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Pinterest Your Resume!

This presentation shares the technique I used for an interview using Pinterest boards on an iPad as a resume in lieu of a traditional printed resume.
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Rescooped by John van den Brink from MarketingHits
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Eye-Tracking Study: How Users View Google Search Result Pages

Eye-Tracking Study: How Users View Google Search Result Pages | AtDotCom Social media | Scoop.it
The way people engage with Google search engine result pages (SERPs) has changed significantly over the past decade, according to a recent report from Mediative.

The report was based on data from an eye-tracking study of 53 participants who were asked to complete 43 common search tasks, such as looking for an apartment to rent in a particular neighborhood. All searches were conducted on desktop computers in Canada using the Google search engine.

A similar study conducted by Mediative in 2005  found that users tended to focus their gaze on the "Golden Triangle"—the top-left corner of a SERP where the first result was usually displayed.

The 2014 results were strikingly different from those a decade ago. The Golden Triangle has all but disappeared; instead, users tend scan more vertically and to vary their focus depending on what they are searching for.

Via Brian Yanish - MarketingHits.com
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Melanie Birch's curator insight, October 7, 12:06 PM

     This article focuses on how the so called "Golden Triangle" is now changing. 53 participants were asks to complete 43 common search tasks on desktop computers. A similar study was given in 2005 and the results were very different. It showed that instead of the golden triangle, people are now tending to scan more vertically.

    A reason for this is because of the increasing amount of cell phone use. People tend to scan their phones more vertically rather than horizontally, so they ultimately have been conditioned to view searches this way.

     Google has now made some changes to their SERPs. Users now have a tendency to scan pages faster than in the past. Participants also skipped irrelevant knowledge graph results, and went straight to the listings that were below them. They included Google's Carousel, which was a strip of images at the top of the page that included ratings and other relevant information. However, even though participants mostly focused on the things that showed up under the Carousel, it lead to more activity on the sponsored listings that were below. There was a 136% increase of time spent on sponsored listings than a page without a Carousel.

Rescooped by John van den Brink from Content Marketing & Content Strategy
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5 Secrets To A Stand Out Brand

5 Secrets To A Stand Out Brand | AtDotCom Social media | Scoop.it
Help your business become a recognizable industry leader. Big branding always seems to be equated with big business. Only corporations and conglomerates can play, right? Don’t let this misconceptio…

Via Stefano Principato
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Why social media advertising is important for a web store? via @MarketingHits

Why social media advertising is important for a web store? via @MarketingHits | AtDotCom Social media | Scoop.it
The importance of social media for business success is no more a hidden secret. E-commerce stores can especially gain from the social media advertising. Millions of people are available online at any time on social networks and advertising on popular social media websites could prove a profitable idea to draw the traffic and enhance the business prospects. You can use social media as an effective platform to publish your digital content to engage your potential customers

Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, September 30, 4:27 PM

(From the article): Social media marketing could prove highly advantageous for the business growth of an e-commerce store. However, it requires proper planning and daily attention. Online stores should create their social media profiles and try to build a friendly relationship with customers. An effective social media campaign requires strategic planning that can maximize the business advantages for an online store.

 

It’s important to learn about your target audience before planning the social ads. You need to make sure that the ad copy is relevant and engaging and is aimed at your potential customers. With a proper call to action, your ad on social media will increase your sales and your e-commerce venture will become successful.

Rebecca Pereira's curator insight, October 2, 1:29 AM

The article discusses the benefits a company can receive from advertising their products through social media. These benefits include advertising to a wider reach, building brand awareness and engaging with consumers on a more person level. Personally i think this is one of the most efficient forms of advertising today as it allows companies to build relationships with their consumers which leads to creating loyal consumers for the future rather than focusing solely on selling a product once. 

Shoko Aikawa's curator insight, October 3, 1:02 AM

Yea, I agree with that social media platform easily reach to the target audience, and it can be a great tool to encourage a product and service through promotion on the sites.

Rescooped by John van den Brink from Design Revolution
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65 Best Responsive Web Designs 2014 via SocialDriver.com via @Curagami

65 Best Responsive Web Designs 2014 via SocialDriver.com via @Curagami | AtDotCom Social media | Scoop.it

Responsive Web Designs
Responsive design, forming a website's information so it looks great on any device, is becoming mission critical. Here are 65 of the best responsive designs in 2014 via SocialDriver.com.



Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, September 29, 12:06 PM

I like Salesforce and SquareSpace and was surprised I didn't hate the Microsoft design.

Helen Stark's curator insight, September 30, 3:53 AM

Unusual and creative responsive designs that look great on a huge monitor and a tiny smartphone screen - that's great

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Ten Reasons Why Pinterest Rules the Web

Ten Reasons Why Pinterest Rules the Web | AtDotCom Social media | Scoop.it
Currently 21% of online adults use Pinterest and interest in visually exciting social site shows no signs of slowing down. Businesses are getting in on the action, too.
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3 Ways to Use Social Media for Business via @MarketingHits

3 Ways to Use Social Media for Business via @MarketingHits | AtDotCom Social media | Scoop.it

Is social media working well for you?


Are you approaching it the right way?


Everyone uses social media differently, and the approach you use should be based on your goals.


This article shares three ways to use social media to get the results you want for your business.


Via Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from Extreme Social
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Twitter Begins Testing 'Buy' Button for Posts - New York Times via @Ramikantari

Twitter Begins Testing 'Buy' Button for Posts - New York Times via @Ramikantari | AtDotCom Social media | Scoop.it
New York Times Twitter Begins Testing 'Buy' Button for Posts New York Times SAN FRANCISCO — After months of hints about its e-commerce ambitions, Twitter announced on Monday that it w ould begin publicly testing a “buy” button that can be embedded...

Via Rami Kantari
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Stephen Daniels's curator insight, September 8, 12:38 PM

Twitter recently announced it will begin testing a buy button that will allow users to purchase items with just a few clicks. The test is limited to a few entities, including popular musicians, some nonprofits and retailers Home Depot and Burberry. This is a very exciting opportunity for many business. They will be able to directly market to their customers through social media and offer specific products based the information from people twitter accounts. If Users already have their payment and shipping information stored then with just two clicks they can purchase products. This could create some problems with user’s accidently purchasing products. I’m not sure that automatic payment, like iPhones new phone-based payment system, is the best option for this new feature.

Rescooped by John van den Brink from Startup Revolution
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Always Be Converting: 9 Ways to Increase Business Conversions via @ScentTrail

The ABCs of business have had a makeover. Instead of always be closing, today it's always be converting which is essentially the same thing but requires different tactics in the digital era: 

1. Optimize the navigation

.

2. Diversify your payment options


3. Speed up load times


4. Manage your reviews


5. Use outreach carefully


6. Stay on top of social media


7. Show gratitude


8. Keep quality in mind


9. Target the right demographics

 


Via Martin (Marty) Smith
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Jean-Marc Fraiche's curator insight, September 3, 8:32 AM

The Chief Happiness Officer

« Travaillons Ensemble à votre Bonheur & à votre fortune »
www.osezgagner.com

Rescooped by John van den Brink from SEO and Social Media Marketing
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The Top 7 Guides To SEO via @amisant

The Top 7 Guides To SEO via @amisant | AtDotCom Social media | Scoop.it

'When I got into SEO, I had a difficult time starting. It was not as much as the content, but where to find it and which one is worth reading.

 

There are bunch of “definitive” “essential” “step-by-step” or “basic” guides to SEO on the internet, and quite honestly not all of them are just as good.

 

To spare you the trial and error and your time, this here is a list of the best Guides to SEO out there'

 

Read More: http://www.business2community.com/seo/top-7-guides-seo-0994840#!bNSjno


Via Antonino Militello
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Lotte Schacht's curator insight, September 14, 7:12 AM

This is informative as well as easy to use.

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7 Inspiring Lessons from 2014's Top Content Marketers via @MarketingHits

7 Inspiring Lessons from 2014's Top Content Marketers via @MarketingHits | AtDotCom Social media | Scoop.it

One of the best ways to learn about the content marketingindustry is to study what others are doing. Over the past three years, it’s been our pleasure to observe the field and, more specifically, identify those who are making us think about successful content marketing in new ways.


Today we are excited to announce the finalists for the Content Marketer of the Year, each having already received the following recognition in their individual categories...


Via Jeff Domansky, Brian Yanish - MarketingHits.com
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Jeff Domansky's curator insight, August 31, 2:13 AM

Great content marketing lessons and inspiration. Recommended reading 9/10

Dan Aldridge's curator insight, August 31, 12:39 PM

Stories from the best of the best in content marketing.

Rescooped by John van den Brink from WebsiteDesign
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Sitemaps Best Practices Including Large Web Sites via @MarketingHits

Sitemaps Best Practices Including Large Web Sites via @MarketingHits | AtDotCom Social media | Scoop.it

One of the key Search Engine Optimization (SEO) strategies for web sites is to have high quality sitemaps helping search engines to discover and access all relevant content posted on that web site. Sitemaps offer this really simple way for site owners to share information with every search engine about the content they have on their site instead of having to rely solely on crawling algorithms (ie: crawlers, robots) to find it.


The Sitemaps protocol defined at www.sitemaps.org, is a now widely supported. Often web sites and some Content Management Systems (CMSs) offers sitemaps by default or as an option. Bing even offers an open source server-side technology, Bing XML Sitemap Plugin, for websites running on Internet Information Services (IIS) for Windows® Server, as well as Apache HTTP Server.


Via Brian Yanish - MarketingHits.com
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The 4 Key Ingredients of a Killer Viral Video Sensation - Omaginarium via @SuzenPettit

The 4 Key Ingredients of a Killer Viral Video Sensation - Omaginarium via @SuzenPettit | AtDotCom Social media | Scoop.it
Here you will see an example of viral video happiness so fabulous and heartwarming, so filled with generosity, shock and awe, that viewers can’t help but share.
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Rescooped by John van den Brink from ten Hagen on Social Media
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Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY] - AllTwitter via @tenhagen

Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY] - AllTwitter via @tenhagen | AtDotCom Social media | Scoop.it
Snapchat is now More Popular Than Twitter Amongst 18-34 Year-Olds [STUDY]

Via Laurens ten Hagen
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Laurens ten Hagen's curator insight, August 22, 4:53 AM

Remember when Snapchat had the audacity to turn down a $3 billion buyout offer from Facebook?

 

Turns out that might have been a very smart play, as the photo-sharing and chat app is now more popular than Twitter amongst the key millennial demographic, and has Instagram up next in its sights.

Rescooped by John van den Brink from Design Revolution
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27 E-commerce Website Designs @Scenttrail Hates & Why via @Curagami

27 E-commerce Website Designs @Scenttrail Hates & Why via @Curagami | AtDotCom Social media | Scoop.it

Marty (Scenttrail) Note: 27 Bad Ecommerce Designs
These CSS Design Award Winning sites illustrate why designers shouldn't be in charge of your commercial website. In a recent G+ post I shared our journey across time, place and money online (Why Time Is Money Online: https://plus.google.com/102639884404823294558/posts/RdjAjWoJTHw ).

It's easy to get lost. We kept trying to make narrative, movie and book-like) logic work on our ecommerce site and it never did. To the extent we told stories we depressed conversions and we conducted these tests before the web was drowning in content.

Not that the web has been fully "content shocked" to within an inch of its life one of the FIRST jobs any ecommerce site must accomplish is loudly and clearly proclaiming their STORE-NESS.

These 27 "pretty picture" designs are find for big established brands people trust, but they would CRUSH a new commercial site. The "store-ness" is confusing. Are these content sites or can we buy stuff here.

Some communicate some "store-ness",but none have the "ditch digging" realities of large, successful ecom sites such as REI.com or Schwan's.com (highest converting ecom site in world). Call-To-Actions are missing (mostly), navigation is murky and not keyword dense and images don't you line of sight rules (viewers' eyes go where people's eyes in your images go).

Real ecommerce needs a few things to be successful that most of these sites ignore, miss or don't know such as:

* Email subscription forms (email list = your most profitable channel because YOU OWN IT, don't believe BS about email marketing being dead mobile is making email marketing different but dead =nope.
* AN OFFER - see REI.com's "daily deals" or Amazon's ability to sell any and everything.
* Great navigation balanced between seo and customer engagement.
* Images mapped to produce CLICKS where merchants want them.
* Every image, click and share creates analytics and data so part of what you need to map into an ecom design is WHAT DATA YOU NEED. Can't figure out what actionable thing I would know after a month's traffic on these designs.
* Sense of TIME and PLACE (what season are we in? Where are these sites?).
* TRUST and that comes from other people (testimonials, curation of User Generated Content and NONE of these have anything like that so unless they are major brands they won't pass the trust test with many shoppers).
* TRUST MARKS = didn't see a VISA or MC logo either. One way to create trust online is to align with brands and marks people already trust. Those badges look like ugly scars to designers and they help make merchants millions.
* Content - we love VISUAL MARKETING but some context such as the context one satisfied customer would share is a must.
* Design = Trust - we grant that these sites look amazing and looking amazing helps with creating trust, but junk 'em up a little and make more money.

That last bullet reminds me of a story from my P&G tenure. My boss Russ Mills taught me to never leave a display too neat. "People won't disturb a display that is too neat," he explained. These ecommerce designs are too neat for me (by half). If you aren't a major brand ignore every one of these 27 "inspirational" ecom web designs.

PS. Favorite has to be the example in the picture above. Not only do we chop people in half we ask visitors to kiss their behinds (lol). Opposite of the welcoming atmosphere I want to create on my ecom sites (lol) back when I was responsible for millions of online sales yearly. At my core I remain an online merchant, but I don't miss not sleeping and sweating sales numbers from now until Valentine's Day. Don't miss that at all :).




Via Martin (Marty) Smith
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Four Alternatives to Like-Gating on Facebook By Brian Honigman

Four Alternatives to Like-Gating on Facebook By Brian Honigman | AtDotCom Social media | Scoop.it

What tactics are you using to grow your Facebook Page? This article shares four alternatives to like-gating that increase audience and engagement.

Facebook announced they’ll ban like-gating in November. An end to like-gating doesn’t have to be the end of the world–or your Facebook marketing.

In this article I’ll share four tactics marketers can use in place of like-gating to sustain audience growth and engagement on Facebook.


By Brian Honigman

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Rescooped by John van den Brink from Just Story It Biz Storytelling
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Best Brand Storytelling Site On The Web From Microsoft? via @kdietz

Best Brand Storytelling Site On The Web From Microsoft? via @kdietz | AtDotCom Social media | Scoop.it
Microsoft Stories: Best Brand Storytelling Site On The Web?
Business 2 Community
Hmm…strange for a corporate storytelling site, don't you think? Not if you're focused on one thing, and one thing only: Content.

Via Karen Dietz
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Karen Dietz's curator insight, September 29, 10:28 AM

This post by Arik Hanson is a review of Microsoft's website and the storytelling that is going on there. This is one company that's getting business storytelling right.


Why? Because Microsoft seems to be focusing more on sentiment than social signals. Now that's a change. I'm not sure if that's a good idea or not, but the quality of their storytelling is high. Maybe that's because they are more concerned about the quality of the story they are crafting than social media metrics. It seems logical the two are not mutually exclusive, but this seems to be Microsoft's strategy.


Enjoy the article and poking around the Microsoft site for examples of really good storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Martin Sturmer's curator insight, September 29, 11:49 AM

http://www.microsoft.com/en-us/news/stories/index.html

Rescooped by John van den Brink from Power of Content Curation
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Content Curation: 9 Things to Keep In Mind via @MarketingHits

Content Curation: 9 Things to Keep In Mind via @MarketingHits | AtDotCom Social media | Scoop.it
Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together.

It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter, and share good materials from other smart likeminded people or companies. This is the whole premise behind content curation.

It is easy to get online, set up some social profiles, and start sharing to your heart’s content. But like anything, there’s a right and a wrong way to curate content.

Below are nine tips to keep in mind if you want to succeed at content curation. If you want to build a network of loyal friends and followers, do your best to follow along with all nine of these ideas. Over time, doing it the right way will work if you stick to it.

Via Brian Yanish - MarketingHits.com
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Puerto Rico Revealed's curator insight, September 26, 2:54 PM

I also believe the future is in authoritive content curators within niches of your field.  Great article for those looking to learn about content curating. 

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Pinterest’s NEW Analytics Rock – Here Are 3 Ways to Use Them via @MarketingHits

Pinterest’s NEW Analytics Rock – Here Are 3 Ways to Use Them via @MarketingHits | AtDotCom Social media | Scoop.it
I was pleasantly surprised when I logged into my company’s Pinterest account and was greeted with an alert that stated “See what’s new in Analytics.” Up until recently, Pinterest’s analytics options for businesses was abysmal.

Via Brian Yanish - MarketingHits.com
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The Power of Visual in Biz Storytelling via @kdietz

The Power of Visual in Biz Storytelling via @kdietz | AtDotCom Social media | Scoop.it

Forget about “show, don’t tell.” These days it’s show and tell. And this holds ever more relevant when it comes to creating a compelling brand story. The power of visual is simply encoded in our genes. We process visual information incomparably faster than impressions from other senses and we retain it for much longer periods


Via Karen Dietz
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Karen Dietz's curator insight, September 9, 1:20 PM

This is a quick article with some great reminders about the power of imagery in storytelling -- and a few additional insights on how visuals can immediately connect with/activate emotion