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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


Via janlgordon
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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Rescooped by John van den Brink from Surviving Social Chaos
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5 Hacks to Optimize Every Piece of Content for SEO

5 Hacks to Optimize Every Piece of Content for SEO | AtDotCom Social media | Scoop.it

'If you want to drive sustainable organic search traffic and increase visibility in search engines here are five ways to optimize your content for SEO.

 

I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization'.

 

Read More: https://www.searchenginejournal.com/5-hacks-optimize-every-piece-content-create-seo/147513/


Via Antonino Militello, donhornsby
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donhornsby's curator insight, Today, 8:32 AM

(From the article): As you can see, these five hacks to optimize every piece of content for SEO are very powerful if put to good use. I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization.

Rescooped by John van den Brink from Social Media, SEO, Mobile, Digital Marketing
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8 Essential Tools to Simplify SEO for Content Marketing

8 Essential Tools to Simplify SEO for Content Marketing | AtDotCom Social media | Scoop.it

There are many tools that can help you create content that will perform well in search engines: a daunting, time-consuming task. Here are eight of them.


Via Kamal Bennani
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Rescooped by John van den Brink from digital marketing strategy
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The Rocket Formula for social media campaign planning

The Rocket Formula for social media campaign planning | AtDotCom Social media | Scoop.it
A great article that guides you through the process of social media campaign planning. Get significat results from your campaign with the right planning.

Via malek
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malek's curator insight, February 2, 8:00 AM

You will want to create content around your campaign, so create interest and encourage people to enter your sales funnel.

Rescooped by John van den Brink from Just Story It! Biz Storytelling
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Here's a New #Storytelling App: KnowMe

Here's a New #Storytelling App: KnowMe | AtDotCom Social media | Scoop.it
Emmy Award winner Andrew Jarecki is launching his video app KnowMe today, and we can thank ... Robert Durst?

Via Karen Dietz
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Karen Dietz's curator insight, January 29, 1:32 PM

I ran across this post the other day giving the backstory and info about a new storytelling app for iOS devices. I haven't downloaded it yet onto my iPad (I have an Android phone) to check it out. I thought you should know about it anyway.


Hmmmmm -- this may be a good way to quickly capture customer "stories", tell your business stories, or record staff/vendor stories. That takes skills in evoking stories, and then story crafting, which many of you are already good at.


So go try this out and let us know if it's worthwhile!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by John van den Brink from MarketingHits
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LinkedIn For Business: How to Use The Social Media Platform to Achieve Faster Growth

LinkedIn For Business: How to Use The Social Media Platform to Achieve Faster Growth | AtDotCom Social media | Scoop.it

LinkedIn is not just a resume— it’s a platform to connect, create, and converse with your community.

We may not always think of LinkedIn as being a social media platform, like Facebook, Twitter, and Instagram. But it’s time to think again.

LinkedIn is important to your business because it’s a dedicated business network. According to Statista.com, towards the end of 2015, there were close to 400 million users on LinkedIn, all with the common goal: to connect on a deep, professional level.

But, how do you actually leverage LinkedIn to grow your business? This is a big topic, so we’ve broken it down into 5 areas:

1. The personal profile;
2. The company page;
3. Your products and services;
4. Building a network; and,
5. Publishing content.


Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Startup Revolution
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Google, Panda 4.0, RankBrain & Love: SEO & Content Marketing's Future via Curagami

Google, Panda 4.0, RankBrain & Love: SEO & Content Marketing's Future via Curagami | AtDotCom Social media | Scoop.it

SEO & Content Marketing's Future
Google, Panda 4.0, Rankbrain, SEO & Love shares how future content marketing will be shaped by smartphones, sentiment and feeling with 5 tips on how to thrive.

  • Rich Get Richer
  • Channel Diversification Is Essential
  • It's About SMARTPHONES, Stupid
  • Screens, Content Types, Social & Love 
  • Curate more than create, no content is ever "old"
.
We share this post in our Startups Revolution Scoop.it since few startups understand SEO and fewer still think they need content marketing - big mistakes. 

http://www.curagami.com/google-panda-4-0-rankbrain-love/?v=7516fd43adaa


Via Martin (Marty) Smith
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Rescooped by John van den Brink from MarketingHits
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4 Digital Marketing Trends to Pay Attention to Right Now

4 Digital Marketing Trends to Pay Attention to Right Now | AtDotCom Social media | Scoop.it
Digital marketing trends are exciting to watch because the industry is extremely fast-paced. According to eMarketer, 2016 will be the year display ad spending surpasses search ad spending, mobile spending is nearly twice as high as desktop spending and video will account for nearly a third of the total ad spend in the United States alone.

Estimates like these will not only impact the digital marketing industry in the near future but are already changing what career paths and ad formats are available to digital marketing professionals.

Below are four trends that will continue to dominate 2016.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from MarketingHits
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10 ways brands are using social media marketing for good 

10 ways brands are using social media marketing for good  | AtDotCom Social media | Scoop.it
Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize your brand.

Asking questions, running contests, sharing pictures, promoting products and services; there are many ways for brands to attract attention on Twitter, Facebook, Instagram, and the like. Included among this list of ways to get people to sit up and take notice on social media is to show the softer side of your brand and declare your support of a worthy charitable organization.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from digital marketing strategy
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20 SEO Link Building Tips for 2016

20 SEO Link Building Tips for 2016 | AtDotCom Social media | Scoop.it

No matter what others say, SEO is not dead and neither is link building. Actually, SEO has been dead for years, for those who failed to adapt to the ever changing rules and increased requirements on skills, tools, details and perseverance.

 

Five years ago, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you are on the first page. Well, that time is long gone.

 

Link building is not dead, it just reached a new level of complexity and is now more advanced than ever before.

 

Read on and learn more about smart link building techniques. You will learn how to build links without hurting your search rankings and see which tools can help you find the best links....


Via Jeff Domansky, Os Ishmael, malek
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Jeff Domansky's curator insight, January 22, 2:55 PM

Here are 20 link building techniques that will help you learn how to build links without hurting your search rankings and the right SEO tools to use. 

Jeff Domansky's curator insight, January 22, 2:56 PM

Here are 20 link building techniques that will help you learn how to build links without hurting your search rankings and the right SEO tools to use. 

Tim O'Keefe's curator insight, January 22, 5:51 PM

Not a bad idea to keep linking ideas out front.

Rescooped by John van den Brink from Mastering Facebook, Google+, Twitter
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Facebook Audience Optimisation: What Marketers Need to Know

Facebook Audience Optimisation: What Marketers Need to Know | AtDotCom Social media | Scoop.it

Discover how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences.


Via Pedro Da Silva, massimo facchinetti
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Marco Favero's curator insight, January 25, 5:27 AM

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