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Rescooped by John van den Brink from digital marketing strategy
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10 Rules Every Business Should Know Before Posting on Instagram

10 Rules Every Business Should Know Before Posting on Instagram | AtDotCom Social media | Scoop.it
Now that you know the rules for posting on Facebook, Twitter, and Pinterest, lets discuss Instagram. Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, it’s potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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Arnaud d'Haen's curator insight, April 14, 2014 2:40 AM

makes #sense

Michelle Gilstrap's curator insight, April 14, 2014 1:08 PM

Rules to help your business on Instagram

Instagram for business's curator insight, March 19, 2015 6:13 AM

10 step fondamentali per ottimizzare la presenza delle brand su Instragram.

Rescooped by John van den Brink from Personal Branding Using Scoopit
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Epic Personal Branding: 6 Tips - ScentTrail Marketing

Epic Personal Branding: 6 Tips - ScentTrail Marketing | AtDotCom Social media | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..

* Create BHAGs NOW!
* Videos and Pictures.

* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.

Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.



Via Martin (Marty) Smith
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malek's curator insight, April 13, 2014 12:16 PM
#5: FAIL MISERABLY

Success is failure to failure without loss of enthusiasm.

Maryse Rebillot's curator insight, April 14, 2014 5:39 AM

Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.

Gary Harwell's curator insight, April 15, 2014 1:13 AM

But can you get paid?

Rescooped by John van den Brink from Ecom Revolution
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Want Better Conversion In 2014? Ban Stock Photography

Want Better Conversion In 2014? Ban Stock Photography | AtDotCom Social media | Scoop.it

Stop Using Stock
Stop Using Stock & Increase Ecommerce Conversion In 2014
If your #ecommerce  website uses #stockphotography  and you want to make more money in 2014 then stop. This post has ideas for weaning off of stock such as:

* Use @HaikuDeck (http://www.haikudeck.com) to mine creative commons. 
* Ask customers / visitors to share their photos.
* Tell the story of your products (another great plase for UGC User Generated Contests).
*  Embed a photographer (hire a photographer to live in your company for a few days, week or a month). 
* Ask your employees to hellp bet many of them take pictures when I was Director Marketing at Atlantic BT there where three or four GREAT photographers.
* Shoot a lot of video (videos tell great visual stories and are also a great place for UGC see my Scoop on Vidrack http://sco.lt/8ePWtN . 


Via Martin (Marty) Smith
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Rescooped by John van den Brink from Surviving Social Chaos
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Infographic: 29 Ways To Be Creative

Infographic: 29 Ways To Be Creative | AtDotCom Social media | Scoop.it

Creativity is defined as the ability to create, but sometimes, we seem to lose that ability all of a sudden. 

Luckily, Jordan-based art director Islam Abudaoud has created a useful infographic that teaches us ways to stay creative. 

Titled ‘29 Ways To Stay Creative’, the infographic illustrates the “creative process and methods to keep a person moving forward and motivated to keep doing more”. 

For more information, check out the infographic at designtaxi.com...


Via Lauren Moss, Jim Lerman, donhornsby
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Jacqui Hogan's curator insight, March 14, 2013 10:26 AM

EVERYone can be creative. 

Robin Martin's curator insight, April 28, 2013 8:22 PM

Love this inforgraphic! Very "creative!!"

Julien CHARLES's comment, May 16, 2013 7:40 AM
Really interesting and inspiring - Thx a lot.
Rescooped by John van den Brink from Social Marketing Revolution
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We are ALL Visual Marketers Now: 8 Visual Marketing Lessons from Vogue - Curatti

We are ALL Visual Marketers Now: 8 Visual Marketing Lessons from Vogue - Curatti | AtDotCom Social media | Scoop.it

You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue:

  • Be specific & BIG NUMBERS are great ways to be specific.
  • Be branded – take advantage of existing brands such as Shades of Grey.
  • Be topical – March is “fashion week” in NYC and both magazines have extensive features.
  • Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).
  • Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.
  • Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.
  • Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.
  • Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.

 


Via Martin (Marty) Smith
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Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five

Ready For The Visual Marketing Revolution? 12 Tips From Infographics Experts Column Five | AtDotCom Social media | Scoop.it

Making Warby Parker's Annual Report VISUAL
As Beyonce proved when she rethought her last album to be more visual the visual marketing revolution is here (Beyonce covered here http://sco.lt/7Pci1p). Here are 12 GREAT Visual Marketing Tips from Column 5 the Infographics experts:

1. Be Visual. 
2. Show YOUR Personality.

3. Only share NEWSWORTHY news.

4. Let People See Your Engine (able to look behind the curtain).

5. Focus on and Feature Your POEPLE.

6. Make IT Easy To Share (and IT is everything).

7. Present DATA in context.

8. Don't forget the TANGENTIAL. 
9. Share the LOVE. 
10. Product Tie-Ins should happen NATURALLY and ORGANICALLY.

11. Share VALUES.

12. Pat yourself on the BACK every now and again. 

My favorite is FEATURE YOUR PEOPLE. Clients ask me and/or complain they have no good content. Nonsense you have amazing content sitting at desks or on the shop floor.


Telling your product's story by proxy, by telling the stories of the people that work on it, is a brilliant way to create STICKY content that isn't self-serving and feels more TRUE.  

 


Via Martin (Marty) Smith
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2014 Marketing Trend: Smaller More Visual Messages, Bigger Impact [great #startups tip]

2014 Marketing Trend: Smaller More Visual Messages, Bigger Impact [great #startups tip] | AtDotCom Social media | Scoop.it

The new word in content marketing is small. Increasingly, brands are marketing via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat--not by broadcasting their silly old messages but by treating their prospects and customers with respect, engaging with them directly through brief snippets of conversation, personality and humor.


But it's not just for fun: Consumers who engage with brands via social media demonstrate a deeper emotional commitment to those brands and spend 20 to 40 percent more than other customers, according to a report from Bain & Company.

 

Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists. Based in part on its snappy, very human interactions, the fast-food giant generated enough early buzz to make Doritos Locos Tacos its most successful product launch to date....


Via Jeff Domansky, luigi vico, Martin (Marty) Smith
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Jeff Domansky's curator insight, November 25, 2013 11:47 AM

Ann Handley says increasingly, brands are marketing themselves via short-form social media.

Martin (Marty) Smith's curator insight, November 25, 2013 12:07 PM

Great post for content-phobic startups. If sitting down and blogging daily is too much find alternatives for "little messaging" and do so more frequently and more visually (video, graphics). 


I'm a content and social marketer so would prefer to have both long form and short form content, but if creating the one is too intimidating create the other (short form) since some content marketing is always better than none.

Rescooped by John van den Brink from Social Media Useful Info
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Visual Information & How It Affects Website Traffic [Infographic]

Visual Information & How It Affects Website Traffic [Infographic] | AtDotCom Social media | Scoop.it
Educate yourself about the importance of visual information on your website. With infographics, you will gain a lot more traffic for your growing website.

Visual information is processed faster by the brain, with 90% of all the information that we take in is visual. But the thing with visual information is also that unless it’s a really good story or article, people don’t want to read through a whole page of text when he or she could do something else more fun. So, throw in an infographic with visual information, and you’ll have a winner...


Via Lauren Moss, Ivo Nový
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