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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


Via janlgordon
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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Rescooped by John van den Brink from Social Media Useful Info
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Hashtags: How to Use them, and How You Shouldn’t via @Ivo_64

Hashtags: How to Use them, and How You Shouldn’t via @Ivo_64 | AtDotCom Social media | Scoop.it

Hashtags are a big part of our interaction on social media every day. However, I doubt most users have actually grasped the concept of hashtags, how to use them and what they actually offer readers in terms of relevance or context. A simple hashtag can go a long way, and make your content travel a long way as well! It’s imperative that we all learn how to use hashtags as well as how NOT to use them. Here we go....


Via Jeff Domansky, Mark E. Deschaine Ph.D., Ivo Nový
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Steve Whitmore's curator insight, April 22, 9:29 AM

Do you take advantage of #hashtags when you post?  What else could you do with them?

Miguel Damiani's curator insight, April 22, 10:38 AM

Algunos consejos para hacer buen uso de los Hashtags. Bueno es conocerlos

Nedko Aldev's curator insight, April 23, 4:45 AM

 

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Kickstart a Social Media Strategy on Today's Top Networks via @Ivo_64

Kickstart a Social Media Strategy on Today's Top Networks via @Ivo_64 | AtDotCom Social media | Scoop.it
Put your company ahead of the competition! Create & encourage conversation, no matter the social network. Kickstart a social media strategy.

Via Ivo Nový
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Rescooped by John van den Brink from MarketingHits
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4 Steps to Manage Your Content Workflow via @MarketingHits

4 Steps to Manage Your Content Workflow via @MarketingHits | AtDotCom Social media | Scoop.it
Content marketing and cooking have a lot in common. You’ve got the chef (executive editor) who plans, delegates, edits, and manages the flow of the execution. The sous chef (writer) is right-hand man to the chef, following intricate orders of produce the meal (content). Though your dinner guests (readers) of a feast do not see what goes on behind the scenes, they are the ultimate judge. The end product portrays a clear reflection of what goes on behind the scenes.

Like a meal, coordinating content takes strategy, planning, communication, and access to an arsenal of tools. Missing just one of these steps can result in a poor end product.

Now is the perfect time to set the table for success. Here are four steps to master your content workflow:

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Blogging Effectively
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10 Essential Social Media Tools for Social Media Managers via @stevenhealey

10 Essential Social Media Tools for Social Media Managers via @stevenhealey | AtDotCom Social media | Scoop.it
Arm your social media tool box with these 10 essential social media tools that every social media manager should be using.

Via Steven Healey
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Google's Advice to Site Owners on Going Mobile-Friendly April 21st Algorithm Change via @Ivo_64

Google's Advice to Site Owners on Going Mobile-Friendly April 21st Algorithm Change via @Ivo_64 | AtDotCom Social media | Scoop.it
Ahead of Google’s upcoming mobile-friendly algorithm change, the search giant is providing advice to site owners on common mistakes to avoid when converting your site to a mobile-friendly design.

In fact, Google sought advice from its own webmaster community on Twitter and compiled a list of the most commonly mentioned mobile mistakes.

Via Ivo Nový
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Rescooped by John van den Brink from SEO Blog for Internet Marketing Resources
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How do you define quality content? via @araghuwanshi6

How do you define quality content? via @araghuwanshi6 | AtDotCom Social media | Scoop.it
Why is quality important? Because Google says it is. Make your content possess true quality and raise your search rankings – Content Marketing Institute.

Via Alok Raghuwanshi @ Hire Professional SEO Expert
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Content Marketing Tips: 5 Cues Marketers Should Take From Rappers

Content Marketing Tips: 5 Cues Marketers Should Take From Rappers | AtDotCom Social media | Scoop.it
Follow these cues from hip-hop’s finest figures to establish yourself as a content heavy hitter: Here are 5 content marketing tips from some cool rappers.


Written by Ben Shwartz

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74 Attention-Grabbing Blog Titles That Actually Work via @mfacchinetti

74 Attention-Grabbing Blog Titles That Actually Work via @mfacchinetti | AtDotCom Social media | Scoop.it

Catchy blog titles inspire massive social sharing and clicks. Check out these attention-grabbing winning titles.


Via Pedro Da Silva, massimo facchinetti
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Rescooped by John van den Brink from Entrepreneur Bookstore
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4 Things to Think about when you Choose SEO Keywords via @Ivo_64

4 Things to Think about when you Choose SEO Keywords via @Ivo_64 | AtDotCom Social media | Scoop.it
Before you start any SEO campaign, it's important that you know how to choose the best keywords for your business.


There are four things you should keep in mind:


  • The Competition
  • Relevance to your Business
  • Alignment with your Goals
  • What your Market Searches For




Via Ivo Nový
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Ivo Nový's curator insight, April 3, 10:49 AM

Always consider words, phrases, your company’s name, product names, locations and terms that describe the solutions you provide.

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Pinterest Makes Pinning Faster And Easier

Pinterest Makes Pinning Faster And Easier | AtDotCom Social media | Scoop.it
Pinterest announced the launch of a new “Pin It” flow to make saving things faster and easier.
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Rescooped by John van den Brink from Surviving Leadership Chaos
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Tony Robbins: Why You Should Always Want More via @donhornsby

Tony Robbins: Why You Should Always Want More via @donhornsby | AtDotCom Social media | Scoop.it
The life coach and author says that no matter how wealthy you are, you should never be satisfied. It's not about greed, it's about maximizing your potential and helping others.

Via donhornsby
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donhornsby's curator insight, April 2, 2:59 PM

I have not been a big fan of Tony Robbins in the past. At times, he tends to be too 'new age' and full of 'platitudes' for me. But this article has a great thought:

 

"...no matter how wealthy you are, you should never be satisfied. It's not about greed, it's about maximizing your potential and helping others."

Rescooped by John van den Brink from Surviving Social Chaos
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The Best Content Marketing Tools to Help You Work Smarter, Not Harder via @donhornsby

The Best Content Marketing Tools to Help You Work Smarter, Not Harder via @donhornsby | AtDotCom Social media | Scoop.it
From blogging to distribution to simply staying organized, these tool are sure to set your marketing efforts in the right direction.

Via donhornsby
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donhornsby's curator insight, April 1, 9:29 AM

This is simply one of the best lists to start with. Take a look!


(From the article): The above short list of tools represents the ones we use most often at Buffer. It’s far from a complete list of what’s out there. Many other bloggers and content creators have found great benefit from a number of other tools. Here are some that get mentioned most often by pro bloggers.

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5 Cool Web Analytics Tools to Spy on Your Website Visitors

5 Cool Web Analytics Tools to Spy on Your Website Visitors | AtDotCom Social media | Scoop.it
The web provides a firehose of data. But the secret to success online isn't the data. It's what you do with the information. So you need web analytics tools.
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How to Grow Your Facebook Audience: 8 Success Tips |

How to Grow Your Facebook Audience: 8 Success Tips | | AtDotCom Social media | Scoop.it

Do you want a bigger Facebook audience?


Are you looking for ways to bring attention to your business on Facebook?

If you’re sharing good content but aren’t seeing Facebook audience growth, click for some great tips


By Kristi Hines

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malek's curator insight, April 22, 9:28 AM

Who should read this post?

Good content, but not enough audience

Rescooped by John van den Brink from Social Media Useful Info
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6 Reasons Why Images Increase Your Social Media Reach via @Ivo_64

6 Reasons Why Images Increase Your Social Media Reach via @Ivo_64 | AtDotCom Social media | Scoop.it

Social media is growing up.


“Boosting” Posts or creating “Promoted Tweets” can result in gains, but this “pay to play” model is rarely scalable. Luckily, we have science on our side to help us improve our Reach and Engagement Rates without having to reach too far into our budgets.


Digital media marketing analysts have conducted numerous studies on what kind of content performs best on social media platforms, especially Facebook and Twitter. The overwhelming answer? Photos and videos.


Via Scott McElreath, robosheauk, Ivo Nový
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9 Reasons to Quit Your Job As Soon As You Can via @Ivo_64

9 Reasons to Quit Your Job As Soon As You Can via @Ivo_64 | AtDotCom Social media | Scoop.it

Quit your job to take a better paying position? Definitely. Quit your job for a great opportunity? Absolutely.


But there are a lot more reasons to quit your job (once you have something else lined up, of course.) And they all fall under one main category:


Life's too short to just stay where you are instead doing everything possible to live a better life.


Via Ivo Nový
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Is Facebook Winning the Video Marketing War?

Is Facebook Winning the Video Marketing War? | AtDotCom Social media | Scoop.it
Facebook, Twitter and Google+ have been battling for years to win the social network crown. We know who won that. But who is winning the video marketing war?
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