facebook? In this article you'll discover five Facebook advertising tools that save you time and boost your return on investment (ROI).


By Larry Kim

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How to get email addresses from Twitter accounts via @Ivo_64

How to get email addresses from Twitter accounts via @Ivo_64 | AtDotCom Social media | Scoop.it

How to get email addresses from Twitter users. We look at what data Twitter provides and how you can gain email addresses from Twitter.


Via Sergio Prior, Ivo Nový
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Here’s What “Quality Content” Actually Means via @Ivo_64

Here’s What “Quality Content” Actually Means via @Ivo_64 | AtDotCom Social media | Scoop.it
Learn what "quality content" actually means when it comes to blogging and content marketing. Get tips on how to write better blogs.

Via Pantelis Chiotellis, Ivo Nový
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SENAME Interactive's curator insight, June 24, 2:03 AM

Many focus on quantity instead of quality. However, quality wins quantity. This post should help. 

2DiFore Marketing Solutions's curator insight, June 25, 8:25 AM

Clear, concise, short, sweet and to the point....have you heard these suggestions before? Sure you have when telling a story well same is true with the content you create for your blog or social media content. Engage them quickly and they will keep coming back!

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54 Clear Warning Signs That You Work in Social Media via @malekalby

54 Clear Warning Signs That You Work in Social Media via @malekalby | AtDotCom Social media | Scoop.it

If you’re reading this, you likely work in digital marketing. Join hundreds of your peers at the most advanced social marketing conference of the year at Social Fresh 2015.


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malek's curator insight, June 22, 7:41 AM

and the winner is 

  1. You actually don’t like being referred to as an expert/guru/ninja in your field — Vincenzo Landino
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How to Turn Your Commute Into a Time of Productivity via @andreaschriscy

How to Turn Your Commute Into a Time of Productivity via @andreaschriscy | AtDotCom Social media | Scoop.it

Having a commute on public transportation can be boring. You sit there for some amount of time waiting to get to your destination. It feels like wasted time, but here's a secret for you: it doesn't have to be. You can use that long, tedious commute as an exercise in productivity.


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OFFICIAL ANDREASCY's curator insight, June 22, 12:14 PM

Who says a long commute has to be wasted time?

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Pinterest Streamlines & Simplifies Its Search Interface via @MarketingHits

Pinterest Streamlines & Simplifies Its Search Interface via @MarketingHits | AtDotCom Social media | Scoop.it
When first launched, one of the biggest faults of Pinterest was the lackluster search experience. Thankfully those days are long behind us and a new change to Pinterest search may turn this former detractor into a major advantage.

Via Brian Yanish - MarketingHits.com
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Pros and Cons Of The Social Media

Pros and Cons Of The Social Media | AtDotCom Social media | Scoop.it
Social media is an important component it comes to use in advertising and marketing, when used in an effective manner. Having the benefits of word of mouth, but on a bigger scale social media gives organization a number of benefits; and can substantially increase customer perception and brand value of a product or service. There are many advantages of social media they are as follows:

Increased Traffic and Sales: Social media websites such as millioninone.com, facebook, twitter, etc help in increasing the traffic on your website if the marketing is done well.


Better Customer Engagement an
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11 Quick and Easy Social Media Status Updates | SEJ via @Ivo_64

11 Quick and Easy Social Media Status Updates | SEJ via @Ivo_64 | AtDotCom Social media | Scoop.it

With new social media networks popping up quicker than acne on a teenager’s face, it can be pretty tough to keep up with them all. How can you save time?


Via Kamal Bennani, Ivo Nový
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A Beginner’s Guide to Google Analytics Remarketing from an ex-Googler via @Zinkapp

A Beginner’s Guide to Google Analytics Remarketing from an ex-Googler via @Zinkapp | AtDotCom Social media | Scoop.it

Start from these 3 easy and powerful lists


Via Pedro Da Silva, Os Ishmael, malek, massimo facchinetti, Jesús Hernández
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30+ Tips to Help You Dominate Local SERPs - SEMrush Blog via @malekalby

30+ Tips to Help You Dominate Local SERPs - SEMrush Blog via @malekalby | AtDotCom Social media | Scoop.it
Would you like a better position on local SERPs? Olga offers key local SEO tips to help you land higher on the SERPs.

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Twitter wants to know your birthday so it can give you e-balloons and show you more ‘relevant content’

Twitter wants to know your birthday so it can give you e-balloons and show you more ‘relevant content’ | AtDotCom Social media | Scoop.it
Have a birthday coming up? Twitter wants to help you celebrate. If you edit your Twitter profile to include your birth date, your profile will look slightly different on cake day.
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MillioninOne: Do’s And Dont’s of Social Media!

MillioninOne: Do’s And Dont’s of Social Media! | AtDotCom Social media | Scoop.it
If you are into any business it is important to know that social media is a direct connection between your clients and your business. Every clients nowadays in order to promote their products and services utilizes this tool called “Social Media.” Because your consumer needs to learn about you, because only after this can others know about your brand or business isn’t it? As social media websites have become a part of every individual’s life, we constantly use websites like Millioninone, Facebook, Twitter to stay in touch with our friends and family. Following are
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