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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


Via janlgordon
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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Facebook's Privacy Policy Is Changing And You're Going To Get A Long Email About It

Facebook's Privacy Policy Is Changing And You're Going To Get A Long Email About It | AtDotCom Social media | Scoop.it

Facebook is sending users a lengthy email detailing changes to its privacy policy that'll start on January 1, 2015.

Here's the quick version:

Facebook is launching a tool called Privacy Basics that'll show users who can see what they share.



Read more: http://www.businessinsider.com/facebook-privacy-policy-change-2014-11#ixzz3KJ7BZ1Ih

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How to Help Ecommerce Visitors Recover With 404 Page Design

How to Help Ecommerce Visitors Recover With 404 Page Design | AtDotCom Social media | Scoop.it
By the time users get to your error page, you’re already struggling about goodwill.

It doesn’t matter whether visitors get there via some old page they bookmarked, a referral from another site to a page that no longer exists, or some internal issue on your site. What matters is that now, your site’s user is upset. If you think dealing with a neutral visitor with the attention of a lit match is difficult, just imagine how much harder it is to deal with that same user now that he or she’s annoyed.

That’s the bad news.

The good news is that error pages have been around for a while now, and while we’re learning about new techniques to improve them all the time, there are some solid practices that every site should follow.

Know your “recovery” rate

Via Brian Yanish - MarketingHits.com
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3 Proven Ways To Write Ads That Deliver More Conversions via @MarketingHits

3 Proven Ways To Write Ads That Deliver More Conversions via @MarketingHits | AtDotCom Social media | Scoop.it
Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media's CEO on the changes that will have a positive impact.

Via Alexandre Guapyassu, Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Content Creation, Curation, Management
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Persona Driven Keyword Research

Spoiler Alert: It’s in disarray


Via Pedro Da Silva, massimo facchinetti
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Rescooped by John van den Brink from Content Creation, Curation, Management
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18 New Content Marketing Benchmarks for 2015

18 New Content Marketing Benchmarks for 2015 | AtDotCom Social media | Scoop.it
This is a compilation of two posts that originally appeared on the Salesforce Marketing Cloud Blog for both B2B and B2C marketers. Content Marketing Institute and MarketingProfs recently released the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America and the third annual B2C Content Marketing Benchmarks, Budgets, and...

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Eye-Tracking Study: How Users View Google Search Result Pages

Eye-Tracking Study: How Users View Google Search Result Pages | AtDotCom Social media | Scoop.it
The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative.

The report was based on data from an eye-tracking study of 53 participants who were asked to complete 43 common search tasks, such as looking for an apartment to rent in a particular neighborhood. All searches were conducted on desktop computers in Canada using the Google search engine.

A similar study conducted by Mediative in 2005  found that users tended to focus their gaze on the "Golden Triangle"—the top-left corner of a SERP where the first result was usually displayed.

The 2014 results were strikingly different from those a decade ago. The Golden Triangle has all but disappeared; instead, users tend scan more vertically and to vary their focus depending on what they are searching for.

Via Brian Yanish - MarketingHits.com
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Melanie Birch's curator insight, October 7, 12:06 PM

     This article focuses on how the so called "Golden Triangle" is now changing. 53 participants were asks to complete 43 common search tasks on desktop computers. A similar study was given in 2005 and the results were very different. It showed that instead of the golden triangle, people are now tending to scan more vertically.

    A reason for this is because of the increasing amount of cell phone use. People tend to scan their phones more vertically rather than horizontally, so they ultimately have been conditioned to view searches this way.

     Google has now made some changes to their SERPs. Users now have a tendency to scan pages faster than in the past. Participants also skipped irrelevant knowledge graph results, and went straight to the listings that were below them. They included Google's Carousel, which was a strip of images at the top of the page that included ratings and other relevant information. However, even though participants mostly focused on the things that showed up under the Carousel, it lead to more activity on the sponsored listings that were below. There was a 136% increase of time spent on sponsored listings than a page without a Carousel.

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5 Secrets To A Stand Out Brand

5 Secrets To A Stand Out Brand | AtDotCom Social media | Scoop.it
Help your business become a recognizable industry leader. Big branding always seems to be equated with big business. Only corporations and conglomerates can play, right? Don’t let this misconceptio…

Via Stefano Principato
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Why social media advertising is important for a web store? via @MarketingHits

Why social media advertising is important for a web store? via @MarketingHits | AtDotCom Social media | Scoop.it
The importance of social media for business success is no more a hidden secret. E-commerce stores can especially gain from the social media advertising. Millions of people are available online at any time on social networks and advertising on popular social media websites could prove a profitable idea to draw the traffic and enhance the business prospects. You can use social media as an effective platform to publish your digital content to engage your potential customers

Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, September 30, 4:27 PM

(From the article): Social media marketing could prove highly advantageous for the business growth of an e-commerce store. However, it requires proper planning and daily attention. Online stores should create their social media profiles and try to build a friendly relationship with customers. An effective social media campaign requires strategic planning that can maximize the business advantages for an online store.

 

It’s important to learn about your target audience before planning the social ads. You need to make sure that the ad copy is relevant and engaging and is aimed at your potential customers. With a proper call to action, your ad on social media will increase your sales and your e-commerce venture will become successful.

Rebecca Pereira's curator insight, October 2, 1:29 AM

The article discusses the benefits a company can receive from advertising their products through social media. These benefits include advertising to a wider reach, building brand awareness and engaging with consumers on a more person level. Personally i think this is one of the most efficient forms of advertising today as it allows companies to build relationships with their consumers which leads to creating loyal consumers for the future rather than focusing solely on selling a product once. 

Shoko Aikawa's curator insight, October 3, 1:02 AM

Yea, I agree with that social media platform easily reach to the target audience, and it can be a great tool to encourage a product and service through promotion on the sites.

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65 Best Responsive Web Designs 2014 via SocialDriver.com via @Curagami

65 Best Responsive Web Designs 2014 via SocialDriver.com via @Curagami | AtDotCom Social media | Scoop.it

Responsive Web Designs
Responsive design, forming a website's information so it looks great on any device, is becoming mission critical. Here are 65 of the best responsive designs in 2014 via SocialDriver.com.



Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 29, 12:06 PM

I like Salesforce and SquareSpace and was surprised I didn't hate the Microsoft design.

Helen Stark's curator insight, September 30, 3:53 AM

Unusual and creative responsive designs that look great on a huge monitor and a tiny smartphone screen - that's great

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Ten Reasons Why Pinterest Rules the Web

Ten Reasons Why Pinterest Rules the Web | AtDotCom Social media | Scoop.it
Currently 21% of online adults use Pinterest and interest in visually exciting social site shows no signs of slowing down. Businesses are getting in on the action, too.
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3 Ways to Use Social Media for Business via @MarketingHits

3 Ways to Use Social Media for Business via @MarketingHits | AtDotCom Social media | Scoop.it

Is social media working well for you?


Are you approaching it the right way?


Everyone uses social media differently, and the approach you use should be based on your goals.


This article shares three ways to use social media to get the results you want for your business.


Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Extreme Social
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Twitter Begins Testing 'Buy' Button for Posts - New York Times via @Ramikantari

Twitter Begins Testing 'Buy' Button for Posts - New York Times via @Ramikantari | AtDotCom Social media | Scoop.it
New York Times Twitter Begins Testing 'Buy' Button for Posts New York Times SAN FRANCISCO — After months of hints about its e-commerce ambitions, Twitter announced on Monday that it w ould begin publicly testing a “buy” button that can be embedded...

Via Rami Kantari
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Stephen Daniels's curator insight, September 8, 12:38 PM

Twitter recently announced it will begin testing a buy button that will allow users to purchase items with just a few clicks. The test is limited to a few entities, including popular musicians, some nonprofits and retailers Home Depot and Burberry. This is a very exciting opportunity for many business. They will be able to directly market to their customers through social media and offer specific products based the information from people twitter accounts. If Users already have their payment and shipping information stored then with just two clicks they can purchase products. This could create some problems with user’s accidently purchasing products. I’m not sure that automatic payment, like iPhones new phone-based payment system, is the best option for this new feature.

Rescooped by John van den Brink from Startup Revolution
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Always Be Converting: 9 Ways to Increase Business Conversions via @ScentTrail

The ABCs of business have had a makeover. Instead of always be closing, today it's always be converting which is essentially the same thing but requires different tactics in the digital era: 

1. Optimize the navigation

.

2. Diversify your payment options


3. Speed up load times


4. Manage your reviews


5. Use outreach carefully


6. Stay on top of social media


7. Show gratitude


8. Keep quality in mind


9. Target the right demographics

 


Via Martin (Marty) Smith
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Jean-Marc Fraiche's curator insight, September 3, 8:32 AM

The Chief Happiness Officer

« Travaillons Ensemble à votre Bonheur & à votre fortune »
www.osezgagner.com

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18 Effective Social-Media Tools That Will Save Your Time

18 Effective Social-Media Tools That Will Save Your Time | AtDotCom Social media | Scoop.it

Most small businesses juggle several social media accounts at once, and with great difficulty.


Thankfully, web developers have come to the rescue with a myriad of applications to maximize the social-media experience across all platforms.


Here are 18 of the most effective and time-saving applications currently on the market across the five most popular social media sites for business.


Via Ivo Nový
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Rescooped by John van den Brink from Business in a Social Media World
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Social media in numbers (November 2014)

Social media in numbers (November 2014) | AtDotCom Social media | Scoop.it
Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below -- updated to November 2014.

Via Cendrine Marrouat - www.socialmediaslant.com
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Rescooped by John van den Brink from Just Story It Biz Storytelling
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Data Storytelling: A Fab Technique For Presentations

We often hear that a presentation needs a good story. But the tricky part is to get your story to be clear and concise. So how can you avoid beating around the…

Via Karen Dietz
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Karen Dietz's curator insight, November 18, 1:21 PM

Article Link: http://slidesha.re/1zAfVpn 


Got data? Want it to be memorable, sharable, and inspire action? Then grab this how-to guide for sharing a research report as a story.


I really like what the author has done here. This is a SlideShare with only 18 slides. But the example shared works perfectly. After viewing this piece you will definitely be able to storify any data you need to share.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Djebar Hammouche's curator insight, November 19, 2:15 AM
Data Storytelling: A Fab Technique For Presentations
Rescooped by John van den Brink from Living & Learning
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How to Get More Traffic From Every Post

How to Get More Traffic From Every Post | AtDotCom Social media | Scoop.it

Traffic is a catch-22. You need people to share, but what if you have no traffic?. Here's how you can get more traffic from every post, every time.


Via Kamal Bennani, massimo facchinetti, Alex Watson
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Rotem Banai's curator insight, November 17, 9:20 AM

This article provides 10 different suggestions on how to increase traffic from any post you create. 1.Prioritze your email list. Creating the option of subscribing emails allows your follower population to grow tremendously. 2. Be a part of a community. By joining communities, reading and commenting on posts made throughout the site allows you to get an understanding about what content your target audience wants to read and engage in. 3. Publish long content. Surprisingly enough the longer your post is the happier the readers are and generated more shares. Writing longer posts gives the readers more of what they want. 4. Build an inner circle. Having an inner circle allows you to have people preview your content before you post them. 5. post on popular aggregate sites. Share posts on sites that havent been reached yet. Having an inner circle also allows your content to be posted on popular aggregate sites. 6. Make images and posts easy to share. Once traffic on your site begins to grow it is important that whatever content you are posting is easily shareable and not a long process of cutting and pasting. 7. Repromote your older content. Use analytics to find content that hadnt been shared in recent months and re share them on a variety of different platforms in order to gain more viewers on those posts. 8. Click to tweet quotes. This may not necessarily create more traffic on the site but it will increase an organic way to have readers respond and share insight based off the post. 9. Send the highlights of each post in an email. Spend time discovering what is most important to the audience from the information and share only snippets of that to encourage them to go to the actual site to read. 10. Publish on a regular schedule. Create a time schedule that allows you to post on a regularly time to share with your followers. This also helps you so that you dont fall behind on your posts. These tricks  i think are very helpful and should be read by many in order to help them. 

AnointedMediaEv's curator insight, November 20, 2:07 PM

Needed info!

Rescooped by John van den Brink from Social Media Useful Info
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Meet the 12 Wealthiest People in Social Media

Meet the 12 Wealthiest People in Social Media | AtDotCom Social media | Scoop.it
Some of the names on our Top 12 list are familiar industry figures. Others are hardly household names. The common thread: They have all made billions from social media.

Via Ivo Nový
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27 E-commerce Website Designs @Scenttrail Hates & Why via @Curagami

27 E-commerce Website Designs @Scenttrail Hates & Why via @Curagami | AtDotCom Social media | Scoop.it

Marty (Scenttrail) Note: 27 Bad Ecommerce Designs
These CSS Design Award Winning sites illustrate why designers shouldn't be in charge of your commercial website. In a recent G+ post I shared our journey across time, place and money online (Why Time Is Money Online: https://plus.google.com/102639884404823294558/posts/RdjAjWoJTHw ).

It's easy to get lost. We kept trying to make narrative, movie and book-like) logic work on our ecommerce site and it never did. To the extent we told stories we depressed conversions and we conducted these tests before the web was drowning in content.

Not that the web has been fully "content shocked" to within an inch of its life one of the FIRST jobs any ecommerce site must accomplish is loudly and clearly proclaiming their STORE-NESS.

These 27 "pretty picture" designs are find for big established brands people trust, but they would CRUSH a new commercial site. The "store-ness" is confusing. Are these content sites or can we buy stuff here.

Some communicate some "store-ness",but none have the "ditch digging" realities of large, successful ecom sites such as REI.com or Schwan's.com (highest converting ecom site in world). Call-To-Actions are missing (mostly), navigation is murky and not keyword dense and images don't you line of sight rules (viewers' eyes go where people's eyes in your images go).

Real ecommerce needs a