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Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community

Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community | AtDotCom Social media | Scoop.it

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.

 

In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.

 

Read more: http://bit.ly/HODU9K


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How To Improve Your Blog’s SEO By Keeping Visitors Longer

How To Improve Your Blog’s SEO By Keeping Visitors Longer | AtDotCom Social media | Scoop.it
The average time readers spend on your blog is one of the best indicators of the usefulness of your content.The longer people stay on your site, reading your content and exploring blog archives, the higher your chances of converting them into subscribers and customers.
Via Brian Yanish - MarketingHits.com, donhornsby, massimo facchinetti
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donhornsby's curator insight, Today, 9:18 AM
(From the article): Keeping readers on your blog longer is not only great for your search engine rankings but also helps you strengthen your relationship with the readers. The best way to achieve his is by providing lots of valuable content to your readers and optimizing your blog for a memorable user experience. The tips I’ve shared in this post will help you do just that. 
Rescooped by John van den Brink from digital marketing strategy
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How to Market to Men on Pinterest

How to Market to Men on Pinterest | AtDotCom Social media | Scoop.it
Have you ever thought about how to market to men on Pinterest? Learn from Manly Pinterest Tips owner, Jeff Sieh, on the Simple Pin Podcast.

Via Kelly Lieberman, malek
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Rescooped by John van den Brink from Curation, Social Business and Beyond
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5 Tools That Will Help Build Your Business

5 Tools That Will Help Build Your Business | AtDotCom Social media | Scoop.it
I've put together 5 of the best tools for entrepreneurs and small business owners to help you grow your bottom line - even on a small budget

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janlgordon's comment, July 21, 10:39 AM
Thank you @Micala Wilkins & @malek :-)
janlgordon's comment, July 21, 4:11 PM
Thank you @malek & @BSN :-)
janlgordon's comment, Today, 10:42 AM
Thank you @Antonio Ormachea :-)
Rescooped by John van den Brink from Daily Magazine
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New Google ranking study shows links are incredibly important to the ranking algorithm

New Google ranking study shows links are incredibly important to the ranking algorithm | AtDotCom Social media | Scoop.it
Many think links are a declining ranking signal in Google's algorithm, but this new study shows links are more important than ever.

Via THE *OFFICIAL ANDREASCY*
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THE *OFFICIAL ANDREASCY*'s curator insight, July 20, 1:29 PM

Just how important are links to the Google ranking algorithm?

Russell R. Roberts, Jr.'s curator insight, July 20, 4:23 PM
Google still considers links to be "incredibly important to the ranking algorithm."  Link building is one of the vital skills all webmasters and bloggers must know.  It takes time to do it right. Be conscientious and don't take shortcuts.
Rescooped by John van den Brink from PINTEREST Watch - Curated by Jan Gordon
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Generate More Traffic with Pinterest

Generate More Traffic with Pinterest | AtDotCom Social media | Scoop.it
How you can you use Pinterest for traffic generation? There is a focused strategy and process your business should adhere to in order to attract prospects.

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janlgordon's curator insight, July 18, 2:42 PM

I selected this article from Curatti written by Susan Gilbert because it is an informative piece on how to successfully leverage Pinterest to drive more subscribers and leads for your business.

 

A well-planned strategy with pins and boards can help produce more growth for your website.

 

How to Use Pinterest to Increase Your Traffic

 

In many target markets audiences are drawn to visual posts. I agree that Pinterest is a popular platform that is loaded with link building opportunities.

 

Gilbert shows you how to strategize your pins and encourage users to click your links. By making a few adjustments your content can continuously grow your website.

 

Here's what caught my attention:

 

  • Pinterest helps your brand to build a strong community with boards that appeal to your audience's interests. As they go to your website and share your pins your content attracts new leads.

 

  • Pins have longevity -- even after posting several months ago users make comments and re-pins. This means you always have your content and links circulating.

 

  • When users search for topics this can also help bring them to your website. Choosing the right keywords for you pins will improve this process.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Susan Gilbert.

 

Read full article here: http://ow.ly/JKSV302mvXO

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, July 18, 3:52 PM
Thank you John :-)
Rescooped by John van den Brink from MarketingHits
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95 Awesome Social Media Facts You Should Not Ignore

95 Awesome Social Media Facts You Should Not Ignore | AtDotCom Social media | Scoop.it
It's been 10 years but it feels like a lifetime. Twitter has been around for a decade and Facebook even longer. But the social media facts keep changing.
Via Brian Yanish - MarketingHits.com
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Ken Bracken's curator insight, July 18, 3:50 AM
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