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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | AtDotCom Social media | Scoop.it

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 


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Darius Douglass's curator insight, April 16, 5:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | AtDotCom Social media | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....

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Neil Ferree's curator insight, February 4, 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

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What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | AtDotCom Social media | Scoop.it
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P

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janlgordon's comment, November 15, 2013 3:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 9:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".  

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Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0

Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0 | AtDotCom Social media | Scoop.it
Like all else in business, social media is evolving and entering a new phase where brands are creating exceptionally niche social experiences for their users and members.

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Stephen Van Delinder's curator insight, August 11, 2013 12:23 AM

Wow. This is one of the most insightful articles I've read in a very long time...

 

Okay, I just read it a second time and it's official: my mind is blown imagining all the ways that available technology is about to integrate. I like the golf example. Compare metrics and stats in real time with people on your golfing social network. All the pieces are already in place, and it doesn't take an MBA to figure out how to monetize that idea. 

 

"Think larger. Social in the coming 3.0 is all about hyper-specificity, gained access, domain sharing, knowledge distribution and re-purposing, and ultimately, innovation acceleration leading us into an era of continuous innovation."

 

Ironically enough, it looks like social networking is on its way back to being a small niche social site for college kids at specific schools like Harvard. 

 

I am now following Clinton Bonner on Twitter.


Clinton Bonner's comment, August 11, 2013 8:37 PM
Hi all, just wanted to say thank you very much, rather humbled by your words and really enjoying the added commentary you've all added. Thank you.
Peg Corwin's curator insight, June 22, 2:44 PM

Wow, niche communities around a single song, even.  

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The Top 10 Ways to Market Your Business Online

The Top 10 Ways to Market Your Business Online | AtDotCom Social media | Scoop.it

As a marketing expert, I receive a lot of emails, calls, and I notice tons of questions on discussion boards from business owners who are trying to market their business online.


So as a business owner, what do you do? Here’s the top 10 ways to market your business online:


1. Writing and Submitting Articles. For writing and submitting articles there’s only one place to go:  Help A Reporter Out (HARO). HARO is one of the fastest-growing social media services in North America.


2. Guest Blog Posting. I’m a huge fan of guest blogging. In my opinion, it’s the most effective online marketing strategy there is, assuming you do it correctly. The  great thing about guest blog posting is that you get introduced to a whole new audience and that content last forever.


3. E-mail Marketing. E-mail is the most popular online activity on the internet. For most businesses, permission-based marketing are the most memorable and cost-effective way to reach new and existing customers.  I would recommend MailChimp as a tool to use.


4. Create a Blog. Blogging requires the discipline of creating, writing, and/or contributing information of value to your niche market (a segment of mainstream).


5. Participate in Social Networking. Social networks like LinkedIn, Facebook, Google+, Twitter, and Pinterest (Arenas) have hundreds of millions of users that are connected to one another.


6. Offer a Free eBook or Checklist. Auto-responders are programs set up to automatically respond via e-mail when triggered.


7. Start a Podcast. Is simply an on-demand radio show. Some of your target audience will learn by hearing and podcasting address this issue.


8. Do Online Radio and Podcast Interviews. This a great way to get introduced to other people audience’s.


9. Participate in Discussion Forums. Forums are another name for online bulletin boards. online discussion boards, and online message boards.


10. Start a Newsletter. Publishing your own free newsletter can bring huge amounts of qualified traffic to your websites while helping you increase your profits.


Finally, be patient with your online marketing efforts.



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Mary Anne Hahn's curator insight, March 5, 2013 7:56 AM

It takes time, commitment and perseverence--but these do work!

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10 Crucial Consumer Trends for 2013 Is Your Business Ready?

10 Crucial Consumer Trends for 2013 Is Your Business Ready? | AtDotCom Social media | Scoop.it
Trend BriefingClick here to edit the content...
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janlgordon's curator insight, December 4, 2012 3:52 PM

This piece from Trendwatching contains some very valuable information about the future of business and how you can stay relevant by staying informed.


Here are some of the highlights that caught my attention:


Mega-trend of transparency in 2013?


**Brands  must move from 'having nothing to hide' to pro-actively showing and proving they have nothing to hide.


**The perfect storm of consumers' ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting jut the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as:


  *3D-printing and make-on-demand, to trigger a resurgence in

    domestic manufacturing in established markets in 2013


Mobile Moments


**in 2013, consumers will look to their mobile devices to maximize absolutely every moment, multi-if-not-hypertasking their experiences, purchases and communications...


Eco Trend for 2013


**Rather than being discarded or even recycled (by someone else), these products can be given back to nature to grow something new, with all the eco-status and eco-stories


Selected by Jan Gordon covering: "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/Vkmo1j]

Barbara Saunders's curator insight, December 11, 2012 2:26 PM

Knowing what's coming and what's happening is 80% of the battle - positioning yourself properly is the rest.

C3 Consensus's curator insight, January 24, 2013 8:13 AM

Les tendances consommation pour l'année 2013

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Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | AtDotCom Social media | Scoop.it
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.


Here are some highlights:


How social currency influences behavior


**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.


**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.


**Both social influences are amplified in public settings.


Psychologist Robert Cialdini documented six principles of ethical persuasion:


**social proof


**authority


**affinity


**commitment


**consistency


**reciprocity


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article, see slideshare, images here: [http://bit.ly/VySDuu]


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Thomas Wooldridge's comment, April 19, 2013 7:17 AM
social Proof.. It is what we all seek
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Social Media and Place

Social Media and Place | AtDotCom Social media | Scoop.it
Facebook most social cities: People everywhere use Facebook to check in to places. Here you can see the 5 top hotspots of the most "social"cities.


Questions to ponder: What attributes do these commonly 'checked into' landmarks have in common?  Are you surprised that some are or are not on the list?


Tags: socialmedia, place, tourism, infographic, London, NYC, Paris.


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B2B Social Marketing: Anatomy of a Successful Campaign [Infographic]

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic] | AtDotCom Social media | Scoop.it

This piece and infographic was posted by Jason Miller for Marketto.  The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.


Understanding each social network and what your business can gain from each one is essential.


It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.


**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.


**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.


In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See infographic here: [http://bit.ly/Q0L15N]


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The Culture Of Personality: The What, Why & How of Social Business

The Culture Of Personality: The What, Why & How of Social Business | AtDotCom Social media | Scoop.it

I selected this piece by Matt Ridings from SideraWorks because we all talk about social business but what is it, why should we care, how do we measure it and why is it important for our business?


This piece along with a slideshare answers some of these questions and gives you a mindset and framework to work with.


Here are some highlights:


What is Social Business?


**The answer differs if you're describing the purpose, the processes or the outcomes - Depending on your point of view as the customer, the employee or a partner  -  the answer can differ even more


Here is a definition of social business:


Social busines is the creation of an organization that is optimized to benefit the entire ecosystem. Customers, employees, partners, owners by embedding collaboration and active engagment into its operations and culture. The result is a more responsive, adaptable, effective and untimately more successful company.


Here are some of the challenges:


**How do we develop a common vocabulary and context so] that all parties have a clear understanding of what it is they're trying to achieve or become?


**How to 'audit' something like culture to the degree that you can provide a meaningful representationn of its curfrent attributes at individual, group anad organization - wide levels?


**How do you represent the objective in a way that is easily understood in relation to the audit?


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see slideshare here: [http://bit.ly/PqYQbK]


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Reimagining Business with a Social Mindset

This video and article and download full report is from Deloitte Consulting. It is timely and relevant!, If you're wondering what social business is all about and how it relates to your business, you'll find lots of insights to help you understand and act on this information for your business today.


Here is an excerpt from a response by Sandy Petland from MIT Labs that gives you just a glimpse into what you'll find in this material:.


"Social business is built on top of social networks, which most organizations already have in place.


For years I've been studying connection science” – studying how relationships and personal interactions shape society and business.


**Social business is a manifestation of that thinking, with companies transforming how they organize and operate based on


individual roles, social networks and the power of connections.


**Social business can have huge potential inside and outside the enterprise, across employees, customers, prospects and business partners.


Here is a takeaway that caught my attention:


Start at the beginning -


**Map the individuals in your potential social networks


**know what behaviors you are trying to affect and how you might meaningfully engage these into persistent communities


**Use this information to guide the development of tools, roadmaps and roll-out plans – not the other way around.


**Focus on results that can be measurable and attributable


 

Selected by Jan Gordon coveriing  "Curation, Social Business and Beyond"


See article, video and read more about social business here: [http://bit.ly/MZUSmK]


used in this document social data revolution - January 2012 http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html


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How to Understand, Identify & Engage with Social Influencers [Infographic]

How to Understand, Identify & Engage with Social Influencers [Infographic] | AtDotCom Social media | Scoop.it

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.


By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.


**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.


Intro:


"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"


Here are some highlights:


**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.


**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks


**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business


Here are the categories:


Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art


Engagers - These people have well-established social networks and are strong influencers of people they know personally


Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona


Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/N4a2Km]


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Social is Changing Everything - Here's What You Need to Know

Social is Changing Everything - Here's What You Need to Know | AtDotCom Social media | Scoop.it

I selected this piece written by Jay Deragon because his insights and suggesgtions are like a beacon in the chaos of change.  This piece is no exception. Tto paraphrase:

 

Social is changing so rapidly, it's impossible to create a plan when you have a moving target. The only solution at this point in time is to dive in and learn quickly.

 

Here's what caught my attention:

 

**The evolution of the web is accelerating with new tools, new discoveries and the subsequent market dynamics effected by these changes.

 

**As more and more conversations begin to impact business models, market relations and the supply and demand equations the more traditional mind sets try and fit these changes into the old box.

 

 

**Most executives are totally disconnected from the dynamics created by all things social.

 

**Yet the same executives expect their managers to come up with a plan to use this thing called social media.

 

**If you ask someone for a plan that neither you or they understand you’ll get a plan that doesn’t create anything new

 

**it only addresses all things social in context to what they know

 

**What they know is not what they need to know.

 

Takeaways:

 

**the plan ought to be more about understanding, learning and adapting to the new marketplace dynamics that are changing your relationships with buyers

 

**Guy Kawasaki says: "Don't plan social media just do it!"

 

**Doc Searle wrote The Cluetrain Manifesto 

which Jay refers to in this piece, I highly recommend it, it's like a roadmap for everything discussed in this article.

 

Curated by Jan Gordon covering "Exploring Change Through Ongoing Discussions"

 

Feel free to visit my other topic: "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/LnyFU1]


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Alessio Manca's comment, June 5, 2012 12:18 PM
Agreed 101% "Most executives are totally disconnected from the dynamics created by all things social."
Martin (Marty) Smith's comment, July 25, 2012 7:41 PM
Thanks for the pickup Jesus. Marty
janlgordon's comment, July 26, 2012 10:48 AM
Thanks for your input Marty! I think it's possible for anyone to catch up in social if they have a clear purpose and intent, know who their audience is and serve them with excellent solutions on a consistent basis. Obviously, this is a longer discussion, many great books out there, haven't read the one you suggest and will take a look at that.
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5 Easy Steps to Your Successful Social Media Marketing Strategy

5 Easy Steps to Your Successful Social Media Marketing Strategy | AtDotCom Social media | Scoop.it
5 Easy Steps to Your Successful Social Media Marketing Strategy:Most business houses appreciate the power of social media and its potential to promote (social media marketing strategy tips http://t.co/suB5ccijlb)...

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Graig Angarella's curator insight, February 26, 2:44 AM

I enjoyed reading this article, because it seemed to go hand-in-hand with what we have learned so far in class this semester. In different terms, it simply outlines a successful marketing plan. To start, it mentions clearly defining your objectives and business goals. As we have learned, this is important and should always be the first thing we do. In addition to stating we should monitor our progress, the article says that we should re-assess our strategy at regular intervals. This makes sense, because it would keep complacency from occurring. Next, and as we know, we should correctly identify our target audience, and then after that, we should make sure to target the right social media platforms. One thing that differs however, is that the article recommends creating a social media calendar. I liked that it had mentioned identifying the best marketing channels as well to reach out in the best way possible to consumers. Lastly, step five discussed the Unique Selling Proposition (USP), and it's importance in social media marketing. The USP (which I just learned about today) is the crucial feature or set of features that sets your company apart from others in similar businesses. Overall, this article not only refreshed my memory towards a proper marketing plan, but also introduced new marketing tactics, that I could see becoming very useful for one's company.

Comunicologos.com's curator insight, February 28, 8:25 AM

5 pasos para una estrategia exitosa de Social Media

Ivo Nový's curator insight, March 24, 7:31 AM

In any case before taking advantage of any social media network, clearly define your objectives and business goals..

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Create Dynamic Headlines to Draw Your Readers In - Here's How

Create Dynamic Headlines to Draw Your Readers In - Here's How | AtDotCom Social media | Scoop.it
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.

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Deb Nystrom, REVELN's curator insight, December 10, 2013 11:15 PM

Useful list, good reminders.  And there are headline evaluators out there using the emotion principle.  Here's one:

http://www.aminstitute.com/headline/


~  Deb

janlgordon's comment, December 11, 2013 1:00 AM
Deb Nystrom Thanks for your comment and for this link, very helpful, I really appreciate it!
harish magan's curator insight, December 23, 2013 9:24 PM

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

 

There are great tips in here

 

Here are a few that caught my attention:

 

E is for empathy.

 

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

 

"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success.Of course, you need insights into how your readers define success. When you have them, speak to them.

 

 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.

 

"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti coveringCuration, Social Business and Beyond


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Why Content Curation Is Disruptive and A Very Powerful Tool Done Right

Why Content Curation Is Disruptive and A Very Powerful Tool Done Right | AtDotCom Social media | Scoop.it

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janlgordon's curator insight, November 13, 2013 12:50 PM

This thought-provoking piece was written by Marty Smith who is one of our top scoopers here who knows what he's talking about when it comes to curation and why it is disruptive in this marketplace.


Marty gives you some great tips on how to use Scoopit to evaluate what works and what doesn't with your audience and more....


Marty Smith:




"When everyone is doing something as complicated as content marketing quality goes down. My ratios used to be about 50% curation to 50% creation. we can afford to lower creation now for two reasons:


  • An archive of almost a million words published across 4 blogs.
  • With so many people creating so much POOR content, creating LESS and making it BETTER is disruptive.
  • This “less and better” is  Curatti’s Editors of Chaos mission.


Snippet Curation with a powerful tool like Scoop.it moves your Internet marketing away from the pack. The pack is creating content faster and faster without a full understanding of what works


Most content marketers add NOISE in the hope screaming louder will make content stand out. It never does.


Selected by Jan Gordon for Curatti covering, Curation, Social Business and Beyond


Read more here: [http://bit.ly/1aD3c6j]

BSN's curator insight, November 13, 2013 1:00 PM

Content Marketing Tips

Stephen Dale's curator insight, November 14, 2013 12:59 PM

I've said this before, and will repeat...Contet Curation is not just for the Marketeers. I think it is as yet a vastly untapped skill/resource/process for Enterprise information professionals (IM/KM) in delivering themed, value--added and decision-ready content for their internal customers. #kmers #curation

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The Reason Your Biz Story Matters Video

http://www.socialmediabynumbers.com The era of Social Media has changed the nature of organizational definition. We are no longer authors of our identity, bu...

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Oakville Deals's curator insight, June 2, 2013 12:49 PM

What's your story? What are your mission vision values? Why it matters.

Excellent video.

Cho Rong Kim's comment, June 3, 2013 3:43 AM
Really nice!
Karen Dietz's comment, June 4, 2013 7:28 PM
Thank you all for your comments! Glad you liked the post :)
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The Social Business Shift- What Businesses Have to Do [Infographic]

The Social Business Shift- What Businesses Have to Do [Infographic] | AtDotCom Social media | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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