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Rescooped by John van den Brink from Curation, Social Business and Beyond
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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


Via janlgordon
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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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Telling The Story: 62 Highly Useful Presentation Tools

Telling The Story: 62 Highly Useful Presentation Tools | AtDotCom Social media | Scoop.it
Slide shows and presentations are here to stay and are getting more elaborate. Check out this big list of presentation tools for sales and marketing.

Via Karen Dietz
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Karen Dietz's curator insight, February 12, 6:37 PM

What a great list! I already knew most of the tools listed for creating slide decks like PowerPoint, along with non-traditional tools like Prezi.


What I really enjoyed were the sections with tools for:

  • Video tools
  • Interaction tools
  • Voiceover and music resources
  • Where to share your presentations


I'm sure you will find lots of tools here for telling your story digitally. Have fun and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by John van den Brink from digital marketing strategy
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Social Media Spending Hit a Top in 2016?

Social Media Spending Hit a Top in 2016? | AtDotCom Social media | Scoop.it
Despite all the talk of social media being vital, half of the marketers in APAC say their 2016 social media budget will remain the same as 2015. Here's why.

Via malek
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malek's curator insight, February 12, 3:46 PM

the jury is out, but the business faces a lot of challenges

›› Achieving a positive ROI

›› Measuring campaign performance

›› Determining the best social strategies and tactics

Rescooped by John van den Brink from Curation Revolution
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Content +35%, Engagement -17% Means Content Marekting Is Over (report)

Content +35%, Engagement -17% Means Content Marekting Is Over (report) | AtDotCom Social media | Scoop.it

Marty Note
There are about a million implications of this Marketing Land report  showing content push +35% while engagement collapses. One implication is we are using the right tool. @Scoop.it and content curation is the future. As @Guillaume Decugis and his team shares (over and over), content curation's greater reach, democracy, and engagement is better for you, your band and website. 

 As we shared on G+ (Inevitable Lightness of Being) and Curagami (Burn Down Your Website) the tactical past is giving way to a different marketing future. Hold on to the past and become irrelevant. The future is about curating, caring and collaborating more and that means Scoop.it's genius becomes even MORE important :). Marty 


Via Martin (Marty) Smith
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Rescooped by John van den Brink from Ecom Revolution
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6 Content Marketing Tactics for Ecommerce Merchants

6 Content Marketing Tactics for Ecommerce Merchants | AtDotCom Social media | Scoop.it

There may be hundreds of tactics that you could consider content marketing. So the six content marketing tactics briefly described here are certainly not an exhaustive list. But this short list does, perhaps, represent some of the best, easiest to understand, and most common content marketing options for small and mid-sized ecommerce businesses.

 

Via Kamal Bennani, massimo facchinetti, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 11, 7:37 AM

Commerce - Community & Content rubicons Are CSF's
No way you win online these days without crossing one of the toughest rivers in my Director of Ecommerce tenure -- making content, commerce and community sing happily around the campfire. Good tips here and I will weigh in soon. 

Marco Favero's curator insight, February 11, 3:52 PM

aggiungi la tua intuizione ...

Rescooped by John van den Brink from Daily Magazine
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3 Reasons Twitter Marketing is Crucial for Small Businesses! | LINKEDSUPERPOWERS

3 Reasons Twitter Marketing is Crucial for Small Businesses! | LINKEDSUPERPOWERS | AtDotCom Social media | Scoop.it
 I am very excited about this post since we are going to talk about a very important subject, a subject that i am particularly interested in and i feel you should be as well: the importance of Twitter Marketing for Small Businesses!

Via THE *OFFICIAL ANDREASCY*
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Rescooped by John van den Brink from Curation Revolution
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Content Marketers Beware - Rise of the Hackers Impacts You Too Now! via @sengineland

Content Marketers Beware - Rise of the Hackers Impacts You Too Now! via @sengineland | AtDotCom Social media | Scoop.it

Marty Note 
As a content curator and publisher I've had content we wrote copied and brazenly stolen. Google's latest algorithm changes seem to be reducing whole cloth copying, but another and potentially more dangerous dragon is rising - the content hack.

It is possible to do all kinds of bad things to your content as this Search Engine Land post shares. This highly recommended post doesn't only share scary stories and examples of content hacks. The post also shares a great set of tools to help publishers ward off what may be inevitable - someone hacking their content.  


Via Martin (Marty) Smith
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malek's curator insight, February 10, 11:06 AM

Scary, the hacked content algorithm is not working?   hacked content is still showing up in the search results. 

Rescooped by John van den Brink from Surviving Social Chaos
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5 Hacks to Optimize Every Piece of Content for SEO

5 Hacks to Optimize Every Piece of Content for SEO | AtDotCom Social media | Scoop.it

'If you want to drive sustainable organic search traffic and increase visibility in search engines here are five ways to optimize your content for SEO.

 

I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization'.

 

Read More: https://www.searchenginejournal.com/5-hacks-optimize-every-piece-content-create-seo/147513/


Via Antonino Militello, donhornsby
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donhornsby's curator insight, February 9, 8:32 AM

(From the article): As you can see, these five hacks to optimize every piece of content for SEO are very powerful if put to good use. I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization.

Rescooped by John van den Brink from Social Media, SEO, Mobile, Digital Marketing
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8 Essential Tools to Simplify SEO for Content Marketing

8 Essential Tools to Simplify SEO for Content Marketing | AtDotCom Social media | Scoop.it

There are many tools that can help you create content that will perform well in search engines: a daunting, time-consuming task. Here are eight of them.


Via Kamal Bennani
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Rescooped by John van den Brink from digital marketing strategy
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The Rocket Formula for social media campaign planning

The Rocket Formula for social media campaign planning | AtDotCom Social media | Scoop.it
A great article that guides you through the process of social media campaign planning. Get significat results from your campaign with the right planning.

Via malek
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malek's curator insight, February 2, 8:00 AM

You will want to create content around your campaign, so create interest and encourage people to enter your sales funnel.