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Rescooped by John van den Brink from Social Media Useful Info
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How to Get Better Results From Your Content via @Ivo_64

How to Get Better Results From Your Content via @Ivo_64 | AtDotCom Social media | Scoop.it
The phrase “great content” frustrates the spit out of day-to-day business owners. I tell my clients that my definition of great content is similar to the Supreme Court’s definition of pornography - “I know it when I see it.” But we both know that this definition isn’t good enough.

Via Peg Corwin, Ivo Nový
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Peg Corwin's curator insight, January 21, 9:21 AM

Learn the metrics for each step of creating and evaluating great content.

Rescooped by John van den Brink from Just Story It! Biz Storytelling
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Bored + distracted: audio stories are just not cutting it

Bored + distracted: audio stories are just not cutting it | AtDotCom Social media | Scoop.it
Of all the ways to enjoy a book, minds wander most when we're listening to someone else read it.

Via Karen Dietz
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Karen Dietz's curator insight, February 13, 2014 11:50 AM

Ooh ooh ooh -- this article is really cool! Add this to your arsenal about why oral or in-person storytelling is a higher leverage point than just audio stories.


This article makes the point that reading a story creates more engagement with it because more of the brain and body is engaged. We already know that oral storytelling is a whole brain/whole body experience that often trumps reading. The research shared here has important ramifications for anyone producing content.


The researchers demonstrate that people who listen to stories (like podcasts or books on tape) are more easily distracted. That means your ability to connect, engage, and shift perceptions is compromised. And compromised a lot, according to this research.


Enjoy digging into this research and learning more about how to better leverage the power of storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Miriam Gilbert's curator insight, February 14, 2014 9:54 AM

Very interesting: comparing the impact of reading vs listening to a book. Not sure I completely agree - the comments are worth noting, too!

Kim Adamof's curator insight, February 14, 2014 11:03 AM

Storytelling via listening - how can you tell your story to get people to want to listen?

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Editorial Plan Tips and Best Practices for Content Marketing Success

Editorial Plan Tips and Best Practices for Content Marketing Success | AtDotCom Social media | Scoop.it
With content marketing strategies, an editorial plan can go a long way as you consider resources, budgets, types of content, a content calendar, and more.

Via Mike Allton, massimo facchinetti, Marco Favero, Alessandro Rea
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LucaVanin's curator insight, October 3, 2013 3:32 AM

Tutto ciò che viene "prima" di un Webinar risponde perfettamente anche a queste indicazioni.

Two Pens's curator insight, October 3, 2013 3:40 PM

We're writing a content plan for Tri-Digital, a tech event management firm who works with big global companies. Good advice re globalizing the plan for any company who does business worldwide.

Catherine Viste's curator insight, October 9, 2013 4:11 PM

Editorial Plans are CRITICAL

Rescooped by John van den Brink from Bussines Improvement and Social media
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Does everybody need a social media strategy?

Does everybody need a social media strategy? | AtDotCom Social media | Scoop.it

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?

 

This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.

 

Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking.


Via Martin Gysler, Ricard Lloria
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Martin Gysler's curator insight, January 15, 2013 5:41 AM

Through this six different companies we can learn a lot about social media strategy and if everybody needs a social media strategy.

 

In my sense, social media is a great place to keep in touch with his customers and prospects and give another dimension in life. We can also do it in a small frame.

 

What is your feeling?

Mercor's curator insight, March 18, 2013 8:06 AM

Rescooped by Ricard Lloria from SOCIAL MEDIA, what we think about! onto Bussines Improvement and Social media

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How to Maximize the Reach of Your Posts on Social Networks

How to Maximize the Reach of Your Posts on Social Networks | AtDotCom Social media | Scoop.it

This article and infographic was posted by Ted Nguyen for his blog.


Intro:


One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach


Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.


What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:


"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"

.

**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.


**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.


**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.



Selected by Jan Gordon covering: "Curation, Social Business and Beyond


Read article and see infographic here: [http://bit.ly/VG0xGL]


Infographic by DKNewMedia


Survey by Compendium


Via janlgordon
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10 Types of “Tweets” That Encourage REAL Connection

10 Types of “Tweets” That Encourage REAL Connection | AtDotCom Social media | Scoop.it

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.


Intro:


The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.


**Mix your "business" talk with "life" talk


Excerpt::


"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."


Here are some highlights that caught my attention:


**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from


**The quotable tweet - This one speaks for itself


**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/NPTuDT]


Via janlgordon
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How to Understand, Identify & Engage with Social Influencers [Infographic]

How to Understand, Identify & Engage with Social Influencers [Infographic] | AtDotCom Social media | Scoop.it

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.


By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.


**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.


Intro:


"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"


Here are some highlights:


**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.


**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks


**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business


Here are the categories:


Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art


Engagers - These people have well-established social networks and are strong influencers of people they know personally


Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona


Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/N4a2Km]


Via janlgordon
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How to Improve Your Rankings with Semantic Keyword Research

How to Improve Your Rankings with Semantic Keyword Research | AtDotCom Social media | Scoop.it

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

 

Think about semantic keyword research to help you focus your content and and improve your rankings.

 

From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

 

Keywords remain important to your content and link strategies.

 

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

 

What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.

 

They explore the semantics of those words…or the meaning behind them.

 

For example, if someone typed in “laptop” do they mean:

That they want to buy a laptop? Have one repaired? Upgraded? Are they even talking about a computer, but something entirely different?


In the real world most people don’t search with one keyword…additional keywords give additional clues.

 

Read more: http://mz.cm/J9nABP


Via Martin Gysler
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Rescooped by John van den Brink from Allround Social Media Marketing
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The Best Blog Growth Strategy is to Say Thank You … a Lot!

The Best Blog Growth Strategy is to Say Thank You … a Lot! | AtDotCom Social media | Scoop.it

Everyone is looking for the best strategy for growing a blog. Is it SEO? PPC? CPV? Guest posting? Twitter? Facebook? CommentLuv? Networking? Attending conferences? Writing great content?

 

The list goes on—I could fill a page if I had to, and I’ll bet that you could, too.

 

Every one of these strategies will work for some people, and some of these strategies will work for most people.

 


Via Martin Gysler, Mike Barnes
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aa5e79ea-f1bb-4cd1-a672-1bcd8927194b's comment, November 20, 2011 9:57 AM
Love this - thank you for sharing it!
Martin Gysler's comment, November 20, 2011 2:01 PM
You're welcome... aa5e79ea-f1bb-4cd1-a672-1bcd8927194b... ;-)
Rescooped by John van den Brink from Curation Revolution
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The Invisible Giant: Why Its Hard To See The New Seo Now "Seen" By Thousands via @ScentTrail

The Invisible Giant: Why Its Hard To See The New Seo Now "Seen" By Thousands via @ScentTrail | AtDotCom Social media | Scoop.it

New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had. The Giant is more visible than ever.

Thousands, thanks to shares from friends such as @Kelly Hungerford@malek@ janlgordonand @Brian Yanish - MarketingHits.comhave "seen" the Invisible Giant of the #newseo. Have you?


Via Martin (Marty) Smith
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malek's comment, August 11, 2014 2:21 PM
That's what "Friends of Friends Marketing" is for
Rescooped by John van den Brink from Social Marketing Revolution
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What Is Content Curation and How Does It Impact SEO? via ScentTrail Marketing

What Is Content Curation and How Does It Impact SEO? via ScentTrail Marketing | AtDotCom Social media | Scoop.it
What is content curation and how can it help SEO? This post shares how content curation creates more reach faster and protects your Internet marketing.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 12, 2014 10:23 AM

Content Curation = Most Important IM Tactic
Content Curation can help Search Engine Optimization (SEO) when created with care, a sense of the new rules of SEO and commitment. This post, a response to another post, explains what content curation is and isn't, why greate rcontent rearch and testing is possible with content curation and how to add the most important Internet marketing tactic to your 2014 strategy - content curation.

Rescooped by John van den Brink from BI Revolution
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The Seven Success Factors of Social Business Strategy

The Seven Success Factors of Social Business Strategy | AtDotCom Social media | Scoop.it

Martin
Anything Brian Solis writes I want to read. The former Forrester analyst Li is no slouch either, so going to buy this book because, as I read on Twitter yesterday, Tweeting is NOT a social business strategy (lol).  


Via Martin (Marty) Smith
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Rescooped by John van den Brink from Curation, Social Business and Beyond
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Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | AtDotCom Social media | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.


To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."


Remember:


** Platforms may change but marketing fundamentals remain the same


** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.


** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.


** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!


** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.


** Go to a trusted source for information but be warned: Such a place may not (yet) exist.


Curated by Jan Gordon covering "Curation, Social Business and Beyond"


See article here: [http://bit.ly/VcYLb]



Via janlgordon
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Rescooped by John van den Brink from Surviving Social Chaos
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The Complete Guide to Global Social Media Marketing

The Complete Guide to Global Social Media Marketing | AtDotCom Social media | Scoop.it

Social media is a great way to connect with your audience and have a two-way conversation. But it can be easy to forget that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends.

 

Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources.

 

Download HubSpot's guide which will help you create a social media strategy that caters to your audience, whether in a specific country or across multiple nations. This free 71-page guide includes the following chapters:

 

Chapter 1 : How to Create a Global Social Media Strategy

Chapter 2 : How to Organize Your Assets and Channels

Chapter 3 : How to Set Up Global Targeting on Facebook

Chapter 4 : How to Set Up Global Targeting on LinkedIn

Chapter 5 : How to Set Up Global Targeting on Twitter

Chapter 6 : How to Develop a Content Strategy for Social Media


Via donhornsby
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7 Reasons Businesses Need Social Media [Infographic] | | Social MagnetsSocial Magnets

7 Reasons Businesses Need Social Media [Infographic] | | Social MagnetsSocial Magnets | AtDotCom Social media | Scoop.it
Social media is the new internet and is changing how we share our brand and business. This infographic highlights some key points.

Via Ross Quintana
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Curating Your Own Company News - Step by Step Guide

Curating Your Own Company News - Step by Step Guide | AtDotCom Social media | Scoop.it

Robin Good: If your company is looking into how to curate their own news stream while creating extra value for readers, this article can help you out in identifying the process and the key steps to take.

 

From the article intro: "Curating news that the media isn't covering can lead to media coverage. And, by extension, it can improve and expand on stories the media are covering.

 

...

 

There's plenty of evidence that business is adopting content curation, but the practice hasn't been around long enough for organizations to innovate more targeted, results-focused uses."

 

Here some of the key steps involved:

 

a) Identify Opportunity

 

b) Select Curators

 

c) Monitor Conversations

 

d) Select and Comment

 

e) Announce and Promote

 

Useful. 7/10

Full article: http://www.prdaily.com/Main/Articles/11547.aspx 


Via Robin Good, janlgordon
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50 Great Content Ideas to Create Buzz

50 Great Content Ideas to Create Buzz | AtDotCom Social media | Scoop.it

I selected this article from conversationagent today not only does it have some great tips for creating compelling content but it gives you examples of people who are doing a good job with each suggestion.

 

These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.

 

"Connecting ideas and people -- how talk can change our lives".

 

 

 

Here are a few things that caught my attention:

 

**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.

 

** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.

 

** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.

 

** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

.

** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.

 

** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.

 

** Track and review future trends from behind the scenes. A good guide is Louis Gray.

 

**Create a conversation around a social object. That's what Hugh MacLeod does.

 

** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://www.conversationagent.com/]


Via janlgordon