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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Rescooped by John van den Brink from SocialMedia_me
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10 Social Media Strategy Ideas that Generate Real Results via @AlessandroRea

10 Social Media Strategy Ideas that Generate Real Results via @AlessandroRea | AtDotCom Social media | Scoop.it
The competition for attention is fierce. Learn how to stand out! 10 social media strategy ideas to help your business generate real results.

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Marco Fuentes's curator insight, February 25, 8:33 PM

añada su visión ...

Marco Favero's curator insight, February 26, 6:50 AM

aggiungi la tua intuizione ...

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How to Measure Social ROI on Facebook Ads via @andreaschriscy

How to Measure Social ROI on Facebook Ads  via @andreaschriscy | AtDotCom Social media | Scoop.it
Are you running Facebook ad campaigns to increase engagement?

Wondering how to measure the short and long term impact?

When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify.

In this article you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again.

Via Brian Yanish - MarketingHits.com, Official AndreasCY
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HTTP/2 finished, coming to browsers within weeks

HTTP/2 finished, coming to browsers within weeks | AtDotCom Social media | Scoop.it

The Internet Engineering Task Force's HTTP Working Group has finalized its work on Hypertext Transfer Protocol 2, the successor to the HTTP/1.0 and HTTP/1.1 protocols that are the core of the Web. HTTP/2 should be a faster, more efficient Web protocol.

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Rescooped by John van den Brink from Surviving Social Chaos
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3 Myths About Posting Too Much Content On Facebook via @donhornsby

3 Myths About Posting Too Much Content On Facebook via @donhornsby | AtDotCom Social media | Scoop.it

Is it true that you could be posting too much on Facebook? 

 


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donhornsby's curator insight, February 19, 9:58 AM

(From the article) Post as often as you like, even 10 times per day, so long as you have excellent content.

 

But if you don’t have great content, don’t feel compelled to post something, any more than you would eat another plate at the buffet just because.

Rescooped by John van den Brink from Social Media Useful Info
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How to Get Better Results From Your Content via @Ivo_64

How to Get Better Results From Your Content via @Ivo_64 | AtDotCom Social media | Scoop.it
The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.

Via Peg Corwin, Ivo Nový
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Peg Corwin's curator insight, January 21, 9:21 AM

Learn the metrics for each step of creating and evaluating great content.

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50 Entrepreneurs Share Their Social Media Marketing Tips via @Ivo_64

50 Entrepreneurs Share Their Social Media Marketing Tips via @Ivo_64 | AtDotCom Social media | Scoop.it
We asked 50 Entrepreneurs to share their top 3 social media marketing tips to help you with your own social media marketing strategies.

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Facebook’s App Now Makes Addictive Little *POP* Sounds

Facebook’s App Now Makes Addictive Little *POP* Sounds | AtDotCom Social media | Scoop.it
 *Zing* *Shring* *Bloop* No, these aren’t comic book fight sounds. They’re the new noises Facebook’s app makes as you navigate.
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Rescooped by John van den Brink from Bussines Improvement and Social media
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Content Curation as a Problem-Solving, Re-Assembling and Stewardship Process via @RLloria

Content Curation as a Problem-Solving, Re-Assembling and Stewardship Process  via @RLloria | AtDotCom Social media | Scoop.it

Via Robin Good, Ricard Lloria
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Terry Elliott's curator insight, August 16, 2014 7:26 AM

The image above amounts to a template for curating a digital space:

 

1. Find something timeless to curate.

2. Fit it into a pattern that makes sense.

3. Find a larger context for why this matters.

4. Share widely.

 

I think this fits into Harold Jarche’s simpler seek-sense-share framework.

 

Why does this matter?  If curation is all that Tufte and Bhatt say it is, then why aren’t scaffolds like these being used more often for training and in learning systems?  I am using the curation tool Scoop.it to do curation with my freshman comp students.  They use Scoop.it as their introductory platform  for beginning to acquire the skills  Tufte enumerates above that are part of the academic and business spaces they will eventually live in.  I am hoping they will demonstrate why it curation matters as they seek-sense-share their way to long and short form ‘texts’ that they will be writing all semester. That will include essays, tweets, G+ community posts, blog posts, research papers, emails, plusses, favs, instagrams, zeegas, slideshares, pictures, and a massive mobile presence from their own digital spaces.  Wish me luck.

Interesting links from article and from comments:

http://curation.wikispaces.com/General+References“Digital Media and Learner Identity: The New Curatorship”: http://www.palgraveconnect.com/pc/doifinder/10.1057/9781137004864http://www.lkl.ac.uk/people/potterhttp://digitalcurationandlearning.wordpress.com/http://digitalcurationandlearning.wordpress.com/2014/02/01/curatorship-is-a-new-literacy-practice/http://luke-callahan.com/students-must-curate-create-a-portfolio/

Ignacio Conejo Moreno's curator insight, February 14, 7:35 AM

"A curator, therefore, whether she is a journalist-by-proxy such as Popova or a student completing an assignment in a classroom, not only collects and interprets, but also creates a new experience with it."


Creo que esta definición zanja la discusión sobre si un "Content Curator" es una adaptación moderna al "Documentalista" de los medios tradicionales.


De muy recomendada lectura para los que nos dedicamos a la Curación de Contenidos.

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7 Under-the-Hood SEO Optimization Techniques | SEJ via @andreaschriscy

7 Under-the-Hood SEO Optimization Techniques | SEJ via @andreaschriscy | AtDotCom Social media | Scoop.it
Wherever you’re at on your SEO journey, there’s always more to do. But if you follow these under-the-hood techniques, then you’ll be closer to perfection.

Via Official AndreasCY
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How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr via @RLloria

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr via @RLloria | AtDotCom Social media | Scoop.it

Hashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal.


Via Kamal Bennani, Carlina1950, Ricard Lloria
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ManufacturingStories's curator insight, February 14, 10:33 AM

Outstanding article on #Hashtags and super website for content marketing info and resources

RebeccaMoore's curator insight, February 17, 8:05 PM

Keep this for future reference for project and networking in the future.

Ingrid B's curator insight, February 23, 1:26 PM

¿Cómo funcionan los Hashtags enTwitter, Instagram, Google +, Pinterest, Facebook, Tumblr y Flickr? Guía en inglés que explica cómo los Hashtags sirven para buscar, compartir y curar contenido en las redes sociales.

Rescooped by John van den Brink from Content Creation, Curation, Management
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SEO Guide 2015

SEO Guide 2015 | AtDotCom Social media | Scoop.it
The factors for search engine optimization are constantly changing. Our infographic 6 Steps of SEO is still a valid foundation.

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Rescooped by John van den Brink from Pinterest
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Five Ways Pinterest Is Beating Facebook

Five Ways Pinterest Is Beating Facebook | AtDotCom Social media | Scoop.it
This article is by Troy Ireland, managing partner at Digital Current, a conversion-based digital-marketing agency specializing in content marketing and SEO. Pinterest has always seemed like Facebook’s cozy little sister. Instead of sharing news articles and memes, Pinterest users (mostly women) curate pages of living room furniture and Halloween party recipes. But [...]

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Dawn Matheson's curator insight, February 6, 10:52 AM

It will be interesting to see what the 2014 data shows ... especially as the fastest growing demographic within Pinterest is men.

Momentum Factor's curator insight, February 6, 11:51 AM

Don't underestimate the power of Pinterest! Apparently, you might be better off funneling your social media marketing funds there instead of Facebook. 

Rescooped by John van den Brink from Social Media Strategies
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32 Twitter Tips to Turn You Into a Maestro of Micro Blogging

32 Twitter Tips to Turn You Into a Maestro of Micro Blogging | AtDotCom Social media | Scoop.it
If like most marketing professionals you use Twitter every day, then you’ll want to come across as well as you can on the site.

Social media is a wonderful tool if you know how to use it and these 32 tips for the pros will help you lift your Twitter game in 2015 and become a maestro of micro blogging.

Via Ivo Nový
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Gary Campbell's curator insight, February 5, 8:07 AM

Twitter is somewhat of a mystery to me, but I continue to unravel its potential. This platform needs dedicated time. I began changing who I followed and now I need to work on my profile again. I laugh at these social networks because you only get what you put in, except maybe for a fluke here or there with some additional exposure or an event.

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Blogging - How To Write Better Blog Posts via @stevenhealey

Looking to write better blog posts? This quick blogging video will give you a complete guide to write better blog posts. You can download our 212 blog post ideas by clicking right here - http://www...

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How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr | AtDotCom Social media | Scoop.it

A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms.


This article shows how different social media sites make use of hashtags. Most importantly, it shares some insight into how you can make the most effective use of hashtags for your brand.


by Ann Smarty



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Rescooped by John van den Brink from Design Revolution
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Websites Don't Age Well: 5 Web Redesign Ideas via @Curagami

Websites Don't Age Well: 5 Web Redesign Ideas via @Curagami | AtDotCom Social media | Scoop.it

Websites don't age well. Sooner than you think it's time for a web redesign, but don't forget the 5 CSFs (Critical Success Factors) shared here.

5 Critical Success Factors For When Your Web Redesign

  • Start with Why.
  • Listen to customer votes
  • Test if you can, jump in if you can’t.
  • 5 Easy to forget things.
  • Prepare for rain, hope for sun.


This post features behind the scenes notes from our http://www.Moon-Audio.com redesign. Picture above is a "Before" and "After" view of Moon Audio's website. We spent a lot of time working on the site's information architecture.

We spent so much time because we have a lot of customer data now thanks to Google Analytics. We used that data to find the 80-20 rule and kept that finding in mind as we changed site navigation and categories.

This kind of "What Business are we In" work goes to the first two bullet point - Start with Why and Listen To Customer Votes. Another goal, not stated in the Curagami post, was to create an immediate sense of "I'm in the right place" scenttrail.

Ecommerce, especially in popular categories such as #headphones and #electronics, have two kinds of sties. One site is informational making money from passing customers over to sellers. Cnet.com is an example of a content site making money by capturing attention with great content and then passing customers on to a site where they can buy what they've just researched.

The New Ecommerce
We see the New Ecommerce merging Cnet and commerce to build sustainable online community. But there's a problem. Either of those missions is a full-time job - commerce, content or community. Merchants will need to delegate content creation to trusted members of their community and find ways to merchandise content and commerce more seamlessly than ever before.

The new Moon-Audio.com begins the move toward sustainable online content, commerce and community by clearly signalling THIS IS A STORE. Soon we hope to increase the signal to THIS IS A STORE WHERE YOU CAN LEARN TOO and finally THIS IS A COMMUNITY WHERE YOU CAN BUY AND LEARN.

Mashing up, curating and listening are the new skills needed to be a successful online merchant. No ecom site is GREAT at content, commerce and community...yet. Moon-Audio.com will fire on all three ideas over the next few months. Stay tuned.

http://www.curagami.com/magical-thinking/5-web-redesign-ideas/



Via Martin (Marty) Smith
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Lori Wilk's curator insight, February 20, 2:58 PM

I count on Marty to #curate #content that helps me make my #business better. Thank-you. 

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7 Free Facebook Tools Marketers Should Consider |

7 Free Facebook Tools Marketers Should Consider | | AtDotCom Social media | Scoop.it
Are you looking for ways to enhance your Facebook marketing? This article shares seven free Facebook tools marketers need to succeed.

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