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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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CEO of SAP recruits a Chief Storyteller- Why?

When the world’s largest business software company hires a Chief Storyteller, its news, because it’s a first for the industry.

Via Karen Dietz
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Hans Heesterbeek's curator insight, September 19, 2013 12:16 AM

Wow thats a great step forwards for the trade 

Albert Green's comment, September 19, 2013 3:29 AM
The headline misleaded me a bit. Until now I thought this was the first Chief Storyteller title in history. And from what I've read, she's been working for SPA for 18 months already, so it's about time to hear more about her achievements. Great content, nevertheless, thanks again.
Karen Dietz's comment, September 19, 2013 10:15 AM
Hi Albert -- yes there are a few other Chief Storytellers around. But it is still rare. And I really like your point -- we do want to know more! Seems SAP needs to continue to share this story :)
Rescooped by John van den Brink from Just Story It! Biz Storytelling
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How to Focus Your Stories for Higher Conversion Rates

How to Focus Your Stories for Higher Conversion Rates | AtDotCom Social media | Scoop.it
When faced with creating a conversion-focused SEO landing page, what should our copy focus on?

Via Karen Dietz
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Patricia Stitson's curator insight, May 8, 2013 12:56 PM

Reminds me of the 'flipped classroom' or learner centric model. 

Karen Dietz's comment, May 10, 2013 12:09 PM
Thanks for your input Annette and I love what your client did! Glad this matrix proves helpful.
Karen Dietz's comment, May 10, 2013 12:10 PM
Thank you Amy and Patricia for your comments also! Both are insightful.