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Rescooped by John van den Brink from Marketing Revolution
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The WordPress Guide For Small Businesses

The WordPress Guide For Small Businesses | AtDotCom Social media | Scoop.it
We’ve pulled together a resource which rather than aiming to tell you everything, instead tells you exactly what you need to know to get your own website up and running in no time.

 

Business owners are aware of the increasing importance of having an online presence; regardless of whether their key objective is using their website to sell online, to generate enquiries, or act as a branding tool. However the costs associated with building and particularly maintaining a website can quickly become a drain on business owners.


WordPress is a platform that appeals to many, as even if you have no coding experience you can set up a website and manage it yourself.

This step-by-step guide takes the guesswork out, so you'll be up and running in no time.

 

By Jasper Martens / Hannah Smith. http://bit.ly/UGsxHk

Source. http://bit.ly/S6x6XC


Via maxOz, Yann De Tod, Martin (Marty) Smith
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France Lafleur's curator insight, March 6, 7:03 AM

Ce tableau pourrait vous aiguiller et vous permettre de commencer sur le bon pied avec WordPress.

Alain Theriault MBA's curator insight, March 11, 6:49 AM

a step-by-step approach to a WordPress site for a small business

Social Globe's curator insight, April 7, 5:06 AM

Pour ne rien oublier des étapes clés

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Website Design: 5 Working With Templates Tips - Marty Tips

Website Design: 5 Working With Templates Tips - Marty Tips | AtDotCom Social media | Scoop.it

Had fun creating CureCancerStore.org with my friends Eric and Cynthia Garrison's Agile7 template. As I worked I was reminded of a few tips that may help any web designer, and aren't we all web designers now, work with templates including:

* SEO Don't Forget it.
* Adjust YOUR Perspective Not Other Way Around.

* Get Creative and Modify What is THERE.

* Improve Shopping Cart LATER.

* Tables and old HTML are TOUGH.

This last bullet is important. The world is HTML5 and CSS3 and if you don't have CSS skills templates are both a Gift from God and a Curse from the Devil. If, like me, you still can write <tables> don't expect them to look like what you expect because their display is controlled by CSS (style sheets).

I tend to bull forward and do the best I can until a firm understanding of where and how we are making money. Once I understand how the site makes money I can invest intelligently in designers with more talent than me (not hard to find those btw lol).

This post should help anyone know how to work with templates better to design a website or blog and templates are in all of our futures because they are great, getting better and cheap.


Via Martin (Marty) Smith
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Curate the News Directly Inside WordPress with the new Storify VIP Plugin

Curate the News Directly Inside WordPress with the new Storify VIP Plugin | AtDotCom Social media | Scoop.it

Use Storify’s popular drag-and-drop editing tools directly inside your WordPress dashboard and seamlessly post Storify stories on your blog with our plugin. This WordPress plugin makes it easy to quickly create posts with Storify without leaving WordPress, incorporating social media and links from anywhere on the web into your blog.




Via Robin Good
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Jeni Mawter's curator insight, April 1, 2013 6:39 PM

Storify great for content creators using WordPress.

Therese Torris's curator insight, April 2, 2013 2:41 AM

Direct link to Storify blog about this announcement

http://storify.com/storify/storify-announces-vip-plan-partners-with-wordpress?utm_campaign=website&utm_source=email&utm_medium=email

Josette Williams's curator insight, April 5, 2013 10:17 PM

A great plugin for your WordPress site called Storify.

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4 Must-Have Tools for Social Media Marketers | Jeffbullas's Blog

4 Must-Have Tools for Social Media Marketers | Jeffbullas's Blog | AtDotCom Social media | Scoop.it
The world of Internet and social media marketing is cut-throat and you need to have the right tools and optimize your digital platforms to stand out from the crowd.


Today especially, so many entrepreneurs and small business owners are seeing the benefits of marketing online. Many people are adding Internet and social media marketing to their repertoire of skills or leaving their day job to work from the comfort of their home.


Here are four tools that are worth considering for helping you publish, manage, save time and monitor your social networks.


1. WordPress

  • WordPress is a publishing platform that allows marketers the freedom to start publishing online without having to know any computer programming.

2. HootSuite

  • Hootsuite is a social media management tool that allows you to manage multiple social profiles such as Twitter, Facebook,LinkedIn and Google+ effectively.

3. Mail Chimp

  • Despite the attraction of the shiny new objects of social media networks, taking full control of your direct messaging online requires an email marketing platform that integrates with your blog and social media platforms.

4. Evernote

  • Evernote may not be a direct way to publish online, but it is the easiest and most convenient option for Internet marketers on-the-go. 
  • For more information about Evernote: Download How-To-Use-Evernote. http://bit.ly/QnmzfB

by Dan Chaney

Read more at http://bit.ly/TOLEiK


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WordPress Tutorial: 12 Websites You Probably Didn’t Know You Can Build With WordPress

WordPress Tutorial: 12 Websites You Probably Didn’t Know You Can Build With WordPress | AtDotCom Social media | Scoop.it

"Discover these 12 *unusual* uses of the popular WordPress platform and build a plethora of creative websites using simple plugins.

 

"WordPress is the preferred blogging platform for over 35 million bloggers, and this WordPress Tutorial will show you some very interesting (yet uncommon) ways to use WordPress. Although the majority of users choose WordPress’ easy-to-use software for blogging, its power extends far beyond building blogs and static websites. In fact, with over 12,000 plugins available today, you can make your WordPress site do virtually anything you can imagine (well…. except for maybe cutting your grass)!

 

"Not only is it dynamic and capable of doing what you want, WordPress plugins do exactly what they are described to do and “plug right in to your WordPress blog”. This means that with simple configurations a world of opportunity is open to even the most basic user. To get your creative juices flowing, we’ve put together a list of our favorite uncommon uses of WordPress."

 

The one that surprised me was building a membership Website.


Via Martin Gysler, Anne Thomas , Mike Ellsworth, Jose H. Flores
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How Canonicalization Can Save You: Guide To Canonicals In WordPress

How Canonicalization Can Save You: Guide To Canonicals In WordPress | AtDotCom Social media | Scoop.it

Welcome To Content Marketing
Many "new to content marketing" are blasting content out on new WordPress blogs, creating categories and loving life. Glad to have you and if you are reading this post then you know it is time to learn some "inside baseball" content marketing and SEO tips. 

Google doesn't like content to be duplicated. Problem is we bloggers and merchants MUST duplicate content since some of our readers care about SEO while another set wants to learn about social media marketing. 

An article like my Websites vs. Blogs post for Curatti.com (http://curatti.com/websites-vs-blogs/ ) could be categorized into web design, social media and Internet marketing. WordPress makes setting categories so easy the full ramification of that tag isn't fully understood. 

If I categorized my Websites Vs. Blogs piece in more than one category it appears equally duplicated to Google. The fact I know the piece MAINLY belongs in Internet marketing is something I can share with Google by using a canonical URL. 

I think of the canonical URL as the MASTERBLASTER URL, the URL I WANT Google to think of this content in. Other categories, any category NOT deemed the single MASTERBLASTER category, aren't "indexed" by Google's spider for that piece of content. 

Google sees your intent and understands your instructions to mean "don't index the same content twice" and that makes Google's spider get all warm, fuzzy and happy. You just saved Google TIME and time in the Google algorithm is truly MONEY so chances for your website to gain in authority just went UP. 

Chances to gain in authority when you have the same content in many categories goes DOWN. Your duplication costs Google money and time because they have to sort out if you are good and true or a spammer. Oh, btw Google NEVER sorts out if you are a spammer or good and true (and I wrote that sentence to make my SEO friends laugh :). 

Google ASSUMES you are spamming and treats your dupe content with disrespect and annoyance. Should you create many categories and place content in them? Sure, but when you do so be sure to use canonicalization to send the right signals to Google and so they don't assume you are spamming. 

Promise to write my next Curatti.com post on canonicalization and other important "SEO Ideas For New To Content Marketing". Marty 

BTW, geat @Tomewer post with one of the most clear and concise explanations of a difficult topic I've read. Well done Tom! 

 

 


Via Martin (Marty) Smith
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25 Best #SEO Tools & #WordPress Plugins

25 Best #SEO Tools & #WordPress Plugins | AtDotCom Social media | Scoop.it
Do you want to rank better on Google and other search engines? Check out this list of the 25 best SEO tools and WordPress plugins created by Lilach Bullock

Via Cendrine Marrouat - www.socialmediaslant.com, Philippe Trebaul
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Techslate's curator insight, July 15, 2013 2:02 AM

Good one for those who are looking for more wordpress plugins

Rescooped by John van den Brink from Social Media Butterflies
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Finally, Easy Stuff for WordPress: 6 Reasons to Install AND USE the WordPress Jetpack Plugin

Finally, Easy Stuff for WordPress:  6 Reasons to Install AND USE the WordPress Jetpack Plugin | AtDotCom Social media | Scoop.it

"This review of Jetpack got me over my doldrums and disaffected non-blogging status with my WordPress website.  It's a very handy and FREE set of tools!"


I've implemented the social media integration already via my self-hosted Wordpress site: REVELN.com.   This social media share plug-in element IN PARTICULAR is EASY.  Finally, Wordpress!   

Glossy, media rich platforms that don't so much need the heavy lifting of html like Posterous and Tumblr still dazzle, but at least WP is catching up with this fantastic plugin pack with it's very own navigation menu.

Why, I might even mini-blog this and pin it on one of my 45 Pinterest boards.  Heh, and you might think I'm kidding.


Below is the #1 reason from the Jetpack review on why Wordpress users will want to take a look at this cool plugin pack.  


Excerpted:


1. Easy to Install, Setup, and Learn

Jetpack could not be easier to install and set up, considering how many different benefits it provides.

 

To install it, just go to Plugins –> Add New and then type “jetpack” into the search box. It’ll be the first result.


Hit “Install Now” and you’re ready to go (unless you need to create a WordPress.com account, which is necessary so you can link it with your blog and Jetpack).

 

Once you’ve got the plugin activated, it will create its own dashboard nav bar menu section right at the top.


If you want to see the social media I now am using, thanks to JetPack, which made it EASY, go to THIS blog post, "Open Space on Speed: Social Business with the Coaches, Results! Video"  and scroll down to the bottom.  


Note the social media icons and ease with which you can comment and share!  (And DO feel free to share with comments! :-)


===


Enjoy.  There's something there for just about everyone, it seems.


~  Deb  


Via Deb Nystrom, REVELN, Robin Martin
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How to Back Up and Move a WordPress Blog

Sometimes you’ll need to move your blog from one host to another. It’s a bit of a pain and might seem a daunting task if you’ve never done it before.


But transferring a site is a fairly straightforward process that you can do yourself with an FTP program and this step-by-step guide.


Before trying the DIY method, it’s worth checking to see whether your new hosting company offers a site transfer service for new customers. Many do—but check whether there’s a cost involved. I’ve seen free services for this, but I’ve also seen prices around $300!


If you just need to learn how to make a simple backup of your posts, and don’t need to move hosts, take a look at this ProBlogger post.


But if you’re ready to back up and move your blog, let’s do it.


What you need to begin


Read more: http://bit.ly/KDHAzv


Via Martin Gysler
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