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Rescooped by John van den Brink from Startup Revolution!

Always Be Converting: 9 Ways to Increase Business Conversions via @ScentTrail

The ABCs of business have had a makeover. Instead of always be closing, today it's always be converting which is essentially the same thing but requires different tactics in the digital era: 

1. Optimize the navigation


2. Diversify your payment options

3. Speed up load times

4. Manage your reviews

5. Use outreach carefully

6. Stay on top of social media

7. Show gratitude

8. Keep quality in mind

9. Target the right demographics


Via Martin (Marty) Smith
Jean-Marc Fraiche's curator insight, September 3, 2014 1:32 PM

The Chief Happiness Officer

« Travaillons Ensemble à votre Bonheur & à votre fortune »

Rescooped by John van den Brink from Presentation Tools!

Creating SuperCool Images and Videos for Instagram: 20 Great Apps To Do It

Creating SuperCool Images and Videos for Instagram: 20 Great Apps To Do It | AtDotCom Social media |
Check out these cool apps to create and edit outstanding images and videos for Instagram.

Via Robin Good
Robin Good's curator insight, November 28, 2013 10:09 PM

Here's a great selection of 20 apps for Instagram that allow you to add special visual effects, shoot in the dark, add text and graphic elements to your images or create video clips with your best shots.

Short reviews easy to understand.

Useful. 7/10

Full set of reviews: 

Rescooped by John van den Brink from Ecom Revolution!

Ecommies Holiday 2013 Report Card

Ecommies Holiday 2013 Report Card | AtDotCom Social media |

Ecommies - Identifying ecommerce trends, rate and review ecom tools and hold annual awards.

Holiday 2013 Awards
First Ecommies Holiday ratings are in. William-Sonoma & top the list in November and December.  L. L. Bean gets "most improved" award from November to December and several trends emerge:

* Free Shipping out and back is trending especially in December. 
* Free shipping all orders is trending. 

* Hiding free shipping behind either codes or triggers is declining.

* Deal of the Day is trending with majors like adding DOD.

* Standard credit card based loyalty programs prevalent. 

* Still many catalog and retail merchandising tactics such as "door busters". 

Ratings report card on Google docs: 

Holiday ecommerce merchandising wasn't very inspired this year. December ratings went DOWN from November. Based on this year's performance ecommerce is clearly in a rut. 

Via Martin (Marty) Smith
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