AtDotCom Social m...
Follow
Find tag "research"
38.9K views | +9 today
AtDotCom Social media
Great social media topics
Your new post is loading...
Your new post is loading...
Rescooped by John van den Brink from Design Revolution
Scoop.it!

Website Design Projects Timeline From Research To Testing [infographic]

Website Design Projects Timeline From Research To Testing  [infographic] | AtDotCom Social media | Scoop.it
This great infographic takes you through the initial engagement stages for new website design work, through research, landing page design, coding, validation onto final launch and search engine optimi

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, February 7, 2014 12:06 AM

Cool way to visualize web design process and true to my experience of creating more than 100 websites.

Katja Tschimmel's curator insight, February 14, 2014 2:35 PM

Design Thinking applied to Web Sites. Very nice graphic!

Rescooped by John van den Brink from Just Story It! Biz Storytelling
Scoop.it!

When Good Storytelling Goes Bad - Biz Myth Busted!

When Good Storytelling Goes Bad  - Biz Myth Busted! | AtDotCom Social media | Scoop.it

What we discovered was that neither the Yale nor the Harvard study actually exists. There is no evidence that the studies took place and no papers were ever published. Yet the "goal-setting to-money" study is a particularly imperishable business myth that has circulated for several decades. It persists despite sound debunking efforts on the part of entities such as Fast Company, which conducted an in-depth investigation of the myth in 1996.

 

Here's an interesting piece about phantom research, business mythology, and evaluating the research stories we hear.

 

It's a good and interesting read -- not so much about being skeptical, but questioning and thinking carefully about research that is presented to us, particularly when it is imbedded within a story.

 

No question -- it's a tricky dance. The best way to convey data is through a story -- doing so builds trust credibility, believability, and emotional connection. The easiest way to manipulate and skew research is through the stories you tell about it. 

 

What to do? Obviously for the teller it is to represent the research accurately.  In presentations when I talk about story research, I always offer the original research up for review for any listener who wants it.

 

For the listener, it's to check the research you hear about. Don't accept it unquestioningly. Ask for the original document.

 

Now go read the article to discover what popular biz myth was busted!


Via Karen Dietz
more...
No comment yet.
Rescooped by John van den Brink from BUSINESS and more
Scoop.it!

Semantic Keyword Grouping – Improving Quality Score With Relevance | WordStream

Semantic Keyword Grouping – Improving Quality Score With Relevance | WordStream | AtDotCom Social media | Scoop.it

Semantic Keyword Grouping is a very important topic for anyone who wants to put everything on his side. Whether you are active in the marketing, sale or any other field, what counts are the visits to your blog and / or website. Maybe this tool can help you in your effort. [note mg]

 

I've published another post about semantic research on my Social Media topic here: http://bit.ly/Jw2OJB

 

Group keywords semantically and see important PPC results like improved relevance, a better quality score, and a stronger click through rate with WordStream.

 

Grouping keywords semantically is the key to a successful, well-organized pay-per-click ad campaign. But what exactly is semantic keyword grouping? It's the process of organizing keywords into small, manageable groups according to semantic relevance. In other words, keywords that share a high degree of meaning or intent are gathered together in segments.

 

Read more: http://bit.ly/HJwiU8


Via Martin Gysler
more...
No comment yet.
Rescooped by John van den Brink from visualizing social media
Scoop.it!

Infographic: How Social Media Impacts Purchasing Decisions...

Infographic: How Social Media Impacts Purchasing Decisions... | AtDotCom Social media | Scoop.it

Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring they recommend the best products and services for their organizations.
LinkedIn, Forrester Consulting, and Research Now zeroed in on these professionals to see how they utilize social media, including its effects on their purchasing decisions and how they engage with social.
According to Michael Weir, Head of Category Development for the Technology Industry at LinkedIn, “It’s no surprise that [IT decision makers] are heavy users of social networks. In fact, 85% have used at least one social network for business purposes. What’s surprising is that 73% have engaged with an IT vendor on a social network – underscoring the value of the channel for IT marketers. Even more revealing is the fact that social media is now a critical source of influence across the entire decision making process, not just during the initial research phase.”


Via Lauren Moss
more...
No comment yet.
Rescooped by John van den Brink from SOCIAL MEDIA, what we think about!
Scoop.it!

How to Improve Your Rankings with Semantic Keyword Research

How to Improve Your Rankings with Semantic Keyword Research | AtDotCom Social media | Scoop.it

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

 

Think about semantic keyword research to help you focus your content and and improve your rankings.

 

From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

 

Keywords remain important to your content and link strategies.

 

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

 

What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.

 

They explore the semantics of those words…or the meaning behind them.

 

For example, if someone typed in “laptop” do they mean:

That they want to buy a laptop? Have one repaired? Upgraded? Are they even talking about a computer, but something entirely different?


In the real world most people don’t search with one keyword…additional keywords give additional clues.

 

Read more: http://mz.cm/J9nABP


Via Martin Gysler
more...
No comment yet.