AtDotCom Social m...
Follow
Find
41.3K views | +1 today
 
Rescooped by John van den Brink from Curation, Social Business and Beyond
onto AtDotCom Social media
Scoop.it!

The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


Via janlgordon
more...
janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
AtDotCom Social media
Great social media topics
Your new post is loading...
Your new post is loading...
Rescooped by John van den Brink from Entrepreneur Bookstore
Scoop.it!

Do These 50 Things Regularly and You'll Become a Better Entrepreneur

Do These 50 Things Regularly and You'll Become a Better Entrepreneur | AtDotCom Social media | Scoop.it

The best lessons come from experience, and only by adopting beneficial habits on a daily basis can you gradually attain the excellent leadership, decision-making and adaptability necessary to assure your success as a startup founder.


Via Ivo Nový
more...
No comment yet.
Rescooped by John van den Brink from Design Revolution
Scoop.it!

The Googleization of the World: SEO, RankBrain, Penguin 4.0 & Time

The Googleization of the World: SEO, RankBrain, Penguin 4.0 & Time | AtDotCom Social media | Scoop.it

We Live In Google's World
If the web is the wild west then Google is the organizing and calming sheriff. There latest moves including slapping artificial intelligence into their algorithm and moving to real-time updates mean  we live in Google's world perhaps more than ever. 

Google's ability to balance an ever changing world on the head of a pin can be admired, feared or detested depending on where your website is coming out, on how much traffic your site is losing or gaining based on the latest.

These changes mean a favorite too, the Penguin Tool ( http://barracuda.digital/panguin-tool/) is about to lose it's relevance. The ability to overlay Google's moves on your Google Analytics is yet another "not provided" move. Google wants to hold and control their data since control translates into the ability to sell those tools back to us.

As my friend and Google Watcher, Bill Slawski told me he thinks web marketers should be boning up on AI. As we lose our ability to SEE and learn from the web's data Bill is right. We better know AI or diversify our multichannel marketing FAST. 

We live in Google's world perhaps now more than ever!

http://www.curagami.com/google-penguin-4-rankbrain-love/?v=7516fd43adaa 

http://barracuda.digital/panguin-tool/


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by John van den Brink from digital marketing strategy
Scoop.it!

How to Use Analytics to Increase Instagram Engagement

How to Use Analytics to Increase Instagram Engagement | AtDotCom Social media | Scoop.it
I'm going to share some solid tips to increase Instagram engagement with analytics. Nothing is super complicated, it just takes time and some work.

Via malek
more...
malek's curator insight, February 8, 7:08 PM

• How to create an Instagram strategy
• Track your biggest supporters
• Easy-to-use daily and weekly Instagram admin task list

Rescooped by John van den Brink from Information Technology & Social Media News
Scoop.it!

Complete Beginner's Guide to Content Strategy

Complete Beginner's Guide to Content Strategy | AtDotCom Social media | Scoop.it
Ready to get real about your website's content? In this article, we'll take a look at Content Strategy; that amalgamation of strategic thinking, digital publishing, information architecture and editorial process. Readers will learn where and when to apply strategy, and how to start asking a lot of important questions.

Via Jesús Hernández
more...
No comment yet.
Scooped by John van den Brink
Scoop.it!

Facebook is changing which posts you'll see first in the News Feed — again

Facebook is changing which posts you'll see first in the News Feed — again | AtDotCom Social media | Scoop.it
Facebook revealed Monday that its updating News Feed based on feedback from user surveys about what types of content they like to see in their feeds.
more...
No comment yet.
Rescooped by John van den Brink from All About LinkedIn
Scoop.it!

Live Webinar: Using LinkedIn for Brand Marketing

It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help. Join LinkedIn's own Andrew K…

Via Anita Windisman
more...
No comment yet.
Rescooped by John van den Brink from MarketingHits
Scoop.it!

Facebook Now Tracks Call-to-Action Clicks via ‘Actions on Page’ Insights Tab

Facebook Now Tracks Call-to-Action Clicks via ‘Actions on Page’ Insights Tab | AtDotCom Social media | Scoop.it
Facebook has been pretty forward about suggesting that page owners add some kind of call-to-action on their page.

These call-to-action buttons are not just for advertisers and can be used to drive traffic back to your company’s website, call attention a whitepaper or have people sign up for your email list.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by John van den Brink from digital marketing strategy
Scoop.it!

How to Use Hashtags Effectively for Social Media Growth - DhariLo #SocialMedia

How to Use Hashtags Effectively for Social Media Growth - DhariLo #SocialMedia | AtDotCom Social media | Scoop.it
Hashtags are a little misunderstood in social media (from a marketing perspective). Learn how to use hashtags effectively for social media growth (plus some basic hashtag do's and don'ts)

Via malek
more...
malek's curator insight, January 28, 10:02 AM

Hashtags are a search function, so using them for social media will help more people find your profiles, posts, and content

Rescooped by John van den Brink from Content Marketing, Curation, Social Media & SEO
Scoop.it!

My Single Best SEO Tip for Improved Web Traffic

My Single Best SEO Tip for Improved Web Traffic | AtDotCom Social media | Scoop.it

"If content is king, then the user is queen, and she rules the universe." Are you focusing too much on the content, rather than the user? In his last post as a Mozzer, Cyrus Shepard offers his single greatest SEO tip for improving your web traffic.


Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, January 28, 3:14 PM
Interesting SEO advice that makes total sense and that is based on common sense: aligning all the steps in the search process can bring great results. Understand user intent when they search, align SERP snippets and optimize page copy accordingly. Here's how.
Rescooped by John van den Brink from digital marketing strategy
Scoop.it!

Top Twitter marketing strategies you don’t want to miss in 2016

Top Twitter marketing strategies you don’t want to miss in 2016 | AtDotCom Social media | Scoop.it
Video and long form content might be here to stay.

Via malek
more...
malek's curator insight, January 27, 9:21 AM

Visual content is also statistically proven to allow viewers to retain up 65% of the content 3 days later, giving your message more impact.