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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


Via janlgordon
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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Why You Need to Add a WhatsApp Share Button

Why You Need to Add a WhatsApp Share Button | AtDotCom Social media | Scoop.it
What with more users viewing blogs from a mobile device, it's important for content marketers to cater for their readers' needs, and reduce "sharing friction". Adding a WhatsApp share button could be a great boost for your social traffic.
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How to Know Which Hashtags to Use in Your Social Media Posts via @Ivo_64

How to Know Which Hashtags to Use in Your Social Media Posts via @Ivo_64 | AtDotCom Social media | Scoop.it

So you’re all ready to launch a bunch of tweets to promote your newest piece of content. You’ve got a great headline, an awesome image, and a shortened URL. And now… the hashtags.

But which hashtags? How many hashtags? Do you really even have to use hashtags? Let’s take a look at the basics of hashtags and discuss best practices for using them wisely.


Via Scott McElreath, Ivo Nový
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Ainsley Adolf's curator insight, January 28, 8:51 AM

Very Informative Detail thanks for sharing .. HERE IS MY FACEBOOK PAGE https://www.facebook.com/socialmediaexpertteam. IAM SHARING THIS POST TO MY PAGE.

Ivo Nový's curator insight, January 28, 9:03 AM

Interesting insights on the impact of hashtags, links, and images on tweet performance.

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Five Ways Social Media Increases Company Values via @Ivo_64

Five Ways Social Media Increases Company Values via @Ivo_64 | AtDotCom Social media | Scoop.it

Some business owners do not believe social media does, or could ever have any impact on them or their business. So, they do not use it personally or professionally.


However, if you own a business, a well-executed, social media marketing strategy can help grow your business and ultimatelyincrease your company's valuation, when managed and executed strategically and efficiently.



Via Jeff Domansky, Ivo Nový
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Jeff Domansky's curator insight, January 28, 10:50 AM

A well-executed, social media marketing strategy can help grow your business and ultimately increase your company's valuation, when managed and executed strategically and efficiently.

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Top Brand Marketers Share What They're Gearing Up for in 2015

Top Brand Marketers Share What They're Gearing Up for in 2015 | AtDotCom Social media | Scoop.it
Marketing Strategy - Need some marketing inspiration for the new year? Check out what these top brands are focusing on in 2015.

Via Kamal Bennani
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WordPress Plugins for Successful Content Marketing via @MarketingHits

WordPress Plugins for Successful Content Marketing via @MarketingHits | AtDotCom Social media | Scoop.it
With the rise and rise of content marketing expected to reach new heights in 2015, marketers are more likely than ever to use WordPress as an integral content marketing tool this year. If you don’t believe me, then take a gander at some of these stats:

Content marketing is used regularly by 93% of marketers
57% of marketers cite content marketing as their number one priority
76% of B2B marketers blog regularly (a large percentage of which probably operate using WordPress)
Best of all, the price tag associated with content marketing is 62% less than traditional marketing tactics, and generates three times as many leads.
With this burgeoning use of WordPress for content marketing, it should come as no surprise that there is a whole gamut of plugins for successful content marketing to help your program run more smoothly and deliver greater return on investment.

Via Brian Yanish - MarketingHits.com
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Social Media Tips to grow your Content Marketing via @allygreer

Social Media Tips to grow your Content Marketing via @allygreer | AtDotCom Social media | Scoop.it

As Social media is the most important marketing channel right now, for several brands content marketing has extensively replaced advertising as the most prominent tool to make an impact on new and old followers and customers. However, still many small businesses and individuals struggle to fit social media into their content marketing policy. In-order to enhance the reach of your content, social media enables you to control existing networks; moreover it furnishes a testing ground for broad marketing campaigns, and a lot more. 


Via Ally Greer
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Ally Greer's curator insight, January 22, 4:42 PM

Although these ideas are far from new, they're still three important tips for anyone getting started (or not getting started) on social media.


I'm a firm advocate of #2 - reusing and resharing content. For SMBs who don't have time or resources to create an entire suite of content that will fill up social media channels for days, weeks, or even months, resharing the same content in different contexts is the way to go.


Each morning, I fill up my Scoop.it Smart Scheduler with the top content from our blog over the last month, as these are the pieces that clearly resonated with our audience and could potentially be useful to some new eyes if shared again. It's the best way to ensure that our brand's social media channels are full and also that our content is given a new life every so often.

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17 Stats You Should Know About Visual Content Marketing in 2015

17 Stats You Should Know About Visual Content Marketing in 2015 | AtDotCom Social media | Scoop.it
What does the visual content landscape look like for 2015? Here are 17 statistics that will give you a sneak peek.

Via massimo facchinetti
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Marco Favero's curator insight, January 23, 5:13 AM

aggiungi la tua intuizione ...

Rescooped by John van den Brink from Contests and Games Revolution
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Gamifying School: Gamification Reaches the Classroom via Forbes via @ScentTrail

Gamifying School: Gamification Reaches the Classroom via Forbes via @ScentTrail | AtDotCom Social media | Scoop.it
It is one of the key emerging trends in learning, but according to experts the next few years could see gamification move from the periphery to become the cornerstone of our classrooms.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 22, 3:08 PM

Great post emphasizing how the classroom and real life are running together like two trains on the same track. Gamification is a classroom natural since it creates an identifiable tribe working on a shared objective with friendly competition and a sale to know who is contributing and who isn't.

Great Forbes post on how gamification is about to be a big hit in the classroom.

Lori Wilk's curator insight, January 22, 4:47 PM

#Forbes #article makes a great point about how #Gamification  is a growing  #Trend in #Education and we are only beginning to see its impact. 

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6 Powerful Facebook Marketing Secrets That May Surprise You

6 Powerful Facebook Marketing Secrets That May Surprise You | AtDotCom Social media | Scoop.it
It is not easy to master the Facebook "Ad" engine. Here are the latest Facebook marketing secrets for using the "Ad Engine" to build awareness & sales
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Blogger and WordPress; Which of the two Blogging Platforms is Better? - The Fuse Joplin

Blogger and WordPress; Which of the two Blogging Platforms is Better? - The Fuse Joplin | AtDotCom Social media | Scoop.it
Blogger and WordPress; Which of the two Blogging Platforms is Better? As a rookie blogger, there always comes that confusing time when you have to decide which way to go in relation to blogging platforms.
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What you need to know about SEO going into 2015

What you need to know about SEO going into 2015 | AtDotCom Social media | Scoop.it
Sujan Patel is the VP of Marketing at thisCLICKS, the makers of When I Work - an employee scheduling software solution for small businesses.  Any good marketer or business owner trying to leverage the Web to connect with more prospective customers...
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How to Network With Facebook Groups

How to Network With Facebook Groups | AtDotCom Social media | Scoop.it
Do you want to connect to targeted groups of people?Would you like to be more visible on Facebook?Facebook groups give you an opportunity to network with your industry peers as well as potential customers.In this article you'll discover how to find the right groups to join, and how
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Rescooped by John van den Brink from Mastering Facebook, Google+, Twitter
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7 Tactics To Connect With Decision Makers On LinkedIn

7 Tactics To Connect With Decision Makers On LinkedIn | AtDotCom Social media | Scoop.it
This article outlines 7 tactics you can use on LinkedIn to connect with decision makers and convert them from prospect to client.

Via Noland Hoshino, massimo facchinetti
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6 Habits of Successful Social Media Marketers |

6 Habits of Successful Social Media Marketers | | AtDotCom Social media | Scoop.it

Do you want to improve social media productivity? Are you interested in finding ways to energize your marketing?


Daily activities separate successful social media marketers from their peers.

In this article I’ll share six social media habits to improve your marketing.


By Rebekah Radice

http://www.socialmediaexaminer.com/habits-of-successful-social-media-marketers/


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Where Is Your Company Telling Meaningful Stories? via @kdietz

Where Is Your Company Telling Meaningful Stories? via @kdietz | AtDotCom Social media | Scoop.it

“Authentic storytelling in the workplace (and outside of it in social media channels) is an amazing way to impact talent strategies. It’s part science: apparently, we respond to storytelling with a change in brain chemistry.”


Via Karen Dietz
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Karen Dietz's curator insight, January 28, 10:20 AM
This is a quick article identifying some of the best high-leverage places to be sharing stories within a company. Yes, marketing is eventually mentioned, but other areas are tackled first. Like attracting and retaining talent.Read the article for specific insights and start thinking about ways to expand your story efforts for bigger results.
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10 Things All Bloggers Need to Know to Know About WordPress

10 Things All Bloggers Need to Know to Know About WordPress | AtDotCom Social media | Scoop.it
WordPress is the most popular blogging platform in the world and used by 23.3% of the top 10 million websites. Here are 10 things all bloggers need to know
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Rescooped by John van den Brink from Entrepreneur Bookstore
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How To Know What Your Audience Wants Before Investing in Content Creation and Marketing via @Ivo_64

How To Know What Your Audience Wants Before Investing in Content Creation and Marketing via @Ivo_64 | AtDotCom Social media | Scoop.it

Nothing sets content marketing up for success quite like a deep knowledge of the people you're hoping will love what you create. In today's Whiteboard Friday, Rand shows you how to acquire that knowledge.


Via Pedro Da Silva, Ivo Nový
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malek's curator insight, January 24, 6:52 PM

putting the cart before the horse, we always do.

Ivo Nový's curator insight, January 26, 11:13 AM

Another great example of content marketing in action.

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Upcoming trends for organic marketing in 2015

Upcoming trends for organic marketing in 2015 was presented at the first #searchlondon event of 2015. This deck is to help people understand what happened in 2…


Via Pedro Da Silva, massimo facchinetti
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