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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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How to Use LinkedIn: The Ultimate List of LinkedIn Tips

How to Use LinkedIn: The Ultimate List of LinkedIn Tips | AtDotCom Social media | Scoop.it
With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential?
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Firstpoint Marketing and Communications's curator insight, Today, 10:24 AM

LinkedIn is a tool for research, a social network, a recruiting tool and a powerful social selling platform. There is more to it than you probably imagine

Emmanuel 'Manny' Gigante's curator insight, Today, 11:56 AM

linkedin #toolkit

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Best Visual Marketing Apps to Create Social Media Graphics via @Ivo_64

Best Visual Marketing Apps to Create Social Media Graphics via @Ivo_64 | AtDotCom Social media | Scoop.it

Are you using graphics in your social media posts?


Would you like to connect consumers to your business through visual marketing?


Not only can the right graphic tell your company story, but they also optimize the consumer experience.


Via Pantelis Chiotellis, Stan Smith, Ivo Nový
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Marco Favero's curator insight, March 27, 6:44 AM

aggiungi la tua intuizione ...

Farah Jouffroy's curator insight, March 28, 7:17 AM
Utilisez-vous des images, graphiques, visuels dans vos messages de médias sociaux ? Si oui, voici 7 applications de marketing visuels qui vous permettront de créer des messages qui claquent et donne du Peps ;-)
Rescooped by John van den Brink from Surviving Social Chaos
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How Your Small Business Can Use Social Media to Boost Sales via @donhornsby

How Your Small Business Can Use Social Media to Boost Sales via @donhornsby | AtDotCom Social media | Scoop.it
Five strategies to offer consumers a seamless online purchasing experience.

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donhornsby's curator insight, March 27, 10:56 AM

(From the article): By using these five strategies this year, you can make a significant impact on 2015 sales. While your small business may not have the sizable budget larger businesses do, these moves will provide the seamless purchasing experience consumers are looking for, and you will have the opportunity to reach a broader range of consumers who just may become your most loyal customers.

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How to Use Visual Content to Drive More Traffic |

How to Use Visual Content to Drive More Traffic | | AtDotCom Social media | Scoop.it
Do your images inspire your readers to take action? In this article you'll discover how three creative businesses used visual content to get results.
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How to increase your LinkedIn profile views by 425%

How to increase your LinkedIn profile views by 425% | AtDotCom Social media | Scoop.it
How to make your profile views soar, which could lead to more potential job opportunities, connections and visibility.
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Yelp now lets you book outdoor activities, bottle service and a round of golf

Yelp now lets you book outdoor activities, bottle service and a round of golf | AtDotCom Social media | Scoop.it
Yelp has added a raft of new business categories to its booking and ordering services in the US.
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Stop Social Media Mugging People - Social Magnets

Stop Social Media Mugging People - Social Magnets | AtDotCom Social media | Scoop.it
Learn How to Stop Social Media Mugging and How to Start Sharing Great Content. Social Magnets
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Rescooped by John van den Brink from Content Marketing & Content Strategy
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2015 SEO Checklist via @steprincipato [Infographic]

2015 SEO Checklist via @steprincipato [Infographic] | AtDotCom Social media | Scoop.it
As the search ranking algorithms used by Google and the other major search engines have become more sophisticated, the practice of SEO has gotten easier to explain (create great content, earn links)…

Via Stefano Principato
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5 Reasons Why You’re Not Making It Big on Facebook

5 Reasons Why You’re Not Making It Big on Facebook | AtDotCom Social media | Scoop.it
Sometimes sharing Facebook updates for your blog or company page can be a big disappointment. You are spending all this time writing and creating content, you even boost your posts with Facebook ads but your engagement numbers remain very low. Most marketers tend to give up after trying a few times, blaming the algorithm, the community they have…
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Rescooped by John van den Brink from Social Media Useful Info
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12 Reasons Why Twitter Is Better Than Facebook - Social Media Revolver via @Ivo_64

12 Reasons Why Twitter Is Better Than Facebook - Social Media Revolver via @Ivo_64 | AtDotCom Social media | Scoop.it

Twitter and Facebook are arguably the largest two social networks on the planet. But which one is better? Twitter or Facebook? Read on and find out.


Via Ivo Nový
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Marco Favero's curator insight, March 10, 5:44 PM

aggiungi la tua intuizione ...

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The Most Important Link Penalty Removal Tool: Your Mindset via @malekalby

The Most Important Link Penalty Removal Tool: Your Mindset via @malekalby | AtDotCom Social media | Scoop.it
What's the most important part of recovering from a Google link penalty? It's in your mindset and approach. Grab your cleaver, and learn how to get your mindset to work for you.

Via malek
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Photos Should Still Be Part of Your Facebook Strategy

Photos Should Still Be Part of Your Facebook Strategy | AtDotCom Social media | Scoop.it
Last month, SocialBakers shared some interesting findings about how different types of Facebook Page posts have been performing in terms of organic reach.
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Rescooped by John van den Brink from Google + Applications
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Blogging - How To Write Better Blog Posts via @stevenhealey

Looking to write better blog posts? This quick blogging video will give you a complete guide to write better blog posts. You can download our 212 blog post ideas by clicking right here - http://www...

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Rescooped by John van den Brink from Social Media Strategies
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How to Fast Track Your Social Media Marketing Strategy via @Ivo_64

How to Fast Track Your Social Media Marketing Strategy via @Ivo_64 | AtDotCom Social media | Scoop.it
So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign.

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Report: Pinterest Links to Branded Content Shared Get More Shares via @malekalby

Report: Pinterest Links to Branded Content Shared Get More Shares via @malekalby | AtDotCom Social media | Scoop.it
Pinterest has become a major hub for brands that want to connect with consumers who love to share content. Indeed, users engage and interact with branded content frequently on Pinterest. A report from Networked Insights examines how Pinterest users share and discuss branded content on the network.

Via Brian Yanish - MarketingHits.com, malek
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Facebook moves ahead toward Internet drone air fleet via @MarketingHits

Facebook moves ahead toward Internet drone air fleet via @MarketingHits | AtDotCom Social media | Scoop.it
Facebook co-founder Mark Zuckerberg on Thursday proclaimed the successful test of a wide-winged, solar-powered drone built to deliver wireless internet service to remote spots. "Aircraft like these will help connect the whole world because they can affordably serve the 10 percent of the world's population that live in remote communities without existing Internet infrastructure," Zuckerberg said in a post on his Facebook timeline. The unpiloted aerial vehicle, or drone, has a wingspan greater tha

Via Brian Yanish - MarketingHits.com
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Social Sharing Habits: New Research Reveals What People Like to Share via @MarketingHits

Social Sharing Habits: New Research Reveals What People Like to Share via @MarketingHits | AtDotCom Social media | Scoop.it
Are you curious about which type of social content gets the most shares?

Are social shares part of how you measure social marketing return on investment (ROI)?

Do you wonder which social channels’ users share most frequently?

In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result in the most shares.

Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, March 25, 4:54 PM

(From the article): Tailoring your social media strategy using these findings could help you get more shares and spread brand reach.

 

While nearly all companies stand to benefit from a presence on Facebook, social channels with smaller audiences still offer opportunities.

 

Businesses with younger audiences have opportunities on Instagram, where a 2015 Pew study found that 53% of all Internet users ages 18 to 29 are active. Half in that age group use Instagram daily.

 

Marketers in the athletic industry may get more share action on Twitter, which seems to be a gathering place for sports fans.

On Pinterest, retailers have a chance to provide the deals and new products users want to share with their friends. Sharing excellent content raises Pinterest users’ profiles and gives them a way to connect with friends, building their relationships.

 

Finally, experimenting with posting times could prove a low-cost way to get more shares.

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20 Ideas for Content That People Love To Share on Social Media

20 Ideas for Content That People Love To Share on Social Media | AtDotCom Social media | Scoop.it
Social media is a hungry beast. The social networks need to be fed. They need to be thrown a diet of content that keeps readers and viewers that keeps them coming back for more.
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2015 Social Media Benchmarks by Industry

2015 Social Media Benchmarks by Industry | AtDotCom Social media | Scoop.it
Social Media - Businesses that post more often to social media do not necessarily generate more engagement per post, according to a recent report from HubSpot.
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