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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


Via janlgordon
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janlgordon's comment, August 20, 2012 10:44 AM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 10:48 AM
You're welcome Jan. Is another great post! Have a great day.
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The Coolest Things You Can Automatically Add to Google Calendar

The Coolest Things You Can Automatically Add to Google Calendar | AtDotCom Social media | Scoop.it
Google Calendar is a wonderful tool. While many people may know that you can import pre-made calendars with lists of various holidays in them, there's a ton more cool stuff you can do with the service that's either baked right in, or possible with simple scripts and IFTTT recipes.

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10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde)

10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde) | AtDotCom Social media | Scoop.it

Marty Note - 10 BI Trends
Business Intelligence is breaking out all over. It is as if we've reached some magic tipping point where things that were hard are not easier and our BI imagination is being sparked as a result. Here are 10 BI trends for this year and next (6 - 20 are from team at http://www.crowdfunde.com )

* Enterprise gets a handle on unstructured "Big Data".

* Search Will Improve Dramatically (agree).
* Mobility becomes bi-directional (you GET and GIVE via mobile).

* Enterprises come to terms with Big Data.

* Analytics Tools Vendors see importance of FAST and EASY.

CrowdFunde's Additions

* New Key Performance Indicators helps connect traffic and lead gen to conversion (what we are working on at http://www.crowdfunde.com ).

* How Social Media is changing everything become more clear (less search, more mobile and social).

* Expect a new flurry of WAZE.com-like crowdsoure apps.
* Expect more gamification for engagement and loyalty.
* Loyalty becomes LESS fickle as brands discover how to BE online creating community that wins hearts, minds, engagement and loyalty.



Via Martin (Marty) Smith
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Rescooped by John van den Brink from Just Story It Biz Storytelling
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Seeds of Powerful Stories: 30 Powerful Quotes on Failure

Seeds of Powerful Stories: 30 Powerful Quotes on Failure | AtDotCom Social media | Scoop.it
Whether we like it or not, failure is a necessary stepping stone to building our dreams. Here are 30 quotes that will hopefully inspire you to look at failure differently.

Via Karen Dietz
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Karen Dietz's curator insight, April 15, 4:31 PM

What is one of the most powerful leadership/business stories you can share? Yep -- stories of failures, mistakes, and disasters.


Yet they rarely get told in our perfectionist society. Oh to admit we screwed up! Yet sharing stories of your failures humanizes you like no other story. On hearing a mistake story, every listener will say to themselves, "Whew, if he/she can admit to screwing up, so can I." or "Wow, it's not fatal if I make a mistake -- and I'll also learn something valuable in the process."


So take heart -- use these quotes to build your confidence and start sharing a few of your failure stories. They are a good shot in the arm. And thank you to author Ekaterina Walter for putting these quotes together to share with us all.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Abdou Sani Boukari's curator insight, Today, 11:57 AM

The easiest thing to do is " to find fault with others". The most difficult is “give thanks always for all things.”

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SEO, Your Website & You: 5 Myths & 10 Tips

SEO, Your Website & You: 5 Myths & 10 Tips | AtDotCom Social media | Scoop.it
You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don't miss out on these 10 SEO opportunities that really matter.
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Rescooped by John van den Brink from Content Marketing & Content Strategy
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15 Types of Content That Will Drive You More Traffic

15 Types of Content That Will Drive You More Traffic | AtDotCom Social media | Scoop.it

Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.


Via Stefano Principato
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10 Rules Every Business Should Know Before Posting on Instagram

10 Rules Every Business Should Know Before Posting on Instagram | AtDotCom Social media | Scoop.it
Now that you know the rules for posting on Facebook, Twitter, and Pinterest, lets discuss Instagram. Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, it’s potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek, Martin (Marty) Smith
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Arnaud d'Haen's curator insight, April 13, 11:40 PM

makes #sense

M. Philip Oliver's curator insight, April 14, 8:18 AM

Thanks to Brian and Malek! "Optimize" your Instagram posts

Michelle Gilstrap's curator insight, April 14, 10:08 AM

Rules to help your business on Instagram

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Social media a beginners guide

Social media a beginners guide | AtDotCom Social media | Scoop.it
Are you new to social media and want to learn how you can use it to generate more brand awareness, leads and sales for your business? Lilach Bullock shares her top, easy to follow tips that will help you get started with your social media campaign!


By Lilach

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Social Media Frequency: How Often to Post to Facebook, Twitter

Social Media Frequency: How Often to Post to Facebook, Twitter | AtDotCom Social media | Scoop.it
If guessing is required for finding the optimal frequency, then at least we can be making educated guesses. Here's our research on the ideal amount to post.

Via Official AndreasCY
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Official AndreasCY's curator insight, April 13, 4:22 AM

How often should you post on social media?

Martin (Marty) Smith's curator insight, April 13, 6:28 AM

Frequency is not as important as WHAT you post, but helpful study here. This post shares how often Buffer submits to each social media network. Marty

Rescooped by John van den Brink from Design Revolution
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Responsive vs. Adaptive Website Design: Similarities and Differences

Responsive vs. Adaptive Website Design: Similarities and Differences | AtDotCom Social media | Scoop.it
The hot topic for web developers and website owners is the way that websites can now automatically respond and adapt to any device with any screen size. There is huge dilemma in proposing best web design method for Mobile responsive project to clients. There we are to help you. 
Lets discuss in detail about these two options for web design:
                   A) Responsive Web Design (RWD) 
                   B) Adaptive Web Design (AWD)

Via Martin (Marty) Smith
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malek's curator insight, April 11, 7:18 AM

t can be hard to explain RWD. Per usual, Marty  hit it on the head, along with the reasons

massimo scalzo's curator insight, April 12, 12:12 AM

Please, let your audience see your presence on the Internet regardless of what device they use to access the Network !

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Do Shared Links Last Longer on Twitter or Facebook? - Jeffbullas's Blog

Do Shared Links Last Longer on Twitter or Facebook? - Jeffbullas's Blog | AtDotCom Social media | Scoop.it
The social web has made everyone of us publishers. We create content everyday as we post to Facebook, LinkedIn or Twitter. We upload photos to social media sharing sites such as Flickr and give them titles and descriptions. The more adventurous, conscientious and creative content creators  produce videos and presentations that they download to YouTube [...]

Via Philippe Trebaul
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Rescooped by John van den Brink from Content Creation, Curation, Management
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8 Tips to Creating Engaging Content in an Era of Content Overload

8 Tips to Creating Engaging Content in an Era of Content Overload | AtDotCom Social media | Scoop.it

InboundWriter : As brands and businesses are becoming their own pubshers and broadcasters, content overload is not only inevitable, it has already set in. Advanced technology and wide-spread access means it is easy to make content, and even easier to create content that lacks a purpose — other than to clog up with interwebs. 

 

The explosive growth of content marketing is leading to devaluation of content and is causing content marketers to become the victims of their own successes. To set your content apart from the rest, you need to develop engaging content.

 

Here are 8 tips for creating engaging content in the era of content overload 


Via Le Contenu.fr, C-Marketing, Therese Torris, massimo facchinetti
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Therese Torris's curator insight, April 10, 3:32 AM

By InboundWriter, a content curation software that helps firms optimize their content for SEO and view related content in real-time as they write

Nevermore Sithole's curator insight, April 10, 11:28 PM

Information Overload

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Why Content Curation As Practiced On Scoop.it Is A Critical Success Factor (CSF)

Why Content Curation As Practiced On Scoop.it Is A Critical Success Factor (CSF) | AtDotCom Social media | Scoop.it

Content Curator As New Job Description
Soon you will be able to tell the QUICK from the STILL DON'T GET IT by Internet marketing teams that include content curators vs. those who do not. As I outlined on CrowdFunde great content curators do three critical content marketing things very well:

* Find next generation of trending content.
* Fit seemingly disparate content into an evolving “jigsaw” of themed content curation.
* Help readers, followers and other contributors understand macro concepts.


If you are a content marketer, and who isn't the skills a great content curator brings are priceless. Money companies used to spend advertising they should now spend hiring @Robin Goodor Amanda Popover (brainpickings.com).

We are hiring great curaotrs to help CrowdFunde, our content marketing meets social media startup and suggest you do the same.

Apply to be a CrowdFunde Curator
http://form.jotform.us/form/40948367508162



Via Martin (Marty) Smith
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Getting Back to Basics: Branding 101

Getting Back to Basics: Branding 101 | AtDotCom Social media | Scoop.it
Recently, we were asked by a long-term client to help them reposition their brand in the marketplace. 2014 is a milestone year for the firm as they introduce significant process innovations that will…

Via Stefano Principato
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Stefano Principato's curator insight, April 9, 12:40 AM

Brand messaging must be:

  • Relevant – It speaks to stakeholders most important needs and wants
  • Differentiating – It separates you from the competition
  • Authentic – It’s in your true voice and consistent with who you are (and want to be)
  • Credible – Stakeholders believe you can deliver on the brand promise
  • Aspirational – It builds on your existing equity and takes it to the next level.
MTD's comment, April 9, 2:25 AM
Good takeout Stefano. Our thinking is similar. We use a sixfold testing for positionings as well and it's similar. Most important, I think, is truth (your authenticity). Everything stems from that. Branding and positioning work will always founder if it's not true.
Rescooped by John van den Brink from Curation, Social Business and Beyond
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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | AtDotCom Social media | Scoop.it

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 


Via janlgordon
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janlgordon's comment, Today, 7:48 AM
Stephen Dale thank you for your comment and for sharing. I couldn't agree with you more.
Michelle Gilstrap's curator insight, Today, 8:50 AM

You will see just about everyone claim they are are a social media expert, but what really makes them one? This is a great article

janlgordon's comment, Today, 9:44 AM
Thank you Michelle Gilstrap, happy you liked this as much as I did!
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Your 2014 Website Can't Be Too RICH, THIN or FLAT - 40 Web Design Examples

Your 2014 Website Can't Be Too RICH, THIN or FLAT - 40 Web Design Examples | AtDotCom Social media | Scoop.it
Flat web design has been a huge topic in the web, even Apple is adopting flat web design style and you need to make sure you upgrade your site too!

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 15, 11:19 AM

Why so FLAT?
Mobile is the single word answer to why most websites are flattening out their designs. As phones outnumber desktops one of the manifestations of "mobile first" is we are adopting designs that look better on our phones and pads - FLAT designs.

Amazing how quickly this worm turned, but you won't have trouble finding hundreds of examples of great flat website design like these 40. My favorite is http://madebyfibb.com/ for its cascading windows feel and images that engage and point at CTAs.

Marty

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How to Use Twitter Hashtags as a Prospecting Tool

How to Use Twitter Hashtags as a Prospecting Tool | AtDotCom Social media | Scoop.it

Do you find it hard to have meaningful engagements with prospects on Twitter?

 

Do you want a better way to find quality prospects and increase your Twitter ROI?

 

Twitter is a key social media tool that gives you access to a targeted audience and relevant conversations, but first you have to cut through the noise.


Via Brian Yanish - MarketingHits.com, Ricard Lloria
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aanve's curator insight, April 15, 7:45 PM

www.aanve.com

 

Idris Busari's curator insight, Today, 5:16 AM

Do you find it hard to have meaningful engagements with prospects on Twitter?

Barbara Saunders's curator insight, Today, 9:17 AM

Solo Pros: Have you been ignoring Twitter in favor of Facebook? Maybe it's time to take another look at this tool.

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5 Tips for Brands to Get the Most Out of Twitter's Latest Update

5 Tips for Brands to Get the Most Out of Twitter's Latest Update | AtDotCom Social media | Scoop.it
As you have likely already seen, Twitter began implementing a new design this week that has a major impact both on the interface and functionality of the site.
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The Heartbleed Hit List: The Passwords You Need to Change Right Now

The Heartbleed Hit List: The Passwords You Need to Change Right Now | AtDotCom Social media | Scoop.it

If you're wondering if you need to change your online passwords due to the Heartbleed bug going around, here's a list of a few common services and what they have to say.

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Break Your Social Media Addiction, Without Completely Cutting Ties

Break Your Social Media Addiction, Without Completely Cutting Ties | AtDotCom Social media | Scoop.it
Social media is a fantastic way to communicate and stay in touch with people from around the world, but it can also cause an individual to become too dependent, to the point that they are actually battling an addiction that adversely impacts their...

Via Rami Kantari
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This Is Your Brain On Content Curation - @CrowdFunde

This Is Your Brain On Content Curation - @CrowdFunde | AtDotCom Social media | Scoop.it

Remember those great, “This Is Your Brain on Drugs,” commercials? New neuroscience research shows benefits of your brain on content curation may be equally startling: I think there are some promising avenues of discovery in the work of Gary Marcus that could one day help address how we learn. Gary Marcus describes deep learning this …

What About You?
Are you seeing conversations and social media becoming increasingly important to your marketing? Share your experiences, fears, concerns, comments here, on CrowdFunde's blog or social media (linked on the post).

Thanks, Mary, Phil & Team at CrowdFUnde

http://www.crowdfunde.com/magical-thinking/your-brain-on-content-curation/  


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How Does Google and Facebook Measure Your Content's Quality?

How Does Google and Facebook Measure Your Content's Quality? | AtDotCom Social media | Scoop.it
Find out how your content compares, plus three quick changes you can make right now. Quality is a popular content marketing buzzword at the moment and quality content can be loosely defined as content that online users find valuable.
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25+ tools to make the most of Pinterest

25+ tools to make the most of Pinterest | AtDotCom Social media | Scoop.it
According to a recent Piqora study, an item shared on Pinterest generates 78 cents in sales. Half of orders also happen after 2 and a half months of pinning. Another interesting number: On average, pins are 100 times more viral than Tweets! Pretty incredible, right?

Via Cendrine Marrouat - www.socialmediaslant.com, Steven Krohn, RadeBigMan, Gerrit Bes
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sarah's curator insight, April 6, 1:42 AM

intéressant,pour mieux exploiter les tableaux.

Martin (Marty) Smith's curator insight, April 11, 2:24 PM

Pinterest is a great tool. It anticipates visual marketing, is fun and easy to use and these tools help make it a powerful marketing tool.

Pawan Webworld's curator insight, April 12, 5:25 AM

Expert Web World provide excellent, effective and affordable service in search engine optimization to get your website in top 10 result in Google, Yahoo and Bing search engine. We worked in the field of SEO, SEM, link building, social bookmarking, traffic generation, top Google ranking, market research, internet marketing, email marketing, content writing. Our main objective is to full-fill the clients requirement and achieve desire goal with in a specific time period. As SEO company in India we believe in quality, effective, affordable work and deliver best to each client as compare to other SEO company in India. Clients satisfaction is our success. After designing and developing the website we submit the website in search engines for basic optimization of website which is free with every web project. It will boost the website traffic and gives you more sales and customer. We try to put your website in 10 slots of first page of google and increase the traffic of visitor in your website. From the start to end we take care of SEO guideline and fixes all bugs in development process. Lots of clients get exceptional results from our proficiency, and your business will too.

 

http://www.expertwebworld.com/search-engine-optimization.html

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How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger

How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger | AtDotCom Social media | Scoop.it

Excerpt from the great article by Chris Garrett and published on Copyblogger:
"How do you decide which content should be freely available and which content you ought to charge for?
Of course the answers will differ between different industries, topics, businesses, and writers.
First, we need to decide what your free content should do for you.

What can you achieve with free content?
The reason you are putting together all these free articles, podcasts, videos, and presentations, is that you want to get attention that grows your business.
With that in mind, here are some benefits that free content can provide for you, and the kinds of content that you should share:

- Free content can attract your specific target audience;
- Free content can encourage sharing your ideas;
- Free content can connect you with peers;
- Free content can inform the audience of your value;
- Free