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Rescooped by John van den Brink from Social Marketing Revolution!

What Social Media Is Most Important To You?

What Social Media Is Most Important To You? | AtDotCom Social media |

Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.

Key is "matching the hatch" to borrow a fly fishing term.

Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:

Depends on what I'm trying to accomplish.

If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test
If I want a "set it and forget it" content solution
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.

If I want to serialize stories Storify.
If I want to test an infographic Pinterest. 
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify. 

Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.  

Via Martin (Marty) Smith
malek's curator insight, January 15, 8:00 AM

It's the singer, not the song. Thrilling article about match the hatch for your content

Rescooped by John van den Brink from Content Curation World!

Curate the News Directly Inside WordPress with the new Storify VIP Plugin

Curate the News Directly Inside WordPress with the new Storify VIP Plugin | AtDotCom Social media |

Use Storify’s popular drag-and-drop editing tools directly inside your WordPress dashboard and seamlessly post Storify stories on your blog with our plugin. This WordPress plugin makes it easy to quickly create posts with Storify without leaving WordPress, incorporating social media and links from anywhere on the web into your blog.

Via Robin Good
Jeni Mawter's curator insight, April 1, 2013 6:39 PM

Storify great for content creators using WordPress.

Therese Torris's curator insight, April 2, 2013 2:41 AM

Direct link to Storify blog about this announcement

Josette Williams's curator insight, April 5, 2013 10:17 PM

A great plugin for your WordPress site called Storify.