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Rescooped by John van den Brink from Curation, Social Business and Beyond!

7 Powerful Ways Stories Connect You with Your Customers

7 Powerful Ways Stories Connect You with Your Customers | AtDotCom Social media |
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …

Via janlgordon
AceConcierge's curator insight, February 13, 2014 8:55 PM

add your insight...

Paula Silva's comment, March 3, 2014 3:21 PM
Will you check this scoop? Thank you so much.
Wanda J. Barreto's curator insight, April 1, 2014 10:22 AM

Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad.  El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.


En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte.  Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar.  Yo también lo estoy practicando.

Rescooped by John van den Brink from Curation, Social Business and Beyond!

Here's How to Get Your Message In Front Of Early-Stage B2B Buyers

Here's How to Get Your Message In Front Of Early-Stage B2B Buyers | AtDotCom Social media |
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce.

Via janlgordon
janlgordon's curator insight, November 2, 2013 4:56 PM

Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.

The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.

Here's what you need to know:

Search is one of the first places where buyers start.

According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.

But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.

Here's something you need to do:

Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report

Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.

The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.

There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.

I have highlighted a few that caught my attention:

Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.

Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read more here: []

Rescooped by John van den Brink from Curation, Social Business and Beyond!

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | AtDotCom Social media |

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.

To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."


** Platforms may change but marketing fundamentals remain the same

** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.

** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.

** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!

** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.

** Go to a trusted source for information but be warned: Such a place may not (yet) exist.

Curated by Jan Gordon covering "Curation, Social Business and Beyond"

See article here: []

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John van den Brink's insight:

Rescooped by John van den Brink from Curation, Social Business and Beyond!

10 Types of “Tweets” That Encourage REAL Connection

10 Types of “Tweets” That Encourage REAL Connection | AtDotCom Social media |

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.


The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.

**Mix your "business" talk with "life" talk


"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."

Here are some highlights that caught my attention:

**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from

**The quotable tweet - This one speaks for itself

**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"

Read full article here: []

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Rescooped by John van den Brink from Curation, Social Business and Beyond!

Still Think Digital Advertising Is A Fad? #Infographic

Still Think Digital Advertising Is A Fad?  #Infographic | AtDotCom Social media |
Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.


Look around you and you'll notice that the world is connected, communicating and constantly clicking.


There's no reason to believe that the demographic cohort that will follow Generation Y, will be any different. In fact, the next generation will be the first that cannot conceive a world that isn't defined and enabled by the Internet, mobile devices and online social networking. Still not convinced?


The following Infographic by ROI Media  - - presents an overview of the digital landscape, and the changes pointing towards the need for social media marketing in commerce.


Download / Embed Here: ;

Via maxOz, janlgordon
janlgordon's comment, May 1, 2012 4:17 PM
Thanks Michele, this is a great one!
Rescooped by John van den Brink from GOOGLE+ Watch!

Google+ Blends Social Networking and Community

Google+ Blends Social Networking and Community | AtDotCom Social media |

This piece is from socialmediatoday, I selected it because there are some very interesting insights and questions about the future of google+ and their ability to build and maintain a strong social network and community.


Here are some highlights:


**Social networks are fundamentally different from communities


**the two models are commonly interechanged and the fact that they are two very different models is often lost or overlooked


**a community can form within a social network & visa versa it's very difficult for a social network to force or facilitate community and for a community to force or facilitate a social network


**Social networks are interested in community as community tends to generate significant amounts of content


**As the age old adage goes, ‘content is king


**The reason content is king is because when combined with demographic and behavioral information it provides unmatched opportunities for targeting based on a users digital body language.


**Social network and community operators are essentially the brokers between advertisers and consumers.


**It is at the point these two parties meet that revenue opportunities exist


**‘networked community’ for want of a better term is unchartered waters


**it does provide a myriad of new opportunities and benefits to Google.


**Combine these with Google’s other well-adopted product lines such as Search, Gmail not forgetting the YouTube community and the possibilities begin to multiply.


Curated by Jan Gordon covering "Google+ Watch"


Read full article here: []

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Rescooped by John van den Brink from Curation, Social Business and Beyond!

What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | AtDotCom Social media |
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P

Via janlgordon
janlgordon's comment, November 15, 2013 3:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 2014 9:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".  

Rescooped by John van den Brink from The Evolving World of Marketing!

Here's How to Use Inbound Marketing to Attract, Convert, Close & Delight

Here's How to Use Inbound Marketing to Attract, Convert, Close & Delight | AtDotCom Social media |

Via janlgordon
Randy Bauer's curator insight, May 16, 2013 11:45 PM

A Great look at a sales funnel strategy by +Hubspot that gets all the information right in front of you.

Nedko Aldev's curator insight, May 18, 2013 6:13 AM

add your insight...

janlgordon's comment, May 19, 2013 12:58 AM
Randy Bauer - Thanks you! I thought the whole article was very informative - love the graphic too - happy you liked it!
Rescooped by John van den Brink from Curation, Social Business and Beyond!

Reimagining Business with a Social Mindset

This video and article and download full report is from Deloitte Consulting. It is timely and relevant!, If you're wondering what social business is all about and how it relates to your business, you'll find lots of insights to help you understand and act on this information for your business today.

Here is an excerpt from a response by Sandy Petland from MIT Labs that gives you just a glimpse into what you'll find in this material:.

"Social business is built on top of social networks, which most organizations already have in place.

For years I've been studying connection science” – studying how relationships and personal interactions shape society and business.

**Social business is a manifestation of that thinking, with companies transforming how they organize and operate based on

individual roles, social networks and the power of connections.

**Social business can have huge potential inside and outside the enterprise, across employees, customers, prospects and business partners.

Here is a takeaway that caught my attention:

Start at the beginning -

**Map the individuals in your potential social networks

**know what behaviors you are trying to affect and how you might meaningfully engage these into persistent communities

**Use this information to guide the development of tools, roadmaps and roll-out plans – not the other way around.

**Focus on results that can be measurable and attributable


Selected by Jan Gordon coveriing  "