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Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami

Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami | AtDotCom Social media | Scoop.it

Time Management
Time is a TACTIC many Internet marketers forget or don't fully utilize. Here are 5 ways we've learned to tell time:

Time Tip #1: What's Happening NOW?
The web is becoming more and more obsessed with what is happening now. Why? Not sure and who cares (lol). The closer to "real time" your content the more authentic and real it becomes. We use this in our favor in three ways:

* Note and share when content is scaling fast.
* Records are important even when they are YOUR records. Fastest, biggest, most are valuable words in Internet marketing. They are also TIME based. Use fast, faster, fastest to help your content scale.
* Now slips away, but using time parameters provides benchmarkes and scale. Earlier I Tweeted about a Haiku Deck that reached 225 views the fastest and then included (12 hrs).

Time Tip #2: Use History 
The web's time is always NOW, but you can create interesting juxtapositions with the past. When your following reachers the NY Times 1950 subscription level NOTE IT. When you compare a modern web EVENT to a past "real world" event you gain gravitas and understanding. BTW, good luck finding NYT circulation in 1950.

Time Tip #3: Process Is Product
Easy to forget that whatever you are doing NOW is, when published and shared, a product. This is why I like multiple publishing platforms (blogs, Scoop.it, G+ are my most frequently used platforms). Sharing your process as close to CREATION as possible brings the NOW into your content (see tip #1).  

Time Tip #4:  Redux Is Truth
We lucky few Internet marketers are like scientists. We test, test and test content, ideas and memes. When you find something that pops DOUBLE DOWN and keep doubling down (publishing a post about the post, publishing a II or III version) until you exhaust upside. Once you reach the point of diminishing return make a note and move on. First time ANYTHING can be a fluke. If you can repeat the same or better results over and over you've found EVERGREEN content you need to OWN. 

Time Tip #5: Don't Forget TIME Is In The Web's Algorithm
Everyday millions of things happen online (maybe billions). With that much NEW going on TIME becomes a way to TRUST you (or not). every day you build or lose clout, reputation and status (authority). Crying over yesterday's losses is foolish and expensive. Gear up, learn and move on. Always remember you can't do anything TODAY the web won't remember TOMORROW.  


Via Martin (Marty) Smith
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Website Design Projects Timeline From Research To Testing [infographic]

Website Design Projects Timeline From Research To Testing  [infographic] | AtDotCom Social media | Scoop.it
This great infographic takes you through the initial engagement stages for new website design work, through research, landing page design, coding, validation onto final launch and search engine optimi

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 7, 2014 12:06 AM

Cool way to visualize web design process and true to my experience of creating more than 100 websites.

Katja Tschimmel's curator insight, February 14, 2014 2:35 PM

Design Thinking applied to Web Sites. Very nice graphic!

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13 Easy Fix Ecommerce Mistakes And 2 Toughies For Holiday 2012

13 Easy Fix Ecommerce Mistakes And 2 Toughies For Holiday 2012 | AtDotCom Social media | Scoop.it
15 Common Mistakes in E-Commerce Design and How to Avoid Them (via @smashingmag) - Selling online can open up huge new markets for many businesses.

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Marty Note
These are all great tips. I've had to, at one time or another, correct them all. There are several low hanging fruit easy to fix tips like making sure people know where you are (your contact information should be ways to find and not a PO box) and making sure your return information is easy to search, find or popup.

Inside the easy, low hanging fruit are two tough but valuable ideas:

* Internal Search
* Shopping Cart

Search touched about half of our sales when I was a Director of Ecommerce. Some say great navigation can eliminate search. I don't agree. We live in a search culture thanks to Google so people are going to search your site. Using search to build and merchandise highly effective landing pages is an ecommerce MUST.

There used to be great SaaS tools you could add into your site like Endeca. Now most CMS build in some of those expensive features. I'm a Director of Marketing at Atlantic BT ( http://www.atlanticbt.com ). We've done about 50 Magento installations and Love the platform for its sheer POWER. Magento has many of Endeca's better ideas in their CMS or you can buy plugins to augment this open source platform.

Shopping cart's take sophisticated A/B testing at last and, if you have the budget, multivariate testing (MVT). True MVT creates a regression analysis of all possible variables and provides the best combinations of alternatives. Small tweaks in the cart can mean millions so I recommend using MVT testing tools such as Adobe's Test and Target to get an accurate read. Never blunder into cart renovations since you would be violating first law of Internet marketing, "DO NO HARM."

So tackle all of these ideas, but understand the article mixes the complicated with the easy :).M

 


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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | AtDotCom Social media | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 


Via Martin (Marty) Smith
John van den Brink's insight:

Great post and a must read by @Martin (Marty) Smith

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Ally Greer's curator insight, March 19, 2014 11:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 2014 10:52 AM

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Testing Tool Checklist & How Your Content Can Disrupt | via Brooks Bell

Testing Tool Checklist & How Your Content Can Disrupt | via Brooks Bell | AtDotCom Social media | Scoop.it

Great list of what to think about when choosing a testing tool from Brooks Bell. I like to take a list like this a step further by putting it into a spreadsheet and then rating each option total it up and seeing who wins the math (winner is not always the choice we make). The math is "self assesment" so subject to whim, but better than nothing. 

Math helps tease out front runners from also rans. We never make decisions based on such a matrix by itself, but creating an evaluation matrix does cut down the herd. Stats from John Lane at Centerline during this year's Digital Marketing For Business Conference show 60% of many business decisions are made before a prospect picks up a phone. 

Not a huge leap to see that stat in real life. Our DIY culture says we form up questions like these from Brooks Bell, see answers from websites and then cut down to the 2 or 3 options we want to hear more from. Couple of things strike me from this new "sales process":

* Organize your website to answer questions like these.

* Share customer testimonials that answer questions like these.

* Create content like this (i.e. helpful to buying process). 
* Disrupt the process a little with your content marketing. 

That last bullet speaks to getting your firm in the "need to talk to these people" posiiton. Disruptive content is content that is lean and to the point. Examples of disruptive content:

* Infographics.
* Video.
* Sharing BAD reviews (with lessons learned).

* Guarantees.
* Highly VISUAL case studies. 

Disruption should play on convention but move convention to a new level. Case Studies is a good example. Everyone has them, but few have GREAT and disruptive case studies. Most case studies drone on about the problem and the solution (BORING). 

What if your case study took a cimena verte approach with quick edits and great music (might suck but might not). What if your case studies were happening NOW (think an interactive infographic with stats from something happening TODAY)? What if your case studies were who done it mysteries? All of those "disruptive" ideas might stink, but they are worth testing. 

Brooks Bell's 20 Questions to ask when considering a testing tool is great content marketing. What if you took a list like that and made it come alive with real time wiki-like updates and review the reviewer ratings, a leaderboard and some social capital on the table? Content that pushes the envelope can fail miserably. Content that doesn't push the envelope is guaranteed to fail miserably. 

You get in the room when your content is different enough to provoke the, "We need to talk to these guys," response. The line between "talk to" and "avoid" is thin so be careful but disrupt.  

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