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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Google Adwords vs Facebook Ads: Choosing the Right Marketing Platform

Google Adwords vs Facebook Ads: Choosing the Right Marketing Platform | AtDotCom Social media | Scoop.it
Deciding between Google Adwords and Facebook ads? All eCommerce and small business owners face this choice between the two most powerful pay per click advertising options on the web. Each platform provides unique advantages.
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Two Simple Questions Can Radically Improve Facebook Engagement

Two Simple Questions Can Radically Improve Facebook Engagement | AtDotCom Social media | Scoop.it
Facebook users are keenly aware of the fact that by engaging with your content, they are communicating something to their friends. As a page manager, your job is to create content that helps your target audience express themselves.
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70 Stunning Responsive Sites Inspire via @ScentTrail #responsive #webdesign

70 Stunning Responsive Sites Inspire via @ScentTrail #responsive #webdesign | AtDotCom Social media | Scoop.it
Mobify is a mobile e-commerce optimization platform used by leading online retailers to deliver exceptional responsive shopping experiences.



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Martin (Marty) Smith's curator insight, July 28, 2:01 PM

Attending Search Exchange in Charlotte and MOBILE seems to be the dominant theme so here are 70 examples of responsive web design. On a laptop or desktop and want to see "responsive" design? Shrink your window and watch as the content adjusts to tablet and then phone size.

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5 Social Media Marketing Safety Tips: Part 2 via @ScentTrail

5 Social Media Marketing Safety Tips: Part 2 via @ScentTrail | AtDotCom Social media | Scoop.it
In Part 2 of his social media marketing safety tips, Marty Smith shares how organisations can act to help prevent themselves being hit by a crisis on the internet.



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Martin (Marty) Smith's curator insight, July 21, 9:22 AM

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4 Simple Ways to Harvest Reviews From Happy Customers via @MarketingHits

4 Simple Ways to Harvest Reviews From Happy Customers via @MarketingHits | AtDotCom Social media | Scoop.it

Recommendations from people we know ranks #1, not surprisingly, as the most trusted form of advertising, according to the ‘Under the Influence: Consumer Trust in Advertising‘ report by Nielsen. In other words, word-of-mouth advertising!


Word-of-mouth advertising has taken on a whole new meaning in our online world. It’s no longer me telling you and a handful of others I know about a good or bad experience I’ve had with a business.


Today, word-of-mouth advertising might begin as an online comment on Facebook, Twitter or Yelp, but that comment has the potential to go much farther than my family,  friends and others that I know. It has the potential to spread to hundreds and even thousands of others. It might not, but it can.


Via Brian Yanish - MarketingHits.com
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LinkedIn expands content delivery with Newsle to keep users better informed - Tech Times

LinkedIn expands content delivery with Newsle to keep users better informed - Tech Times | AtDotCom Social media | Scoop.it
Tech Times LinkedIn expands content delivery with Newsle to keep users better informed Tech Times With its retooled Connected delivering timely notifications around professional circles, LinkedIn acquired startup Newsle to help LinkedIn users stay...
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Will It Blend, Viral Video Series Genius - Omaginarium

Will It Blend, Viral Video Series Genius - Omaginarium | AtDotCom Social media | Scoop.it
Presenting: The Blendtec “Will It Blend” video series: a brilliant and once more, highly entertaining viral video YouTube series starring CEO Tom Dickson as the “blend master and host”.
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Which Content Is Being Shared More On Which Networks

Which Content Is Being Shared More On Which Networks | AtDotCom Social media | Scoop.it
ShareThis has released results from its Q2 2014 Consumer Sharing Trends Report, looking at sharing behavior across social channels on desktop and mobile devices.
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5 Web Design Ideas via @Curagami Evolution Of Web Design Infographic via Martin (Marty) Smith @ScentTrail

5 Web Design Ideas via @Curagami Evolution Of Web Design Infographic via Martin (Marty) Smith @ScentTrail | AtDotCom Social media | Scoop.it

5 Web Design Implications Evolution Of Web Design

Our @Curagami Evolution of Web Design Infographic broker daily view records for our startup site. Here are 5 Web Design Implications:


  • Leave Room For THEM (visitors & customers) - As User Generated Content (UGC) becomes increasingly important its important to build in ROOM for comments, reviews and other UGC. UGC needs an ASK and the room to curate and share results of the ask.

  • Every Single System & Process you build for YOU, build 2 for them. Can users follow each other? Can users share a profile? Can users share content ideas and content easily? What is your social reward system for content shares.

  • Social Graphics - there is a reason people in the army wear rank. Wearing "social rank" immediately says who someone IS with a single graphic. Easier to trust social avatars when they are similarly grounded with graphics earned and proudly socially displayed. Social graphics reward those who've earned them AND set the stage for the next generation of people aspiring to "be like them" so a double win.

  • Build an Ambassadors area - ambassadors are so important to creating and sustaining online community. Ambassadors are volunteers wiling to sacrifice to JOIN and ADVOCATE you and your ideas. One CSF our startup Curgami is working on is how to quickly identify a website's 1% Contributors and 9% Supporters. Once identified GIVE THEM JOBS and a special place to "hang out".

  • Curate & Collaborate More, Create Less = more "blank pages" - design is an important wrapper, but web design can become an obstruction too. If you curate a "Member of the Month" feature leave room to fill up as you go. Maybe this month's feature sits on top of 3 previous months. The more face-time you can build for THEM the more social shares and support your online community earns.


What about you? What design changes do you see ahead? As we move to "community" how can our design support and create trust?




Via Martin (Marty) Smith
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Why Social Media Is Essential to SEO Success

Why Social Media Is Essential to SEO Success | AtDotCom Social media | Scoop.it
SEO has two main elements: on-page factors, which include site content, usability, and accessibility to search engines; and off-page factors, including the inbound links that influence the degree to which search engines think a site is important.read...
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New Research on How World's Biggest Brands Leverage Social Marketing

New Research on How World's Biggest Brands Leverage Social Marketing | AtDotCom Social media | Scoop.it
How are the world’s biggest brands leveraging social marketing for business? That seemingly straightforward question has remained unanswered from a research perspective to this point.
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Monday Marketing Masters: The Best and the Smartest Branding Out There - Omaginarium

Monday Marketing Masters: The Best and the Smartest Branding Out There - Omaginarium | AtDotCom Social media | Scoop.it
Welcome to Monday Marketing Masters,  a  new weekly series where I take a moment  out of my busy day to give a quick shout out to what I believe to be some of the best marketing by a company (small or sometimes quite large) that you’ll find out there today. Some epic, some hilarious, some just spot […]
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4 Simple Steps to Content Marketing Success via Stefano Principato

4 Simple Steps to Content Marketing Success via Stefano Principato | AtDotCom Social media | Scoop.it
I was catching up with a business colleague the other day and I couldn’t remember what the exact time was. She had sent me a message, but was it on Whatsapp, Facebook, a text or an email? Eventuall

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Why SEO Basics Are Not Enough

Why SEO Basics Are Not Enough | AtDotCom Social media | Scoop.it
The truth is that good SEO is often not a basic process. With Google’s ever-changing algorithms, there are new considerations all the time, so the basics might not bring you the results you seek.
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Rescooped by John van den Brink from Social Media Useful Info
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How To Manage Your Web-Life Balance via @Ivo_64

How To Manage Your Web-Life Balance via @Ivo_64 | AtDotCom Social media | Scoop.it

In theory, technology should increase both work flexibility and productivity, but it is also responsible for procrastination and a major threat to people’s work-life balance.


In fact, much of the recent debate about work-life imbalance is concerned with our relationship with technology, in particular our inability to disconnect or go offline.




Via Kenneth Mikkelsen, Ivo Nový
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Kenneth Mikkelsen's curator insight, July 28, 10:47 AM

Do your Internet habits hold you back, or help you succeed? How can we better manage our web-life balance?


This article contains our practical suggestions you may want to consider. 


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11 Unusual Social Media Tips and Tricks to Drive Branding, Clicks and Conversions

11 Unusual Social Media Tips and Tricks to Drive Branding, Clicks and Conversions | AtDotCom Social media | Scoop.it

Effective social-media marketing helps build successful businesses. A recent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall traffic.


If your business website falls below this benchmark, you may want to consider if your social-media strategy is working. Then again, if your site receives more visits from social media than that rate, you might still want to know what more can you do.


Be your company's ambassador by sharing posts that will encourage your followers' engagement.


by FIRAS KITTANEH

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How to Perform a Hashtag Search Across Multiple Channels via @MarketingHits

How to Perform a Hashtag Search Across Multiple Channels via @MarketingHits | AtDotCom Social media | Scoop.it
When you run a conference, event or Twitter chat, how do you monitor the traffic that is generated across multiple channels?


Do you know how to track conversations across Twitter, Facebook and Instagram?


Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from SOCIAL MEDIA INTERACTION (bilingual)
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Social Media Engagement is Not a Strategy via @desousarm

Social Media Engagement is Not a Strategy via @desousarm | AtDotCom Social media | Scoop.it
 
Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.
Source: www.slideshare.net

Mark Schaefer has a great point: we often confuse the means with the end.

In a blog post that I wrote a couple weeks ago, I explained why I thought social media publishing was dead - as we know it. One of these points was that the impact of publishing on social media for our goals is the combination of volume, quality and engagement. As Mark explains, engagement is only one variable in that equation.

So how can you convert your social media activity to make it count towards your goals?

One of the important basic first step you can take is to make sure you publish through a content hub that you can make your own and from where you can convert visitors: to subscribe to your content, to reshare your previously published content or to sign up for whatever pre-sales activity makes sense in your business. Continue reading →

Via Rose Marie DeSousa
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A Professional Photographer’s Guide to Getting the Right LinkedIn Profile Photo

A Professional Photographer’s Guide to Getting the Right LinkedIn Profile Photo | AtDotCom Social media | Scoop.it
Your headshot is one of the most important elements of your LinkedIn profile. A good first impression encourages the viewer to read the rest of your profile. In fact, your profile is 14x more likely to be viewed simply by having a profile picture.
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Product Ads: More Details, Instructions from the Bing Ads Engineering Team via @andreaschriscy

Product Ads: More Details, Instructions from the Bing Ads Engineering Team via @andreaschriscy | AtDotCom Social media | Scoop.it
As announced on March 26th Product Ads is now available for all US Bing Ads advertisers. This has been a long-requested ad product from many of you and today, the Engineers from Bing Ads would like to share our perspective on its release, setup...

Via Official AndreasCY
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Official AndreasCY's curator insight, July 15, 12:37 PM

Learn how you can deliver higher returns with lower costs compared to text ads with Bing Ads Product Ads (PPC, SMB)

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The 4 Stages of Reducing Page Bounce via @MarketingHits

The 4 Stages of Reducing Page Bounce via @MarketingHits | AtDotCom Social media | Scoop.it
Follow this 4 stage escalation process to help you analyze and reduce webpage bounce:

Via Peg Corwin, Brian Yanish - MarketingHits.com
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Peg Corwin's curator insight, July 4, 5:32 PM

See 4 questions to ask about your page to reduce your bounce rate.


Quote - If you can identify the type of bounce, you can better determine the amount of real money being left on the table.  A timely response can then save your company millions in revenue

Brian Yanish - MarketingHits.com's curator insight, July 9, 2:49 PM

Need help with your bounce rate, Clicktale is a great product I've used it for years. 

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Is Your B2B Company Getting Ahead or Dead on these 21 B2B Marketing Basics? via Brian Yanish - MarketingHits.com

Is Your B2B Company Getting Ahead or Dead on these 21 B2B Marketing Basics? via Brian Yanish - MarketingHits.com | AtDotCom Social media | Scoop.it

Staying competitive in the B2B marketing space seems overwhelming for a lot of marketers right now with all the hype about everything from content marketing to programmatic ad buying.


While I am a firm believer companies do need to stay on top of what’s new, continuously experiment, adapt and evolve, there’s still quite a bit of low hanging fruit when it comes to B2B marketing tactics.


What are those easy pickings you ask? It’s marketing fundamentals! But you say, “Nah, we’ve been to the basics mountain, summited and back. Been there, done that.”


Here’s the thing about online marketing basics: the nature of the tactics persist, but the data that supports them along with execution have undoubtedly changed.


Here’s a list of 21 B2B online marketing tactics that you can review to see if you’re up to date on the data that informs your approach and the way you execute. When is the last time you revisited, analyzed and optimized the performance of these essential marketing tactics?



Via Brian Yanish - MarketingHits.com
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Nancy Barnett's curator insight, July 8, 9:41 AM

Some interesting possibilities

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3 Ways to Make Sure Your Next Virtual Meeting Runs Smoothly

3 Ways to Make Sure Your Next Virtual Meeting Runs Smoothly | AtDotCom Social media | Scoop.it
When done right, virtual video meetings — specifically Google Hangouts — can bring distant teams together, make sure everyone is on the same page, and allow everyone to be involved without the dim conference room atmosphere (who doesn't love...
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