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Rescooped by John van den Brink from Curation, Social Business and Beyond
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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


Via janlgordon
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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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How to Use Visual Content to Drive More Traffic |

How to Use Visual Content to Drive More Traffic | | AtDotCom Social media | Scoop.it
Do your images inspire your readers to take action? In this article you'll discover how three creative businesses used visual content to get results.
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How to increase your LinkedIn profile views by 425%

How to increase your LinkedIn profile views by 425% | AtDotCom Social media | Scoop.it
How to make your profile views soar, which could lead to more potential job opportunities, connections and visibility.
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Yelp now lets you book outdoor activities, bottle service and a round of golf

Yelp now lets you book outdoor activities, bottle service and a round of golf | AtDotCom Social media | Scoop.it
Yelp has added a raft of new business categories to its booking and ordering services in the US.
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Suggested by Ross Quintana
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Stop Social Media Mugging People - Social Magnets

Stop Social Media Mugging People - Social Magnets | AtDotCom Social media | Scoop.it
Learn How to Stop Social Media Mugging and How to Start Sharing Great Content. Social Magnets
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Rescooped by John van den Brink from Content Marketing & Content Strategy
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2015 SEO Checklist via @steprincipato [Infographic]

2015 SEO Checklist via @steprincipato [Infographic] | AtDotCom Social media | Scoop.it
As the search ranking algorithms used by Google and the other major search engines have become more sophisticated, the practice of SEO has gotten easier to explain (create great content, earn links)…

Via Stefano Principato
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Suggested by Aris Pilitsopoulos
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5 Reasons Why You’re Not Making It Big on Facebook

5 Reasons Why You’re Not Making It Big on Facebook | AtDotCom Social media | Scoop.it
Sometimes sharing Facebook updates for your blog or company page can be a big disappointment. You are spending all this time writing and creating content, you even boost your posts with Facebook ads but your engagement numbers remain very low. Most marketers tend to give up after trying a few times, blaming the algorithm, the community they have…
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Rescooped by John van den Brink from Social Media Useful Info
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12 Reasons Why Twitter Is Better Than Facebook - Social Media Revolver via @Ivo_64

12 Reasons Why Twitter Is Better Than Facebook - Social Media Revolver via @Ivo_64 | AtDotCom Social media | Scoop.it

Twitter and Facebook are arguably the largest two social networks on the planet. But which one is better? Twitter or Facebook? Read on and find out.


Via Ivo Nový
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Marco Favero's curator insight, March 10, 5:44 PM

aggiungi la tua intuizione ...

Rescooped by John van den Brink from digital marketing strategy
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The Most Important Link Penalty Removal Tool: Your Mindset via @malekalby

The Most Important Link Penalty Removal Tool: Your Mindset via @malekalby | AtDotCom Social media | Scoop.it
What's the most important part of recovering from a Google link penalty? It's in your mindset and approach. Grab your cleaver, and learn how to get your mindset to work for you.

Via malek
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Photos Should Still Be Part of Your Facebook Strategy

Photos Should Still Be Part of Your Facebook Strategy | AtDotCom Social media | Scoop.it
Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach.
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Rescooped by John van den Brink from Google + Applications
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Blogging - How To Write Better Blog Posts via @stevenhealey

Looking to write better blog posts? This quick blogging video will give you a complete guide to write better blog posts. You can download our 212 blog post ideas by clicking right here - http://www...

Via Steven Healey
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How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr | AtDotCom Social media | Scoop.it

A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms.


This article shows how different social media sites make use of hashtags. Most importantly, it shares some insight into how you can make the most effective use of hashtags for your brand.


by Ann Smarty



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Rescooped by John van den Brink from Design Revolution
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Websites Don't Age Well: 5 Web Redesign Ideas via @Curagami

Websites Don't Age Well: 5 Web Redesign Ideas via @Curagami | AtDotCom Social media | Scoop.it

Websites don't age well. Sooner than you think it's time for a web redesign, but don't forget the 5 CSFs (Critical Success Factors) shared here.

5 Critical Success Factors For When Your Web Redesign

  • Start with Why.
  • Listen to customer votes
  • Test if you can, jump in if you can’t.
  • 5 Easy to forget things.
  • Prepare for rain, hope for sun.


This post features behind the scenes notes from our http://www.Moon-Audio.com redesign. Picture above is a "Before" and "After" view of Moon Audio's website. We spent a lot of time working on the site's information architecture.

We spent so much time because we have a lot of customer data now thanks to Google Analytics. We used that data to find the 80-20 rule and kept that finding in mind as we changed site navigation and categories.

This kind of "What Business are we In" work goes to the first two bullet point - Start with Why and Listen To Customer Votes. Another goal, not stated in the Curagami post, was to create an immediate sense of "I'm in the right place" scenttrail.

Ecommerce, especially in popular categories such as #headphones and #electronics, have two kinds of sties. One site is informational making money from passing customers over to sellers. Cnet.com is an example of a content site making money by capturing attention with great content and then passing customers on to a site where they can buy what they've just researched.

The New Ecommerce
We see the New Ecommerce merging Cnet and commerce to build sustainable online community. But there's a problem. Either of those missions is a full-time job - commerce, content or community. Merchants will need to delegate content creation to trusted members of their community and find ways to merchandise content and commerce more seamlessly than ever before.

The new Moon-Audio.com begins the move toward sustainable online content, commerce and community by clearly signalling THIS IS A STORE. Soon we hope to increase the signal to THIS IS A STORE WHERE YOU CAN LEARN TOO and finally THIS IS A COMMUNITY WHERE YOU CAN BUY AND LEARN.

Mashing up, curating and listening are the new skills needed to be a successful online merchant. No ecom site is GREAT at content, commerce and community...yet. Moon-Audio.com will fire on all three ideas over the next few months. Stay tuned.

http://www.curagami.com/magical-thinking/5-web-redesign-ideas/



Via Martin (Marty) Smith
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Lori Wilk's curator insight, February 20, 2:58 PM

I count on Marty to #curate #content that helps me make my #business better. Thank-you. 

Rescooped by John van den Brink from Social Media Latest Trends
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7 Free Facebook Tools Marketers Should Consider |

7 Free Facebook Tools Marketers Should Consider | | AtDotCom Social media | Scoop.it
Are you looking for ways to enhance your Facebook marketing? This article shares seven free Facebook tools marketers need to succeed.

Via Mike Cunningham
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Rescooped by John van den Brink from MarketingHits
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Social Sharing Habits: New Research Reveals What People Like to Share via @MarketingHits

Social Sharing Habits: New Research Reveals What People Like to Share via @MarketingHits | AtDotCom Social media | Scoop.it
Are you curious about which type of social content gets the most shares?

Are social shares part of how you measure social marketing return on investment (ROI)?

Do you wonder which social channels’ users share most frequently?

In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result in the most shares.

Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, March 25, 4:54 PM

(From the article): Tailoring your social media strategy using these findings could help you get more shares and spread brand reach.

 

While nearly all companies stand to benefit from a presence on Facebook, social channels with smaller audiences still offer opportunities.

 

Businesses with younger audiences have opportunities on Instagram, where a 2015 Pew study found that 53% of all Internet users ages 18 to 29 are active. Half in that age group use Instagram daily.

 

Marketers in the athletic industry may get more share action on Twitter, which seems to be a gathering place for sports fans.

On Pinterest, retailers have a chance to provide the deals and new products users want to share with their friends. Sharing excellent content raises Pinterest users’ profiles and gives them a way to connect with friends, building their relationships.

 

Finally, experimenting with posting times could prove a low-cost way to get more shares.

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20 Ideas for Content That People Love To Share on Social Media

20 Ideas for Content That People Love To Share on Social Media | AtDotCom Social media | Scoop.it
Social media is a hungry beast. The social networks need to be fed. They need to be thrown a diet of content that keeps readers and viewers that keeps them coming back for more.
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2015 Social Media Benchmarks by Industry

2015 Social Media Benchmarks by Industry | AtDotCom Social media | Scoop.it
Social Media - Businesses that post more often to social media do not necessarily generate more engagement per post, according to a recent report from HubSpot.
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Rescooped by John van den Brink from Social Media Useful Info
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How to Learn Social Media Marketing: 15 Blogs for Beginners via @Ivo_64

How to Learn Social Media Marketing: 15 Blogs for Beginners via @Ivo_64 | AtDotCom Social media | Scoop.it
The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience.

Via Ivo Nový
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donhornsby's curator insight, March 18, 9:12 AM

A fine, if not basic, list of blogs and resources to receive information on social media marketing - and more...

Rescooped by John van den Brink from Business in a Social Media World
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Facebook Likes Update: Everything You Need To Know via @cendrinemedia

Facebook Likes Update: Everything You Need To Know via @cendrinemedia | AtDotCom Social media | Scoop.it
Did you just notice a big change in your page's follower count? That's not a bug—it's a feature. Facebook has just homogenised its behaviour across the service when it comes to inactive accounts. Here's what that means for your page. Follower Counts Will Go Down All forms of inactive accounts will be included in this…

Via Cendrine Marrouat - SocialMediaSlant.com
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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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13 Easy-to-Use Tools for Creating Killer Visual Stories via @kdietz

13 Easy-to-Use Tools for Creating Killer Visual Stories via @kdietz | AtDotCom Social media | Scoop.it

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.


To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....


Via Jeff Domansky, Karen Dietz
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ffeog's curator insight, March 13, 4:38 AM

A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.

Carlene Kelsey