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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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The 2014 Story: A Year of Ideas, Inspiration From TED Talks via @kdietz

What were the most powerful ideas of 2014? Watch our 8-minute highlight reel of the Year in Ideas. Explore a fun, interactive playlist of the TED Talks of th...

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Karen Dietz's curator insight, December 24, 10:41 AM

Lots of folks have been putting together the "best of 2014" lists and this one is my favorite so far. It's inspirational and just what we need during the holidays.


2014 was a remarkable year and I can hardly wait to see how we progress in 2015.


Enjoy!

Art Jones's curator insight, December 24, 9:35 PM

Watch this 8.32 minute compilation of the best of TED in 2014 and I guarantee  one of these voices or perhaps all will serve to inspire you. 


Enjoy!

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What's Changing in Social Media Marketing in 2015 via @Ivo_64

What's Changing in Social Media Marketing in 2015 via @Ivo_64 | AtDotCom Social media | Scoop.it
In 2015, new trends will require that companies make changes to their social media marketing strategy to remain relevant and competitive.

Via Brian Yanish - MarketingHits.com, Scott McElreath, robosheauk, Ivo Nový
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clare wakeman's curator insight, December 19, 11:05 AM

the only thing thats going to be changed in social media that all bad apples in the systems will be going and walsall council will be found out what there real fallings are

donhornsby's curator insight, December 20, 7:59 AM
(article) The Humanization of Social Media

As social media continues to gain prominence, there will be an increased focus by brands on interacting with customers on a more personal level. Forbes reported that brands which are successful in achieving the goal of connecting with their customers in a more personal manner will be better positioned to take advantage of improved brand loyalty, higher conversion rates, and faster audience growth.

What You Can Do: 

The Humanization of Social Media

As social media continues to gain prominence, there will be an increased focus by brands on interacting with customers on a more personal level. Forbes reported that brands which are successful in achieving the goal of connecting with their customers in a more personal manner will be better positioned to take advantage of improved brand loyalty, higher conversion rates, and faster audience growth.

What You Can Do: Look for opportunities where you can bring out the human side in your social media content.

Igor calderon's curator insight, December 23, 3:16 PM

De cara al año que viene...

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3 Ways to Convert Your Visitors with Targeted Copy #Neuromarketing via @MarketingHits

3 Ways to Convert Your Visitors with Targeted Copy #Neuromarketing via @MarketingHits | AtDotCom Social media | Scoop.it
How do you write more targeted messages that will persuade your prospects to buy into what you’re selling?

As a conversion copywriter, I get asked this question in one form or another all the time. Making more sales or getting more leads on their websites has everything to do with copy that not only connects with visitors, but connects immediately.

Why? Because you’ve only got seconds to grab your visitors’ attention before the dreaded bounce. In fact, the first 10 seconds are critical for your visitors’ decision to stay or leave. Which means, your words need to be doing some pretty heavy lifting.

Crafting key messages targeted and highly relevant to those people most likely to become your customers will improve your odds of not only keeping visitors on your site longer but improving conversions.

Let’s take a look at three ways to help you do just that.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Mastering Facebook, Google+, Twitter
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Social Media Strategy Template

Social Media Strategy Template | AtDotCom Social media | Scoop.it
Download the PDF of the Social Media Strategy Template here http://www.slideshare.net/SalFalko/social-media-strategy-template-42529456...

Via Stefano Principato, massimo facchinetti
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5 Ways to Make Your Online Store More Social via @MarketingHits

5 Ways to Make Your Online Store More Social via @MarketingHits | AtDotCom Social media | Scoop.it
As the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive.


Social commerce grew 60 percent last year, earning the top 500 online retailers $2.69 billion, according to a report by BI Intelligence. That’s just a fraction of sales from other marketing channels, but it’s growing at a more significant rate (compare the 60 percent social commerce increase to a 17 percent increase in e-commerce on a whole). With social media channels driving more and more sales, it’s important to not only focus on your off-site social media efforts, but to also bring those social aspects to your site. The following are five ways to make your online store more social:


Via Brian Yanish - MarketingHits.com
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5 Ways to Improve Your Instagram Marketing

5 Ways to Improve Your Instagram Marketing | AtDotCom Social media | Scoop.it
Is there a place for Instagram in your marketing plan? Do you want to use Instagram effectively for your business? Instagram is more than a fun, photo-based social network. It can help you promote your products or services, get more leads and generate conversions. In this article I'll explain how to use Instagram to drive big…
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Rescooped by John van den Brink from MarketingHits
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7 Hot Trends Defining Your Content Strategy via @MarketingHits

7 Hot Trends Defining Your Content Strategy via @MarketingHits | AtDotCom Social media | Scoop.it
Content marketing is an essential component in buyer engagement, social media, lead generation and online marketing. In fact, the power your content carries is growing by the day as new tactics and trends propel content development to new heights in brand publishing.
Blogging is not enough. Social media is not enough. There is a methodology that makes up smart content creation and it focuses on attracting, converting and inspiring your target audience — your clients and potential clients. Content needs to engage, inform and delight in order to build market identity, brand ambassadors and new opportunities for business growth and development.
What does this mean for your 2015 content strategy?
A comprehensive content marketing strategy is in order if you want to be not just a successful participant, but a winner, when it comes to creating effective content that fuels your brand awareness.

Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Social Media Useful Info
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There Are Only 4 Ways To Get Traffic From Twitter via @Ivo_64

There Are Only 4 Ways To Get Traffic From Twitter via @Ivo_64 | AtDotCom Social media | Scoop.it

Can you believe that back in the days bloggers used to rely on Google as their primary source of traffic?


They launched new blogs, published lots of articles and waited patiently for people to find these articles in Google.


Today with sites like Twitter, Facebook, Pinterest, Reddit and others we can get a flood of traffic to our blog on the very same day that the first article went live!


In this article you can find out four different ways to get traffic from Twitter. And those are the only ways.


Via Ivo Nový
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Marc Kneepkens's curator insight, December 6, 11:25 AM

Twitter can be a powerful platform to get your information out in a very short time.

Venkatesh Iyer (venkyiyer.com)'s curator insight, December 6, 11:26 PM

Fifth way: be judicious in following, try to attract like-minded followers and be persistent in tweeting.

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Facebook's Privacy Policy Is Changing And You're Going To Get A Long Email About It

Facebook's Privacy Policy Is Changing And You're Going To Get A Long Email About It | AtDotCom Social media | Scoop.it

Facebook is sending users a lengthy email detailing changes to its privacy policy that'll start on January 1, 2015.

Here's the quick version:

Facebook is launching a tool called Privacy Basics that'll show users who can see what they share.



Read more: http://www.businessinsider.com/facebook-privacy-policy-change-2014-11#ixzz3KJ7BZ1Ih

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Rescooped by John van den Brink from MarketingHits
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How to Help Ecommerce Visitors Recover With 404 Page Design

How to Help Ecommerce Visitors Recover With 404 Page Design | AtDotCom Social media | Scoop.it
By the time users get to your error page, you’re already struggling about goodwill.

It doesn’t matter whether visitors get there via some old page they bookmarked, a referral from another site to a page that no longer exists, or some internal issue on your site. What matters is that now, your site’s user is upset. If you think dealing with a neutral visitor with the attention of a lit match is difficult, just imagine how much harder it is to deal with that same user now that he or she’s annoyed.

That’s the bad news.

The good news is that error pages have been around for a while now, and while we’re learning about new techniques to improve them all the time, there are some solid practices that every site should follow.

Know your “recovery” rate

Via Brian Yanish - MarketingHits.com
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3 Proven Ways To Write Ads That Deliver More Conversions via @MarketingHits

3 Proven Ways To Write Ads That Deliver More Conversions via @MarketingHits | AtDotCom Social media | Scoop.it
Now you know you need to change your paid search creative to keep it fresh. Contributor Frederick Vallaeys shares tips from Boost Media's CEO on the changes that will have a positive impact.

Via Alexandre Guapyassu, Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Content Creation, Curation, Management
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Persona Driven Keyword Research

Spoiler Alert: It’s in disarray


Via Pedro Da Silva, massimo facchinetti
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Rescooped by John van den Brink from Content Creation, Curation, Management
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18 New Content Marketing Benchmarks for 2015

18 New Content Marketing Benchmarks for 2015 | AtDotCom Social media | Scoop.it
This is a compilation of two posts that originally appeared on the Salesforce Marketing Cloud Blog for both B2B and B2C marketers. Content Marketing Institute and MarketingProfs recently released the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America and the third annual B2C Content Marketing Benchmarks, Budgets, and...

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Rescooped by John van den Brink from Social Media Useful Info
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12 Myths About Content Curation (Busted) via @Ivo_64

12 Myths About Content Curation (Busted) via @Ivo_64 | AtDotCom Social media | Scoop.it
When it comes to curating content to add to your editorial calendar, sometimes it can look pretty simple at a glance, adding topics and planning your next piece — or does it? Content curation m…

Via Guillaume Decugis, Ivo Nový
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Willem Kuypers's curator insight, December 16, 10:44 AM

Commentaire intéresssant à propos de la curation.

Ivo Nový's curator insight, December 19, 9:46 AM
Guillaume Decugis's insight:

When we started working on Scoop.it, we had a lot of questions on why we even needed tools for content curation. Some were questioning the purpose or the effectiveness of curation, others were convinced it was a valuable practice but challenged the need for a tool. "I don't need a tool to tweet links, right?" or what Julia McCoy refers to as Myth #10 in that great post. 


She does a great job debunking 12 misconceptions which are still quite common about content curation but which luckily are starting to die as content curation delivers more and more results and thanks to educational content like hers.

donhornsby's curator insight, December 20, 7:55 AM

(From the article): Myth #7: You Aren’t a Thought Leader If You Use Third Party Content. Truthfully, I can see why digital marketers would initially think this. When I first heard of curating content, I thought the same thing. However, I quickly learned that this could not be further from the truth. Curating third party content actually does make you a thought leader for several reasons:

 

You show honesty: you show your audience that sometimes your influencers can write something or present something better than you. You can’t always be the best at everything, and that is OK.You can actually connect with said influencer by mentioning them on Twitter when you link to their article or content piece and get them to potentially follow you, thus building a very valuable connection.You build credibility with that third party source, and possibly attract more third parties that want to share the content that you create.Curating influencer content helps build your brand, which can lead to gaining a new audience that respects your thoughts.

As you can see, curating content does not make you take a backseat. It is an opportunity to build credibility with both your audience and your influencers.



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Facebook brings Graph Search to mobile, now lets you find posts in addition to people and places via @MarketingHits

Facebook brings Graph Search to mobile, now lets you find posts in addition to people and places via @MarketingHits | AtDotCom Social media | Scoop.it
Facebook today announced a major update to its search feature. The social network’s Graph Search, which lets you find people, places, and information based on human connections, is launching on mobile. Oh, and it can finally find Facebook posts, in addition to all of the above.

Graph Search first arrived in January 2013, and the company says users have been giving feedback on the beta ever since. The biggest request has been, unsurprisingly, being able to find posts you’ve seen before.

We’ve often been frustrated with seeing a post on our News Feed, and then being unable to find it a few hours later or even just moments after refreshing the page. “With a quick search, you can get back to a fun video from your graduation, a news article you’ve been meaning to read, or photos from your friend’s wedding last summer,” Facebook said.

Given that most of Facebook’s users are on mobile, it should be no surprise the other major request was better search on smartphones. Facebook said today’s updates were designed for mobile, and so they’re rolling out not just on the desktop, but in the iPhone app as well:

Via Brian Yanish - MarketingHits.com
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Landing Page Copywriting Mistakes You Should Avoid via @MarketingHits

Landing Page Copywriting Mistakes You Should Avoid via @MarketingHits | AtDotCom Social media | Scoop.it
Keep ‘em guessing.

It may work on a first date but it’s not a good tactic for your landing pages.

Why?

Because ambiguity in your copy can be a conversion killer.

Many marketers seem to have a difficult time writing copy that keys their prospects into exactly what they need to do. More often than not, that leaves them with landing page copy that keeps prospects guessing.

And guessing leads to confusion… which leads to frustration… which usually leads to a bounce.

Not sure if your landing page is riddled with less than straightforward copy? Worried that ambiguity is hurting your conversions? Here are a few common copywriting mistakes to avoid.

Via Brian Yanish - MarketingHits.com
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Web Design Trends 2015 & Hot To Keep Your Website Current via @Curagami

Web Design Trends 2015 & Hot To Keep Your Website Current via @Curagami | AtDotCom Social media | Scoop.it

Now it’s time to analyze the web designs that have emerged this year, and place predictions for the possible trends that lie ahead for 2015.

Marty Note
Promise to create a mashup of all web design trends postings to identify common consensus and outliers.


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Why Millennials Engage With Brands on Social Media via @Ramikantari

Why Millennials Engage With Brands on Social Media via @Ramikantari | AtDotCom Social media | Scoop.it
Social Media - Some 84% of Millennials say they like companies on Facebook as a way to show their support for the brand, according to a recent report from The Center for Marketing ...

Via Kamal Bennani, Rami Kantari
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Melanie Leszcynski's curator insight, December 10, 11:34 AM

This survey helps to show what millennials enjoy about social media in addition to brands they enjoy seeing on each different platform. This was interesting to see because some brands were very popular overall and specific brands were only popular on one platform.