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Snapchat As A Brand Builder

Snapchat As A Brand Builder | AtDotCom Social media | Scoop.it
Snapchat, which began as a private way for young people to connect with each other through photo stories, has now become an important tool fo

Via janlgordon
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janlgordon's comment, July 29, 2016 10:42 AM
Thank you Pat & @Stan Smith :-)
janlgordon's comment, August 1, 2016 10:21 AM
Thank you @Konstantinos Kalemis :-)
janlgordon's comment, August 8, 2016 10:50 AM
Thank you @Skylly_W :-)
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8 tips to Running an actually successful Social Media Campaign via @Zinkapp

8 tips to Running an actually successful Social Media Campaign via @Zinkapp | AtDotCom Social media | Scoop.it
Social media for businesses is a tough nut to crack, so follow these tips to create a real community around your product

Via TechinBiz, StayinFront, Ivo Nový, Jesús Hernández
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Tony Guzman's curator insight, July 28, 2015 2:28 PM

This article gives some great ideas on how to have your social media campaign be a success!

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5 Easy Steps to Your Successful Social Media Marketing Strategy

5 Easy Steps to Your Successful Social Media Marketing Strategy | AtDotCom Social media | Scoop.it
5 Easy Steps to Your Successful Social Media Marketing Strategy:Most business houses appreciate the power of social media and its potential to promote (social media marketing strategy tips http://t.co/suB5ccijlb)...

Via Dr. Susan Bainbridge, Jesús Hernández
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Graig Angarella's curator insight, February 26, 2014 2:44 AM

I enjoyed reading this article, because it seemed to go hand-in-hand with what we have learned so far in class this semester. In different terms, it simply outlines a successful marketing plan. To start, it mentions clearly defining your objectives and business goals. As we have learned, this is important and should always be the first thing we do. In addition to stating we should monitor our progress, the article says that we should re-assess our strategy at regular intervals. This makes sense, because it would keep complacency from occurring. Next, and as we know, we should correctly identify our target audience, and then after that, we should make sure to target the right social media platforms. One thing that differs however, is that the article recommends creating a social media calendar. I liked that it had mentioned identifying the best marketing channels as well to reach out in the best way possible to consumers. Lastly, step five discussed the Unique Selling Proposition (USP), and it's importance in social media marketing. The USP (which I just learned about today) is the crucial feature or set of features that sets your company apart from others in similar businesses. Overall, this article not only refreshed my memory towards a proper marketing plan, but also introduced new marketing tactics, that I could see becoming very useful for one's company.

Comunicologos.com's curator insight, February 28, 2014 8:25 AM

5 pasos para una estrategia exitosa de Social Media

Ivo Nový's curator insight, March 24, 2014 7:31 AM

In any case before taking advantage of any social media network, clearly define your objectives and business goals..

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Create Dynamic Headlines to Draw Your Readers In - Here's How

Create Dynamic Headlines to Draw Your Readers In - Here's How | AtDotCom Social media | Scoop.it
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.

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Deb Nystrom, REVELN's curator insight, December 10, 2013 11:15 PM

Useful list, good reminders.  And there are headline evaluators out there using the emotion principle.  Here's one:

http://www.aminstitute.com/headline/


~  Deb

janlgordon's comment, December 11, 2013 1:00 AM
Deb Nystrom Thanks for your comment and for this link, very helpful, I really appreciate it!
harish magan's curator insight, December 23, 2013 9:24 PM

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

 

There are great tips in here

 

Here are a few that caught my attention:

 

E is for empathy.

 

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

 

"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success.Of course, you need insights into how your