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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media |

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.

Jan Gordon: My commentary

Know your audience and speak to their listening

This was mentioned in this article by the author who paraphrased

what John Kearon said:

”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing

Do the best companies make you think or feel? The author suggests feeling is what makes things happen".

Jan Gordon: 

Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.

This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).

"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".

Here are some highlights that I think apply to content curators/arketers particularly

"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".

Here are a few suggestions that caught my attention particularly for content marketers/curators:

Concentrate on the feeling benefit of your products and services

**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?

Write Visual:

**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

See full article here: []

Via janlgordon
janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Rescooped by John van den Brink from Blogging For Business!

23 Ways To Get Even More Traffic From Your Best Blog Posts

23 Ways To Get Even More Traffic From Your Best Blog Posts | AtDotCom Social media |
So you have some really great blog posts. And they took some time to create. Here's how you can easily get even more traffic from your best blog posts.

Via Marie Ennis-O'Connor
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Rescooped by John van den Brink from Curation, Social Business and Beyond!

How to Make Your eCommerce Business Successful

How to Make Your eCommerce Business Successful | AtDotCom Social media |
The success or failure of any eCommerce business venture depends on detailed planning and preparation. Here are 5 key elements in that process

Via janlgordon
janlgordon's curator insight, January 11, 11:43 PM

I selected this article from Curatti written by Mark Thomasson because it provides several methods on how to be successful in generating more sales for your eCommerce website.


Detailed planning and preparation will help you drive more customers online.


Run a Successful eCommerce Website


When building a business online you want to prepare the same way you would for a brick and mortar one. I agree that in order to attract customers you need to include cohesive elements.


Thomasson shows the right elements that need to be in place in order to have a sales generating website.


Here's what caught my attention:


  • Once you grasp the attention of your visitors with a mixture of eclectic content you can attract more leads for future sales. Includes stories from your target market along with original photos.


  • Include creatively written descriptions with a major line of products for more sales. Use tracking tools to measure your results.


  • There are a variety of commerce platforms to choose from for your business. Ready-made options can help you get started right away.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Image: Courtesy of 123rf.


Read full article here:


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Rescooped by John van den Brink from MarketingHits!

5 Ways to Repurpose Your Popular Social Media Posts #socialmediamarketing

5 Ways to Repurpose Your Popular Social Media Posts #socialmediamarketing | AtDotCom Social media |
Want to get more out of your social media content?

Wondering how you can save time and increase engagement?

By repurposing popular posts and content on one platform for use on another, you can give your followers more of what they want.

In this article, you’ll discover five ways to find and repurpose your most popular Facebook, Twitter, and Instagram posts.