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Scooped by John van den Brink onto AtDotCom Social media |
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LinkedIn Founder Reid Hoffman: How to Build Your Career in the Networked Economy. Not only did he launch one of the most successful Internet companies of the past decade, LinkedIn, the social network for professionals, but he’s developed a formidable network of his own, one that’s given him the opportunity to invest such high-flying Internet start-ups as Facebook and Zynga.
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![Day In Life Of Internet Is A Day In OUR Lives Too [Infographic] | AtDotCom Social media | Scoop.it](http://img.scoop.it/IlbiCFCPy4CY3cgrEczNnzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
'There are close to two and-a-half billion people online around the world – this number has grown 566 percent since the year 2000 – and 70 percent of them use the internet every day. As you might imagine, with that kind of presence, which amounts to more than a third of the global population, quite a lot happens over the course of each 24 hours. The Internet never sleeps. Is it possible to even fathom the idea of any given moment without someone in the world being connected to the Internet for one reason or another? It wasn’t that long ago that the Internet wasn’t even a thing, but anymore it’s something that we can’t do without. ztake a look at “A Day in the Life of the Internet”... Via Lauren Moss, Taylor Mergele, Martin (Marty) Smith, LOLA, Conocimientos Digitales, Jesús Hernández, Gladys Pintado 
Martin (Marty) Smith's curator insight,
May 22, 1:58 PM
Think we are in the middle of a collaborative revoluton or what? 
Taylor Mergele's comment,
May 22, 2:05 PM
Absolutely. I'm willing to admit that I'm a part of all of those statistics!
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Rescooped by John van den Brink from Curation, Social Business and Beyond |
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At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...
Great "picture story" and insight via Jan Gordon
De consument wordt steeds slimmer en laten zich dus steeds minder op de mouw spelden. Wat betekend dat voor jouw bedrijf? Deze "picture story" legt het op een leuke manier uit
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Rescooped by John van den Brink from Curation Revolution |
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Embrace Save The World Marketing
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins.
Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World marketing create an emotional connection with customers via authentic stories and social media.
Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs).
To some extent, it pointed the changes happened today in marketing and how to cope with such changes.
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Scooped by John van den Brink |
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Do your employees enjoy their job? Better yet, do they care enough about the company to put their whole hearts into their work?
We looked at the current state of employee engagement, the difference between satisfaction and engagement, how to recognize engagement, and why it should matter to business leaders.
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Rescooped by John van den Brink from Commons Revolution |
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Social Media Marketing by be the ULTIMATE game :).
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Rescooped by John van den Brink from Marketing Revolution |
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You’ve just finished writing a great new blog post. You’re excited to share your ideas and expertise with the world. But what should you do next?
Great usable suggestions. Since I just published a new blog post I need to get busy!
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Rescooped by John van den Brink from Social Media Is Dead, NOT |
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Infographic on how to get killer content ideas for your websites or blogs. 14 ways to create compelling content when you don't have a clue. Content ideas infographic
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Rescooped by John van den Brink from Better know and better use Social Media today |
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I have a confession to make. I forget birthdays. Seriously. I mean, I forget my brother’s and sister’s birthdays, my parent’s birthdays, and it takes a boatload of effort on my part to make sure I never forget my kids’ or my wife’s birthday – because for a father and husband, that’s disaster. However, it has been very close a few times. And as far as my close friends go? Forget it. Never remember a single birthday of theirs, even though I’d absolutely love to give them a token of our friendship on their birthday.
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Rescooped by John van den Brink from SM |
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Rescooped by John van den Brink from The Evolving World of Marketing |
A Great look at a sales funnel strategy by +Hubspot that gets all the information right in front of you.
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Scooped by John van den Brink |
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At the Google I/O developers conference today in San Francisco, Google announced that Google+ would be getting 41 new features that affect the Stream, Hangouts and Photos sections.
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Rescooped by John van den Brink from Creative_me |
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When you attempt to follow a broken or dead link usually you end up on a 404 error page. Most companies have boring 404 pages that offer you to
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Rescooped by John van den Brink from Curation Revolution |
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SEO Quick Tips
SEO is never going to be so dead sending spiders clues they can understand about what your web pages and website are about isn't a good idea. Until they perfect the digital mind, technical SEO matters and SEO is being done SO BADLY by people who should know better.
Here are Today's SEO Quick Tips
1. Company name to FAR right in title because you should rank for it automatically AND it is on your website in heavy weight.
2. Keys in rank order with MOST important to the far left in title.
3. USE Headings
and sub heads
with KEYWORDS and don't stuff (5 to 8 words max).
4. Descriptions have character limits of 150 (or so) and don't go over since it looks like spamming. Descriptions should be keyword dense AND natural sounding with copy consistent to the page.
5. Title, description and body copy should be CONSISTENT and repetitive without being spammy. When in doubt look at a competitor who outranks you.
Added a note about how I create Efficiency Indexes on Google Plus
https://plus.google.com/u/0/102639884404823294558/posts/HvgEaUhRVnJ
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Scooped by John van den Brink |
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Google has combined the Keyword Tool and the Traffic Estimator into one tool called the Keyword Planner.
“Behind every successful AdWords campaign are well planned out keywords and ad groups,” says AdWords product manager Deepti Bhatnagar.
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Rescooped by John van den Brink from TIC et Tech news |
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This infographic provides a visual guide and a brief synopsis of different uses for Twitter.
It includes information about how Twitter can be used as a tool for information, customer service, networking, business management and website management.
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Rescooped by John van den Brink from Social Media and The Future of the Industry |
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There is lots of advice out there on how to choose your social media tools - some great and some terrible - but there is only one thing you should remember.
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Rescooped by John van den Brink from Better know and better use Social Media today |
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Who wants to be a social media marketer?
Heck, who doesn’t? All that wealth, influence and respect. And did I mention the women? Trust me, if there’s one thing that impresses a supermodel, it’s telling her all about the amazing cost per engagement rates on your latest Twitter ad campaign. It’s like virtual bling.
In all seriousness, social media marketing does require a specific set of skills, despite what the naysayers might propose. Moreover, with billions of users across scores of social networks (okay, only about half a dozen of them really matter), there’s an awful lot at stake, and a veritable smorgasbord of opportunity.
Check the infographic below for an overview on what it takes to become a social media marketing specialist.
How To Become A Social Media Marketer [INFOGRAPHIC]
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Rescooped by John van den Brink from Bussines Improvement and Social media |
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Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.
This infographic breaks down ways that social media influences the visibility of your website in search results, including:
Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.
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Rescooped by John van den Brink from visualizing social media |
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As it turns out, social media and search go hand-in-hand...
From Facebook and Twitter, to Pinterest and MySpace (yes, it still exists), social media users are often on the search for… something.
For marketers, understanding the searches that lead to improved engagement is critical.
To that end, Azntaiji Multimedia and SocialRadius have produced a new infographic highlighting exactly what so many of us are searching for.
Not a surprise at all that the top 5 searched topics socially are (1) Technology / Scoial Media, (2) Fitness, Health, & Sports, (3) Music, (4) F&B, & (5) Travel... I think that this one dropped Movies / Cinema for sure
Ever wonder what people are searching for? This infographic will open your eyes. If you have a small business, you might want to be on the social media that can get this type of search by consumers.
Do you think these inputs will help you plan your social media content better?
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Rescooped by John van den Brink from Social Media 4 Education |
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Technology is growing at such an exponential rate, it can be difficult to visualise what the next five years will look like, let alone fifty. We wanted to see just how the future is going to shape up for us.
So we compiled all the best predictions for digital technology, mobile, social media, and big data over the next fifty years into a timeline so you can see exactly what’s in store.
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Rescooped by John van den Brink from mlearn |
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I thought it would be helpful to actually, you know, learn a bit about where smartphones started, what they're doing right now, and where they're heading.
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Rescooped by John van den Brink from Web Presence Optimization |
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Our Content Lead, Rachel, looks at how to do a comprehensive content audit. Come and check out this and other great posts on the SEOptimise Blog.
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Scooped by John van den Brink |
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Over the past year or so, Foursquare has been going through a major transformation – well, at least a major improvement. What they’ve been doing is making both small and large tweaks to turn the focus of the service toward local search and discovery.
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Rescooped by John van den Brink from Curation Revolution |
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Study: Organic Posting Is Most Popular Social Media Tactic, But Not The Most ...
Marketing Land
More than one in three large social media advertisers are not satisfied with their efforts from both paid and organic social media strategies.
Great insight by Martin! You're absolutely right
The Same Message Over And Over
Social Is Different and we keep getting this message over and over. The problem / opportunity with social media marketing is it doesn't respond well to typical Stimulus - Response advertising so favored everywhere else.
Once you break the S - R curve TIME changes. When you reinforce a behavior you created it feels like you gain brand advocacy. I think you make a transaction and advocacy comes AFTER the sale.
Social media flips this response. Social media builds a relationship first, secures advocacy and then comes money. If that sounds EASTERN and not very capitalist you are right and beginning to see some of the reasons we S - R marketing pros are having such a hard time with social media marketing.
The answers are NOT to attempt to simply cart one set of tactics from paid to social. No, the answer is to form and find new ways to judge ROI vis brand advocacy and social support. Soon we will see just how much social media creates a base for success IN ALL OTHER MARKETING.
Marketers are a distrusting lot. Instead of looking hard at our efforts and preconceptions we want NEW things to walk and talk like OLD things, things we understand and trust. Life in a digital age can't afford such singular thinking.
Fuzziness prevails and the over, what we stand to gain, exceeds the under, what we stand to loose well enough to demand and open minded participation as we define the new marketing on the back of the thing we trust (paid).
I'm old enough to remember having knockdowns about paid too. There was a time when what is trusted NOW was distrusted then. Best to keep that truth close at hand since it reminds us how important ACTING and LEARNING have become in modern marketing.
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