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Rescooped by John van den Brink from Entrepreneur Bookstore!

Startups Should Use G+, And Here's Why

Startups Should Use G+, And Here's Why | AtDotCom Social media |

GPlus Is For Startups
GPlus is a much misunderstood social network. That misunderstanding may stem from the fact it is not a social net. GPlus is really a tool suite with a social net sitting on top of it. There are several reasons G+ is great for startups including:

* Not As Crowded as other Social Nets.

* Better for long form content.

* Great for conversations.
* Hangouts on Air = create YouTube Videos automatically.

* There's a learning curve.

That last bullet is why we love G+. Since there is a bit of a learning curve, many aspects of the tool are not intuitive, the uncommitted are turned away. What is left is a group of power users ready, willing and able to contribute meaningful content, inspiration and awareness for your startup.

Try creating a committed tribe of power users on Facebook (hint: you can't). Share pictures of your new baby on Facebook, use GPlus to build your business.

Via Martin (Marty) Smith, Ivo Nový
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Rescooped by John van den Brink from Curation, Social Business and Beyond!

Content Curation Must Be Targeted to fit Each Segment of Your Audience

Content Curation Must Be Targeted to fit Each Segment of Your Audience | AtDotCom Social media |

I selected this article today curated by Robin Good because customizing content to fit each segment is a must for effective curation and content marketing.


Robin Good: This article (no author name) on Curata raises a very important questions for those responsible to select and publish content for a medium to large organization.


The issue is: do you address all of the possible customer tribes, in additional to existing and potential clients, or do you curate and select content for a specific tribe?


While the article overall answer acknowledges that only big brands have the power to do so and that it is more than OK not to specialize too much


I agree with him Robin - 


Those companies that do not customize comtent that is highly specific to their unique tribes will not be able to compete with those who do.


Robin says:


"Given the size and present communication strategy of many large companies, this is not something that will happen overnight, but in my view it is certain that companies which are not able to "curate" and communicate on th exact wavelength of their customers will have an increasingly hard and competitive future ahead, even when pitched against much smaller competitors".

Stimulating. 7/10

Full article: 

Via Robin Good, janlgordon
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