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Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community

Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community | AtDotCom Social media | Scoop.it

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.

 

In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.

 

Read more: http://bit.ly/HODU9K


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LinkedIn Publishing Platform: What Marketers Need to Know

LinkedIn Publishing Platform: What Marketers Need to Know | AtDotCom Social media | Scoop.it
Social Media Marketing Podcast 89, in this episode Stephanie Sammons shares how marketers can make the most out of the LinkedIn publishing platform.


Scooped by @Stefano Principato 


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Stefano Principato's curator insight, Today, 4:07 AM

How marketers can make the most out of the LinkedIn publishing platform.

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Brand Management Strategies | How to Manage Your Company's Brand

Brand Management Strategies | How to Manage Your Company's Brand | AtDotCom Social media | Scoop.it
Brand Management Strategies | Starting a new company comes with more than a fair share of problems, but it is the potential for true formation and meaningful development that keeps businesspersons coming back for more. In order to be successful, an immense devotion is required, and a big part of that success is about defining your brand and communicating that individuality to your clients. Whether it’s responding to social media posts or handing out a business card with your company’s links on it, constantly managing your brand— is an important key to business success.Brand management in the present era means not just keeping a pervasive eye on the social web, but also engaging in evocative ways with brand supporters and critics. Professionals in the field have come to accept social media as vital to their jobs, but most know that managing a company’s brand on the web is so much more than setting up shop on social websites.


Scooped by @Brian Yanish - MarketingHits.com


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The 3 Best Books For Entrepreneurs to Return To, Again and Again

The 3 Best Books For Entrepreneurs to Return To, Again and Again | AtDotCom Social media | Scoop.it
Of the hundreds of books about success and entrepreneurship, there are three classics that hold up over time and continue to inform and amaze.


BY BRIAN HAMILTON

John van den Brink's insight:

How to Win Friends and Influence People is one of my favorites

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The Coolest Things You Can Automatically Add to Google Calendar

The Coolest Things You Can Automatically Add to Google Calendar | AtDotCom Social media | Scoop.it
Google Calendar is a wonderful tool. While many people may know that you can import pre-made calendars with lists of various holidays in them, there's a ton more cool stuff you can do with the service that's either baked right in, or possible with simple scripts and IFTTT recipes.

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10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde)

10 BI Trends For 2014 & 2015 via @TDWI [5 from @CrowdFunde) | AtDotCom Social media | Scoop.it

Marty Note - 10 BI Trends
Business Intelligence is breaking out all over. It is as if we've reached some magic tipping point where things that were hard are not easier and our BI imagination is being sparked as a result. Here are 10 BI trends for this year and next (6 - 20 are from team at http://www.crowdfunde.com )

* Enterprise gets a handle on unstructured "Big Data".

* Search Will Improve Dramatically (agree).
* Mobility becomes bi-directional (you GET and GIVE via mobile).

* Enterprises come to terms with Big Data.

* Analytics Tools Vendors see importance of FAST and EASY.

CrowdFunde's Additions

* New Key Performance Indicators helps connect traffic and lead gen to conversion (what we are working on at http://www.crowdfunde.com ).

* How Social Media is changing everything become more clear (less search, more mobile and social).

* Expect a new flurry of WAZE.com-like crowdsoure apps.
* Expect more gamification for engagement and loyalty.
* Loyalty becomes LESS fickle as brands discover how to BE online creating community that wins hearts, minds, engagement and loyalty.



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Seeds of Powerful Stories: 30 Powerful Quotes on Failure

Seeds of Powerful Stories: 30 Powerful Quotes on Failure | AtDotCom Social media | Scoop.it
Whether we like it or not, failure is a necessary stepping stone to building our dreams. Here are 30 quotes that will hopefully inspire you to look at failure differently.

Via Karen Dietz
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Karen Dietz's curator insight, April 15, 4:31 PM

What is one of the most powerful leadership/business stories you can share? Yep -- stories of failures, mistakes, and disasters.


Yet they rarely get told in our perfectionist society. Oh to admit we screwed up! Yet sharing stories of your failures humanizes you like no other story. On hearing a mistake story, every listener will say to themselves, "Whew, if he/she can admit to screwing up, so can I." or "Wow, it's not fatal if I make a mistake -- and I'll also learn something valuable in the process."


So take heart -- use these quotes to build your confidence and start sharing a few of your failure stories. They are a good shot in the arm. And thank you to author Ekaterina Walter for putting these quotes together to share with us all.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Abdou Sani Boukari's curator insight, April 16, 11:57 AM

The easiest thing to do is " to find fault with others". The most difficult is “give thanks always for all things.”

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SEO, Your Website & You: 5 Myths & 10 Tips

SEO, Your Website & You: 5 Myths & 10 Tips | AtDotCom Social media | Scoop.it
You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don't miss out on these 10 SEO opportunities that really matter.
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15 Types of Content That Will Drive You More Traffic

15 Types of Content That Will Drive You More Traffic | AtDotCom Social media | Scoop.it

Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.


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10 Rules Every Business Should Know Before Posting on Instagram

10 Rules Every Business Should Know Before Posting on Instagram | AtDotCom Social media | Scoop.it
Now that you know the rules for posting on Facebook, Twitter, and Pinterest, lets discuss Instagram. Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, it’s potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek, Martin (Marty) Smith
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Arnaud d'Haen's curator insight, April 13, 11:40 PM

makes #sense

M. Philip Oliver's curator insight, April 14, 8:18 AM

Thanks to Brian and Malek! "Optimize" your Instagram posts

Michelle Gilstrap's curator insight, April 14, 10:08 AM

Rules to help your business on Instagram

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Social media a beginners guide

Social media a beginners guide | AtDotCom Social media | Scoop.it
Are you new to social media and want to learn how you can use it to generate more brand awareness, leads and sales for your business? Lilach Bullock shares her top, easy to follow tips that will help you get started with your social media campaign!


By Lilach

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Social Media Frequency: How Often to Post to Facebook, Twitter

Social Media Frequency: How Often to Post to Facebook, Twitter | AtDotCom Social media | Scoop.it
If guessing is required for finding the optimal frequency, then at least we can be making educated guesses. Here's our research on the ideal amount to post.

Via Official AndreasCY
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Official AndreasCY's curator insight, April 13, 4:22 AM

How often should you post on social media?

Martin (Marty) Smith's curator insight, April 13, 6:28 AM

Frequency is not as important as WHAT you post, but helpful study here. This post shares how often Buffer submits to each social media network. Marty

Taylon Chandler's curator insight, April 16, 2:37 PM

Such good information!

Rescooped by John van den Brink from Design Revolution
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Responsive vs. Adaptive Website Design: Similarities and Differences

Responsive vs. Adaptive Website Design: Similarities and Differences | AtDotCom Social media | Scoop.it
The hot topic for web developers and website owners is the way that websites can now automatically respond and adapt to any device with any screen size. There is huge dilemma in proposing best web design method for Mobile responsive project to clients. There we are to help you. 
Lets discuss in detail about these two options for web design:
                   A) Responsive Web Design (RWD) 
                   B) Adaptive Web Design (AWD)

Via Martin (Marty) Smith
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malek's curator insight, April 11, 7:18 AM

t can be hard to explain RWD. Per usual, Marty  hit it on the head, along with the reasons

massimo scalzo's curator insight, April 12, 12:12 AM

Please, let your audience see your presence on the Internet regardless of what device they use to access the Network !

Rescooped by John van den Brink from Personal Branding and Professional networks
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Do Shared Links Last Longer on Twitter or Facebook? - Jeffbullas's Blog

Do Shared Links Last Longer on Twitter or Facebook? - Jeffbullas's Blog | AtDotCom Social media | Scoop.it
The social web has made everyone of us publishers. We create content everyday as we post to Facebook, LinkedIn or Twitter. We upload photos to social media sharing sites such as Flickr and give them titles and descriptions. The more adventurous, conscientious and creative content creators  produce videos and presentations that they download to YouTube [...]

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If Your LinkedIn Profile doesn't have these 17 Things You Won't Get that Job - SociallyStacked

If Your LinkedIn Profile doesn't have these 17 Things You Won't Get that Job - SociallyStacked | AtDotCom Social media | Scoop.it
How do you use LinkedIn? As a stalking tool to see what former colleagues are up to? Or for its actual purpose: as a networking and job-hunting tool?  This widely circulated story from yesterday includes data showing just how important … Read more


Rescooped by @malek from LinkedIn Marketing Strategy 


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21 Simple Ways to Get More Followers for Your Google Plus Business Page

21 Simple Ways to Get More Followers for Your Google Plus Business Page | AtDotCom Social media | Scoop.it
With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.
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Emmanuel Gigante's curator insight, April 17, 4:22 PM

#google is master of search might makesense to know how to be found there.......

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How to Lose a Follower in 7 Ways

How to Lose a Follower in 7 Ways | AtDotCom Social media | Scoop.it
What makes someone click the “Unfollow” button on a person’s profile? If you’ve ever wondered something along those lines, you’re in luck.
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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | AtDotCom Social media | Scoop.it

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 


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Darius Douglass's curator insight, April 16, 2:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 8:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 10:59 AM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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Your 2014 Website Can't Be Too RICH, THIN or FLAT - 40 Web Design Examples

Your 2014 Website Can't Be Too RICH, THIN or FLAT - 40 Web Design Examples | AtDotCom Social media | Scoop.it
Flat web design has been a huge topic in the web, even Apple is adopting flat web design style and you need to make sure you upgrade your site too!

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 15, 11:19 AM

Why so FLAT?
Mobile is the single word answer to why most websites are flattening out their designs. As phones outnumber desktops one of the manifestations of "mobile first" is we are adopting designs that look better on our phones and pads - FLAT designs.

Amazing how quickly this worm turned, but you won't have trouble finding hundreds of examples of great flat website design like these 40. My favorite is http://madebyfibb.com/ for its cascading windows feel and images that engage and point at CTAs.

Marty

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How to Use Twitter Hashtags as a Prospecting Tool

How to Use Twitter Hashtags as a Prospecting Tool | AtDotCom Social media | Scoop.it

Do you find it hard to have meaningful engagements with prospects on Twitter?

 

Do you want a better way to find quality prospects and increase your Twitter ROI?

 

Twitter is a key social media tool that gives you access to a targeted audience and relevant conversations, but first you have to cut through the noise.


Via Brian Yanish - MarketingHits.com, Ricard Lloria
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aanve's curator insight, April 15, 7:45 PM

www.aanve.com

 

Idris Busari's curator insight, April 16, 5:16 AM

Do you find it hard to have meaningful engagements with prospects on Twitter?

Barbara Saunders's curator insight, April 16, 9:17 AM

Solo Pros: Have you been ignoring Twitter in favor of Facebook? Maybe it's time to take another look at this tool.

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5 Tips for Brands to Get the Most Out of Twitter's Latest Update

5 Tips for Brands to Get the Most Out of Twitter's Latest Update | AtDotCom Social media | Scoop.it
As you have likely already seen, Twitter began implementing a new design this week that has a major impact both on the interface and functionality of the site.
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The Heartbleed Hit List: The Passwords You Need to Change Right Now

The Heartbleed Hit List: The Passwords You Need to Change Right Now | AtDotCom Social media | Scoop.it

If you're wondering if you need to change your online passwords due to the Heartbleed bug going around, here's a list of a few common services and what they have to say.

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Break Your Social Media Addiction, Without Completely Cutting Ties

Break Your Social Media Addiction, Without Completely Cutting Ties | AtDotCom Social media | Scoop.it
Social media is a fantastic way to communicate and stay in touch with people from around the world, but it can also cause an individual to become too dependent, to the point that they are actually battling an addiction that adversely impacts their...

Via Rami Kantari
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This Is Your Brain On Content Curation - @CrowdFunde

This Is Your Brain On Content Curation - @CrowdFunde | AtDotCom Social media | Scoop.it

Remember those great, “This Is Your Brain on Drugs,” commercials? New neuroscience research shows benefits of your brain on content curation may be equally startling: I think there are some promising avenues of discovery in the work of Gary Marcus that could one day help address how we learn. Gary Marcus describes deep learning this …

What About You?
Are you seeing conversations and social media becoming increasingly important to your marketing? Share your experiences, fears, concerns, comments here, on CrowdFunde's blog or social media (linked on the post).

Thanks, Mary, Phil & Team at CrowdFUnde

http://www.crowdfunde.com/magical-thinking/your-brain-on-content-curation/  


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How Does Google and Facebook Measure Your Content's Quality?

How Does Google and Facebook Measure Your Content's Quality? | AtDotCom Social media | Scoop.it
Find out how your content compares, plus three quick changes you can make right now. Quality is a popular content marketing buzzword at the moment and quality content can be loosely defined as content that online users find valuable.
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Rescooped by John van den Brink from Latest Social Media News