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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Rescooped by John van den Brink from Social Media Useful Info
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Meet the 12 Wealthiest People in Social Media

Meet the 12 Wealthiest People in Social Media | AtDotCom Social media | Scoop.it
Some of the names on our Top 12 list are familiar industry figures. Others are hardly household names. The common thread: They have all made billions from social media.

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27 E-commerce Website Designs @Scenttrail Hates & Why via @Curagami

27 E-commerce Website Designs @Scenttrail Hates & Why via @Curagami | AtDotCom Social media | Scoop.it

Marty (Scenttrail) Note: 27 Bad Ecommerce Designs
These CSS Design Award Winning sites illustrate why designers shouldn't be in charge of your commercial website. In a recent G+ post I shared our journey across time, place and money online (Why Time Is Money Online: https://plus.google.com/102639884404823294558/posts/RdjAjWoJTHw ).

It's easy to get lost. We kept trying to make narrative, movie and book-like) logic work on our ecommerce site and it never did. To the extent we told stories we depressed conversions and we conducted these tests before the web was drowning in content.

Not that the web has been fully "content shocked" to within an inch of its life one of the FIRST jobs any ecommerce site must accomplish is loudly and clearly proclaiming their STORE-NESS.

These 27 "pretty picture" designs are find for big established brands people trust, but they would CRUSH a new commercial site. The "store-ness" is confusing. Are these content sites or can we buy stuff here.

Some communicate some "store-ness",but none have the "ditch digging" realities of large, successful ecom sites such as REI.com or Schwan's.com (highest converting ecom site in world). Call-To-Actions are missing (mostly), navigation is murky and not keyword dense and images don't you line of sight rules (viewers' eyes go where people's eyes in your images go).

Real ecommerce needs a few things to be successful that most of these sites ignore, miss or don't know such as:

* Email subscription forms (email list = your most profitable channel because YOU OWN IT, don't believe BS about email marketing being dead mobile is making email marketing different but dead =nope.
* AN OFFER - see REI.com's "daily deals" or Amazon's ability to sell any and everything.
* Great navigation balanced between seo and customer engagement.
* Images mapped to produce CLICKS where merchants want them.
* Every image, click and share creates analytics and data so part of what you need to map into an ecom design is WHAT DATA YOU NEED. Can't figure out what actionable thing I would know after a month's traffic on these designs.
* Sense of TIME and PLACE (what season are we in? Where are these sites?).
* TRUST and that comes from other people (testimonials, curation of User Generated Content and NONE of these have anything like that so unless they are major brands they won't pass the trust test with many shoppers).
* TRUST MARKS = didn't see a VISA or MC logo either. One way to create trust online is to align with brands and marks people already trust. Those badges look like ugly scars to designers and they help make merchants millions.
* Content - we love VISUAL MARKETING but some context such as the context one satisfied customer would share is a must.
* Design = Trust - we grant that these sites look amazing and looking amazing helps with creating trust, but junk 'em up a little and make more money.

That last bullet reminds me of a story from my P&G tenure. My boss Russ Mills taught me to never leave a display too neat. "People won't disturb a display that is too neat," he explained. These ecommerce designs are too neat for me (by half). If you aren't a major brand ignore every one of these 27 "inspirational" ecom web designs.

PS. Favorite has to be the example in the picture above. Not only do we chop people in half we ask visitors to kiss their behinds (lol). Opposite of the welcoming atmosphere I want to create on my ecom sites (lol) back when I was responsible for millions of online sales yearly. At my core I remain an online merchant, but I don't miss not sleeping and sweating sales numbers from now until Valentine's Day. Don't miss that at all :).




Via Martin (Marty) Smith
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Four Alternatives to Like-Gating on Facebook By Brian Honigman

Four Alternatives to Like-Gating on Facebook By Brian Honigman | AtDotCom Social media | Scoop.it

What tactics are you using to grow your Facebook Page? This article shares four alternatives to like-gating that increase audience and engagement.

Facebook announced they’ll ban like-gating in November. An end to like-gating doesn’t have to be the end of the world–or your Facebook marketing.

In this article I’ll share four tactics marketers can use in place of like-gating to sustain audience growth and engagement on Facebook.


By Brian Honigman

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Best Brand Storytelling Site On The Web From Microsoft? via @kdietz

Best Brand Storytelling Site On The Web From Microsoft? via @kdietz | AtDotCom Social media | Scoop.it
Microsoft Stories: Best Brand Storytelling Site On The Web?
Business 2 Community
Hmm…strange for a corporate storytelling site, don't you think? Not if you're focused on one thing, and one thing only: Content.

Via Karen Dietz
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Karen Dietz's curator insight, September 29, 10:28 AM

This post by Arik Hanson is a review of Microsoft's website and the storytelling that is going on there. This is one company that's getting business storytelling right.


Why? Because Microsoft seems to be focusing more on sentiment than social signals. Now that's a change. I'm not sure if that's a good idea or not, but the quality of their storytelling is high. Maybe that's because they are more concerned about the quality of the story they are crafting than social media metrics. It seems logical the two are not mutually exclusive, but this seems to be Microsoft's strategy.


Enjoy the article and poking around the Microsoft site for examples of really good storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Martin Sturmer's curator insight, September 29, 11:49 AM

http://www.microsoft.com/en-us/news/stories/index.html

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Content Curation: 9 Things to Keep In Mind via @MarketingHits

Content Curation: 9 Things to Keep In Mind via @MarketingHits | AtDotCom Social media | Scoop.it
Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together.

It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter, and share good materials from other smart likeminded people or companies. This is the whole premise behind content curation.

It is easy to get online, set up some social profiles, and start sharing to your heart’s content. But like anything, there’s a right and a wrong way to curate content.

Below are nine tips to keep in mind if you want to succeed at content curation. If you want to build a network of loyal friends and followers, do your best to follow along with all nine of these ideas. Over time, doing it the right way will work if you stick to it.

Via Brian Yanish - MarketingHits.com
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Puerto Rico Revealed's curator insight, September 26, 2:54 PM

I also believe the future is in authoritive content curators within niches of your field.  Great article for those looking to learn about content curating. 

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Pinterest’s NEW Analytics Rock – Here Are 3 Ways to Use Them via @MarketingHits

Pinterest’s NEW Analytics Rock – Here Are 3 Ways to Use Them via @MarketingHits | AtDotCom Social media | Scoop.it
I was pleasantly surprised when I logged into my company’s Pinterest account and was greeted with an alert that stated “See what’s new in Analytics.” Up until recently, Pinterest’s analytics options for businesses was abysmal.

Via Brian Yanish - MarketingHits.com
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The Power of Visual in Biz Storytelling via @kdietz

The Power of Visual in Biz Storytelling via @kdietz | AtDotCom Social media | Scoop.it

Forget about “show, don’t tell.” These days it’s show and tell. And this holds ever more relevant when it comes to creating a compelling brand story. The power of visual is simply encoded in our genes. We process visual information incomparably faster than impressions from other senses and we retain it for much longer periods


Via Karen Dietz
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Karen Dietz's curator insight, September 9, 1:20 PM

This is a quick article with some great reminders about the power of imagery in storytelling -- and a few additional insights on how visuals can immediately connect with/activate emotions.


Of course, all effective storytelling is based on the storyteller being able to transmit/spark images in the listener's brain. Oral storytellers have been doing this successfully for 100,000+ years.


Today we also have widespread abilities to add photographs and other visual elements to our storytelling that occurs in a wide variety of media. And it is important to leverage this kind of digital work as stories show up in all kinds of different forms.


The 6.30 minute TED video shared in the post is a must watch for explaining how the brain works with visual images and creates meaning.


I really like the point made in the article about how visual also means social. In other words, bringing photos and images into your digital stories promotes sharing. 


I don't necessarily agree that visuals are required because of shortened attention spans. But I do agree that visuals can entice people into a story.


The folks from Edgar (Damjan Obal, Marusa Novak), a European branding agency, wrote this piece. They've won a number of awards in Europe, and included a couple of examples of their brand storytelling. Watch them -- they are good -- but are they really stories? Let me know what you think!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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10 Great Examples of Brands as Publisher via @MarketingHits

10 Great Examples of Brands as Publisher via @MarketingHits | AtDotCom Social media | Scoop.it
Back in the late 90′s there were a few brands that saw the internet as an opportunity to create their own information and entertainment destination to better serve their customers and define and promote their brand.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Information Technology & Social Media News
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The Overview of Mobile Apps Market: Why You Should Enter Now via @Zinkap

The Overview of Mobile Apps Market: Why You Should Enter Now via @Zinkap | AtDotCom Social media | Scoop.it
The mobile app economy was worth $53 billion in 2012, and the forecast for 2016 is that it will grow to $143 billion. The figures vary slightly from researcher to researcher but the fact is that mobile is really big.

Via Jesús Hernández
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The Ultimate Content Marketing Tools List via @MarketingHits

The Ultimate Content Marketing Tools List via @MarketingHits | AtDotCom Social media | Scoop.it

You have probably heard the saying “it’s all in the tools”, right? This is absolutely the truth in both social media AND content marketing. In fact, using the right tools as part of your content marketing strategy can make all the difference in the world! There are many free and paid tools that can help you find, create and promote your content – and that will not only save you tons of time, but will ultimately mean better, more relevant, and more shareable content.


Following are some of my favorite tools that can help at every stage of the process: from coming up with new blog or social media post ideas, all the way to syndicating and promoting your content. Please let me know YOUR favorite content marketing tools at the end of this post!


Via Brian Yanish - MarketingHits.com
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Google Tests Different Colors For Stars Ratings In Search Results via @andreaschriscy

Google Tests Different Colors For Stars Ratings In Search Results via @andreaschriscy | AtDotCom Social media | Scoop.it
Google is testing various colors for their yellow/orange star reviews in the web and local search results. Typically, when you search for local queries, Go

Via Official AndreasCY
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Official AndreasCY's curator insight, August 28, 12:10 PM

Green, grey, red, purple -- have you seen different colored stars in Google's SERPs? What do you think?

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Are You Sharing Other People’s Content? Here’s How to Do it Right #contentcuration via @MarketingHits

Are You Sharing Other People’s Content? Here’s How to Do it Right #contentcuration via @MarketingHits | AtDotCom Social media | Scoop.it

Let’s face it — continuously coming up with new and fresh content to keep your email readers, followers, and fans engaged isn’t easy.


It may be part of the reason why you skipped sending your latest newsletter, or why you haven’t made the type of commitment to a site like Facebook or Twitter that you’d had hoped to.


But what if there was a way to ease some of your content burden, and still get awesome results?


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, August 24, 7:16 AM

Great article about the use of content curation for your website. One of the best tool to do this is Scoop.it

Annika McGinley's curator insight, September 1, 7:32 AM

Timely reminder to not be lazy when Scooping! 

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#ContentCuration: Creatively Filtering Content via @RLloria

#ContentCuration: Creatively Filtering Content via @RLloria | AtDotCom Social media | Scoop.it
We are living in an era of information overload.  So much content is shared online that curation is needed as a way to get value out of the information flood. Content curation is the process of shi...

Via Juan Jesús Baño Egea, ChemaCepeda, Ricard Lloria
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ChemaCepeda's curator insight, August 18, 7:14 AM

Y tu ¿filtras, curas o destilas información?

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Eye-Tracking Study: How Users View Google Search Result Pages

Eye-Tracking Study: How Users View Google Search Result Pages | AtDotCom Social media | Scoop.it
The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative.

The report was based on data from an eye-tracking study of 53 participants who were asked to complete 43 common search tasks, such as looking for an apartment to rent in a particular neighborhood. All searches were conducted on desktop computers in Canada using the Google search engine.

A similar study conducted by Mediative in 2005  found that users tended to focus their gaze on the "Golden Triangle"—the top-left corner of a SERP where the first result was usually displayed.

The 2014 results were strikingly different from those a decade ago. The Golden Triangle has all but disappeared; instead, users tend scan more vertically and to vary their focus depending on what they are searching for.

Via Brian Yanish - MarketingHits.com
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Melanie Birch's curator insight, October 7, 12:06 PM

     This article focuses on how the so called "Golden Triangle" is now changing. 53 participants were asks to complete 43 common search tasks on desktop computers. A similar study was given in 2005 and the results were very different. It showed that instead of the golden triangle, people are now tending to scan more vertically.

    A reason for this is because of the increasing amount of cell phone use. People tend to scan their phones more vertically rather than horizontally, so they ultimately have been conditioned to view searches this way.

     Google has now made some changes to their SERPs. Users now have a tendency to scan pages faster than in the past. Participants also skipped irrelevant knowledge graph results, and went straight to the listings that were below them. They included Google's Carousel, which was a strip of images at the top of the page that included ratings and other relevant information. However, even though participants mostly focused on the things that showed up under the Carousel, it lead to more activity on the sponsored listings that were below. There was a 136% increase of time spent on sponsored listings than a page without a Carousel.

Rescooped by John van den Brink from Content Marketing & Content Strategy
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5 Secrets To A Stand Out Brand

5 Secrets To A Stand Out Brand | AtDotCom Social media | Scoop.it
Help your business become a recognizable industry leader. Big branding always seems to be equated with big business. Only corporations and conglomerates can play, right? Don’t let this misconceptio…

Via Stefano Principato
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Why social media advertising is important for a web store? via @MarketingHits

Why social media advertising is important for a web store? via @MarketingHits | AtDotCom Social media | Scoop.it
The importance of social media for business success is no more a hidden secret. E-commerce stores can especially gain from the social media advertising. Millions of people are available online at any time on social networks and advertising on popular social media websites could prove a profitable idea to draw the traffic and enhance the business prospects. You can use social media as an effective platform to publish your digital content to engage your potential customers

Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, September 30, 4:27 PM

(From the article): Social media marketing could prove highly advantageous for the business growth of an e-commerce store. However, it requires proper planning and daily attention. Online stores should create their social media profiles and try to build a friendly relationship with customers. An effective social media campaign requires strategic planning that can maximize the business advantages for an online store.

 

It’s important to learn about your target audience before planning the social ads. You need to make sure that the ad copy is relevant and engaging and is aimed at your potential customers. With a proper call to action, your ad on social media will increase your sales and your e-commerce venture will become successful.

Rebecca Pereira's curator insight, October 2, 1:29 AM

The article discusses the benefits a company can receive from advertising their products through social media. These benefits include advertising to a wider reach, building brand awareness and engaging with consumers on a more person level. Personally i think this is one of the most efficient forms of advertising today as it allows companies to build relationships with their consumers which leads to creating loyal consumers for the future rather than focusing solely on selling a product once. 

Shoko Aikawa's curator insight, October 3, 1:02 AM

Yea, I agree with that social media platform easily reach to the target audience, and it can be a great tool to encourage a product and service through promotion on the sites.

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65 Best Responsive Web Designs 2014 via SocialDriver.com via @Curagami

65 Best Responsive Web Designs 2014 via SocialDriver.com via @Curagami | AtDotCom Social media | Scoop.it

Responsive Web Designs
Responsive design, forming a website's information so it looks great on any device, is becoming mission critical. Here are 65 of the best responsive designs in 2014 via SocialDriver.com.



Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 29, 12:06 PM

I like Salesforce and SquareSpace and was surprised I didn't hate the Microsoft design.

Helen Stark's curator insight, September 30, 3:53 AM

Unusual and creative responsive designs that look great on a huge monitor and a tiny smartphone screen - that's great