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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner

How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner | AtDotCom Social media | Scoop.it
Do you want more brand recognition from the links you share on social media? Discover how a branded URL shortener can strengthen your social media presence.
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Grow Your Business With Strategy & Tactics

Grow Your Business With Strategy & Tactics | AtDotCom Social media | Scoop.it
Do you know the difference between strategy and tactics when creating a goal plan for your business? Read on to find ou

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janlgordon's curator insight, August 30, 8:49 PM

I selected this article from Curatti written by Susan Gilbert because it explains how strategy and tactics work together to better meet your goals.

 

Successfully implement your business goals daily.

 

It Takes Both Strategy and Tactics to Make a Plan Work

 

In order to grow your business you need to have a clear plan of action in place. I agree that understanding how to set a single focus with a step-by-step tactical plan that will move you forward faster and with more clarity.

 

Gilbert explains the difference between strategy and tactics and how to be successful with each.

 

Here's what caught my attention:

 

  • Map out an outline of what you want your business to achieve. If you have a team involve them in coming up with the daily tasks to accomplish your goal. Solopreneurs and small business owners can track their tactics on a spreadsheet or with helpful software and apps.

 

  • Be aware of the realities of your company and don't take on more than you can handle. Write down any obstacles or challenges you might face in your planning process.

 

  • Decide exactly how to reach your target market with the right message. Take advantage of new technology and mobile apps to move your strategy forward.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Pixabay.

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Read full article here: http://ow.ly/QHOr303JYyB

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, August 31, 10:34 AM
Thank you @Yves Carmeille "Libre passeur" :-)
janlgordon's comment, August 31, 1:05 PM
Thank you @John van den Brink :-)
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5 Steps to Creating a Social Media Strategy for 2017

5 Steps to Creating a Social Media Strategy for 2017 | AtDotCom Social media | Scoop.it
Here are five important steps to creating a successful social media strategy in 2017.
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Walter Gassenferth's curator insight, August 31, 6:59 AM
Useful post, presenting some good tips. For those who speak Portuguese or Spanish and are interested in business management, please visit http://www.quanticaconsultoria.com
donhornsby's curator insight, August 31, 10:33 AM
Since we're all addicted to mobile devices, wouldn’t it make sense to tailor your social media strategy in 2017 to be mobile-first? 33% of shoppers do a majority of research on a mobile device and 49% say that they would buy more through their mobile device if the process was easier. Since the consumer journey is no longer linear and takes place across different devices, we should all make 2017 the year that we make our content, social advertisements and website mobile friendly. 80% of social media time is now spent on mobile devices, so not optimizing your social media strategy for mobile could be a huge mistake in 2017.
belgianfacilities's comment, Today, 12:02 AM
Its incredible
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Google’s New Showcase Ads: Everything Marketers Need to Know

Google’s New Showcase Ads: Everything Marketers Need to Know | AtDotCom Social media | Scoop.it
In a recent announcement, Google unveiled showcase ads, a new product listing ad (PLA) format which will go live on select mobile inventory traffic in Q3. Building off of Google’s other extension o…

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Why Businesses Need to Pay Attention to the Digital Divide

Why Businesses Need to Pay Attention to the Digital Divide | AtDotCom Social media | Scoop.it
What Digital Divide? Almost all individuals, companies and sectors in the US have access to digital technologies. But some have far more tha

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janlgordon's curator insight, August 19, 8:25 PM

I selected this article from Curatti written by Michael Brenner because he shows how companies have only tapped into a small portion of the latest innovations.

 

Many businesses are falling behind when it comes to keeping up with new technology.

 

Digital Divide Has Created an Economy of "Haves" and "Have Mores"

 

The United States is at the top when it comes to technological innovations. I agree that businesses need to fully tap into this realm in order to stay competitive.

 

Brenner shows statistics that prove only 18 percent of the economy is utilizing digital methods. This is due to new and emerging trends.

 

Here's what caught my attention:

 

  • The digital gap has produced a boost for companies who are more advanced. Sectors lagging behind are suffering with lower productivity and performance.

 

  • Most companies have a large technology budget. But it is the usage that determines whether they stay relevant.

 

  • Not all businesses that are leaders in the digital age began that way. Many firms struggle to keep up with digitization and product delivery.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Cardwell Beach.

 

Read full article here: http://ow.ly/CTe8303pHM6

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today