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Rescooped by John van den Brink from Curation, Social Business and Beyond
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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


Via janlgordon
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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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Finding Stories: How I got a skunk to start my conference talk via @kdietz

Finding Stories: How I got a skunk to start my conference talk via @kdietz | AtDotCom Social media | Scoop.it

Here’s a brief story about how I got a skunk to start off my conference presentation. It’s a fun example of how “stories are everywhere” and how to take a seemingly unrelated life event and use it to start off your talk


Via Karen Dietz
John van den Brink's insight:

Here's an unusual way to start the week -- with a story about a skunk. But story practitioner David Lee makes a powerful point -- stories are everywhere. 


In this quick 4 minute audio file; Lee shares with us the topic of his talk, how he didn't have a story to get started, and how he came up with one. As he says, if he can do it, so can we.


This is a terrific reminder for us as we go through our week to pay attention to even the smallest or oddest stories that we can use in our work.


Story on!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Karen Dietz's curator insight, August 3, 3:52 PM

Here's an unusual way to start the week -- with a story about a skunk. But story practitioner David Lee makes a powerful point -- stories are everywhere. 


In this quick 4 minute audio file; Lee shares with us the topic of his talk, how he didn't have a story to get started, and how he came up with one. As he says, if he can do it, so can we.


This is a terrific reminder for us as we go through our week to pay attention to even the smallest or oddest stories that we can use in our work.


Story on!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

Os Ishmael's curator insight, August 3, 5:34 PM

Here's an unusual way to start the week -- with a story about a skunk. But story practitioner David Lee makes a powerful point -- stories are everywhere. 

 

In this quick 4 minute audio file; Lee shares with us the topic of his talk, how he didn't have a story to get started, and how he came up with one. As he says, if he can do it, so can we.

 

This is a terrific reminder for us as we go through our week to pay attention to even the smallest or oddest stories that we can use in our work.

 

Story on!

 

This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it ;

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Why Social Media Marketers Fail to Innovate and What to Do About It

Why Social Media Marketers Fail to Innovate and What to Do About It | AtDotCom Social media | Scoop.it
Are you looking to fast-track your social media marketing skills? This article shows how to overcome the five major challenges social media marketers face.
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Rescooped by John van den Brink from Startup Revolution
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People Marketing: How I Learned To Love People - Curagami via @ScentTrail

People Marketing: How I Learned To Love People - Curagami via @ScentTrail | AtDotCom Social media | Scoop.it

People Marketing shares hard won tips, ideas and stories about loving, curating, listening to your people to create winning online marketing.

We included this link in our Startups Revoluiton Scoop.it because startups are so WIDGET focused they forget PEOPLE provide the context and emotional connection needed to SELL. It is understandable that YOU love your widget, but your customers love THEMSELVES much more.

Creating "like me" moments mean your "product" becomes a movement your customers want to join. This journey from YOU and THEM (customers) to WE is the most important journey every website and all marketing is on whether the creators know it or not.  


Via Martin (Marty) Smith
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How to Design An Irresistible Facebook Page

How to Design An Irresistible Facebook Page | AtDotCom Social media | Scoop.it
It's quicker and cheaper to put up a Facebook page than invest in traditional advertising. In this post we offer you 5-steps to nail your Facebook page.
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Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017 - eMarketer

Instagram Mobile Ad Revenues to Reach $2.81 Billion Worldwide in 2017 - eMarketer | AtDotCom Social media | Scoop.it
Instagram mobile ad revenues worldwide will hit $595 million this year, eMarketer estimates, and continue to grow rapidly. By 2017, Instagram's global mobile ad revenues will reach $2.81 billion, or more than 10% of parent company Facebook's ad revenues. In the US, Instagram will have higher net mobile display ad revenues than both Google and Twitter by 2017.
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15 Essential Content Creation Apps You Need Right Now

15 Essential Content Creation Apps You Need Right Now | AtDotCom Social media | Scoop.it
Imagine if you could create content faster? This article presents 15 content creation apps that will make your job (and life) easier.

by Melinda Osteen


Readers are tired of the same old topics and tips. They are always expecting something out of the ordinary, life changing and breath taking. Without these catchy topics, people won’t come back for more.


Read more at http://www.jeffbullas.com/2015/07/28/15-essential-content-creation-apps/#OT8mfGw3LETh3r1b.99

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Rescooped by John van den Brink from Information Technology & Social Media News
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Big Data and Predictive Analytics: Hope or Hype? via @Zinkapp

Big Data and Predictive Analytics: Hope or Hype? via @Zinkapp | AtDotCom Social media | Scoop.it

“Predictive analytics is not a new phenomenon. It has been in existence for decades and finally coming of age. Businesses across the globe are looking to use”


Via Bonnie Bracey Sutton, Dean J. Fusto, Mark E. Deschaine, PhD, Richard Platt, Jesús Hernández
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Richard Platt's curator insight, July 26, 7:33 PM

Types of Business Analytics  

(1) Descriptive Models:  Descriptive models look into customer’s history to often classify prospects into groups and categorize customers by preferences and life stage. Descriptive models can help you uncover reasons for success and failures in the past, ultimately helping you make informed decisions in the present.   

(2) Predictive Models:  Predictive model uses rules and algorithms to help predict a given outcome from specified units. The objective is to assess the likelihood whether a similar unit in a different sample will exhibit exactly same performance. Predictive models often perform calculations during live transactions to evaluate risk or opportunity in order to guide a decision.  

(3) Decision Models:  Decision models describe the relationship between all the elements of a decision to predict the results. This model drives set of business rules to produce preferred action for every customer or circumstance.

graham j. passmore's curator insight, August 2, 8:05 AM

Types of Business Analytics  

(1) Descriptive Models:  Descriptive models look into customer’s history to often classify prospects into groups and categorize customers by preferences and life stage. Descriptive models can help you uncover reasons for success and failures in the past, ultimately helping you make informed decisions in the present.   

(2) Predictive Models:  Predictive model uses rules and algorithms to help predict a given outcome from specified units. The objective is to assess the likelihood whether a similar unit in a different sample will exhibit exactly same performance. Predictive models often perform calculations during live transactions to evaluate risk or opportunity in order to guide a decision.  

(3) Decision Models:  Decision models describe the relationship between all the elements of a decision to predict the results. This model drives set of business rules to produce preferred action for every customer or circumstance.

Rescooped by John van den Brink from Information Technology & Social Media News
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8 tips to Running an actually successful Social Media Campaign via @Zinkapp

8 tips to Running an actually successful Social Media Campaign via @Zinkapp | AtDotCom Social media | Scoop.it
Social media for businesses is a tough nut to crack, so follow these tips to create a real community around your product

Via TechinBiz, StayinFront, Ivo Nový, Jesús Hernández
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Tony Guzman's curator insight, July 28, 2:28 PM

This article gives some great ideas on how to have your social media campaign be a success!

Rescooped by John van den Brink from Surviving Social Chaos
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How to Turn 1 Idea into 2 Months of Content Marketing (and More) via @donhornsby

How to Turn 1 Idea into 2 Months of Content Marketing (and More) via @donhornsby | AtDotCom Social media | Scoop.it

Short-term serialization of content offers advantages to both brand and audience. Create your own series with this how-to guide.


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donhornsby's curator insight, July 23, 8:33 AM

(From the article): Are you ready to schedule a short series to help you become a more consistent blogger while turning your big ideas into equity projects like e-books, white papers, and podcasts? Have you ever tried a short series approach to blogging? What are the key benefits the short series offers you? Are there any concerns or questions holding you back? 

Rescooped by John van den Brink from Daily Magazine
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Report Finds Majority of Journalists Wouldn’t Be Able to Function Without Social Media via @andreaschriscy

Report Finds Majority of Journalists Wouldn’t Be Able to Function Without Social Media via @andreaschriscy | AtDotCom Social media | Scoop.it

Right now, as we stand, we are in the midst of the biggest communications shift of the modern era, we’ve not seen a bigger change in media and media consumption habits since the introduction of the television in the mid 1900’s.


Via OFFICIAL ANDREASCY
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OFFICIAL ANDREASCY's curator insight, July 23, 2:03 PM

Could journalists‬ survive these days without Social Media‬? Probably not, says a new report. Is this a good thing, a bad thing, or just a sign of the times?

Rescooped by John van den Brink from digital marketing strategy
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5 Ways to Use Social Media as a Networking Strategy - Social Media Explorer via @malekalby

5 Ways to Use Social Media as a Networking Strategy - Social Media Explorer via @malekalby | AtDotCom Social media | Scoop.it
Social media’s value for brand-building, sales, and customer engagement is regularly discussed and debated. But one area that’s frequently overlooked is its incredible networking ROI, especially for introverts who may eschew large, noisy professional gatherings. As an author, consultant, and business school professor, here are five ways I’ve personally used social media to enhance my networking and develop lasting professional relationships. 1. Conduct Interviews As I discuss in my book Stand Ou

Via malek
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Rescooped by John van den Brink from MarketingHits
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How To Capitalize On Social’s Multi-Platform Benefits #socialmediamarketing via @MarketingHits

How To Capitalize On Social’s Multi-Platform Benefits #socialmediamarketing via @MarketingHits | AtDotCom Social media | Scoop.it
The way consumers and brands use social media is changing. Consumers are engaging more than ever on social, and brands are relying on data to drive decision-making. What’s more, the platforms consumers interact on are constantly shifting in popularity.

Facebook was once a powerhouse, for example; however, growth is beginning to slow. Instagram, on the other hand, is on a quick incline to the top.

As consumers explore different social media channels, it’s imperative that marketers understand these shifting preferences. Where are consumers talking? Which social platform is the best at engaging millennials? What about baby boomers? Answering these questions is what drives a successful digital marketing strategy.

To answer these questions, Yesmail (my employer) compared its research of social media usage of 50 major retailer brands in five different categories to a Pew Research survey which identified social media usage trends among U.S. adults.

Via Brian Yanish - MarketingHits.com
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Twitter just removed your homepage wallpaper, and people are furious

Twitter just removed your homepage wallpaper, and people are furious | AtDotCom Social media | Scoop.it
Twitter appeared to have removed wallpapers from users' accounts on Twitter.com Monday, with many users reporting a stark all-white background instead.
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How to Save Time with Social Media Scheduling via @Tribe2point0

How to Save Time with Social Media Scheduling via @Tribe2point0 | AtDotCom Social media | Scoop.it
This post will walk you through how social media scheduling not only saves time now, but also allows brands to consider their voice before posting live.

Via Kelly Lieberman
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The 3 Keys to Awesome Content Marketing That Works

The 3 Keys to Awesome Content Marketing That Works | AtDotCom Social media | Scoop.it
There are 3 key steps that you need to succeed at content marketing. If you implement the first 2 but don't execute the last vital component, you will fail.
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