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The Social Business Shift- What Businesses Have to Do [Infographic]

The Social Business Shift- What Businesses Have to Do [Infographic] | AtDotCom Social media | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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How To Create, Curate & Connect People Who Are Fired Up For Change

How To Create, Curate & Connect People Who Are Fired Up For Change | AtDotCom Social media | Scoop.it

This piece is from Fastcompany it's from The World Vision Activism Network. (October 2012) I selected it because there are some great takeaways whether you have a community or are starting one from scratch.


Intro:


When you build a brand, one of the most important measures of success is the actual engagement and connection of your loyal customers, followers, supporters, partners, fans and friends--your community.


The digital age and 24/7 connectivity, social platforms are forcing companies to find new and compelling ways to keep up with daily communication and connection with the people who matter the most


Here are a few highlights:



Create a long-term relationship


**You must understand your audience's interessts


**Use the most popular form of communication


**You have to be available and ready to interact to keep them actively engaged.


. Listen to people


**Pay attention to where and how your key people want to communicate, what they want to talk about and what they actualy do.


**Build the community they demand - use posters, art, videos and whatever connects with your audience on a digital platform that is eaily accessed & shred through a space where your audience is already spending time


Create it & Continually Influence Your Audience


**You must be an active participant on a regular basis

]

**By continually sharing, creating, leading and converse with the people you want to influence to establish a long-lasting relationship.


**By staying actively engaged, you will become easy to relate to and your audience will learn more about you, creating a closer relationship


Selected by Jan Gordon covering, "Curation, Social Business & Beyond"


Read article here: [http://bit.ly/TEKl4n]


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janlgordon's comment, November 12, 2012 4:06 PM
Thanks John van den Brink!
janlgordon's comment, November 12, 2012 4:07 PM
Thanks Ivo Novy!
Wanda Rawlins's curator insight, December 19, 2012 3:28 PM

I believe in staying active on a regular basis by doing so you are creating and continually influencing your audience. IMO

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B2B Social Marketing: Anatomy of a Successful Campaign [Infographic]

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic] | AtDotCom Social media | Scoop.it

This piece and infographic was posted by Jason Miller for Marketto.  The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.


Understanding each social network and what your business can gain from each one is essential.


It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.


**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.


**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.


In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See infographic here: [http://bit.ly/Q0L15N]


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7 Ways to Find, Engage & Leverage Powerful Influencers

7 Ways to Find, Engage & Leverage Powerful Influencers | AtDotCom Social media | Scoop.it

This piece was written by Belinda Stinson for Jeff Bullas's blog


Jan Gordon: My commentary


This is one of the suggestions that was mentioned in tis article but I can't stress this enough, it should be #1


After you've discovered who the right influencers are, always look for ways you can sincerely contribute to them that is meaningful, then find ways to leverage the relationship and make it a win/win for both of you. 


Intro:


 "if you want to grow your business, you need to know who the influencers are in your field, learn from their expertise and build a productive professional relationship with them".


Why leverage influencers?:


"Influencers are hubs of information, they have many followers who respect their recommendations and opionions and being featured by them sends a powerful amount of targeted traffic your way - It's good old fashioned word of mouth recommendations on steriods"


Here are a few ways to discover influencers that I personally do myself:


**Twitter Lists - Twitter is a great untapped resource for finding influencers and keep track of what they are posting


**Groups and Forums - These are valuable sources of information.


**Podcasts and webinars - This is a great way to find key influencers - whether it's through interviews, presentations, information products of their own or curated information by others


Here are a few ways to build relationships that I've found very effective in finding influencers in my industry:


**Connect through the social media platforms they use


**Share the posts that are of value to your audience, retweet & quote their content, share, comment and like their Facebook posts


**Help promote what they are involved with, including charity causes, seminars, conferences, publiations and promotions


Selected by Jan Gordon covering, "Curation, Social Business and Beyond"


See full articles here: [bit.ly/Nw9xqY]


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Sterling Dee's comment, August 18, 2012 10:28 PM
you write the best summaries/commentaries, Jan!
janlgordon's comment, August 19, 2012 1:11 AM
Thank you so much Sterling, I really appreciate your feedback!
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Reimagining Business with a Social Mindset

This video and article and download full report is from Deloitte Consulting. It is timely and relevant!, If you're wondering what social business is all about and how it relates to your business, you'll find lots of insights to help you understand and act on this information for your business today.


Here is an excerpt from a response by Sandy Petland from MIT Labs that gives you just a glimpse into what you'll find in this material:.


"Social business is built on top of social networks, which most organizations already have in place.


For years I've been studying connection science” – studying how relationships and personal interactions shape society and business.


**Social business is a manifestation of that thinking, with companies transforming how they organize and operate based on


individual roles, social networks and the power of connections.


**Social business can have huge potential inside and outside the enterprise, across employees, customers, prospects and business partners.


Here is a takeaway that caught my attention:


Start at the beginning -


**Map the individuals in your potential social networks


**know what behaviors you are trying to affect and how you might meaningfully engage these into persistent communities


**Use this information to guide the development of tools, roadmaps and roll-out plans – not the other way around.


**Focus on results that can be measurable and attributable


 

Selected by Jan Gordon coveriing  "Curation, Social Business and Beyond"


See article, video and read more about social business here: [http://bit.ly/MZUSmK]


used in this document social data revolution - January 2012 http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html


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How to Understand, Identify & Engage with Social Influencers [Infographic]

How to Understand, Identify & Engage with Social Influencers [Infographic] | AtDotCom Social media | Scoop.it

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.


By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.


**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.


Intro:


"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"


Here are some highlights:


**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.


**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks


**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business


Here are the categories:


Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art


Engagers - These people have well-established social networks and are strong influencers of people they know personally


Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona


Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/N4a2Km]


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Are Brands Wielding More Influence In Social Media Than We Thought?

Are Brands Wielding More Influence In Social Media Than We Thought? | AtDotCom Social media | Scoop.it

I selected this piece by Steve Olenski  for Forbes because it's good for B2C marketers to see the results of their social media campaigns.

 

This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.

 

Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.

 

12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+

 

Here's what caught my attention:

 

**81% of US respondents indicated posts from their friends directly influenced their purchase decision

 

**80% of respondents “tried new things based on friends’ suggestions.”

 

**78% of respondents said the posts by companies they follow on social media impact their purchases.

 

**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.

 

Are Brands finally "getting it" when it comes to social media?

 

**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.

 

**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases

 

Selected by Jan Gordon covering,  "Content Curation. Social Business and Beyond"

 

See full article here: [http://onforb.es/KQTqAR]


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Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | AtDotCom Social media | Scoop.it

Personal Branding With Social Media Infographic via Chris Voss

 

Why having the right social media tools matter:

 

"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.

 

It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.

 

Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"

 

See full infographic here: [http://bit.ly/JMXlS0]


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50 Great Content Ideas to Create Buzz

50 Great Content Ideas to Create Buzz | AtDotCom Social media | Scoop.it

I selected this article from conversationagent today not only does it have some great tips for creating compelling content but it gives you examples of people who are doing a good job with each suggestion.

 

These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.

 

"Connecting ideas and people -- how talk can change our lives".

 

 

 

Here are a few things that caught my attention:

 

**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.

 

** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.

 

** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.

 

** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing

.

** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.

 

** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.

 

** Track and review future trends from behind the scenes. A good guide is Louis Gray.

 

**Create a conversation around a social object. That's what Hugh MacLeod does.

 

** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.

 

Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"

 

Read full article here: [http://www.conversationagent.com/]


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Barry Deutsch's comment, May 16, 2012 2:18 AM
Fully 1/3 of my business in executive search, speaking engagements, and consulting projects come directly from content curation and marketing.
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Overwhelmed By Social Media? Here Are 7 Ways to Keep Up

Overwhelmed By Social Media? Here Are 7 Ways to Keep Up | AtDotCom Social media | Scoop.it

This a timely and important piece from Mark Schaefer of {grow} in which he touches upon several issues which confront all of us who are trying to keep our heads above water in the ever-evolving world of Social Media.


To quote: "Not only do the platforms shift every day, the rules of engagement change constantly, too. Can anybody keep up with the real (and rumored) changes just to Facebook's EdgeRank formula? What we considered best practices six months ago are passé today. Social media is overwhelming, especially when there is pressure to master every new platform that comes along  How do you keep up?."


Remember:


** Platforms may change but marketing fundamentals remain the same


** Absolutely nobody can navigate this changing world alone as there are too many facets to it, so form a mutually beneficial support group.


** There's too much informationfor any one person to keep on top of all of it, so pick a main focus and try really hard to keep mainly to that.


** Know your audience and go where you will find them. This might mean giving up on one of the major platforms.  Swallow hard and do it!


** The more successful you become and the more your reach grows, the less time you will have to engage one-on-one with people. Don't let yourself feel guilty about this as it is inevitable.


** Go to a trusted source for information but be warned: Such a place may not (yet) exist.


Curated by Jan Gordon covering "Curation, Social Business and Beyond"


See article here: [http://bit.ly/VcYLb]



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49 Ways to Gain Trust and Loyalty From Your Audience

49 Ways to Gain Trust and Loyalty From Your Audience | AtDotCom Social media | Scoop.it

This piece was written by Henneke Duistermaat, guest blogger for Copyblogger. I selected it because trust and loyalty are the two ingredients you need to build and keep your following. It isn't that difficult to attain if you follow these suggestions.

 

Determine what you want to be known for, then start building your reputation from there.

 

Here are a few highlights:

 

Three key elements to developing trust with your online audience:

 

** Build authority by creating and sharing useful content

 

**Develop relationships with your audience by showing you genuinely care

 

**Underscore your credibility with a professional website

 

Here's what caught my attention:

 

"Knowledge and competence is great but the combination of both encourages people to trust you and increases your powers of enchantment" Guy Kawasaki

 

**What knowledge can you share?

 

**What are your siills

 

**How can you share your experience to help others?

 

Here are a few ways to build authority

 

**Be on a mission - what do you want to achieve and why?

 

**Be different - develop your own voice

 

**Be a storyteller - stand for something

 

**Be helpful - Create and share content that solves your readers' problems

 

**Build a tribe - Your followers will spread your ideas for you

 

Don't focus on yourself

 

**Be sincerely interested

 

**Be yourself

 

**Build relationships by asking questions, saying thank you

 

**Show your personality - be transparent, humble, generous

 

**Understand the culture of a platform before you jump in

 

Selected by Jan Gordon covering  "Curation and Social Business"

 

 


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The Power of Pure Emotion Drives People to Action

The Power of Pure Emotion Drives People to Action | AtDotCom Social media | Scoop.it

This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.


Jan Gordon: My commentary


Know your audience and speak to their listening


This was mentioned in this article by the author who paraphrased

what John Kearon said:


”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing


Do the best companies make you think or feel? The author suggests feeling is what makes things happen".


Jan Gordon: 


Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.


This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).


"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".



Here are some highlights that I think apply to content curators/arketers particularly


"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".


Here are a few suggestions that caught my attention particularly for content marketers/curators:


Concentrate on the feeling benefit of your products and services


**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?


Write Visual:


**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.



Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/SIKXEw]


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janlgordon's comment, August 20, 2012 1:44 PM
Thanks John for sharing this!
John van den Brink's comment, August 20, 2012 1:48 PM
You're welcome Jan. Is another great post! Have a great day.
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The Culture Of Personality: The What, Why & How of Social Business

The Culture Of Personality: The What, Why & How of Social Business | AtDotCom Social media | Scoop.it

I selected this piece by Matt Ridings from SideraWorks because we all talk about social business but what is it, why should we care, how do we measure it and why is it important for our business?


This piece along with a slideshare answers some of these questions and gives you a mindset and framework to work with.


Here are some highlights:


What is Social Business?


**The answer differs if you're describing the purpose, the processes or the outcomes - Depending on your point of view as the customer, the employee or a partner  -  the answer can differ even more


Here is a definition of social business:


Social busines is the creation of an organization that is optimized to benefit the entire ecosystem. Customers, employees, partners, owners by embedding collaboration and active engagment into its operations and culture. The result is a more responsive, adaptable, effective and untimately more successful company.


Here are some of the challenges:


**How do we develop a common vocabulary and context so] that all parties have a clear understanding of what it is they're trying to achieve or become?


**How to 'audit' something like culture to the degree that you can provide a meaningful representationn of its curfrent attributes at individual, group anad organization - wide levels?


**How do you represent the objective in a way that is easily understood in relation to the audit?


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article and see slideshare here: [http://bit.ly/PqYQbK]


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10 Types of “Tweets” That Encourage REAL Connection

10 Types of “Tweets” That Encourage REAL Connection | AtDotCom Social media | Scoop.it

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.


Intro:


The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.


**Mix your "business" talk with "life" talk


Excerpt::


"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."


Here are some highlights that caught my attention:


**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from


**The quotable tweet - This one speaks for itself


**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/NPTuDT]


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Social is Changing Everything - Here's What You Need to Know

Social is Changing Everything - Here's What You Need to Know | AtDotCom Social media | Scoop.it

I selected this piece written by Jay Deragon because his insights and suggesgtions are like a beacon in the chaos of change.  This piece is no exception. Tto paraphrase:

 

Social is changing so rapidly, it's impossible to create a plan when you have a moving target. The only solution at this point in time is to dive in and learn quickly.

 

Here's what caught my attention:

 

**The evolution of the web is accelerating with new tools, new discoveries and the subsequent market dynamics effected by these changes.

 

**As more and more conversations begin to impact business models, market relations and the supply and demand equations the more traditional mind sets try and fit these changes into the old box.

 

 

**Most executives are totally disconnected from the dynamics created by all things social.

 

**Yet the same executives expect their managers to come up with a plan to use this thing called social media.

 

**If you ask someone for a plan that neither you or they understand you’ll get a plan that doesn’t create anything new

 

**it only addresses all things social in context to what they know

 

**What they know is not what they need to know.

 

Takeaways:

 

**the plan ought to be more about understanding, learning and adapting to the new marketplace dynamics that are changing your relationships with buyers

 

**Guy Kawasaki says: "Don't plan social media just do it!"

 

**Doc Searle wrote The Cluetrain Manifesto 

which Jay refers to in this piece, I highly recommend it, it's like a roadmap for everything discussed in this article.

 

Curated by Jan Gordon covering "Exploring Change Through Ongoing Discussions"

 

Feel free to visit my other topic: "Content Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/LnyFU1]


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Alessio Manca's comment, June 5, 2012 12:18 PM
Agreed 101% "Most executives are totally disconnected from the dynamics created by all things social."
Martin (Marty) Smith's comment, July 25, 2012 7:41 PM
Thanks for the pickup Jesus. Marty
janlgordon's comment, July 26, 2012 10:48 AM
Thanks for your input Marty! I think it's possible for anyone to catch up in social if they have a clear purpose and intent, know who their audience is and serve them with excellent solutions on a consistent basis. Obviously, this is a longer discussion, many great books out there, haven't read the one you suggest and will take a look at that.
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Still Think Digital Advertising Is A Fad? #Infographic

Still Think Digital Advertising Is A Fad?  #Infographic | AtDotCom Social media | Scoop.it
Digital marketing isn't a fad - it's the future. And although it may be a notoriously difficult task to project the future; the most telling variable is what's happening in the present.

 

Look around you and you'll notice that the world is connected, communicating and constantly clicking.

 

There's no reason to believe that the demographic cohort that will follow Generation Y, will be any different. In fact, the next generation will be the first that cannot conceive a world that isn't defined and enabled by the Internet, mobile devices and online social networking. Still not convinced?

 

The following Infographic by ROI Media  - http://bit.ly/JOOy40 - presents an overview of the digital landscape, and the changes pointing towards the need for social media marketing in commerce.

 

Download / Embed Here: http://bit.ly/JOOOA7 ;


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janlgordon's comment, May 1, 2012 4:17 PM
Thanks Michele, this is a great one!
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Google+ Blends Social Networking and Community

Google+ Blends Social Networking and Community | AtDotCom Social media | Scoop.it

This piece is from socialmediatoday, I selected it because there are some very interesting insights and questions about the future of google+ and their ability to build and maintain a strong social network and community.

 

Here are some highlights:

 

**Social networks are fundamentally different from communities

 

**the two models are commonly interechanged and the fact that they are two very different models is often lost or overlooked

 

**a community can form within a social network & visa versa it's very difficult for a social network to force or facilitate community and for a community to force or facilitate a social network

 

**Social networks are interested in community as community tends to generate significant amounts of content

 


**As the age old adage goes, ‘content is king

 

**The reason content is king is because when combined with demographic and behavioral information it provides unmatched opportunities for targeting based on a users digital body language.

 

**Social network and community operators are essentially the brokers between advertisers and consumers.

 

**It is at the point these two parties meet that revenue opportunities exist

 

**‘networked community’ for want of a better term is unchartered waters

 

**it does provide a myriad of new opportunities and benefits to Google.

 

**Combine these with Google’s other well-adopted product lines such as Search, Gmail not forgetting the YouTube community and the possibilities begin to multiply.

 

Curated by Jan Gordon covering "Google+ Watch"

 

Read full article here: [http://bit.ly/JfV70a]


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