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Top 5 Apps For Creating Images on Twitter - Social Quant - Twitter Growth Done Right

Top 5 Apps For Creating Images on Twitter - Social Quant - Twitter Growth Done Right | AtDotCom Social media | Scoop.it
We all have days when we’re busy and on the go and just don’t have the time (or energy) to sit down and create content on Canva or PicMonkey (or...

Via Martin (Marty) Smith
John van den Brink's insight:

All Five Apps new to us. 

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steve batchelder's curator insight, March 11, 12:12 PM

All Five Apps new to us. 

South Florida Guide's curator insight, March 11, 1:35 PM

All Five Apps new to us. 

malek's curator insight, March 11, 7:07 PM

All Five Apps new to us. 

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Brilliant Quiet Twitter Lists Prospecting Idea from @KDHungerford

Brilliant Quiet Twitter Lists Prospecting Idea from @KDHungerford | AtDotCom Social media | Scoop.it

Brilliant Twitter Lists Idea
I'm blessed with brilliant friends. Earlier I shared my friend and Startup Factory founder Chris Heivly's new book. Build the Fort is a startups must read.

A few days ago another friend, @Kelly Hungerford, including my @Scenttrail twitter handle in a list. Twitter lists may be the coolest tool no on uses I know, but Kelly's use of the list to include me in something NEW was beyond brilliant. 

Granted Kelly is a "trusted source" for me. Whatever she says I should look at, review, write about and share there is a close to 100% chance I will. Kelly's use of an ignored tool should work "cold" too. By placing someone on a list you tweak their curiosity in a way almost guaranteed to get a click and a review. 

Compare the subtle grace of including people you want on your "beta" list to spamming emails sure to be ignored. Kelly's approach is graceful and such a tease I bet the approach generates a higher level of conversion and advocacy than spammy pitches. 

When you add someone's Twitter to a list they receive a notification with a link to your list. Here is a list I just created following Kelly's lead: https://twitter.com/ScentTrail/lists/curagami-beta-partners 

When people subscribe to the list in response to your added them following up with an email or call doesn't feel spammy. The person is part of your tribe. Even better is PEOPLE YOU DON'T KNOW but who may like to be part of your beta (or whatever) will signal their desire to join by subscribing to the list. 

WOW, now you get to have a WARM call or email conversation with someone who may invest, contribute content or become an advocate for your idea, startup or campaign. TOO GOOD. 

The future of social media is about just such brilliant applications. Many don't have lists. I've always been a big believer in lists, but seeing how brilliantly Kelly used Twitter Lists create a new dimension of awe and respect (for lists and Kelly :). Marty 

 


Via Martin (Marty) Smith
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Is Your Company A Social Media SNOB? Take Our You Know Your A Social Media Snob If...Test

Is Your Company A Social Media SNOB? Take Our You Know Your A Social Media Snob If...Test | AtDotCom Social media | Scoop.it

Social Media Snob Test
The purpose of social media is to connect, to BE SOCIAL. Better to NOT be on social media than to be on social and look like an arrogant snob. Not being on social can be forgiven. Being a snob in this day an age is difficult to forgie.

You Know Your Company Is A Social Media Snob If...

* You follow less than 50% of your Twitter followers.
- Following a tiny % of your followers is the ultimate snobbery because it limits communication (you can't DM unless you follow) and you can't REWARD unless you follow. 
- When an expert in your area with 10x the following as your company has (at the moment) follows you FOLLOW THEM BACK!!

* You company doesn't Retweet.
- When you Retweet you share someone's take. You are saying, "this is good enough to share" and that statement is a reward and and a way to "mentor" your space.

* Your company doesn't respond to @yourcompany notes.
- Not responding in a timely way to @yourcompany notes is an EPIC customer service fail.

* Your company isn't on GPlus.
- Time to come in for the big win AND Gplus is the most disruptive social net because of its proximity to high yield SEO (duy its GOOGLE) and most business verticals are nascent on GPlus because there is a learning curve.

* Your company isn't having conversations.
- If you are still using social media to push messages without listening and responding you look either clueless or a snob (and neither of those are good).

* Your Company isn't on Instagram or Pinterest.
- Marketing communication is becoming highly visual so to not be on either Instragram or Pinterest is snobby since it feels like insisting we continue to do things the old "talk about ourselves to ourselves" way. 

* Your company isn't creating video.
- Video is highly widget-ized and so easy to share content. Video is also a more universal language. I may not speak english but video, done right, can be a cross cultural tool.  


* Your company[s SMM is highly scripted.
- Days of scripting every interaction with customers is long gone.  

Don't be a social media snob either by intention or ignorance because being a SNOB on social media is the wrong signal to send...always.  


Via Martin (Marty) Smith
John van den Brink's insight:

Great post by @Martin (Marty) Smith

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What Social Media Is Most Important To You?

What Social Media Is Most Important To You? | AtDotCom Social media | Scoop.it

Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.

Key is "matching the hatch" to borrow a fly fishing term.

Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:

Depends on what I'm trying to accomplish.

If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.

If I want to serialize stories Storify.
If I want to test an infographic Pinterest. 
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify. 

Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.  


Via Martin (Marty) Smith
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malek's curator insight, January 15, 2014 11:00 AM

It's the singer, not the song. Thrilling article about match the hatch for your content

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Does Twitter Have What It Takes To Predict A Viral Tweet In Real Time?

Does Twitter Have What It Takes To Predict A Viral Tweet In Real Time? | AtDotCom Social media | Scoop.it
Being able to produce a “viral sensation” on social media may seem like magic, but Twitter hopes to uncover the secret sauce behind the world’s more viral tweets. The question is, can you really boil down “going viral” to an algorithm?

Via Brian Yanish - MarketingHits.com, The Newsroom 3.0, RadeBigMan, Angie Mc, Ivo Nový
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Angie Mc's curator insight, December 2, 2013 10:06 AM

Going viral personalized?

Martin (Marty) Smith's curator insight, December 8, 2013 9:46 AM

Viral On Demand
The Holy Grail of content marketing is finding the "vial" formula. Viral is so context specific and context changes so fast even knowing the components guarantee nothing.

Can Twitter's experiments produce viral on demand? Doubtful because the variables, both known and unknown, conscious and subconscious are vast and their combination highly variable in TIME.

Can Twitter know what Tweets are most likely to blow up? This seems a more achievable goal, one the experimenter (Twitter) could certainly influence WHAT content could climb.

Ultimately we are all on this journey as we watch analytics and attempt to find the "magic formula" of converting content. Wish Twitter well in their secret search for viral on demand but, much like the Grail, think they will end up realizing you can't get there from here.

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The surprising history of Twitter's hashtag and 4 ways to get the most out of them - - The Buffer Blog

The surprising history of Twitter's hashtag and 4 ways to get the most out of them - - The Buffer Blog | AtDotCom Social media | Scoop.it
How do Twitter hashtags actually work? And who invented Twitter hashtags? That's what we'll explore, plus 4 unique ways to make the most of Twitter hashtags
John van den Brink's insight:

Great article about the use of the hashtag on Twitter

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Social Calls-to-Action Work [Infographic] Dan Zarrella

Social Calls-to-Action Work [Infographic] Dan Zarrella | AtDotCom Social media | Scoop.it
For more social media data like this, check out my latest book The Science of Marketing now! Traditional marketers and sales people have known for years
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