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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media |

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.

Jan Gordon: My commentary

Know your audience and speak to their listening

This was mentioned in this article by the author who paraphrased

what John Kearon said:

”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing

Do the best companies make you think or feel? The author suggests feeling is what makes things happen".

Jan Gordon: 

Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.

This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).

"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".

Here are some highlights that I think apply to content curators/arketers particularly

"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".

Here are a few suggestions that caught my attention particularly for content marketers/curators:

Concentrate on the feeling benefit of your products and services

**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?

Write Visual:

**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

See full article here: []

Via janlgordon
janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Rescooped by John van den Brink from Curation, Social Business and Beyond!

Why Businesses Need to Pay Attention to the Digital Divide

Why Businesses Need to Pay Attention to the Digital Divide | AtDotCom Social media |
What Digital Divide? Almost all individuals, companies and sectors in the US have access to digital technologies. But some have far more tha

Via janlgordon
janlgordon's curator insight, August 19, 8:25 PM

I selected this article from Curatti written by Michael Brenner because he shows how companies have only tapped into a small portion of the latest innovations.


Many businesses are falling behind when it comes to keeping up with new technology.


Digital Divide Has Created an Economy of "Haves" and "Have Mores"


The United States is at the top when it comes to technological innovations. I agree that businesses need to fully tap into this realm in order to stay competitive.


Brenner shows statistics that prove only 18 percent of the economy is utilizing digital methods. This is due to new and emerging trends.


Here's what caught my attention:


  • The digital gap has produced a boost for companies who are more advanced. Sectors lagging behind are suffering with lower productivity and performance.


  • Most companies have a large technology budget. But it is the usage that determines whether they stay relevant.


  • Not all businesses that are leaders in the digital age began that way. Many firms struggle to keep up with digitization and product delivery.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Image: Courtesy of Cardwell Beach.


Read full article here:


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, August 22, 3:29 PM
Thank you @John van den Brink :-)
janlgordon's comment, August 23, 10:39 AM
Thank you @Anna & @Ricard Lloria :-)
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How to Plan a Pinterest & Instagram Visual Marketing Strategy

How to Plan a Pinterest & Instagram Visual Marketing Strategy | AtDotCom Social media |
“Tactics without strategy is the noise before defeat.” That quote is so good that it’s often misattributed to Sun Tzu, military philosopher and writer of The Art of War.
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Scooped by John van den Brink!

How To Create Killer Calls To Action On Social Media

How To Create Killer Calls To Action On Social Media | AtDotCom Social media |
Remember when calls-to-action on social media used to be so incredibly spammy that they turned buyers off everywhere?
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Rescooped by John van den Brink from Business Improvement and Social media!

8 Reasons Why Your Business Should Use Video #Marketing 

8 Reasons Why Your Business Should Use Video #Marketing  | AtDotCom Social media |

Video marketing is now easy. Technology has made automated video creation possible. The usage of video on the web offers advantages. Find out how!

Via Daniel Watson, Ricard Lloria
Daniel Watson's curator insight, August 19, 12:38 AM


Given that you probably already own a hand held device capable of recording short videos, it is probably time that you start to use video, as a key component of your online marketing efforts. Video is now assuming greater importance in the struggle to get your message out to jaded customers, and you ignore their preferences for video over other marketing medium, at your peril. This article provides 8 good reasons why you should embrace video marketing and they are all compelling.

rodrick rajive lal's curator insight, August 22, 6:06 AM
Research has shown how video and vlogging is fast overtaking other forms of marketing.
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Quick Web Writing Lesson - Curagami

Quick Web Writing Lesson - Curagami | AtDotCom Social media |

Web Copy
Writing web copy that wins hearts and minds is easier and harder than you think. Easier because tiny changes make huge differences in customer engagement and your website's ability to convert. Harder because learning to slow down and think about things like empathy, using OPW (Other People's Words) and the right way to use acronyms takes practice, discipline and courage. 

Here are the tips we share on Curagami:

  • Use OPW (Other People’s Words) – Trusted sources or industry gurus make excellent sources
  • Use Customer Words – Customers know you listen when they see features of User Generated Content (UGC)
  • Touch the Universal – R&D is hard, takes time and money is a “universal truth.”
  • Cliches – Cliches are another “truth” you can turn in your favor
  • Empathy Words – Use words that create a sense of empathy between YOU and whoever is reading your copy words such as “collaborate,” “teamed with” and “love.”
  • Acronyms – Acronyms can convey industry knowledge, but be sure to explain fully the first time you use an acronym


Find more here 

Via Martin (Marty) Smith
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