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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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How To Improve Your Blog’s SEO By Keeping Visitors Longer

How To Improve Your Blog’s SEO By Keeping Visitors Longer | AtDotCom Social media | Scoop.it
The average time readers spend on your blog is one of the best indicators of the usefulness of your content.The longer people stay on your site, reading your content and exploring blog archives, the higher your chances of converting them into subscribers and customers.
Via Brian Yanish - MarketingHits.com, donhornsby, massimo facchinetti
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donhornsby's curator insight, July 25, 9:18 AM
(From the article): Keeping readers on your blog longer is not only great for your search engine rankings but also helps you strengthen your relationship with the readers. The best way to achieve his is by providing lots of valuable content to your readers and optimizing your blog for a memorable user experience. The tips I’ve shared in this post will help you do just that. 
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How to Market to Men on Pinterest

How to Market to Men on Pinterest | AtDotCom Social media | Scoop.it
Have you ever thought about how to market to men on Pinterest? Learn from Manly Pinterest Tips owner, Jeff Sieh, on the Simple Pin Podcast.

Via Kelly Lieberman, malek
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5 Tools That Will Help Build Your Business

5 Tools That Will Help Build Your Business | AtDotCom Social media | Scoop.it
I've put together 5 of the best tools for entrepreneurs and small business owners to help you grow your bottom line - even on a small budget

Via janlgordon
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janlgordon's comment, July 21, 10:39 AM
Thank you @Micala Wilkins & @malek :-)
janlgordon's comment, July 21, 4:11 PM
Thank you @malek & @BSN :-)
janlgordon's comment, July 25, 10:42 AM
Thank you @Antonio Ormachea :-)
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New Google ranking study shows links are incredibly important to the ranking algorithm

New Google ranking study shows links are incredibly important to the ranking algorithm | AtDotCom Social media | Scoop.it
Many think links are a declining ranking signal in Google's algorithm, but this new study shows links are more important than ever.

Via THE *OFFICIAL ANDREASCY*
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THE *OFFICIAL ANDREASCY*'s curator insight, July 20, 1:29 PM

Just how important are links to the Google ranking algorithm?

Russell R. Roberts, Jr.'s curator insight, July 20, 4:23 PM
Google still considers links to be "incredibly important to the ranking algorithm."  Link building is one of the vital skills all webmasters and bloggers must know.  It takes time to do it right. Be conscientious and don't take shortcuts.
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Generate More Traffic with Pinterest

Generate More Traffic with Pinterest | AtDotCom Social media | Scoop.it
How you can you use Pinterest for traffic generation? There is a focused strategy and process your business should adhere to in order to attract prospects.

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janlgordon's curator insight, July 18, 2:42 PM

I selected this article from Curatti written by Susan Gilbert because it is an informative piece on how to successfully leverage Pinterest to drive more subscribers and leads for your business.

 

A well-planned strategy with pins and boards can help produce more growth for your website.

 

How to Use Pinterest to Increase Your Traffic

 

In many target markets audiences are drawn to visual posts. I agree that Pinterest is a popular platform that is loaded with link building opportunities.

 

Gilbert shows you how to strategize your pins and encourage users to click your links. By making a few adjustments your content can continuously grow your website.

 

Here's what caught my attention:

 

  • Pinterest helps your brand to build a strong community with boards that appeal to your audience's interests. As they go to your website and share your pins your content attracts new leads.

 

  • Pins have longevity -- even after posting several months ago users make comments and re-pins. This means you always have your content and links circulating.

 

  • When users search for topics this can also help bring them to your website. Choosing the right keywords for you pins will improve this process.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Susan Gilbert.

 

Read full article here: http://ow.ly/JKSV302mvXO

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, July 18, 3:52 PM
Thank you John :-)
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95 Awesome Social Media Facts You Should Not Ignore

95 Awesome Social Media Facts You Should Not Ignore | AtDotCom Social media | Scoop.it
It's been 10 years but it feels like a lifetime. Twitter has been around for a decade and Facebook even longer. But the social media facts keep changing.
Via Brian Yanish - MarketingHits.com
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Ken Bracken's curator insight, July 18, 3:50 AM
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