AtDotCom Social media

Worth checking out!

The Same Message Over And Over
Social Is Different and we keep getting this message over and over. The problem / opportunity with social media marketing is it doesn't respond well to typical Stimulus - Response advertising so favored everywhere else.

Once you break the S - R curve TIME changes. When you reinforce a behavior you created it feels like you gain brand advocacy. I think you make a transaction and advocacy comes AFTER the sale. 

Social media flips this response. Social media builds a relationship first, secures advocacy and then comes money. If that sounds EASTERN and not very capitalist you are right and beginning to see some of the reasons we S - R marketing pros are having such a hard time with social media marketing.

The answers are NOT to attempt to simply cart one set of tactics from paid to social. No, the answer is to form and find new ways to judge ROI vis brand advocacy and social support. Soon we will see just how much social media creates a base for success IN ALL OTHER MARKETING. 

Marketers are a distrusting lot. Instead of looking hard at our efforts and preconceptions we want NEW things to walk and talk like OLD things, things we understand and trust. Life in a digital age can't afford such singular thinking.

Fuzziness prevails and the over, what we stand to gain, exceeds the under, what we stand to loose well enough to demand and open minded participation as we define the new marketing on the back of the thing we trust (paid).  

I'm old enough to remember having knockdowns about paid too. There was a time when what is trusted NOW was distrusted then. Best to keep that truth close at hand since it reminds us how important ACTING and LEARNING have become in modern marketing. 

Very Good Information;

The other day, I was discussing with someone the dangers of using social media without rules. Since Millennials are the only generation that did not have to go through their formative years without a computer, teaching them the basics is now vital.

Jim Dougherty shares a great infographic on his blog. It is full of eye-opening stats on Facebook usage. For example, do you know that 55% of teens have given out personal information to someone they don’t know?

It's a strategy, not just words

Great explanation of 'storytelling' as a strategy or concept, as told to the Australian version of "Marketing'.

Esto si es branding

I've been doing some research into LinkedIn, research I will share soon. When I do share my research I want it to look good. Great tips here on how to do that. 

This is an increasingly important consideration.

What do people find when the do a search for what you have to offer?  Are they finding you, or a competitor?

Check out these tools that will help you choose the perfect name for your website: http://smallbusiness-domain.com/resources/ten_tools_for_picking_right_domain_name

A Great look at a sales funnel strategy by +Hubspot that gets all the information right in front of you.

add your insight...

Companies who blog regularly have better relationships with their customers. That's probably because 128 million consumers spend time reading blogs. That's, like, 256 million eyes. Potentially on your content.

It makes sense they will use social media differently. A woman with children might be more likely to take a call or text than a man without.

Some good Demographics

Very importante to know that!

The author hit the nail on the head with the accompanying infographics!

(From the article): The infographic below explains how having an over-arching social media strategy in place can save you time and make you a more effective social media strategist. This great infographic was developed by the talented Matt Wesson, a Marketing Content Specialist at the marketing automation company Pardot. It focuses on a six channel social media strategy, and how you can build engaged communities around your brand in as little as 30 minutes a day.

So how should you allocate your time on each channel? Well the  infographic breaks the recommended 30 minutes down as follows:

Excelente exemplo de como as midias sociais vão se tornado instrumentos de trabalho indispensáveis para as organizações do século XXI.