This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.
Jan Gordon: My commentary
Know your audience and speak to their listening
This was mentioned in this article by the author who paraphrased
what John Kearon said:
”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing
Do the best companies make you think or feel? The author suggests feeling is what makes things happen".
Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.
This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).
"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".
Here are some highlights that I think apply to content curators/arketers particularly:
"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".
Here are a few suggestions that caught my attention particularly for content marketers/curators:
Concentrate on the feeling benefit of your products and services
**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?
**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
See full article here: [http://bit.ly/SIKXEw]