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Rescooped by John van den Brink from Curation, Social Business and Beyond
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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Rescooped by John van den Brink from Social Media Useful Info
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Why You Should Get Serious About Social Media Automation via @Ivo_64

Why You Should Get Serious About Social Media Automation via @Ivo_64 | AtDotCom Social media | Scoop.it

Social media automation is the best way to earn back your discretionary time. In this post learn 3 benefits to using it and 3 tips for making it more effective.


Via Kamal Bennani, Ivo Nový
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Sonia Santoveña's curator insight, Today, 2:17 AM

añada su visión ...

Rescooped by John van den Brink from Bussines Improvement and Social media
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The Most Effective Social Networks for #Marketing a #Business in 2015 via @RLloria

The Most Effective Social Networks for #Marketing a #Business in 2015 via @RLloria | AtDotCom Social media | Scoop.it
More than half (52%) of marketers say Facebook is the most important social network they use to grow and market their business, according to a recent report from Social Media Examiner.

The 2015 Social Media Marketing Industry Report was based on data from a survey of 3,720 marketers; 61% of survey participants focus primarily on attracting consumers (B2C), and the other 39% primarily target businesses (B2B).

Some 21% of respondents say LinkedIn is the most important social network they use to grow and market their business; Twitter ranks third (12%), followed by YouTube (4%) and Google+ (4%).

Via Brian Yanish - MarketingHits.com, Ricard Lloria
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Rescooped by John van den Brink from Startup Revolution
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Brand Ideals, Jim Stengel, Mark Traphagen, SEO & Startups via @ScentTrail

Brand Ideals, Jim Stengel, Mark Traphagen, SEO & Startups via @ScentTrail | AtDotCom Social media | Scoop.it

Brand Ideals
Learning your company's "brand ideals" may be the most important branding work few startups accomplish. SEO and content take a backseat to widget development for most startups. 

Yet isn't the most important question WHERE are the points of connection with potential customers and/or investors? The latter, investors, receive plenty of attention when they are easy. Investors want CONSUMERS and lots of 'em.

So the best way to connect with investors is to connect with consumers and the best way to connect with consumers is to know, articualte and share your "brand ideals":

 * Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
* Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
* Inspiring Exploration: Helping people explore new horizons and new experiences.
* Evoking Pride: Giving people increased confidence, strength, security, and vitality.
* Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.  

Those "brand ideals" come from Grow: How Ideals Power Profits At The World's Largest Companies by Jim Stengel and is a must read for any startup entrepreneur who wants investors....after they've won the hearts and minds of consumers. 


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Rescooped by John van den Brink from Social Media Useful Info
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5 Tools for Getting More out of Facebook & Other Social Networks via @Ivo_64

5 Tools for Getting More out of Facebook & Other Social Networks via @Ivo_64 | AtDotCom Social media | Scoop.it

If you love social media, you probably constantly wish it was just a bit better. To be a geek is to constantly tweak, and social media is no exception.


From cleaning out decade-old "Likes" to sharing your email address securely, today's Cool Websites and Apps aims to make using social media just a little more…


Via Maria Margarida Correia, Ivo Nový
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Rescooped by John van den Brink from digital marketing strategy
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Leverage Google AdWords to Reach Shoppers At All Hours via @malekalby

Leverage Google AdWords to Reach Shoppers At All Hours via @malekalby | AtDotCom Social media | Scoop.it
Here is a helpful list of 5 Google AdWords tips to help your small business navigate the holiday season. Online shoppers never sleep!

Via malek
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malek's curator insight, May 18, 4:25 PM

1. Stay in the Know.

5. Stand out in the crowd.

Rescooped by John van den Brink from Social Media Strategies
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8 Basic Rules for Content Marketing - Plus Your Business via @Ivo_64

8 Basic Rules for Content Marketing - Plus Your Business via @Ivo_64 | AtDotCom Social media | Scoop.it

SEO seems like it's constantly changing, and that's because it is.

However, some things have not really changed much at all.


For instance, links remain a significant part of the algorithms for both Google and Bing. Most of the search terms you might want to rank for likely have thousands of, or even more, competitors, and links are a big part of helping the search engines know who to rank first.


You know that you need to get some links, but how do you get started? And how do you do the right things so Google does not penalize you?


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Rescooped by John van den Brink from Social Media Useful Info
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You Finally Achieved Content Virality! Now What? via @Ivo_64

You Finally Achieved Content Virality! Now What? via @Ivo_64 | AtDotCom Social media | Scoop.it

If you've ever achieved the holy grail of content marketing success—true virality—you know the rush of endorphins as you watch the share count climb. You've smiled the enormous grin when one of your friends shares that piece on Facebook without any idea that you helped create it.


Then you've undoubtedly experienced the heart-stopping numbness when the traffic finally stalls. Where did all the people go? Was it real? Can you do it again?


The hardest part about success is replicating it. Learn what to look for when auditing content that's gone viral so you can earn even more shares next time.


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Rescooped by John van den Brink from Social Media Strategies
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5 Secrets to Why Longer Posts Work Better via @Ivo_64

5 Secrets to Why Longer Posts Work Better via @Ivo_64 | AtDotCom Social media | Scoop.it

You’ve heard it all before: write short but frequent posts; write more often; write less often; don’t write a blog at all. With so much conflicting advice out there, what’s a business blogger to do?


In all seriousness, as long as your content is good, and appropriate for your readers, you’ll do well. If you’re looking to take things up a notch with your business blog, keep reading.


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Rescooped by John van den Brink from Daily Magazine
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101 Free Online Tools to Help you Grow your Online Business via @andreaschriscy

101 Free Online Tools to Help you Grow your Online Business via @andreaschriscy | AtDotCom Social media | Scoop.it
Tools can be used to simplify just about any task on the planet. Here are 101 free online tools to help you grow your online business.

Via TechinBiz, Official AndreasCY
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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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The Heart Of #Storytelling: 7 Lessons From Novelist, Screenwriter, Filmmaker Alex Garland via @kdietz

The Heart Of #Storytelling: 7 Lessons From Novelist, Screenwriter, Filmmaker Alex Garland via @kdietz | AtDotCom Social media | Scoop.it
Ex Machina filmmaker Alex Garland talks to Co.Create about developing as a storyteller, and why he has a problem with "auteur theory."

Via Karen Dietz
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Karen Dietz's curator insight, April 30, 12:01 PM

The reason I really like this article is because every piece of advice filmmaker Alex Garland shares speaks to the dynamics of creating/crafting stories, not the mechanics.


Story mechanics are "every story needs a beginning, middle, end, conflict, tension, yadda yadda..." Every storyteller needs to know this. But it doesn't necessarily make great storytelling.


So what does? Once you know the mechanics, it's then focusing on the dynamics. Like these 7 lessons Garland shares. For example:

  1. If you want to be a visionary, you have to think visually
  2. Accidents may trump decisions
  3. Know when it's not working
  4. Elements of storytelling are the same across all platforms.


Go read the article to understand more about story dynamics and what you may need to pay attention to for increasing your story skills. Then go enjoy your day!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

malek's curator insight, April 30, 12:32 PM
It all starts here:FOLLOW YOUR INTERESTS, AND THE STORY WILL FOLLOW
Charlie Dare's curator insight, April 30, 10:16 PM

Like these 7 lessons ~

Rescooped by John van den Brink from Social Media Useful Info
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5 Reasons Why Brands Should Be Using Snapchat via @Ivo_64

5 Reasons Why Brands Should Be Using Snapchat via @Ivo_64 | AtDotCom Social media | Scoop.it

Unless you have been living under a rock, you will have undoubtedly recently heard of Snapchat, the fastest growing social media app in 2014, securing funding of more than $485m.


It has taken the social media app market by storm, since its launch in 2011, becoming increasingly important for businesses and brands adopting into their marketing strategy.


If you haven't started already, here are five reasons why brands should be using Snapchat to communicate with their stakeholders.


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How to Grow Your Facebook Audience: 8 Success Tips |

How to Grow Your Facebook Audience: 8 Success Tips | | AtDotCom Social media | Scoop.it

Do you want a bigger Facebook audience?


Are you looking for ways to bring attention to your business on Facebook?

If you’re sharing good content but aren’t seeing Facebook audience growth, click for some great tips


By Kristi Hines

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malek's curator insight, April 22, 9:28 AM

Who should read this post?

Good content, but not enough audience

Rescooped by John van den Brink from Social Media Useful Info
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6 Reasons Why Images Increase Your Social Media Reach via @Ivo_64

6 Reasons Why Images Increase Your Social Media Reach via @Ivo_64 | AtDotCom Social media | Scoop.it

Social media is growing up.


“Boosting” Posts or creating “Promoted Tweets” can result in gains, but this “pay to play” model is rarely scalable. Luckily, we have science on our side to help us improve our Reach and Engagement Rates without having to reach too far into our budgets.


Digital media marketing analysts have conducted numerous studies on what kind of content performs best on social media platforms, especially Facebook and Twitter. The overwhelming answer? Photos and videos.


Via Scott McElreath, robosheauk, Ivo Nový
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Rescooped by John van den Brink from digital marketing strategy
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Idea Curation: How to Get More Ideas for Great Content via @malekalby

Idea Curation: How to Get More Ideas for Great Content via @malekalby | AtDotCom Social media | Scoop.it
The art of idea curation: A complete look at ways to curate and cultivate to get more ideas for your blog posts, social media updates, and more.

Via malek
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malek's curator insight, May 25, 6:21 PM

How can we get more ideas more consistently? There’s inspiration everywhere. We’ve just got to keep our eyes open

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10 Tools to Hit Your Next Online Meeting Out of the Park

10 Tools to Hit Your Next Online Meeting Out of the Park | AtDotCom Social media | Scoop.it

Business is global.

Whatever industry you work in, you’re dealing with people in different time zones, on different schedules and with different priorities.

So if the success of your business is dependant on it; how do you effectively communicate with these people?


Discover 10 online meeting tools to help you align timezones, schedules and priorities in a global business. Read more 


Written by Alesia Hsiao

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Rescooped by John van den Brink from Social Media Strategies
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How Can You Create Pinnable Content If You're Not a Visual Brand? via @Ivo_64

How Can You Create Pinnable Content If You're Not a Visual Brand? via @Ivo_64 | AtDotCom Social media | Scoop.it
A complete guide to Pin-worthy images and Pinnable content, regardless of your niche or design skills.

Via Ivo Nový
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John van den Brink's comment, May 19, 12:29 PM
Great scoop Ivo, thx