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Eyes On Pinterest: How People Look at Your Boards

Eyes On Pinterest: How People Look at Your Boards | AtDotCom Social media | Scoop.it

Pinterest doesn't just look different than other social networks -- it's looked at differently, too.


While most websites draw users’ gazes toward the left-hand side of the page, participants in a recent eye-tracking study for Mashable instead shifted their eyes from the top down the middle of the page. They also spent relatively less time looking at profile information than their counterparts who looked at Facebook pages.


Here are some more interesting observations from the results:

  • Top pins pop. Pins that were front and center were seen by the highest percentage of viewers.
  • Faces attract attention. As with most social media sites, respondents looked at faces on Pinterest at more than objects.
  • Profile information isn’t always as noticeable as profile content. Profile image and information may dominate attention on Facebook, but on Pinterest fewer people noticed it than noticed content.
  • The percentage of people who looked at profile information at the top of brand pages in the study was the same or lower than that of the pages’ most-looked-at pins. On average, this info was looked at second, not first.
  • Brand pages are just as popular as category pages. Participants were slightly more likely to say brand pages made them want to repin stuff, recommend the page to friends and tell their friends about it. More of them also said the pages were definitely inspiring and had good pieces of advice.
  • People like brands better after viewing their Pinterest pages. The majority of participants said that viewing a brand’s page improved their opinion about the brand and said they were more likely to purchase something from it.
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Keri Jaehnig Talks About Facebook Stories on Curatti On Air

Keri Jaehnig Talks About Facebook Stories on Curatti On Air | AtDotCom Social media | Scoop.it
Facebook Stories have not yet been released for Facebook Pages. But that doesn’t mean businesses can’t benefit from thei

Via janlgordon
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janlgordon's curator insight, June 9, 11:52 PM

In this latest video podcast interview on Curatti Keri Jaehnig, owner of Idea Girl Media, discusses how to effectively use Facebook Stories for your business.

 

Brand ambassadors can take advantage of Facebook Stories even though this is not yet available for Pages.

&