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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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10 Tips to Help You Make an Impact with Your Story - Giving Voice to Your Story

10 Tips to Help You Make an Impact with Your Story - Giving Voice to Your Story | AtDotCom Social media | Scoop.it

"To truly give voice to your story in a way that feels right for yourself and your business, you need the following ingredients which if you’ll notice, these tips can also be adapted to help you live a more fulfilling and happier life:"


Via Karen Dietz
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Karen Dietz's curator insight, December 19, 2012 3:21 PM

I LOVE this list -- because it is totally different than what you might expect from yet another article with a storytelling list!


Here the author Dorit Sasson focuses on YOUR relationship with the story you want to tell -- and how to get emotionally clear about it before you ever tell it.


Now why in the heck is this important? Because stories are all about conveying emotion and engaging emotions along the way to delivering a key message and meaning.


But if you are not clear about your emotional connection to the story, chances are you will flop when sharing it. You won't connect to your audience. 


So go grab this list. Check off what you can. Work on what you need to. Get way better at storytelling.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Rescooped by John van den Brink from Just Story It! Biz Storytelling
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Stories & Gaming Can Make A Better World

Stories & Gaming Can Make A Better World | AtDotCom Social media | Scoop.it

We are the stories we are told. Each of us alone and all of us together are the living embodiment of all the stories we have heard and all the stories we have told each other. Narrative shapes our behaviors, our thoughts, our actions.

 

The original title of this article is "The Universal Language of Story." But there's no new there. The article is OK but missed the point of the video referenced in the post, I think.

 

What IS news about the article is the 20-min. TED video. In the video, Jane McGonigal shares her passion for how gaming and storytelling together can make a better world.

 

The extent of my electronic gaming consists of Solitaire, Majong, or Sudoko on my phone or iPod. But after watching this video, I'm inspired to take the leap into online gaming.

 

What Jane does in this video is share how storied games train us in ways that allow us to pull together for the social good. Now that's amazing and a fabulous twist on how and why linking gaming and storytelling into our business practices could lead to amazing results.

 

Then make sure you watch the video on "Beyond the 'Like' Button: Digitally Addictive Storytelling and the Brain" in the next post here in this collection. The 2 go hand-in-hand and will really open your eyes.

 

So watch the video, get your creative thinking cap on, and game on!


Via Karen Dietz
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Karen Dietz's comment, April 30, 2012 10:05 AM
Thanks for re-scooping this John!
Rescooped by John van den Brink from Just Story It! Biz Storytelling
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Public Media Reinvents Itself With 'Full-Spectrum' Storytelling

Public Media Reinvents Itself With 'Full-Spectrum' Storytelling | AtDotCom Social media | Scoop.it

"While not all agree, let's suppose, for a moment, that we are, in fact, presenting through our contemporary storytelling a relatively narrow range of the American experience. Some of the questions we ought to be asking are, is it enough to maintain the same formats, as we have, and try to entice more/different storytellers? Do we need to expand our awareness in some way to consider more broadly the particulars of this time, this particular space, and who is involved? And, fundamentally, what is it going to take to go further, to do more?"


Now here is a very thought-provoking piece about storytelling in general. I've curated it because the more businesses understand the craft of storytelling, the more effective we can be.


Warning -- there is such rich material here -- along with fabulous video examples to watch -- that you will need to carve out some time to explore everything here.


And hey -- we all live in a culture surrounded by media. It is important to keep up with shifts and changes in technology and its impact on storytelling so we can understand our daily life better -- and the opportunities open to us.  


What is the biggest shift technolgy brings? Ethnographic storytelling. What the heck is that? It is when you put the camera and the storytelling into the hands of people to create and tell their story. Nothing new here -- this was pioneered by Anthropologists Sol Worth & John Adair in the 1972 book Through Navajo Eyes.  The article contains several examples.


What is new is that now technology makes the ability to share our stories very easy and cheap to do -- through a proliferation of channels to share them. THAT is what is getting reinvented -- not the structure of a good story.


And technology is bringing us unique and very creative ways to craft our stories. For example, there's a link within this article to "How the Indie Audio Community Is Transforming Storytelling," This article shares a story where audio is dominant. It is great.


Other examples in the article include Localore -- a project about place-based storytelling.


What do I like about this article and the links to other articles within this piece? It asks essential questions like:

  1. Who gets to tell the story?
  2. Who gets to ask the question that begins the story?
  3. What is the question?


When businesses and organizations start asking themselves these questions FIRST when wanting to tell a digital story, they focus on the story first. Too many people in my experience -- when wanting to tell a digital story -- get caught up in the technology first and end up spending tons of money with unhappy results. Or they think the story will emerge if they just start talking - to be edited down by the videographer into a story -- with the same unhappy results.


So read this article, its links to other articles, explore the digital story examples given, and start figuring out the following:

  1. How can I have my customers share their stories about my organization using ethnographic storytelling?
  2. How can I leverage audio storytelling (see the article for info/examples) beyond radio & podcasts?
  3. How can I leverage location & physical space to share biz stories?
  4. How can I creatively use technology to share biz stories that reflect my/our Unique Voice & Unique Proposition?


I could comment at length on this article and its links. It has taken me awhile to curate this piece because I kept going back and dipping in for more.


So give yourself time to enjoy this creative romp exploring cutting edge electronic storytelling and all the deep insights here!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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