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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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Rescooped by John van den Brink from Daily Magazine
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How to Determine the ROI of Anything via @andreaschriscy

How to Determine the ROI of Anything via @andreaschriscy | AtDotCom Social media | Scoop.it
What's the ROI of a Piano? What's the ROI of a YouTube channel? What's the ROI of anything!? After you read this deck you'll be able to answer all these questions easily.

Via Official AndreasCY
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How to Fast Track Your Social Media Marketing Strategy via @Ivo_64

How to Fast Track Your Social Media Marketing Strategy via @Ivo_64 | AtDotCom Social media | Scoop.it
So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign.

Via Ivo Nový
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Report: Pinterest Links to Branded Content Shared Get More Shares via @malekalby

Report: Pinterest Links to Branded Content Shared Get More Shares via @malekalby | AtDotCom Social media | Scoop.it
Pinterest has become a major hub for brands that want to connect with consumers who love to share content. Indeed, users engage and interact with branded content frequently on Pinterest. A report from Networked Insights examines how Pinterest users share and discuss branded content on the network.

Via Brian Yanish - MarketingHits.com, malek
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Facebook moves ahead toward Internet drone air fleet via @MarketingHits

Facebook moves ahead toward Internet drone air fleet via @MarketingHits | AtDotCom Social media | Scoop.it
Facebook co-founder Mark Zuckerberg on Thursday proclaimed the successful test of a wide-winged, solar-powered drone built to deliver wireless internet service to remote spots. "Aircraft like these will help connect the whole world because they can affordably serve the 10 percent of the world's population that live in remote communities without existing Internet infrastructure," Zuckerberg said in a post on his Facebook timeline. The unpiloted aerial vehicle, or drone, has a wingspan greater tha

Via Brian Yanish - MarketingHits.com
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Social Sharing Habits: New Research Reveals What People Like to Share via @MarketingHits

Social Sharing Habits: New Research Reveals What People Like to Share via @MarketingHits | AtDotCom Social media | Scoop.it
Are you curious about which type of social content gets the most shares?

Are social shares part of how you measure social marketing return on investment (ROI)?

Do you wonder which social channels’ users share most frequently?

In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result in the most shares.

Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, March 25, 4:54 PM

(From the article): Tailoring your social media strategy using these findings could help you get more shares and spread brand reach.

 

While nearly all companies stand to benefit from a presence on Facebook, social channels with smaller audiences still offer opportunities.

 

Businesses with younger audiences have opportunities on Instagram, where a 2015 Pew study found that 53% of all Internet users ages 18 to 29 are active. Half in that age group use Instagram daily.

 

Marketers in the athletic industry may get more share action on Twitter, which seems to be a gathering place for sports fans.

On Pinterest, retailers have a chance to provide the deals and new products users want to share with their friends. Sharing excellent content raises Pinterest users’ profiles and gives them a way to connect with friends, building their relationships.

 

Finally, experimenting with posting times could prove a low-cost way to get more shares.

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20 Ideas for Content That People Love To Share on Social Media

20 Ideas for Content That People Love To Share on Social Media | AtDotCom Social media | Scoop.it
Social media is a hungry beast. The social networks need to be fed. They need to be thrown a diet of content that keeps readers and viewers that keeps them coming back for more.
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2015 Social Media Benchmarks by Industry

2015 Social Media Benchmarks by Industry | AtDotCom Social media | Scoop.it
Social Media - Businesses that post more often to social media do not necessarily generate more engagement per post, according to a recent report from HubSpot.
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Rescooped by John van den Brink from Social Media Useful Info
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How to Learn Social Media Marketing: 15 Blogs for Beginners via @Ivo_64

How to Learn Social Media Marketing: 15 Blogs for Beginners via @Ivo_64 | AtDotCom Social media | Scoop.it
The Internet has become the primary means for prospective buyers to evaluate products or services. Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience.

Via Ivo Nový
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donhornsby's curator insight, March 18, 9:12 AM

A fine, if not basic, list of blogs and resources to receive information on social media marketing - and more...

Rescooped by John van den Brink from Business in a Social Media World
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Facebook Likes Update: Everything You Need To Know via @cendrinemedia

Facebook Likes Update: Everything You Need To Know via @cendrinemedia | AtDotCom Social media | Scoop.it
Did you just notice a big change in your page's follower count? That's not a bug—it's a feature. Facebook has just homogenised its behaviour across the service when it comes to inactive accounts. Here's what that means for your page. Follower Counts Will Go Down All forms of inactive accounts will be included in this…

Via Cendrine Marrouat - SocialMediaSlant.com
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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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13 Easy-to-Use Tools for Creating Killer Visual Stories via @kdietz

13 Easy-to-Use Tools for Creating Killer Visual Stories via @kdietz | AtDotCom Social media | Scoop.it

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.


To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....


Via Jeff Domansky, Karen Dietz
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ffeog's curator insight, March 13, 4:38 AM

A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.

Carlene Kelsey's curator insight, March 25, 10:22 AM

Content is shared in many forms.  These tools make it pretty easy to get creative.

Michelle Gilstrap's curator insight, March 25, 3:14 PM
Good article to help anyone wanting to create better content.
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The Big List of SEO Tips and Tricks for Using HTTPS on Your Website via @andreaschriscy

The Big List of SEO Tips and Tricks for Using HTTPS on Your Website via @andreaschriscy | AtDotCom Social media | Scoop.it

It’s rare when Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results. HTTPS isn’t like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out with benefits that include increased security, better referral data, and a possible boost in rankings.


Via Kamal Bennani, Elvin Cheo, malek, Official AndreasCY
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8 Ways to Improve Social Shares for Your Blog |

8 Ways to Improve Social Shares for Your Blog | | AtDotCom Social media | Scoop.it
Do you want more social shares for your blog content? This article shares eight ways to optimize your blog content for sharing and tools to help you.
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Rescooped by John van den Brink from SocialMedia_me
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10 Social Media Strategy Ideas that Generate Real Results via @AlessandroRea

10 Social Media Strategy Ideas that Generate Real Results via @AlessandroRea | AtDotCom Social media | Scoop.it
The competition for attention is fierce. Learn how to stand out! 10 social media strategy ideas to help your business generate real results.

Via Alessandro Rea
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Marco Fuentes's curator insight, February 25, 8:33 PM

añada su visión ...

Marco Favero's curator insight, February 26, 6:50 AM

aggiungi la tua intuizione ...

Ayman Kaloub's comment, February 28, 1:38 AM
magorange.com www.magorange.com/
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How to Use LinkedIn: The Ultimate List of LinkedIn Tips

How to Use LinkedIn: The Ultimate List of LinkedIn Tips | AtDotCom Social media | Scoop.it
With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential?
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Firstpoint Marketing and Communications's curator insight, March 29, 10:24 AM

LinkedIn is a tool for research, a social network, a recruiting tool and a powerful social selling platform. There is more to it than you probably imagine

Emmanuel 'Manny' Gigante's curator insight, March 29, 11:56 AM

linkedin #toolkit

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Best Visual Marketing Apps to Create Social Media Graphics via @Ivo_64

Best Visual Marketing Apps to Create Social Media Graphics via @Ivo_64 | AtDotCom Social media | Scoop.it

Are you using graphics in your social media posts?


Would you like to connect consumers to your business through visual marketing?


Not only can the right graphic tell your company story, but they also optimize the consumer experience.


Via Pantelis Chiotellis, Stan Smith, Ivo Nový
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Marco Favero's curator insight, March 27, 6:44 AM

aggiungi la tua intuizione ...

Farah Jouffroy's curator insight, March 28, 7:17 AM
Utilisez-vous des images, graphiques, visuels dans vos messages de médias sociaux ? Si oui, voici 7 applications de marketing visuels qui vous permettront de créer des messages qui claquent et donne du Peps ;-)
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How Your Small Business Can Use Social Media to Boost Sales via @donhornsby

How Your Small Business Can Use Social Media to Boost Sales via @donhornsby | AtDotCom Social media | Scoop.it
Five strategies to offer consumers a seamless online purchasing experience.

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donhornsby's curator insight, March 27, 10:56 AM

(From the article): By using these five strategies this year, you can make a significant impact on 2015 sales. While your small business may not have the sizable budget larger businesses do, these moves will provide the seamless purchasing experience consumers are looking for, and you will have the opportunity to reach a broader range of consumers who just may become your most loyal customers.

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How to Use Visual Content to Drive More Traffic |

How to Use Visual Content to Drive More Traffic | | AtDotCom Social media | Scoop.it
Do your images inspire your readers to take action? In this article you'll discover how three creative businesses used visual content to get results.
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