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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Grow Your Business With Mobile Apps

Grow Your Business With Mobile Apps | AtDotCom Social media | Scoop.it
How can mobile apps benefit small businesses? Join me as I discuss some of the benefits. Participate, by commenting with your expertise o

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janlgordon's comment, July 22, 10:49 AM
Thank you @BSN :-)
janlgordon's comment, July 22, 1:59 PM
Thank you John :-)
Russell R. Roberts, Jr.'s curator insight, Today, 12:54 AM
Interesting approach to building your business with mobile apps. The growth of mobile apps in marketing makes it necessary to know how mobile devices can grow your business.  Everyone with a smart phone or tablet is a potential marketing opportunity.
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Get Better Results From Your Content With 10 Top Tools

Get Better Results From Your Content With 10 Top Tools | AtDotCom Social media | Scoop.it
Looking for the latest and best tools to help you curate faster and in a more organized way? When it comes to productivity, I find these 10 tools the best

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janlgordon's comment, July 20, 5:32 PM
Thank you John :-)
janlgordon's comment, July 21, 10:39 AM
Thank you Le Dong & @Andreas Christodoulou :-)
janlgordon's comment, July 22, 10:50 AM
Thank you @Anna :-)
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It Did What? 10 Tips to Fix a Drop in Search Engine Rankings.

It Did What? 10 Tips to Fix a Drop in Search Engine Rankings. | AtDotCom Social media | Scoop.it
Did your SEO rankings take a nosedive? Don’t panic! Here are some reasons your search engine rankings may have dropped and some tips on how to fix it.

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donhornsby's curator insight, July 20, 10:31 AM
A great 'self help' list to check out when your SEO is suffering...

(From the article): The next time you see your Google rankings drop, follow the tips on this checklist, and take back the wheel to first page rankings.
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Increase Your Engagement With Adaptive Content

Increase Your Engagement With Adaptive Content | AtDotCom Social media | Scoop.it
To enhance the customers experience with the help of the development of content to be published all over the web is what adaptive content is all about.

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How to Increase Your Facebook Live Video Reach : Social Media Examiner

How to Increase Your Facebook Live Video Reach : Social Media Examiner | AtDotCom Social media | Scoop.it
Find out how to monitor the reach and engagement of your Facebook Live broadcasts, and how to improve your results.

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Boost Your Traffic With SlideShare

Boost Your Traffic With SlideShare | AtDotCom Social media | Scoop.it
SlideShare traffic is a brilliant source of leads! Let's find out how can this pretty ordinary service help with generating traffic?

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janlgordon's comment, July 14, 10:06 PM
Thank you @Skylly_W :-)
janlgordon's comment, July 15, 10:49 AM
Thank you @Stan Smith & @Jenne :-)
janlgordon's comment, July 15, 2:46 PM
Thank you @Gilberto Del Pizzo :-)