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Rescooped by John van den Brink from PINTEREST Watch - Curated by Jan Gordon
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12 Simple Tips To Become A Power Pinner For Fun And Profit

12 Simple Tips To Become A Power Pinner For Fun And Profit | AtDotCom Social media | Scoop.it
There are complaints that occasionally make it to my ears… and computer monitor… about how marketers and businesses have

Via janlgordon
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janlgordon's curator insight, February 18, 2013 1:56 PM

This piece is from Websearchsocial and there are great tips to help you enjoy the experience on Pinerest and make a profit too! This really works!


Here's what caught my attention:


Think Conceptually


**When you use Pinterest you have to be a little more left-brained.


**Rather than simply thinking of your products in terms of “blankets” and “pillows” – logical and appropriate groupings for an eCommerce site – think about how you can make those things more visually coherent.


A board of pillows may be neat. But how about “blue”? Combine your blankets, pillows, curtains and dinnerware onto one board with the same color theme.


Think seasonal, think in terms of shape, color and texture. Now with Pinterest’s “secret boards” you can experiment privately with how images look together before you post them to the world.


Selected by Jan Gordon covering "Pinterest Watch"


Read the full article here: [http://bit.ly/YC0us8]

Rescooped by John van den Brink from PINTEREST Watch - Curated by Jan Gordon
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Why Pinterest Is Not the Next Big Thing for Your Business

Why Pinterest Is Not the Next Big Thing for Your Business | AtDotCom Social media | Scoop.it

By John Jantsch - http://bit.ly/xHi54j 

@ducttape

 

You’ve likely heard lots and lots about a newish social network called Pinterest in the last couple of weeks.

In fact, it’s the search for the next big thing that is hurting many businesses.

You know what the next big thing for every business is?

Find a way to clearly differentiate what you’re doing and how you’re doing it and why you’re doing it from everyone else that says they are doing what you’re doing.

That’s the next big thing.

Pinterest then might actually be used as a tactic to support that, but never the other way around.

Pinterest has plenty to teach us about how to create interest on our own website, in our own presentations and in the stories we use to attract potential clients – that’s what makes Pinterest worthy of the investment in time and not some magic fairy dust promise of traffic and riches.

 

The big message in all of this though is clarity of purpose. Until you’re clear on your marketing strategy every new tactic will sound like the next big thing. http://bit.ly/xVrnMi 


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janlgordon's comment, March 1, 2012 10:10 AM
maxOz
I love John Jantsch and what he's saying here is absolutely right. Pinterest is a side dish, people need to pay attention to the main course whatever that is. Good one!
John van den Brink's comment, March 1, 2012 1:01 PM
Great scoop! Thank you Michele.
maxOz's comment, March 1, 2012 5:34 PM
Thanks Jan and John, I loved this one, so true need to work out your social business strategy and then decide which platforms are appropriate, xxx