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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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Dead Simple Way To Tell Your Brand Story On Facebook | Ernest Barbaric

Dead Simple Way To Tell Your Brand Story On Facebook | Ernest Barbaric | AtDotCom Social media | Scoop.it

"Maybe you already post on Facebook three times a week. Maybe you already boost posts to promote your content. But are you missing out on a simple way to share your brand story using the visual web, on the most popular social media network in existence today?


Someone at [retailer] TOMS took some time to backfill their Facebook timeline with these (and other) tidbits, outlining the story of founding and growth of their brand. Leaving a few simple breadcrumbs for the fans and the curious to follow."

 

Read the full article to find out:

- how you can add milestones to your organizations Facebook page

- best practices for Facebook milestones

- what brand milestones should you create

- Facebook brand storytelling examples


Via Kim Zinke (aka Gimli Goose), Karen Dietz
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Karen Dietz's comment, July 25, 2013 1:40 PM
Glad you like the article Omar!
Marie Ennis-O'Connor's curator insight, July 27, 2013 7:34 AM

Learning how to tell your story effectively is an essential skill for non-profit marketing

Karen Dietz's comment, August 2, 2013 7:47 PM
I couldn't agree more Marie! I keep learning all the time how to keep practicing the craft of storytelling :)
Rescooped by John van den Brink from Curation, Social Business and Beyond
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Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | AtDotCom Social media | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.


To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."


Remember:


** Platforms may change but marketing fundamentals remain the same


** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.


** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.


** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!


** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.


** Go to a trusted source for information but be warned: Such a place may not (yet) exist.


Curated by Jan Gordon covering "Curation, Social Business and Beyond"


See article here: [http://bit.ly/VcYLb]



Via janlgordon
John van den Brink's insight:


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Rescooped by John van den Brink from Curation, Social Business and Beyond
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Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | AtDotCom Social media | Scoop.it

Personal Branding With Social Media Infographic via Chris Voss

 

Why having the right social media tools matter:

 

"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.

 

It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.

 

Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"

 

See full infographic here: [http://bit.ly/JMXlS0]


Via janlgordon
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Rescooped by John van den Brink from Curation, Social Business and Beyond
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How To Leverage the Science of Relationships to Gain True Influence

How To Leverage the Science of Relationships to Gain True Influence | AtDotCom Social media | Scoop.it
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re

Via janlgordon
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Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
Rescooped by John van den Brink from Curation, Social Business and Beyond
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How to Maximize the Reach of Your Posts on Social Networks

How to Maximize the Reach of Your Posts on Social Networks | AtDotCom Social media | Scoop.it

This article and infographic was posted by Ted Nguyen for his blog.


Intro:


One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach


Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.


What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:


"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"

.

**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.


**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.


**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.



Selected by Jan Gordon covering: "Curation, Social Business and Beyond


Read article and see infographic here: [http://bit.ly/VG0xGL]


Infographic by DKNewMedia


Survey by Compendium


Via janlgordon
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