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When Is A Story Not A Story?

When Is A Story Not A Story? | AtDotCom Social media |

The presenter correctly indicated that stories can be used to hold interest that might otherwise drift. He supported this by outlining a structure:

Start with the point you want to make; Illustrate the point with a story; Provide an example or application that supports your point.

Ugh!! I can't stand this flow because it is simply a regurgitation of the old "Tell them what you are going to tell them; tell them; then tell you what you told them." I agree with the author of the article who says this is not storytelling. The author continues to say:


A side benefit, he contended, is that this structure can be quickly delivered.


It sounds logical, but it is not storytelling. Speeding through events with an eye on the clock cuts the heart out of emotional involvement, and effective storytelling ties directly into the emotions of the audience.


Now, this structure can certainly work when the second step is changed to “Illustrate the point with an anecdote.”


I love this article because it is a terrific discussion about the difference between an anecdote and a story -- and when/how to use each effectively. The author makes great points and I know you will get a lot from reading this post.


And if you want more examples of different narrative forms so you can be a smarter storyteller, then go download my free guide "Narrative Forms -- What the Heck is a Story Anyway? Why Can't I Just Use An Example?" and scroll down to #2 on the page.

Via Karen Dietz
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Keri Jaehnig Talks About Facebook Stories on Curatti On Air

Keri Jaehnig Talks About Facebook Stories on Curatti On Air | AtDotCom Social media |
Facebook Stories have not yet been released for Facebook Pages. But that doesn’t mean businesses can’t benefit from thei

Via janlgordon
janlgordon's curator insight, June 9, 11:52 PM

In this latest video podcast interview on Curatti Keri Jaehnig, owner of Idea Girl Media, discusses how to effectively use Facebook Stories for your business.


Brand ambassadors can take advantage of Facebook Stories even though this is not yet available for Pages.


Use Facebook Stories to Build Your Brand


Facebook Stories are available on profiles for mobile users. I agree that in order to bring more visibility you need to take advantage of this powerfu