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Why Content Marketing (& #startups) Fail And How To Fix

Why Content Marketing (& #startups) Fail And How To Fix | AtDotCom Social media | Scoop.it
What’s content shock? It’s a term coined by Mark Schaefer two years ago, when he observed that “content supply is exponentially exploding while content demand is flat.”  The logical consequence of supply continually outstripping demand is that on average content articles will get … Continued

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Martin (Marty) Smith's curator insight, November 10, 2015 8:14 AM

Startups Too

The interesting thing about this post every one of my web marketing friends seems to be talking about is it validates Mark Schaefer's "content shock" concept and replace "content" with "startps" and it applies just about as well. Only difference? Startups fail at a much higher rate. Doesn't mean the cure isn't similar - building a community of advocates and supporters and using "amplification" to change the world. 

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Pinterest Growing Fastest, Twitter Bottoming Out, 37% Using 2+ Social Nets: Pew Social Media Study [graphs]

Pinterest Growing Fastest, Twitter Bottoming Out, 37% Using 2+ Social Nets: Pew Social Media Study [graphs] | AtDotCom Social media | Scoop.it

Pew's 2013 Social Media Update shows Pinterest is fastest growing social net, Twitter's party may be over, Facebook is the closest thing to a "hub" in social media as all other sites have over lap with it (LinkedIn the least) and 37% using 2 or more social nets.

Download PEW Report
http://www.pewinternet.org/files/old-media/Files/Reports/2013/Social%20Networking%202013_PDF.pdf


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Why Content Gets Shared: Content Marketing Social Mentions Study

Why Content Gets Shared: Content Marketing Social Mentions Study | AtDotCom Social media | Scoop.it
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,

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Martin (Marty) Smith's curator insight, July 12, 2013 6:36 AM

Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.

Tools such as Scoop.it and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.

Infographics, SEO and my trusty ScentTrail Daily Paper.li generate the most mentions. Friends also matter.

#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.

Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.

These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.

Brian Yanish - MarketingHits.com's curator insight, July 12, 2013 11:34 PM

Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers. 


My thoughts on how old content media producers need to evolve.


Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing.  People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.

 

The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay. 

 

The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media.


They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.

Martin (Marty) Smith's comment, July 13, 2013 7:23 AM
Great analysis by Brian. I go even a step further in Saving The News&Observer http://sco.lt/4rBAOH and suggest that newspapers become part of their own rehabilitation by embracing the CROWD in real time by throwing off their "we are here to guide you" ethos. The editorial-centric model is over. Brian's idea about promotion-centric is a good one, but I want more. I want these organization deep in the weeds on things so WEB marketing they can't NOT understand how DIFFERENT life is and will always be from that magic time when a newspaper could take down a President, we could only watch 4 TV channels and exciting programming was a show about a boy named Beaver :). M
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Google Authorship MATTERS new Study Proves [@jeffalytics Study]

Google Authorship MATTERS new Study Proves [@jeffalytics Study] | AtDotCom Social media | Scoop.it
Google Plus impacts search and Google Authorship Sweetens the deal. Learn how it all works in this comprehensive 3 week study that isolates the impact of G+

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Martin (Marty) Smith's curator insight, April 29, 2013 11:21 AM

Impact of Google Authorship Study
Amazing, comprehensive study from @Jeffalytics on the impact of Google authorship. Their conclusions that YOU are becoming more important than any single website you contribute to is one important conclusion. There are many more including if you aren't using Google Authorship tags expect to be beaten to a pulp.

Another implication is BRAND your writers in addition to your website. The value of branded writers is you can apply their author rank anywhere and at any time for an immediate impact on SEO.  

Great conclusions at the bottom.
http://www.jeffalytics.com/google-plus-search-authorship/  

I followed up this Scoop with a brief post on ScentTrail Marketing sharing my best resource to LEARN about Google authorship and a handful of content strategy implications:
http://scenttrail.blogspot.com/2013/04/google-authorship-matters-jeffalytics.html 

Also wrote about the study on Google Plus and received one comment about the study's flaws. The study may have flaws, but it is helpful to do what I need to do - get the tags added. The over, what we stand to gain, is so much greater than the under, the cost of tagging, you would think adding authorship tags is a no brainer. Not so much as it turns out (lol).

Here is the Google Plus conversation:
https://plus.google.com/102639884404823294558/posts/45ZBpspdjK

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The Great Social Customer Service Race: Top Brands Fail a Social Response Test

The Great Social Customer Service Race: Top Brands Fail a Social Response Test | AtDotCom Social media | Scoop.it

Few topics have dominated customer service strategy conversations like social media.

 

This trend presents a formidable challenge for companies that receive thousands–sometimes hundreds of thousands–of tweets per day. It’s impossible to expect them to respond to everything.

 

But what do they respond to, how quickly, and how well?


Via The Fish Firm, Koen Vanderhoydonk, Martin (Marty) Smith
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Jenny Hazan's curator insight, February 14, 2013 11:09 AM

This is a fantastic insight into the use of social media in customer service. Here you will see the reaction of 14 different brands to tweets sent by 4 individuals in a systematic way of testing their ability to win the social customer service race!

 

Such an interesting read!

Martin (Marty) Smith's curator insight, February 16, 2013 9:03 AM

I thought this study was so devastatingly important I posted Atlanticbt.com's first guest blog post: http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/ .

The study is fascinating and devastating because it speaks to how poorly aligned even major brands are to social media marketing. Customers are having conversations to no response. 


"No response" is doubly devastating because it says, "We aren't listening and we don't care." Relationships aren't accidents they are decisions. Make the right decision and make sure your company, brand or product listens more than you talk on social media. 

Gonçalo Hall's curator insight, February 26, 2013 4:28 AM

Um excelente artigo que demonstra que na maioria dos casos, as expetativas de resposta de uma marca nas redes sociais a pedidos de apoio técnico é ainda muito reduzida. Muito trabalho tem ainda de ser feito.. 

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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | AtDotCom Social media | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 


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Great post and a must read by @Martin (Marty) Smith

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Ally Greer's curator insight, March 19, 2014 11:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 20, 2014 12:06 AM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 2014 10:52 AM

Scoop.it influences social media marketing and more...

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Top 10 Curation Revolution Scoops Of All Time

Top 10 Curation Revolution Scoops Of All Time | AtDotCom Social media | Scoop.it

Top 10 Scoops By Clicks

1. http://sco.lt/8Q8W6j Future of Markeing [Infographic] 


2. http://sco.lt/68zYfp 21 Content Types We Crave


3. http://sco.lt/91MkRF SEO, LinkedIn & The Real You, How LinkedIn Is Crowdsoucing You

4. http://sco.lt/7A3OAT New SEO vs. Old SEO Smackdown [Infographic]

5. http://sco.lt/8PV9Np How and Why Google Killed Long Tail of Search [Infographic]


6. http://sco.lt/8Jcwq1 12 Scoop.it Experts Share Top Cureation Tips

7. http://sco.lt/6UD0W9 Why Content Gets Shared: Social Mentions Study

8. http://sco.lt/6a2WVF  The Content Marketing Mix [Infographic]


9. http://sco.lt/88TIZd Six Ways To Expand Your Social Media Reach [Infographic]


10.  http://sco.lt/8eorNx Storytelling Is The New SEO [Slideshare]

 Wow, 5 Infographics contributing 52% of top 10 clicks, a study and a Slideshare. Will do views next and compare and contrast. 


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David Hain's curator insight, October 26, 2013 6:14 AM

Thanks Marty!

malek's curator insight, October 26, 2013 8:08 AM

Another proof what we call 'time' isn't chronological but spatial, the leap change in short period.

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Brand Engagement On Social Nets Skyrockets: Social Platforms Update Q1 2013

Brand Engagement On Social Nets Skyrockets: Social Platforms Update Q1 2013 | AtDotCom Social media | Scoop.it
GlobalWebIndex’s Stream Social Report: Q1 2013 offers insight into the activities of social media users across 31 different countries around the world.
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Social Media "Addicts" May Be Your Best Employees [Study]

Social Media "Addicts" May Be Your Best Employees [Study] | AtDotCom Social media | Scoop.it
A recent study suggests your most connected employees may be the most tech savvy--and productive--in the office. (Social Media: Not the Productivity Killer You Thought: A recent study suggests your most connected employ...
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Martin Gysler's comment, April 5, 2013 10:46 AM
If you're a geek, you're a king ;-)
Martin Gysler's comment, April 5, 2013 5:43 PM
Yes, you're right ;-)
Robin Martin's curator insight, April 8, 2013 7:41 PM

Hoorah! Finally someone has studied this! Yes, I agree. Social media can be addicting AND quite productive in the marketing realm of any company in today's world.