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Pinning Down Pinterest's Business Value

Pinning Down Pinterest's Business Value | AtDotCom Social media | Scoop.it

The superhot online pinboard Pinterest provides a visual snapshot to your friends of everything you like, all in one place. But what about Pinterest for business?


In a recent survey of businesses that described themselves as “active” in the social space, they were asked, “Is your business using Pinterest?”

They responded in the following manner.

  • No, and we’re not considering it: 40.38%
  • Yes: 30.77%
  • No, but we’re considering it: 28.85%
Companies should participate in Pinterest without over-committing resources—yet. Using Pinterest to mirror your Facebook or Twitter activity just segments your audience and shows the early adopters that you’re not in Pinterest for the long haul. You need to use your Pinterest boards to show value, earn trust, and then refine your strategy.
How is your company using Pinterest?
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How Small Digital Publishers Can Grow Their Network and Save Time

How Small Digital Publishers Can Grow Their Network and Save Time | AtDotCom Social media | Scoop.it
Being a small publishing company is hard; most are understaffed and overworked, always playing catch-up with the big players. To compete, you must keep your focus honed, use external apps for the heavy lifting, and consider outside publishing platforms.
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