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Rescooped by John van den Brink from Contests and Games Revolution
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3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify

3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify | AtDotCom Social media | Scoop.it
How games can organize millions of people to accomplish great things (book ...
PandoDaily (blog)
Von Ahn told me he and his team had to work hard to gamify Duolingo, because at its core it's not a game.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 4, 2013 2:55 PM

3 Most Important Words In Internet Marketing: Games, Gamification, Gamify

Why MUST Internet marketers understand games and gaming? Because the wall between THEM (game developers) and US (Internet marketers) is coming down FAST, very fast. There are three reasons for this soon to be tsunami trend:

* Web 3.0.
* How Online Environments Work.
* Human nature.

Web 3.0
We are creating CureCancerStarter.org right now and there are many new rules about web development that reflect where we are going already such as:
* The site is highly responsive (looks good no matter what kind of devices is looking at it).

* This new site uses a Content Delivery Network and the cloud to cache and shuffle information in so fast old rules about image size and speed (bigger = slow) almost don't apply.
* The site is "appified" or designed in a series of Lego-like modules some canned, some written by us from scratch.


Web development is going someplace very different and where we are going is where many video developers already live with extensive branding algorithms to determine what gest shown in what situations.  Soon your "website" will be a series of rules, text and images capable of being combined on the fly in an almost infinite variety of highly converting webpages.

Online Environments
Online environments are very video game like from the jump. Online starts COLD and HARSH and we web designers and developers PLAN how to warm them up. We create a series of linked "journeys" through our information.

If "a series of linked journeys" sounds like Joseph Campbell and Hero With A Thousand Faces you win a cookie. Ideally our environments are heroic and they transfer elements of courage, joy and love to our visitors. Sounds like video games again.

Human Nature
We like to compete, compare and contrast. We seek affinity groups and develop our sense of self, at least partially; from the feedback loops provided by our "like me" groups.

The social web is a "peer group" compare, compete and contrast engine. The more we compare, contrast and compete the more fun we have. Sounds like video games again.

I'm going to read Adam's book and report back once I am in reading mode again (after launching CureCancerStarter, cowdfunding cancer research, and CureCancerStore.org, shop to cure cancer, next week. Phase II development for both of those very new ideas is games, gamification and to gamify.

 

Rescooped by John van den Brink from Curation Revolution
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Amazing Google+ Conversation Re: Kutcher, Scoop.it, Web 3.0 Is Happening NOW

Amazing Google+ Conversation Re: Kutcher, Scoop.it, Web 3.0 Is Happening NOW | AtDotCom Social media | Scoop.it
Why Ashton Kutcher Doesn't Signal The End of Days & +Scoop.it Rocks
Forbes is funny. I love their coverage of the digital revolution, but journalists are…

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 8, 2013 10:36 AM

http://bit.ly/195EPQZ


My friend @MarkTraphagen has baited a great trap on Google Plus. Mark is riffing off of my piece about @Scoopit and Ashton Kutcher this morning and he invited two of my favorite Internet marketing gurus to weigh in. 

Mark's move makes this conversation a MUST read. Hope you will weigh in too. Do you think Ashton Kutcher's 15M followers’ means the end of days or can the web expand and contract to support a new thinking where AND replaces Zero Sum?

Rare that you know when a great conversation is ABOUT to take place, this is one of those rare times. Hop in and join us :). 

Find and contribute to this conversation on G+ Here
 

http://bit.ly/195EPQZ 

My G+ Page is here
https://plus.google.com/u/0/102639884404823294558/posts


 

Rescooped by John van den Brink from information analyst
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What is Web 3.0?

What is Web 3.0?EDU 626 Integrating Educational Technology Spring 2013


Via Pierre Tran, michel verstrepen
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Rescooped by John van den Brink from Design Revolution
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Web 3.0 Design Inspirations Pinterest Board From @Pupixel

Web 3.0 Design Inspirations Pinterest Board From @Pupixel | AtDotCom Social media | Scoop.it

Showcase of web 3.0 web sites (html5, css3, parallax, ecc...)

Marty
Great board from @Pupixel (an Italian web designer) sharing examples of web design leading the way to Web 3.0 - a semantic real time web.


Via Martin (Marty) Smith
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Rescooped by John van den Brink from WebsiteDesign
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Why Email Marketing Key to Web 3.0 Website Design

Why Email Marketing Key to Web 3.0 Website Design | AtDotCom Social media | Scoop.it

Website design is about to change about as much as something can change and email marketing is already half way there. Email marketers such as @Bronto move massive amounts of information in real time.

Welcome to the future.

The future of web design will happen in real time, be logic based and require a mountain of creative controlled by predictive analytics in real time. If that sounds like email marketers are sitting pretty you win a cookie.

Bronto became Cure Cancer Starter's (http://www.curecancerstarter.org) email marketing and marketing automation partner today (http://sco.lt/55jx1F ).  Bronto joins Atlantic BT and the Story of Cancer Foundation (501c3) in the Tech Cures Cancer Movement. 

This deck is about where web design is headed (at light speed) and why thinking like an email-marketer is a good idea. 

#TechCuresCancer @CureCancerStart



 


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Rim Riahi's curator insight, July 14, 2013 12:36 AM

Welcome to the future.

The future of web design will happen in real time, be logic based and require a mountain of creative controlled by predictive analytics in real time. If that sounds like email marketers are sitting pretty you win a cookie.

Martin (Marty) Smith's comment, July 15, 2013 12:23 PM
Dolly, disagree. The biggest myth is the significant difference between B2B and B2C marketing online, a myth you may believe. I've been an Ecom Director and now run marketing for an agency. The process of read the cookie, fire the creative is going to be very important for B2B websites for much the same reason as the tactic will be critical for B2C. MAD or Mutually Assured Destruction says if a competitor is firing more relevant information faster than your website they win. The logic discussed here applies equally well to B2B or B2C websites. The main difference is the conversion funnel. B2B conversion funnels are LONGER in time, but the advantage of wrapping a website around a visitor and then following with persona based email marketing is the key to web 3.0 no matter what side of the Rubicon your website resides upon (B2B or B2C). Feel free to support your statement with links or further posts, but your assertion hasn't been true to my B2C and now B2B experience. I still see read the cookie or behavior and fire the creative / content as one of the most valuable HTML5 and CSS3 advances. The fact few B2B relationship based sellers are there yet doesn't mean the tactic isn't beyond valuable.
Robin Martin's comment, July 15, 2013 3:28 PM
Thanks for sharing Marty!