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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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5 Facebook Advertising Tools That Save Time and Improve Your ROI

5 Facebook Advertising Tools That Save Time and Improve Your ROI | AtDotCom Social media | Scoop.it
Do you advertise on Facebook? In this article you'll discover five Facebook advertising tools that save you time and boost your return on investment (ROI).


By Larry Kim

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How to get email addresses from Twitter accounts via @Ivo_64

How to get email addresses from Twitter accounts via @Ivo_64 | AtDotCom Social media | Scoop.it

How to get email addresses from Twitter users. We look at what data Twitter provides and how you can gain email addresses from Twitter.


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Here’s What “Quality Content” Actually Means via @Ivo_64

Here’s What “Quality Content” Actually Means via @Ivo_64 | AtDotCom Social media | Scoop.it
Learn what "quality content" actually means when it comes to blogging and content marketing. Get tips on how to write better blogs.

Via Pantelis Chiotellis, Ivo Nový
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SENAME Interactive's curator insight, June 24, 2:03 AM

Many focus on quantity instead of quality. However, quality wins quantity. This post should help. 

2DiFore Marketing Solutions's curator insight, June 25, 8:25 AM

Clear, concise, short, sweet and to the point....have you heard these suggestions before? Sure you have when telling a story well same is true with the content you create for your blog or social media content. Engage them quickly and they will keep coming back!

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54 Clear Warning Signs That You Work in Social Media via @malekalby

54 Clear Warning Signs That You Work in Social Media via @malekalby | AtDotCom Social media | Scoop.it

If you’re reading this, you likely work in digital marketing. Join hundreds of your peers at the most advanced social marketing conference of the year at Social Fresh 2015.


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malek's curator insight, June 22, 7:41 AM

and the winner is 

  1. You actually don’t like being referred to as an expert/guru/ninja in your field — Vincenzo Landino
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How to Turn Your Commute Into a Time of Productivity via @andreaschriscy

How to Turn Your Commute Into a Time of Productivity via @andreaschriscy | AtDotCom Social media | Scoop.it

Having a commute on public transportation can be boring. You sit there for some amount of time waiting to get to your destination. It feels like wasted time, but here's a secret for you: it doesn't have to be. You can use that long, tedious commute as an exercise in productivity.


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OFFICIAL ANDREASCY's curator insight, June 22, 12:14 PM

Who says a long commute has to be wasted time?

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Pinterest Streamlines & Simplifies Its Search Interface via @MarketingHits

Pinterest Streamlines & Simplifies Its Search Interface via @MarketingHits | AtDotCom Social media | Scoop.it
When first launched, one of the biggest faults of Pinterest was the lackluster search experience. Thankfully those days are long behind us and a new change to Pinterest search may turn this former detractor into a major advantage.

Via Brian Yanish - MarketingHits.com
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Pros and Cons Of The Social Media

Pros and Cons Of The Social Media | AtDotCom Social media | Scoop.it
Social media is an important component it comes to use in advertising and marketing, when used in an effective manner. Having the benefits of word of mouth, but on a bigger scale social media gives organization a number of benefits; and can substantially increase customer perception and brand value of a product or service. There are many advantages of social media they are as follows:

Increased Traffic and Sales: Social media websites such as millioninone.com, facebook, twitter, etc help in increasing the traffic on your website if the marketing is done well.


Better Customer Engagement an
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11 Quick and Easy Social Media Status Updates | SEJ via @Ivo_64

11 Quick and Easy Social Media Status Updates | SEJ via @Ivo_64 | AtDotCom Social media | Scoop.it

With new social media networks popping up quicker than acne on a teenager’s face, it can be pretty tough to keep up with them all. How can you save time?


Via Kamal Bennani, Ivo Nový
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Why You Should Share to Social Media in the Afternoon via @MarketingHits

Why You Should Share to Social Media in the Afternoon via @MarketingHits | AtDotCom Social media | Scoop.it
If it’s research-backed or numbers-driven, sign me up. These actionable tips are what drive a lot of our experiments at Buffer as we’re keen to see if the best advice from these studies meshes with our experience, too.

And there’s a lot of new info to go off of.

Via Brian Yanish - MarketingHits.com
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Hashtags Aren’t Gimmicks: How Buffer’s Twitter Chat Reached 49,993,695 People in One Year via @malekalby

Hashtags Aren’t Gimmicks: How Buffer’s Twitter Chat Reached 49,993,695 People in One Year via @malekalby | AtDotCom Social media | Scoop.it
Today, you’re going to learn how Buffer used a hashtag to reach over 49,993,695 people in one year, as well as what other small businesses are doing to harness the power of the hashtag.

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malek's curator insight, June 9, 4:48 PM

Use your hashtag to give back. If you’re going to create a Twitter chat, don’t make it about you. Make it something people can learn from.

Rescooped by John van den Brink from Social Media Useful Info
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How Social DNA takes you Digital Strategy to the next level via @Ivo_64

How Social DNA takes you Digital Strategy to the next level via @Ivo_64 | AtDotCom Social media | Scoop.it
Understanding your audience is the first step to success when it comes to any marketing or sales strategy.


Without knowing and understanding the audience that you are targeting, you are essentially navigating through the fog without a compass (setting yourself up for failure).


Social DNA creates robust personas to understand your audience on a much deeper level.


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5 Brands on Instagram That Succeed With Influencer Marketing

5 Brands on Instagram That Succeed With Influencer Marketing | AtDotCom Social media | Scoop.it
Are you looking to increase your visibility on Instagram? In this article you'll discover five brands tapping into the power of Instagram influencers.


Read more: 5 Brands on Instagram


By Kate Talbot

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How to Deliver the Right Content at the Right Time across the Right Channel to the Right Audience via @MarketingHits

How to Deliver the Right Content at the Right Time across the Right Channel to the Right Audience via @MarketingHits | AtDotCom Social media | Scoop.it
Content marketing is a game with winners and losers, those that win the content game engage more of their audience, attract more customers, retain and upsell to existing customers and ultimately improve their bottom line. I’ve been content marketing for years and the following are a few rules which should help you.

Make Content Available across Devices

It never ceases to amaze me the number of people that obviously spend a great deal of time producing content only to publish it on a mediocre website, which doesn’t work properly on mobile devices. You want the content that you distribute to live on your website, which should be the hub of all things. But, if your website is not responsive (mobile friendly) then over half your potential audience cannot easily consume the content and all you will do is drive over half your audience away.

By making your website responsive, you’ll please all of your audience and you’ll also get an search engine boast as Google now identifies mobile friendly websites within its search results

Via Brian Yanish - MarketingHits.com
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5 Ways To Flood Your Blog With Traffic Using Pinterest via @Tribe2point0

5 Ways To Flood Your Blog With Traffic Using Pinterest via @Tribe2point0 | AtDotCom Social media | Scoop.it
Do you ever feel like you’re missing out? You’re active on Facebook and Twitter, and they are sending some nice traffic to your blog. But every now and then you hear a whisper. A whisper about a…

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Bill Hurley's curator insight, June 27, 12:02 PM

Top tip: Participate in Pinterest group boards.

Rescooped by John van den Brink from Social Media Useful Info
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50 Favorite Marketing, Social, and Productivity Blogs via @Ivo_64

50 Favorite Marketing, Social, and Productivity Blogs via @Ivo_64 | AtDotCom Social media | Scoop.it
Where do Buffer blog readers go in addition to the Buffer blog? Here's a list of 50 favorite blogs for marketing, social media, productivity, and more.

Via Jaana Nyström, Ivo Nový
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Jaana Nyström's curator insight, June 26, 4:39 AM

Interesting blogs galore! 

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Content Marketing Basics: Create a repurposing strategy today via @MarketingHits

Content Marketing Basics: Create a repurposing strategy today via @MarketingHits | AtDotCom Social media | Scoop.it
At this point in your business you probably have a vast collection of content. Take a look at all of the blog posts, downloads, eBooks, reports, social media posts, articles, audio and video content that you’ve created to date. You probably have accumulated enough content to fill a library! You can use this collection of content, and future content, in a more productive manner. This final lesson takes a look at tips and ideas to repurpose and optimize existing content.

Via Brian Yanish - MarketingHits.com
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