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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


Via janlgordon
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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Tap into User Insights for Better Content Creation

Tap into User Insights for Better Content Creation | AtDotCom Social media | Scoop.it
Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things

Via janlgordon
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janlgordon's curator insight, August 24, 7:23 PM

I selected this article from Curatti written by Avinash Nair because it explains how to better understand your customer's needs and desires based on their responses.

 

Improve your content with better user insights.

 

Research Your Community's Behavior for Better Blogging Results

 

As a business it's important to know why your audience is responding and to what. I agree that in order to be effective in reaching them through content you should gain more knowledge of their emotional triggers.

 

Nair shows how to gather the right information on your community in order to create a targeted message.

 

Here's what caught my attention:

 

  • User analytics are important in finding out what your users want. By taking a look at your website, email, and blog post data you can create meaningful content.

 

  • Your social networks offer information on the intent of your community. Use social monitoring tools to track conversations and learn more about what your fans and followers are seeking.

 

  • Pay close attention to customer reviews and complaints online. Negative feedback isn't the problem -- a lack of response is.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/MLUO303yFjL

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, Today, 2:10 PM
Thank you @steve batchelder & @John van den Brink :-)
janlgordon's comment, Today, 9:33 PM
Thank you @malek & The Twinkie Awards :-)
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Looking for tips to optimize your presence on Pinterest?

Looking for tips to optimize your presence on Pinterest? | AtDotCom Social media | Scoop.it

You've heard of Pinterest but do you know how to use it successfully? Find out how to optimize your Pinterest profile and effectively get website clicks.


Via Kamal Bennani, Brian Yanish - MarketingHits.com
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Search Engine Optimization Circling Dragonfly Marketing

Search Engine Optimization Circling Dragonfly Marketing | AtDotCom Social media | Scoop.it
You want to get your website in front of as many people as possible. Our SEO services give you long-lasting results that extend way beyond a quick boost.

Via ellen emma
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How to Create Social Media Graphics That Spread Like Wildfire

How to Create Social Media Graphics That Spread Like Wildfire | AtDotCom Social media | Scoop.it
Want to add visuals to your marketing mix, but don't know where to begin? Here's how! Create social media graphics that spread like wildfire.

Via massimo facchinetti
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How to Motivate Your Employees to Engage on Social Media

How to Motivate Your Employees to Engage on Social Media | AtDotCom Social media | Scoop.it
Employee advocacy can help your content reach 10X farther. Learn the
steps you can take to empower your employees to share on social media.
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