AtDotCom Social m...
Follow
Find
40.1K views | +5 today
 
Rescooped by John van den Brink from Curation, Social Business and Beyond
onto AtDotCom Social media
Scoop.it!

The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


Via janlgordon
more...
janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
AtDotCom Social media
Great social media topics
Your new post is loading...
Your new post is loading...
Scooped by John van den Brink
Scoop.it!

11 Pinterest Marketing Growth Hacks That Work For Every Business - Business 2 Community

11 Pinterest Marketing Growth Hacks That Work For Every Business - Business 2 Community | AtDotCom Social media | Scoop.it
Looking to boost your business’s visibility on Pinterest? Want to know the secrets of truly effective Pinterest marketing and the tactics the pros use to realize exceptional results? Here at Tailwi…
more...
No comment yet.
Rescooped by John van den Brink from digital marketing strategy
Scoop.it!

25 Inspiring & Actionable Content Marketing Tips via @malekalby

25 Inspiring & Actionable Content Marketing Tips via @malekalby | AtDotCom Social media | Scoop.it
The dreaded content marketing rut, we’ve all been there. Everyone from copywriter to CMO has experienced content marketing fatigue at one point or another.

Via malek
more...
No comment yet.
Rescooped by John van den Brink from Social Media Useful Info
Scoop.it!

How To Start Investing In Social Media Marketing The Right Way via @Ivo_64 - Forbes

How To Start Investing In Social Media Marketing The Right Way via @Ivo_64 - Forbes | AtDotCom Social media | Scoop.it
If you have a business, you need to be on social media - it really is that simple. A business without a social media presence is like a driver cruising down the street at night with no headlights.

Via steve batchelder, Ivo Nový
more...
No comment yet.
Rescooped by John van den Brink from Content Creation, Curation, Management
Scoop.it!

5 Visual Storytelling Tips To Power Your Content Marketing On Facebook

5 Visual Storytelling Tips To Power Your Content Marketing On Facebook | AtDotCom Social media | Scoop.it
In the age of News Feed overload, businesses need to make their content stand out. Here are 5 visual storytelling tips to capture Facebook users attention.

Via massimo facchinetti
more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

6 Ways to Use Periscope for Your Business

6 Ways to Use Periscope for Your Business | AtDotCom Social media | Scoop.it
Want to use mobile live-streaming to market your business? In this article, you'll discover six ways to use Periscope for your business.
more...
No comment yet.
Rescooped by John van den Brink from Social Media Useful Info
Scoop.it!

Improve Your Marketing With Hashtags

Improve Your Marketing With Hashtags | AtDotCom Social media | Scoop.it

If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags for your business.


Useful tools to find and manage your hashtags:



Via Ivo Nový
more...
No comment yet.
Rescooped by John van den Brink from Mastering Facebook, Google+, Twitter
Scoop.it!

The Top 10 Tools and Apps for Instagram Marketing

The Top 10 Tools and Apps for Instagram Marketing | AtDotCom Social media | Scoop.it

Instagram is an underutilized tool for business - only 28% of marketers currently use Instagram. With the image-based platform on the rise, now's the time to get started with Instagram marketing. These Instagram tools and apps will help you make the most of your Instagram effortts, whether it's creating captivating posts, monitoring your Instagram analytics or coverting your Instagram followers to customers. Here are the top 10 tools and apps you need to create a fool-proof Instagram marketing plan....


Via Jeff Domansky, massimo facchinetti
more...
Jeff Domansky's curator insight, August 24, 1:11 AM

Now's the time to get started with these Instagram tools you can use.

Rescooped by John van den Brink from Social Media Strategies
Scoop.it!

6 Google+ Features to Promote Your Business

6 Google+ Features to Promote Your Business | AtDotCom Social media | Scoop.it

Do you use Google+ for your business?

Wondering which features to invest your time and effort in?

While there have been recent changes to Google+, the platform has a number of features many marketers love and will continue to use.

In this article you’ll discover six Google+ features you can use to promote your business.


Via Ivo Nový
more...
utilizedscorn's comment, August 20, 12:59 AM
nice
kelvin dsuja's curator insight, August 20, 6:45 AM

Get Online Weeklyhostingdeals at one place! Huge list
of Online Hosting Deal list!! Latest Online Weeklyhostingdeals.
BEST WEB HOSTING PROVIDERS, BEST WEB HOSTING U.K.
VIsit More Info..http://goo.gl/4UMnh1

Vikky Nix's curator insight, August 21, 2:52 AM

Create free online store with best ecommerce website builder India, Best ecommerce software platform solutions in India, Custom eCommerce Website Design & Development in India

http://shopnix.in

https://plus.google.com/+ShopnixIn/

https://www.facebook.com/Shopnix

Rescooped by John van den Brink from Curation Revolution
Scoop.it!

Truth About Guest Posting & SEO Is A Must Read!

Truth About Guest Posting & SEO Is A Must Read! | AtDotCom Social media | Scoop.it
In the past few months, I’ve written posts for sites like TechCrunch, Kissmetrics, and HubSpot. Collectively, these have garnered over 5,000 shares so far.

Yet when our PR manager recently asked me how guest posting improved my blog KPIs, I thought about it, then admitted, “Well, it doesn’t.”

Despite reaching a huge audience, my guest posts had nearly no impact on improving a single one of my KPIs, which include increasing organic traffic to the blog, improving engagement metrics, and increasing our number of subscribers.

Sure, we became a blip on the radar of some influential people, we got 15 seconds of Internet buzz, and a whole lot of traffic – albeit, highly unqualified traffic.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, August 20, 11:50 AM

Guest Posts and SEO Truth
Wow, this is a great #mustread post by @aimeemillwood by way of [url=/u/114035 x-already-notified=1]Brian Yanish - MarketingHits.com[/url] (Brian Yanish a Scoop.it #mustfollow).

Love this quote:

"Why didn’t guest posting improve my KPIs?

The easy answer is, because guest posting for the sake of increasing marketing metrics doesn’t work.

My goal with guest posting has never been to improve SEO with link-backs and stealthily placed keywords, or seek to grow viral articles that would be forgotten just as soon as they were read." 

and this

"Guest posting was once a very successful tactic, but it’s quickly becoming a cookie-cutter recipe, spiced up with varying degrees of growth hacky tricks (some of which, like the Skyscraper technique, are notably very good)."

Aimee is making a favorite point of ours - tactical web marketing is over! I said this to my friend Red Maxwell in a conference call the other day and he almost choked. 

Look at guest posting as a tactic since it's history is every tactics evolution:

 * Early Adopters pioneer and reap benefits. 

 * Early majority moves in and SCRUMS the tactic to death.

 * Efficacy is reduced to zero.

 The web is NOW and PUBLIC so any winning tactic will be copied and beaten to death FAST and then FASTER. Aimee hits the solution right on the head too with what Guillaume and the Scoop.it team call "lean content". Here is Aimee's insightful quote:

"With such a deluge of content, marketers are scrambling for ways to stand out.

Make content shorter! Bite-sized is the way to go! Time to bring in the long-form! Pack in the videos and photos!"

Preach sister, preach. In an era when SHARES trump all creating content that is more likely to be shared is key. Aimee also makes Scoop.it's point about content curation.

She doesn't call her solution "content curation" nor does she go into the tactic, but you are here reading this because I know and like Brian Yanish's content curation.

But isn't curation another "tactic"? Yes, and that is why the rest of Aimee's post is a must read. Aimee talks about passion, beliefs and LOVE. She writes for THOSE REASONS more than for any material rewards clearly seen and easy to recognize.

NOW we've left the land of tactics and entered Simon Sinek's Start With Why. Aimee is SO RIGHT. If you write for fame, money or glory good luck with that in a world where everyone is trying to pimp their English 101 class.

When the world is drowning in STUFF we read, buy and listen to those we trust and love. Interesting that Aimee's trust factors didn't rise with such branded supporters, but she DIDN'T guest post for Tech Crunch with an eye toward becoming famous.

She wrote because she is passionate and loves what she does and THAST IS WHY Aimee's web marketing future looks bright. Don't leave everything to chance. Read Mark Schaefer's Content Code book (yes Mark wrote the influential Content Shock post) and follow Amiee's suggestions and lead.

Lean, fun content about what we LOVE and those who love us in in all of our content marketing futures.  

 

Neil Ferree's comment, August 20, 5:16 PM
I said it in February 2012 and I'll say it again (with gusto) Social Shares the New SEO http://goo.gl/zMhTr6
Scooped by John van den Brink
Scoop.it!

6 Google+ Features to Promote Your Business

6 Google+ Features to Promote Your Business | AtDotCom Social media | Scoop.it
Do you use Google+ for your business? In this article, you'll discover six Google+ features you can use to promote your business.
more...
No comment yet.
Rescooped by John van den Brink from Surviving Social Chaos
Scoop.it!

A Recipe for Better Prospect Outreach on LinkedIn via @donhornsby

A Recipe for Better Prospect Outreach on LinkedIn via @donhornsby | AtDotCom Social media | Scoop.it
Let’s start off with a cold, hard truth: You can’t sell your stuff on LinkedIn. That may seem like a strange thing for a LinkedIn sales trainer to say, but it’s true. LinkedIn is about relationships and engagement that can lead

Via Anita Windisman, donhornsby
more...
donhornsby's curator insight, August 19, 10:05 AM

(From the article): Many professionals are hesitant to connect with strangers on LinkedIn. An effective InMail is a great way to increase the level of familiarity with your prospect. It shows you know what they care about, what their struggles are, and what they need. Instead of just another salesperson trying to sell on LinkedIn, you can establish yourself as someone looking to build mutually beneficial relationships. This kind of social selling is the effective way to use LinkedIn for sales.

Rescooped by John van den Brink from MarketingHits
Scoop.it!

20 Amazing Writing Tools That Will Rock Your Content Marketing via @MarketingHits

20 Amazing Writing Tools That Will Rock Your Content Marketing via @MarketingHits | AtDotCom Social media | Scoop.it
If you’re a blogger, writer or content marketer…
You need to adapt.
New technology and on-the-go expectations from your audience have led to a growing need to ‘systemize’ your life and increase your efficiency.
The field of personal effectiveness and productivity is fueled by an increasing number of low cost (or free) software tools, available all over the world.
If you don’t adapt, you will fall behind.
The following list of writing tools dig deep into your writing habits. They will show you what resonates with your audience and help you create better, more consistent co

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

6 Ways to Dial Up Social Media to Advance Your Career

6 Ways to Dial Up Social Media to Advance Your Career | AtDotCom Social media | Scoop.it
Pro tips on leveraging LinkedIn, Twitter, and other tools.


It’s no longer enough simply to have a Twitter profile and post occasionally. To really be a star professionally, experts say, you need to plug into a social media community

more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

8 Ways to Use Google+ Hangouts for Your Business Social Media Examiner

8 Ways to Use Google+ Hangouts for Your Business Social Media Examiner | AtDotCom Social media | Scoop.it
Do you use Google+ Hangouts? In this article, you'll discover eight ways to use Google+ Hangouts for your business.
more...
No comment yet.
Rescooped by John van den Brink from digital marketing strategy
Scoop.it!

Why Sharing Can Power the Future of Marketing

Why Sharing Can Power the Future of Marketing | AtDotCom Social media | Scoop.it
Marketing has always been about the sharing and spreading of ideas, and as the mediums we choose to communicate with have changed, so has the nature of sharing. Bryan Kramer’s insightful and percep…

Via massimo facchinetti, Os Ishmael, malek
more...
No comment yet.