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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are) | AtDotCom Social media | Scoop.it

If you ask marketers outside of the ecommerce world, Pinterest still has a lot of work to do to prove itself as a viable social media network. Sure, you may have drooled over Pinterest's astonishingly high conversion rate, but when it comes to actually start pinning for your brand, you still write the network off as nothing more than recipes and retail therapy. It's just not right for your industry, and besides, Facebook and Twitter are all the social media your business needs, right?


Not necessarily. If you're ignoring Pinterest in your social media strategy, you're ignoring one of the key trends in marketing today: visual content.

 

Discover industries that are successfully using Pinterest that you wouldn't expect to rock visual content.

  • Healthcare
  • Manufacturing & Engineering
  • Politics and Political Activism
  • Higher Education
  • Software & Technology
  • Insurance
  • Nonprofit Organizations

The biggest takeaway from all of these excellent Pinnovators (get it?) is that you don't have to follow the general trend of how most people are using a new social network. So don't wait for your competitors to soar past you to get started!


Read more: http://bit.ly/LdQErQ

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Rescooped by John van den Brink from Curation, Social Business and Beyond
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Tap into User Insights for Better Content Creation

Tap into User Insights for Better Content Creation | AtDotCom Social media | Scoop.it
Your customers are telling you more than you can ever begin to imagine. Listening to what users are saying and hearing them are two different things

Via janlgordon
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janlgordon's curator insight, August 24, 7:23 PM

I selected this article from Curatti written by Avinash Nair because it explains how to better understand your customer's needs and desires based on their responses.

 

Improve your content with better user insights.

 

Research Your Community's Behavior for Better Blogging Results

 

As a business it's important to know why your audience is responding and to what. I agree that in order to be effective in reaching them through content you should gain more knowledge of their emotional triggers.

 

Nair shows how to gather the right information on your community in order to create a targeted message.

 

Here's what caught my attention:

 

  • User analytics are important in finding out what your users want. By taking a look at your website, email, and blog post data you can create meaningful content.

 

  • Your social networks offer information on the intent of your community. Use social monitoring tools to track conversations and learn more about what your fans and followers are seeking.

 

  • Pay close attention to customer reviews and complaints online. Negative feedback isn't the problem -- a lack of response is.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/MLUO303yFjL

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, August 25, 2:10 PM
Thank you @steve batchelder & @John van den Brink :-)
janlgordon's comment, August 25, 9:33 PM
Thank you @malek & The Twinkie Awards :-)
Rescooped by John van den Brink from MarketingHits
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Looking for tips to optimize your presence on Pinterest?

Looking for tips to optimize your presence on Pinterest? | AtDotCom Social media | Scoop.it

You've heard of Pinterest but do you know how to use it successfully? Find out how to optimize your Pinterest profile and effectively get website clicks.


Via Kamal Bennani, Brian Yanish - MarketingHits.com
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Rescooped by John van den Brink from marketnig
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Search Engine Optimization Circling Dragonfly Marketing

Search Engine Optimization Circling Dragonfly Marketing | AtDotCom Social media | Scoop.it
You want to get your website in front of as many people as possible. Our SEO services give you long-lasting results that extend way beyond a quick boost.

Via ellen emma
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Rescooped by John van den Brink from Content Creation, Curation, Management
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How to Create Social Media Graphics That Spread Like Wildfire

How to Create Social Media Graphics That Spread Like Wildfire | AtDotCom Social media | Scoop.it
Want to add visuals to your marketing mix, but don't know where to begin? Here's how! Create social media graphics that spread like wildfire.

Via massimo facchinetti
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How to Motivate Your Employees to Engage on Social Media

How to Motivate Your Employees to Engage on Social Media | AtDotCom Social media | Scoop.it
Employee advocacy can help your content reach 10X farther. Learn the
steps you can take to empower your employees to share on social media.
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Rescooped by John van den Brink from Curation, Social Business and Beyond
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Use These 10 SEO Ranking Factors for Your Business Visibility

Use These 10 SEO Ranking Factors for Your Business Visibility | AtDotCom Social media | Scoop.it
SEO has evolved significantly from its so-called "silo" days. Here are 10 modern SEO ranking factors you need to be aware of and work towards

Via janlgordon
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janlgordon's comment, August 19, 2:59 PM
Thank you @Fretz Genosa & @John van den Brink :-)
janlgordon's comment, August 20, 11:15 AM
Thank you @BSN & @Ricard Lloria :-)
janlgordon's comment, August 25, 10:37 AM
Thank you @Andrew Wise :-)