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Rescooped by John van den Brink from Just Story It! Biz Storytelling!

Storytelling To Build Trust With A Leader's Power

Storytelling To Build Trust With A Leader's Power | AtDotCom Social media |
We often assume that good looks and the advantages conferred by wealth fuel leaders’ rise to power. This was not the case with Abraham Lincoln. The man who would come to be known as one of the greatest US presidents came from a poor background and was known for his ill-fitting attire, lack o

Via Karen Dietz
Karen Dietz's curator insight, May 19, 4:17 PM

This is a longish article to read over the weekend -- and you'll be glad you did.


Written by Dacher Keltner, a professor of psychology at the University of California Berkeley and author of "The Power Of Paradox: How We Gain And Lose Influence", it's a fascinating piece on the relationship between storytelling, leadership, and power. Particularly the link between storytelling and healthy power or the abuse of power.


There's an entire discussion devoted to storytelling that is inclusive and storytelling that is divisive. In today's political climate, it's important to understand these points.


In addition, you'll learn about narratives of exceptionalism. All of these points play out in modern organizations, too. This would make a great conference panel discussion, BTW.


If you are a leader, or if you work with leaders, pay close attention to this article so you'll know what to avoid, and what to focus on.


This review was written by Karen Dietz for her curated content on business storytelling at Follow her on Twitter @kdietz

Rescooped by John van den Brink from Curation, Social Business and Beyond!

10 Crucial Consumer Trends for 2013 Is Your Business Ready?

10 Crucial Consumer Trends for 2013 Is Your Business Ready? | AtDotCom Social media |
Trend BriefingClick here to edit the content...
Via janlgordon
janlgordon's curator insight, December 4, 2012 3:52 PM

This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.

Here are some of the highlights that caught my attention:

Mega-trend of transparency in 2013?

**Brands  must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.

**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as:

  *3D-printing and make-on-demand, to trigger a resurgence in

    domestic manufacturing in established markets in 2013

Mobile Moments

**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...

Eco Trend for 2013

**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories

Selected by Jan Gordon covering: "Curation, Social Business and Beyond"

Read full article here: []

Barbara Saunders's curator insight, December 11, 2012 2:26 PM

Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest.

C3 Consensus's curator insight, January 24, 2013 8:13 AM

Les tendances consommation pour l'année 2013

Rescooped by John van den Brink from Design Revolution!

Want To Beat Content Shock? Magazine Your Content Marketing

Want To Beat Content Shock? Magazine Your Content Marketing | AtDotCom Social media |

Beating Content Shock
We don't disagree with author and web marketing guru Mark Schaefer. There is too much content chasing too little attention. Once you have attention you need to convert visitors to buyers.

Creating content "magazines" is a great way to beat Schaefer's content shock, create trust, win hearts and minds and engender loyalty. This LinkedIn Post shares a synopsis of tips shared on Curagmai including:

  • Find 3 – 5 content groups that interest your visitors.
  • Decide your schedule (we recommend monthly updates at first because that is a big commitment that must be kept to gain trust).
  • Curate content from trusted sources such as brands, manufacturers and even competitors.
  • Automate at least one of your content groups with feeds.
  • Find and nurture free visual media sources such as Haiku Deck.

The Curagami post is here: 

And The example is here:

The LinkedIn Synopsis is here: 

Via Martin (Marty) Smith
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Rescooped by John van den Brink from Curation, Social Business and Beyond!

49 Ways to Gain Trust and Loyalty From Your Audience

49 Ways to Gain Trust and Loyalty From Your Audience | AtDotCom Social media |

This piece was written by Henneke Duistermaat, guest blogger for Copyblogger. I selected it because trust and loyalty are the two ingredients you need to build and keep your following. It isn't that difficult to attain if you follow these suggestions.


Determine what you want to be known for, then start building your reputation from there.


Here are a few highlights:


Three key elements to developing trust with your online audience:


** Build authority by creating and sharing useful content


**Develop relationships with your audience by showing you genuinely care


**Underscore your credibility with a professional website


Here's what caught my attention:


"Knowledge and competence is great but the combination of both encourages people to trust you and increases your powers of enchantment" Guy Kawasaki


**What knowledge can you share?


**What are your siills


**How can you share your experience to help others?


Here are a few ways to build authority


**Be on a mission - what do you want to achieve and why?


**Be different - develop your own voice


**Be a storyteller - stand for something


**Be helpful - Create and share content that solves your readers' problems


**Build a tribe - Your followers will spread your ideas for you


Don't focus on yourself


**Be sincerely interested


**Be yourself


**Build relationships by asking questions, saying thank you


**Show your personality - be transparent, humble, generous


**Understand the culture of a platform before you jump in


Selected by Jan Gordon covering  "Curation and Social Business"



Via janlgordon
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