AtDotCom Social media
42.6K views | +0 today
Follow
 
Rescooped by John van den Brink from Market to real people
onto AtDotCom Social media
Scoop.it!

Social Influence Marketing is Hot - Here are 6 Trends to Watch

Social Influence Marketing is Hot  - Here are 6 Trends to Watch | AtDotCom Social media | Scoop.it

Another insightful piece by Mark Schaefer for his blog. Here's what you'll find in this article:

 

**understand your own influence in the marketplace individually and as a business 

 

**how to curate your audience, and discover if they are influencers, advocates or friends once you know this, there is good information and strategy to help you manage, leverage and utilize this knowledge in your business.

 

**what social influence measuring tools are out there today that are determining social influence   who is creating buzz, changing behavior and driving sales through recommendations and much more. 

 

**what tools are out there, what companies are moving into this space with better ways of determining who the influencers are and what this means to your business and to you as an individual and much more......

 

Intro:

 

"Social influence marketing is moving out of the experimental stage and into the mainstream. What's next?"

 

Here are a few highlights that caught my attention: 

 

Moving out of the lab

 

Mark Schaffer:

 

"I recently met with Azeem Azhar, the very bright and ambitious founder of PeerIndex and he noted that in 2012, social influence marketing and outreach programs are moving out of the “experimental stage” and into mainstream marketing budgets".

 

Connecting Online Conversations to Offline Buying Behavior

 

Many critics contend that online influence does not necessarily translate to offline buying behavior — but these dots are being connected very quickly.

 

In fact, it’s already happening. Whether we like it or not.........

 

Smart phones are going to auto-publish content to your Facebook timeline and other platforms —

 

**where we are shopping, what we are listening to, what we are viewing.


**So it’s a simple matter of connecting your conversations with influencers to these actions.

 

 *More and more search results are including recommendations from your friends, which will also support connections between online and offline behaviors.

 

Over time, an actual dollar value will be assigned to your “influence power.”


Selected by Jan Gordon, covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/RPcWlg]


Via janlgordon, Robin Martin
more...
No comment yet.
AtDotCom Social media
Great social media topics
Your new post is loading...
Your new post is loading...
Rescooped by John van den Brink from digital marketing strategy
Scoop.it!

How Any Small Business Can Compete with the Big Boys Using SEO and Social Media

How Any Small Business Can Compete with the Big Boys Using SEO and Social Media | AtDotCom Social media | Scoop.it
How can small businesses tip the scales in their favor and go head to head with mega juggernauts? 

It all boils down to two specific marketing strategies: SEO and social media.

When done correctly, these strategies can help any small business compete with the big boys.

Via Pantelis Chiotellis, oconnorandkelly, malek
more...
No comment yet.
Rescooped by John van den Brink from Just Story It! Biz Storytelling
Scoop.it!

The 6 C's of Storytelling Success To Tell a Story Worth Repeating

The 6 C's of Storytelling Success To Tell a Story Worth Repeating | AtDotCom Social media | Scoop.it
The power of storytelling is all around us and has never been more popular or more important. Storytelling is part of all aspects of our lives, whether it’s a story we

Via Karen Dietz
more...
Karen Dietz's curator insight, September 15, 1:51 PM

Here is a very quick article listing the 6 C's needed for storytelling success. I like this post because it's not a laundry list of elements to include a story. Instead it's about the 6 C's of story practice -- like Commitment. Or Clarity.

 

Sure, you need to know how to craft a story. But underneath the crafting, these principles are at work. Combined with a well-crafted story, you will experience greater success.

 

Written from a marketing perspective, these principles are the same for leadership and influence.

 

So grab this list, take action on these practices, and story on!

Rescooped by John van den Brink from Curation, Social Business and Beyond
Scoop.it!

Improve Your Mobile Centricity With These 7 Components

Improve Your Mobile Centricity With These 7 Components | AtDotCom Social media | Scoop.it
Our day-to-day lives have become increasingly mobile-centric. Everything that we do as consumers revolves around mobile technology.

Via janlgordon
more...
janlgordon's comment, September 16, 12:01 PM
Thank you @John van den Brink :-)
janlgordon's comment, September 17, 11:07 AM
Thank you @steve batchelder & @Ricard Lloria :-)
janlgordon's comment, September 19, 10:38 AM
Thank you @Stan Smith :-)
Rescooped by John van den Brink from Curation, Social Business and Beyond
Scoop.it!

Improve Your Social Customer Service with Empathy

Improve Your Social Customer Service with Empathy | AtDotCom Social media | Scoop.it
Empathy is a powerful tool to attract and retain customers especially in Social Customer Service. In this post an interesting case study to learn from.

Via janlgordon
more...
janlgordon's comment, September 14, 10:40 AM
Thank you @Stan Smith & @Justin Covert :-)
The Twinkie Awards's curator insight, September 14, 2:45 PM
Share your insight
janlgordon's comment, September 14, 3:00 PM
Thank you The Twinkie Awards :-)
Rescooped by John van den Brink from SEO Blog for Internet Marketing Resources
Scoop.it!

Technical SEO for Bloggers: 6 Changes to Drive More Traffic

Technical SEO for Bloggers: 6 Changes to Drive More Traffic | AtDotCom Social media | Scoop.it
Technical SEO relates to everything that impacts the performance of your blog and its relationship with search engine spiders.

Via Alok Raghuwanshi @ Hire Professional SEO Expert
more...
No comment yet.